San Francisco Casting Calls & Acting Auditions

Our Gaming client is looking for an Associate Influencer Manager to join their team for a 1 year contract! This candidate should ideally have experience with Discord and familiarity with the gaming industry.

The ideal candidate should showcase a clear passion for gaming and is excited about working directly with content creators to support mailer drop shipping, streaming events, and card reveals.

Responsibilities

• Work closely with the project lead of the community team, to help conceptualize and then facilitate endemic Creator campaigns.

• Package and disseminate scalable communications to distribute information on events, code giveaways, playtest account information, and timing details.

• Report on weekly sentiment trends, summarizing player and creator reactions to key publishing and game developments.

• Working with Public Relations, Social Media, and Brand teams, and then managing a calendar matrix of execution timings.

• Consistent communication with endemic creators, through email and presence in community platforms.

Requirements

• 2+ years of experience working in Community Management or related roles.

• Proficient in Discord server management

• Knowledge of various social media platforms, associated media requirements, and best practices

• Understanding and familiarity with the game, history and design themes

• Excellent written and verbal communications skills

Pluses

• Project management training and experience

• A passionate gamer possessing ample experience

• Existing strong personal network within gaming communities

• Experience playing

You can use WorkGrades to collect and manage your references for free and share them with us or anyone else you choose by visiting workgrades.com/home/candidate. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.

We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring. California applicants, please view our Privacy Notice here: https://careergroupcompanies.com/california-privacy-notice/.

Syndicatebleu

Do you catch yourself saying “I saw this TikTok the other day…” more often than you’d comfortably admit? Are you the friend that plans the itinerary whenever there’s a trip? Our team of influencer marketing experts is growing, and we’re looking for people who not only understand the social media landscape, but live and breathe on the cutting edge of it.

At Open Influence, we have the privilege of working with some of the world’s top brands, such as Amazon, Disney, Coca Cola, T-Mobile, Netflix, L’Oreal. Our recipe for success brings data, innovation and creativity to every brand strategy and creator collaboration. From kickoff to merchandising performance, the campaigns are powered by our best-in-class account management team. We combine our passion for culture with an infectious commitment to driving meaningful results for our clients. Sure, every agency will have a ‘work hard, play harder’ environment. Our approach is: work smarter, play better.

A job description won’t do Open Influence’s company culture justice, but we’ll give you a snapshot in a few bullets.

• We understand that culture starts at the top. Our management team has an ‘‘open door’ policy at all times, and actively creates safe, inclusive spaces to connect, share, and strategize.
• We recognize and celebrate each other’s wins, and pick each other up when we stumble (which, spoiler alert: we all do).
• We aren’t afraid to look in the mirror. We continually learn, grow, and improve what we do and how we do it.
• Dog-friendly offices. No explanation needed.
• Plus, a bunch of other perks like a professional development stipend, Summer (+ ‘No Meeting’) Fridays, phone bill reimbursement, full benefits and more.

THE ROLE

We are seeking a highly motivated and experienced Associate Director to join our fast-growing influencer marketing agency. The successful candidate will be responsible for managing a team of account managers and overseeing the execution of influencer marketing campaigns. The ideal candidate will have a deep understanding of influencer marketing, experience managing direct reports of varying levels, and a proven track record of successful campaign execution.

Key Responsibilities:

• Lead and mentor a team of account managers responsible for managing client relationships and campaign execution
• Oversee the end-to-end execution of influencer marketing campaigns, including strategy, ideation, influencer selection, contract negotiation, content creation, and performance reporting
• Ensure campaigns are executed on time, within budget, and to a high standard of quality
• Manage client expectations and build strong relationships with key stakeholders
• Maintain a deep understanding of the influencer marketing landscape, including emerging trends, best practices, and industry benchmarks
• Collaborate with cross-functional teams, including creative, strategy, sales, and data analytics, to deliver integrated marketing solutions
• Contribute to business development efforts, including new business pitches and proposal development
• Develop and implement process improvements to increase team efficiency and effectiveness

Qualifications:

• 5+ years of experience in influencer marketing or related field, with a proven track record of successful campaign execution
• 3+ years of experience managing a team, with a demonstrated ability to mentor and develop team members
• A deep understanding of social media platforms, especially Instagram, YouTube, and TikTok
• Strong project management skills and ability to manage multiple projects simultaneously, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• Excellent written and verbal communication skills, with the ability to effectively communicate with clients, team members, and senior leadership
• Creative problem-solving skills and ability to think strategically
• Ability to work across the full Google suite including Sheets, Slides, Docs, and navigation of team drives
• Bachelor’s degree in Marketing, Communications, Business, or a related field

This is a full-time position based in our LA office, with the potential for occasional travel. We offer competitive compensation packages, including health benefits and 401(k) matching. If you are a self-starter with a passion for influencer marketing and team management, we encourage you to apply.

Open Influence

The Manager, Global Brand and Influencer Marketing will lead the development and execution of global influencer marketing campaigns for KVD’s core + newness products. They will also oversee the strategy and execution on global marketing campaigns . A major aspect of their duties will be coordinating multitude of aspects for influencer and global marketing activities including partnerships, events, influencer content strategy, daily marketing communication, gifting strategy development, comprehensive KPI reporting, and brand networking.

The ideal applicant is outgoing with exceptional interpersonal skills and has demonstrated success identifying industry trends and building strong industry relationships. They will be a strong communicator, as they will need to communicate and balance priorities and requests from multiple departments and collaborators. This enigmatic person will not only have strong communication skills but the skill to see three steps ahead of the curve. Providing cutting

edge strategies. They will also have strong negotiation acumen and contract knowledge. This person will have extensive experience in the beauty industry and well-versed in social marketing. Requires up to 15% travel.

RESPONSIBILITIES

• Develop and execute end-to-end influencer strategy and campaigns for newness and core campaigns. Inclusive of providing campaign directives, curating talent, negotiating rates, managing contract development, influencer relations and KPI reporting.

• Oversee the day-to-day marketing needs of the business, predominantly supporting the needs of cross departmental communication.

• Working closely with creative and content strategy teams to develop influencer and marketing assets required to support overarching marketing plans (Creative, Copy, Video, etc.)

• Building strong relationships with brand relevant influencers bringing strong

partnership opportunities to the table

• Responsibly represent the brand and manage relationships with influencer partners, talent managers, media, and contacts on/across social networks.

• Development and execution of Marketing events for North America region.

• Proactively pitch new ideas and perspectives to maximize exposure and client

connection based on global & retailer strategies, as well as cultural and beauty trends

• Manage and maintain influencer budget

• Support in execution of new to brand ongoing micro influencer program

• Have a strong understanding of Brand DNA + Goals

• Ensure brand partnerships align with D.E.I brand goals

• Beauty trend forecasting, with a focus on makeup artistry

REQUIREMENTS

• 5-7 years of experience in principles and practices of influencer marketing, event planning, and brand marketing

• College degree or equivalent experience related to Marketing/Communications/Hospitality

• Passion for beauty/cosmetics; experience in the industry is a must

• Organized, detail-oriented and forward thinking

• Superior written and verbal communication skills

• Must have general knowledge in creation of talent agreements

• Ability to manage multiple programs in a deadline-intensive environment

• TikTok + YouTube + Instagram + Twitch platform knowledge + META knowledge

• General Excel Skills

• Comfortable in presenting in larger groups

Kendo Brands, Inc.

The Senior Social Media and Influencer Manager will be responsible for overseeing all social media channels, distributing content and bringing to life a strong brand story. This role will also be managing our ambassador/influencer program! We are looking for an experienced individual to bring story telling, creative ideas, community building, and other initiatives to our current marketing program and expand the tribe!

Responsibilities

• Actively source, evaluate, pitch, and negotiate strong partnerships with social influencers with an emphasis on micro to mid-tier creators at scale.
• Oversee social media marketing content team
• Experience on LTK, Share a sale, Grin, etc.
• Work cross functionally with buyers to push product across necessary channels
• Track ROI across UTM links, discount codes, and other revenue driving functionalities across all web and print.
• Quarterly strategy proposals presented to CEO
• Weekly Digital Marketing Meetings
• Coordinating Ad Creative and Content to go Live
• Strong ability to create and teach voice on copy to stand out.
• Work within Google Analytics to pull reports daily
• Manage and foster long term relationships with our existing influencer partner community and influencer community.
• Track deliverables and content for each partnership
• Manage communication and gifting for the Ambassador program each month on GRIN platform. 
• Respond to all potential influencer inquiries and Identify potential new Influencer partners to help expand the program
• Maintain and track budgeting monthly and quarterly 
• Establish whitelisting contracts and work cross functionally with the digital marketing team. 
• Track influencer posts to ensure efficiency of the running campaigns.
• Maintain awareness of the brands’ initiatives and develop influencer strategies to support those initiatives.
• Assist with planning and promoting for events and pop-up activations
• Represent the brand at activations creating strong relationships with influencers and customers
• Set up marketing initiatives in NYC Showroom to drive community
• Oversee and maintain budgets
• Maintain and organize influencer platform
• Research industry and social media trends and Identify top performing organic tagged content.

Required Skills

• 4+ years of marketing experience, with at least 3 years dedicated to influencer performance marketing and social media marketing.
• Dedicated experience in direct influencer communication across all social platforms at the mid-macro tier negotiating level
• Commission and affiliate link platforms
• LTK
• Dedicated experience in Social Media Marketing Management
• DTC and Retail Fashion e-commerce brand experience
• Bachelor’s degree with an emphasis in communications, marketing, or public relations preferred.
• Experience with influencer communication as well as with managers and agencies.
• Deep understanding of social media 
• Experience with GRIN and Shopify is a plus
• An understanding of paid social media advertising.
• Fashion industry experience preferred.
• Excellent verbal, interpersonal and written communication skills.
• Detail-oriented, highly organized and able to manage multiple projects.
• Ability to troubleshoot and work in a fast-paced environment.
• Proficient in Microsoft Word, PowerPoint, Excel, Outlook.
• Fast learning and extremely solution oriented.
• Experience using various social media platforms.
• Ability to assist the CEO with daily tasks as needed

12th Tribe

Integral member of small marketing team, executing multi-pronged strategy that spans supporting the campaign photoshoots, creative project management, sample trafficking, gifting, social-media, brand activations and public relations. This role will be hybrid and will require being physically in office or store 3-4 days per week.

CONTENT SUPPORT:

Photo Shoots:

·       Assist and support in the planning and pre-production of look book, content and ecommerce shoots, including casting of talent, studio, styling, etc.

·       Manage sample coordination between LA/NY offices

·       Be on-set at all shoots to support with production needs

·       Be on-set at all shoots to either take or manage social content creation

·       Image asset distribution in partnership with creative team on a seasonal basis

·       Manage invoice reconciliation post shoot

·       Support with the list of asset needs from each shoot (detail shots, videos, bts, etc)

SOCIAL MEDIA:

·       Assist and support in the planning, sample tracking and production of social-first content creation in collaboration with creative team

·       Support the execution of social posting, community management as needed

MARKETING SUPPORT:

Retail:

·       Partner with Brand Marketing Manager on store styling initiatives and events

·       Support any retail traffic driving initiatives including partnership launches, parties, dinners, etc.

·       Manage asset production needs related to retail/events

WHOLESALE:

·       Work cross-functionally with wholesale team members to traffic samples for market needs, photo shoots, etc.

·       Attend and support seasonal Market meetings and Joor shoots as needed

·       Support co-op advertising asset needs in partnership with Brand Marketing Manager

CELEBRITY/INFLUENCER:

·       Support Brand Marketing Manager and Social Strategy by sourcing lists of key celebs/influencers for brand specific marketing initiations and collaborations

·       Support Brand Marketing Manager with influencer project management and day-to-day logistics and communication with talent teams

·       Manage ongoing gifting program for paid and organic ambassadors

·       Communicate daily with stylists, editors, influencers, and talent agents to fulfill sample and product requests

GIFTING/SAMPLES:

·       Partner with team to identify key gifting styles each season that are aligned with wholesale and DTC investments

·       Manage inventory and product gifting including packaging and send outs

·       Oversee and coordinate sample and gifting sending outs

PRESS:

·       Support in creation of seasonal and project specific press releases, work to identify key press outlets and pitch long / short lead press stories in partnership with Director of Digital Creative

·       Monitor press hits and distribute company-wideon a monthly basis

·       Coordinate press days and/or appointments to push seasonal collections in partnership with team

SKILLS:

·       Familiarity with sample trafficking and influencer databases such as Fashion GPS, Launchmetrics, and Dash Hudson

·       Proficient in Google Drive and Microsoft Office platforms

Must be vaccinted + boosted.

Salary Range – $60-65k annually

A.L.C.

House of Sillage is seeking a passionate E-Commerce Marketing Manager that stands out above and beyond their peers and can appreciate the exquisite quality of the process and the great end product.

The E-Commerce Marketing Manager works with the VP & Marketing team to perform ROI Reports of All Digital Ad Performance and Marketing/Design team to set strategies, create content for our social media platforms, and grow the House of Sillage digital community. The ideal candidate will be up-to-date with the latest e-commerce solutions that promote revenue growth, improve customer loyalty, streamline business processes, and enable cross-functional teams to contribute to the success of the e-commerce channel. Requires ability to translate quantitative information into creative strategies.

Job Responsibilities:

• Create, Initiate, and Monitor All Digital Ad Avenues (Facebook Instagram Ads / Google Retargeting Ads / Google Ads Experience Required)
• Oversee & Deliver ROI Reports on All Digital Ad Avenues Daily, Weekly, Monthly, Quarterly, Bi-Yearly, and Yearly on Ad Performance & Budget Spend
• Develop Content Materials For All Digital Ad Avenues From Copy / Imagery Direction / Concept
• Develop and execute a monthly content calendar for our Instagram, and Facebook accounts that tells the brands story and offerings in our aesthetic and voice.
• Leverage trending moments on social accounts regularly to drive audience growth, create brand moments, and build on viewership across all demographics
• Identify valuable new audiences that House of Sillage has yet to capture, and acquire them via partnership, targeted content, or other methods.
• Creation and execution of social influencer campaigns; proactively pitch new talent and concepts to expand House of Sillage’s reach
• Utilize Influencer Database as not only a means of outreach to new and existing Influencers, but also as a tracking system for ROI purposes
• Continue to develop brand voice on social platforms, and create best practices for different types of initiatives.
• Nurture community through continuous dialogue and engagement on social platforms.
• Curate user-generated content to support brand, community, events, and other business initiatives.
• Implement a proactive process for capturing loyal customer online reviews for social.
• Manage reporting and insights of weekly follower growth pacing, as well as analysis of content performance across all social accounts.
• Maintain monthly reports that look at quantitative and qualitative data for social media. Stay ahead of social trends, proposing tests and trial programs to expand our presence on new platforms as they gain traction
• Work with the Design team to create and develop new content surrounding campaigns and product launches.
• Assist with posting advertisements on social media platforms such as Google, Amazon, Facebook, Instagram, YouTube, etc
• Assist the VP & Marketing with items as directed

Skills & Experience:

• Minimum of 5 years of marketing experience
• Must have 5 years experience With Facebook/Instagram Ads, Google Ads, Google Retargeting Ads
• Must Have Experience In Influencer / Social Media Creator Talent Engagement
• Must Have Experience with Microsoft Excel & Powerpoint
• Self-motivated yet customer-focused
• Fluent in marketing research and statistical analysis
• Able to develop budgets, financial planning, and strategy
• Bachelor’s or Master’s degree in marketing, advertising or a related field
• Proven working experience in digital marketing, particularly within the Luxury cosmetics and/or fragrance industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with National & International Marketing & E-Commerce
• Experience with Instagram, Facebook, Google and Bing advertising, etc.
• Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, Shopify, Influencer Database Program Managements, etc.)
• Strong knowledge of ad serving tools
• Strong knowledge of HTML, CSS, and JavaScript development and constraints

**This job description is not all-inclusive. The statements above are intended to describe the general nature and level of work being performed by people assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. We reserve the right to amend this job description at any time. House of Sillage is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

• *Local candidates only – Fully On-site, non-remote – Orange County area (no relocation).*

House Of Sillage

CALPAK is seeking an experienced Social Media Coordinator to join our team! In this role, you will own CALPAK brand presence across various channels of social media. This role reports directly into the Brand Marketing Manager.

Role Type: First 6 months in-office full time. Option to be hybrid after the initial 6 months

Your Role:

• Create and manage CALPAK’s social media content calendar, utilizing the marketing calendar and brand guidelines as a compass
• Create eye-catching on-brand, and highly engaging content unique for CALPAK’s social channels including Instagram (Grid, Reels, Stories), Facebook, Pinterest, and TikTok, both organic and sponsored content
• Define and execute social strategy across key channels including existing and emerging platforms
• Report on key KPIs by channel, measure and report on content performance weekly, and optimize content to those metrics
• Leverage data, insights, trends and best practices to represent brand authenticity, voice, tone
• Monitor hashtags, brand mentions, competitors, and customer feedback and share with the rest of the marketing team
• Interact with current and future customers with a customer-minded, opportunistic, and timely approach
• Partner with paid and customer services to fully optimize the customer experience and ensure all customers are responded to in a prompt manner across comments, messages, questions, and customer feedback channels (community management)
• Work closely with creative to bring social specific content concepts to life
• Form strategic partnerships, internally and externally, to leverage extensive network of resellers, partners, and influencers (influencer marketing experience a HUGE plus!)
• Be an internal brand ambassador, educating others on customer trends, feedback, and what it means to travel with CALPAK

You have:

• 2 – 3 years’ organic social media experience
• A keen eye for what’s trending
• Plus if skilled with designing and video editing
• Plus if experience using Figma, Adobe Suite, Grin, Curalate/Dash Hudson
• ● Experience with creative strategy and brand presence
• Experience in reporting on brand awareness and top-funnel analytics
• Must be able to commute to office in Gardena, California

Benefits:

• Role may be eligible for annual bonus plan
• Medical, Dental, and Vision insurance
• 401K with company matching
• Life insurance and disability coverage
• Accrued paid time off and floating holidays
• Monthly wellness credits
• Dog friendly office
• Employee discount
• Benefits and incentive compensation may be subject to other requirements and conditions

Key attributes include: Ability to Influence, Tactful, Detail Oriented, Collaborative, Creative

CALPAK

The Digital Experience Manager, Social Media reports to the Team Lead, Social Media and is accountable for delivering high-quality, timely, and efficient digital customer experiences through social media. This individual has the ability to articulate the power of the channel and also execute social media programs on behalf of ***’s commercial products & teams. The social media team partners across Commercial, Medical and Government Affairs (CMG) to orchestrate and deliver integrated digital customer experiences that drive measurable business and patient outcomes.

*** believes that well-rounded social media professionals must have experience across multiple aspects of social media marketing, community, and platform management. A successful candidate will have broad experience across all of the following competency areas and deep expertise in at least three of them:

– Paid Social

– Content creation (as the creator or managing the process)

– Organic social media

– Social Listening & analytics

– Community management

– Influencer engagement and activation

– Platform management (such as Sprinklr, Khoros, Sprout Social, etc)

Key Responsibilities:

• Drives customer and patient-centric social media programs, with a bias for quality and efficiency
• Partners with product marketing teams to translate marketing strategy into integrated, omni-channel digital strategies and tactics
• Manages agency partners to ensure high-quality strategy, content, and execution; Leads development of social-first creative
• Works within a social media media management system to develop and adhere to best practices for delivery of social media and ensures partners do as well
• Educate the organization about the best use of influencers and activate them for the benefit of patients and customers
• Leverages internal analytics and external data to support insights and business-focused recommendations
• Understands the interplay between paid media, social media, email, and website touchpoints and can speak to the role each plays across the customer and patient journey.
• Creates project plans and ensures key milestones, dependencies and timelines are proactively communicated across stakeholders and partners
• Seeks opportunities to optimize, test pilots, or advance new capabilities and share learnings across XO and the broader enterprise

Skills

• An analytical mindset that translates to the creative-side of social media content development
• Deep familiarity with paid social media, including how to buy and optimize campaigns and content
• Highly experienced working within a SMMS, Sprinklr is highly desirable
• Fluency in all social media analytics, across all major social media platforms
• Ability to apply data and analysis to drive decision making
• Strong planning, critical thinking and problem-solving skills to meet goals within the constraints of time and budget
• Adept at vendor/agency management to maintain healthy partnerships and deliver operational excellence

Qualifications

• Bachelor’s degree
• 5+ years with a focus on social media
• 7+ years experience working in digital/software marketing, digital production, marketing technology, or marketing operations related functions
• Pharma experience or experience in a highly regulated industry is a plus

Tailored Management

Job Title: Social Media Coordinator

Reports to: Director of Social Media

Job Location: Los Angeles, CA – Hybrid (must be a CA resident to come into the office as needed)

Job Class: Non-Exempt

About SHEIN

SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us @us.shein.com,sheingroup.com, Instagram.com/sheinofficial, Instagram.com/shein_us, youtube.com/shein.

Position Summary

We are actively seeking a driven, creative, and strategic candidate to fill the role of Social Media Coordinator to drive best-in-class organic social strategy for SHEIN US. The candidate that will be successful in this role will have in-depth knowledge of Instagram, TikTok, BeReal and other top Gen Z social media platforms, and has an expert grasp on Gen Z culture. The team player should be able to identify trends across the social space before they have taken off and understand how our brand can capitalize on them in authentic ways. The Social Media Coordinator will be a key player in driving big-picture strategy across all social platforms and will be responsible for driving best-in-class engagement and growing key platforms to bring the initiatives to life. Candidates should be highly skilled at forming and managing internal and external relationships, must be good a content creation, generating creative, out-of-the-box ideas, and excel at bringing the best out in others. This person must present an entrepreneurial mindset and thrive in ambiguity.

Responsibilities

• Create an organized content calendar, posting relevant content daily
• Collect and research weekly data reports across all social media channels
• Help engage with our community to help grow and maintain followers
• Manage, monitor, and update manager with to-do list and calendar
• Perform social media market research and create reports
• Assist in marketing and public relations projects with outside vendors/partners, influencers, bloggers, etc.
• Help create content, MUST be fluent in TikTok , Instagram , Twitter
• Expert in video editing for social platforms
• Pack PR Gift-boxes
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives

Qualifications

• 2-3 years of relevant industry experience
• Proficient with technology and social media platforms, particularly TikTok, Instagram, and Twitter.
• Must have strong copywriting skills
• Must have great customer service skills for Direct Messaging and questions posted on social media pages and website
• You know the trending sounds on TikTok today.
• Strong attention to detail and the ability to multitask
• Graphic design and/or Canva experience preferred
• Major plus if you are a content creator!
• Ability to edit videos is a plus!
• Knowledge about the fashion/beauty/lifestyle influencer space
• Sense of humor, team player, and positive attitude
• You are a creative problem solver with a “no task is too small” attitude.

SHEIN Distribution, is an equal opportunity employer committed to a diverse workplace environment.

Pay: $17.00 – $24.00 Hourly

SHEIN Distribution Corporation

Company: Cupshe

Job title: Marketing Director

Location: Los Angeles, CA

About Cupshe

Cupshe is a California-inspired beachwear brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.

Since our inception in 2015, we’ve built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing pattern, textures, and fabrics that go from beach to brunch effortlessly.

We’re committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable swimwear.

About the Role

This role will be responsible for all aspects including but not limited to: social media channels, PR press, influencers relations, and marketing campaigns, and collaborate with cross-functional partners both internally and externally to manage and execute all aspects of the DTC eCommerce marketing strategies.

*The position requires 2-3 days working in the office, the rest of the week can work from home.

Job Duties

• Collaborate with cross-functional partners both internally and externally to manage and execute all aspects of the DTC eCommerce marketing strategies;
• Analyze all key customer data points and sharing of key findings across relevant teams and executives to find a creative way to increase the brand awareness and activations;
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives;
• Manage the overarching marketing calendar to drive alignment across North American markets across a portfolio of products;
• Develop marketing program recaps to evaluate success of campaigns and efficiency of spend;
• Create regular and timely reports on key marketing metrics (including, forecasting, digital advertising, social media, content, customer acquisition, tracking spend to forecast, etc.)
• Oversee all organic social media channels content plannings and execution; press coverage landing for product launches and brand campaigns; communications strategy and activations for brand or product collaborations and partnerships;
• Extensive knowledge of eCommerce technology and sophisticated analytic tools and apps;
• Understanding of growth marketing and performance marketing and being able to assort to drive up the sales.

Skills & Experience

• Bachelor’s or master’s degree in business or digital Marketing preferred;
• 8+ years of experience in Women’s Apparel & Fashion is required, in DTC eCommerce is a big plus;
• 5+ years of proven leadership of large marketing campaigns as well as the direct ownership of social media, PR, Brand and influencer;
• Excellent, multi-faceted communicator with strong written and verbal communications skills;
• Familiar with the latest trend in contemporary fashion and the intersection with culture;
• Innovative mindset with the ability to spot growth opportunities;
• Ability to create, understand and communicate data related to business;
• Collaborative problem-solving the ability to work independently as well as with a team;
• Strong MS Word PowerPoint and Excel skills;
• Being able to speak in Chinese is a big plus.

Benefits

• Health insurance including dental and vision
• 401k with match
• 12 paid public holidays
• 6 paid sick days
• 10 vacation days in the 1st year
• Paid Maternity Leave
• Temporary hybrid work schedule due to Covid-19

Cupshe is operating the recruitments on behalf of “Sparky Worldwide Inc“, the entity to conclude employment agreement with you.

CUPSHE