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AllGear Digital is seeking an experienced Senior Campaign Manager to oversee key client accounts and manage interactive media campaigns, including display advertisements, email newsletters, sweepstakes, custom editorial content, and branded video. The ideal candidate will have a deep understanding of digital media and advertising, strong project management skills, and a proven track record of driving successful campaigns. This is a full-time, hybrid position in our Los Angeles, CA office.
Responsibilities:
- Lead the Campaign Management team and supervise two campaign management staff
- Serve as the primary point of contact for key client accounts, managing relationships and ensuring client satisfaction throughout campaigns
- Develop and manage custom, branded content campaigns that align with client goals and objectives
- Oversee the entire campaign process, from ideation to execution and analysis
- Collaborate with internal teams, including editorial, design, and social media, to ensure seamless campaign execution and high-quality deliverables
- Manage campaign budgets, timelines, and resources to ensure projects are completed on time and within budget
- Analyze campaign results and prepare reports for clients, highlighting campaign success and areas for improvement
- Continuously seek out new opportunities to grow and expand client accounts, presenting new ideas and strategies to clients
- Keep up-to-date with the latest trends and best practices in digital media and marketing
Requirements:
- 6+ years of experience in campaign management or a related role, preferably in a digital media publishing group or advertising agency
- Strong project management skills and experience managing multiple projects simultaneously
- Excellent communication skills, both written and verbal, with the ability to effectively communicate with clients and internal teams
- Proven ability to develop and execute successful branded content campaigns that align with client goals and objectives
- Strong analytical skills and experience using data to inform campaign strategy and optimization
- Familiarity with digital media and advertising platforms, including social media, programmatic advertising, and content management systems
- Ability to work independently and in a team environment, with a strong sense of ownership and accountability for project success
- Bachelor’s degree in marketing, advertising, communications, or a related field preferred
About AllGear Digital:
At AllGear Digital, we strive to inform, educate, and entertain readers about the passions, products, and people that enrich their lives, with the goal of becoming the leading publisher of gear reviews and content for active lifestyle and the outdoors. We own and operate a diverse set of digital media brands, including GearJunkie, Switchback Travel, iRunFar, Bikerumor, The Inertia, ExplorersWeb, and other top names in their respective niches. We reach over 60 million readers annually.
AllGear Digital is committed to creating an inclusive and welcoming environment for all, both for the company and in their content. As a minority-owned business, Diversity, Equity and Inclusion (DEI) is more than an initiative at AllGear Digital — it’s deeply woven into the fabric of the organization. Prioritizing DEI isn’t just about growing their already diverse team, but about the role we can have in being a part of the broader global conversation. If you are interested in working closely with their team of journalists, editors, video producers, podcast hosts, and content creators to deliver expert content to their passion-driven audiences, let’s talk. The company provides medical, dental, vision, 401k match, paid parental leave, and an unlimited PTO policy.
AllGear Digital
The California State Lottery is looking to fill the role of a Digital Product Manager – Website & Mobile App
If this opportunity would be a good fit for you, we encourage you to apply today and join our winning team!
People are drawn to the California State Lottery because we:
- Generate supplemental funding for education. Each year the Lottery contributes approximately $1.8 billion. We have a worthy mission that we’re sure you’ll take pride in too.
- Are an energetic, creative, and talented team
- Value diversity and inclusion in the workplace
- Empower team members to bring their knowledge, expertise, and innovation
- Recognize individual and team contributions
- Support the importance of work-life balance
- Invest in the professional development of our team members
- Are dedicated to preserving our environment by lowering our carbon footprint
Job Description and Duties:
Under the general direction of the Chief of Engagement & Retention Marketing and the Staff Services Manager II for Digital Properties, the Digital Product Manager – Website and Mobile App (Senior Marketing Specialist) functions as the lead for the planning, development, execution and continuous optimization of the Lottery’s websites and mobile apps. This position is critical to ensuring that the Lottery provides an exceptional experience at all digital touch points to motivate consumers to play Lottery games, build understanding of the Lottery’s mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education.
Desirable Qualifications:
- A bachelor’s degree, preferably with a specialization in marketing, digital product design, computer science, information technology, engineering, or a related field.
- At least four years of experience in product management, digital marketing, digital product development, or content marketing.
- Experience in defining product strategy and developing, launching, and enhancing products to drive business objectives forward. Experienced in translating customer needs into product features and user interface design to deliver an unparalleled customer experience.
- Experience working cross-divisionally and partnering with technology teams, UI/UX designers, and vendors in the planning, implementation, and stewardship of a digital product or service. Ability to exert influence to garner support, without direct authority.
- Strong analytical skills, and ability to strategize. Experience creating product requirements and assuring project understanding and buy-in from key stakeholders and senior leadership.
- Familiarity and comfort with data, including the ability to use data to analyze and monitor product health, set goals and metrics, and aid in the prioritization of initiatives and features. Well-versed in reporting and presenting to stakeholders on product performance and initiatives.
- Experience working with advertising creative; development, copywriting and layout. Comfortable communicating with and giving direction to graphic designers, marketing agencies/vendors, and creatives.
- Experience acting as a team lead. Comfortable providing guidance and oversight to team members, helping to build an atmosphere of knowledge sharing, support, and ongoing technical skill development.
- Technical fluency using CMS, CSS, mobile marketing, data platforms, web and native mobile application environments, data analytics, and project management software. Knowledge of advanced SEO management and best practices. Familiar with product development in Agile and OKR methodologies preferred.
- Proficiency with Microsoft Office Suite; Adobe Creative Suite and HTML preferred.
- Excellent communication skills, including the ability to crystallize and broadly socialize insights into stakeholder needs. Ability to weigh competing priorities, manage tradeoffs and evaluate opportunistic new ideas with stakeholders.
- Experience in lottery, gaming, entertainment, e-commerce, fast-moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred.
California State Lottery
Meruelo Media is seeking an enthusiastic, strategic, creative and savvy Social Media Manager responsible for creating relevant, on-brand messaging for the Power 106 audience. The ideal candidate has exceptional oral and written communication skills and is able to develop timely, engaging content that’s happening at the station. You should be a ‘people person’ with the ability to moderate online conversations and create true engagement among our social audience(s).
This person will manage and develop content, helping to reinforce a strong brand voice, nurture relationships within the community and drive listenership. The ideal candidate for this position is passionate about crafting out-of-the-box content, and has prior experience managing the social presence for consumer-facing brands – both in the written and visual mediums. The position will require someone who is truly detail oriented, reliable, has strong communication and time management skills. The ability to balance multiple projects and tasks is key, along with the ability to perform within a client-facing & sales environment.
Essential Duties & Responsibilities
- Works with on-air talent and programming to understand, shape and implement a cross-collaborative organic social marketing strategy
- Create content and post in real-time from the studio and/or community events with behind-the-scenes content, including writing recaps, uploading photos, audio clips and short videos
- Creates forward-thinking content on an ongoing basis, inclusive of daily posts for Instagram, Facebook, Tik-Tok and Twitter, ensuring social content is consistent, relevant, engaging and drives station adoption
- Schedule and maintain all posts on an ongoing basis through Hootsuite, our social management tool
- Ability to write captivating captions and copy to complement media and capture brand voice
- Proactively research topics relevant to what’s hot in hip hop, entertainment, and adjacent lifestyle
- Interact regularly via inboxes and @mentions with social communities, spurring conversation as well as responding to follower comments and questions
- Encourages fan commentary and user-generated content
- Relay community feedback to relevant internal stakeholders and/or clients when necessary
- Help ideate ways to execute contest-related messaging and giveaways on the stations’ social channels
- Creates content aimed at authentically communicating with online community
- Develops visually engaging photos and video consistent with brand guidelines
- Integrates social content with advertising campaigns
- Nurtures relationships with key brand stakeholders
- Spots opportunities to engage in relevant social conversations and build relationships real-time
- Develops top-line reports on the client’s social media performance monthly
Requirements
- Three or more years of quantified social media experience with an agency or in-house marketing team
- A comprehensive understanding of blogging, social media, internet marketing, SEO, content development & link building
- Flexibility to be in-studio with Power 106 morning show daily from 6am – 10am
- Experience with Facebook, Instagram, TikTok, LinkedIn, Twitter and YouTube
- The ability to adopt the style, tone, and voice of our brands and corresponding content
- Deep passion for music, young adult lifestyle, pop culture, online marketing and networking
- Proven experience with photography and photo editing tools such as Photoshop, Canva, VSCO or Lightroom
- Strong project management skills
- Ability to anticipate next steps, identify problems and provide solutions
- Excellent written and verbal communication skills
- Ability to identify and track relevant community management KPIs
- Self-motivated, energetic, adaptable, flexible and reliable
- Attention to detail and the ability to multitask
- Team player, willing to support at times and lead when needed
- Interest in hip hop music and culture is highly encourage
Power 106 FM
JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children’s toy licenses in the world, currently seeks an experienced, energetic, self-starter for the role of Marketing & Communications Coordinator for our headquarters in Santa Monica, CA. The ideal candidate is responsible in supporting the Public Relations and Digital Marketing team on planning, tactics, content creation, influencer marketing, asset development, digital channels management and community interaction. They will play an essential role in the continued growth of JAKKS Pacific’s brands globally.
Responsibilities include:
- Support the JAKKS PR & Digital Marketing department on PR/Communications planning, tactics, content creation, asset development, asset organization, digital channels management and community interaction.
- Perform administrative and department support tasks including sampling, invoicing, updating press & influencer master lists and other assignments as required.
- Work hand-in-hand with Marketing & Public Relations department to compile daily clippings, distribute press materials to key executives, keep team aware of all breaking news and monitor social media for all of JAKKS and related coverage.
- Help arrange live or virtual communications events such as hands-on presentations and media tours.
- Manage, hire and train staff interns.
- Build and execute monthly press & social media highlights.
- Help manage and maintain awards and editorial submissions calendar in addition to proper sampling.
- Develop positive relationships with influencers and their representatives.
Skills & Experience required:
- Bachelor’s degree industry relevant field required
- 2 years of experience in social media, marketing and/or public relations
- 2+ Years of experience in public relations or social media role. Toy industry experience preferred.
- Excellent project management and PR planning skills
- Experience in social media and community management
- Strong verbal, written and reporting skills
- Proficient with Microsoft Office including PowerPoint
- Positive and professional attitude
Our Benefits:
- Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
- Savings: 401K matching, pre-tax spending accounts, and employee discount programs
- Compensation: JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $65,000-$70,000.
Company Overview
A leading designer and marketer of children’s toys and consumer products, JAKKS Pacific® is always on the lookout for talented, bright and creative individuals to join our ever-growing team.
Best known for our toy and entertainment products, JAKKS produces impressive and innovative products across multiple categories spanning from action figures, collectibles, and dolls, to high performance activity toys and vehicles, and let’s not forget our deep portfolios of beloved licensed characters. In other words, we work hard to make play more fun, and we believe it has paid off.
Included in Fortune’s 100 Fastest Growing Companies for four years in a row, and Forbes’ 100 Best Small Companies for three years, JAKKS is an aggressive and passionate company, with a commitment to customers and a dedication to growing our business.
Our goal is to continuously cultivate a talented and diverse workforce while providing a safe and productive work environment and an excellent career growth opportunity while working with a dynamic team who loves what they do and for a Company that ultimately makes children smile, play and succeed!
Jakks Pacific, Inc is an Equal Opportunity Employer.
No Recruiters Please.
Jakks Pacific
Job Title: Director of Influencer Manager
The QYOU is a publicly-traded media and marketing agency with offices in Los Angeles, Toronto and Mumbai. The QYOU is looking for an LA-based (preferred) Influencer Marketing / Strategy Director to join our growing, award-winning Influencer Marketing team.
At QYOU Media, we harness the power of Creators and their communities for award-winning Influencer marketing / social media campaigns for leading entertainment brands, including Universal Pictures, Paramount, Sony, Lionsgate, Hasbro, eOne, Capcom, MGA, Hyundai, etc. Note: The position reports to the VP of Integrated Marketing and is currently remote for the foreseeable future.
Primary Functions
- Drive the creative concept and write-ups for Brand Proposals in response to RFP / RFI requests through collaborative brainstorms for all budget levels
- Work with the VP of Influencer Marketing, QYOU Studios and Sales Leads to build creative marketing proposals leading with Creator-First activations, Social Video Content, Market Research, Creative Writing and Concept Options
- Work hands-on with the Sales Partnerships team to put together RFP / RFI proposal decks, including brand integrations, brand-aligned talent, graphic design, copywriting and creative format selection featuring relevant talent
- Conduct market research on cross-platform social media Influencer talent aligned with target audiences and casting guidance identified in the RFPs / Brand Briefs
Key Responsibilities
- Work with the VP of Influencer Marketing to build high-level marketing timelines in alignment with proposed Influencer activations, brand channel programming strategy and paid media
- Transform brand briefs into laser-focused goals, strategies and tactics for each proposal infused with excellent writing aligned with the brief and creative concepts
- Operate as a video platform expert/practitioner, understanding trends across relevant social video platforms including TikTok, YouTube Shorts, IG Reels / Stories, Snap, etc.
- Develop creative concepts and programming ideas for proactive vertical pitches, general presentations, and RFP / RFI responses
- Experience creating sales materials, including One-Sheets, Case Studies, General Presentations,
- Providing pre & post-sales content consultation to sales, creative, and account management
- Write compelling consumer-facing copy for branded Influencer and channel content
Key Qualifications
- A college degree is required.
- A solid understanding of the TikTok ecosystem, trends, popular concepts, and the nature of viral content and trending content found on the platform.
- Strong knowledge of Google Suite/Slides, Graphic Design, Photoshop, Canva
- Experience leading and executing creative marketing / branded content creation/publishing across social video platforms (i.e., TikTok, IG Reels, YouTube, Facebook, Twitch, etc.)
- Knowledge of influencer and digital media space, and experience with pitching Influencer marketing programs to brands is highly preferred
- Excellent written and verbal communication skills (emphasis on writing creatively and succinctly to convey big ideas designed for brands while featuring Influencers)
- Advanced professional writing skills: B2B Marketing and B2C Copywriting
- Familiarity with project management software: Google Suite / Research and Media tools such as comScore, eMarketer, and Influencer Discovery Tools (i.e., Tagger, TrendPop, Creator Marketplace, etc.)
- Ability to multitask, prioritize and flourish in a fast-paced environment
- Experience with branded content, social video and digital video is a HUGE plus!!
- 5-8+ years of Influencer Marketing marketing and social video with a focus on RFP response is heavily weighted
- Potential for this role to manage 1-3 direct reports in alignment with business growth (depending on previous experience)
Total Compensation: Salaried, Health Benefits, etc.
Potential for other incentives (depends on experience level qualifications)
The QYOU
Who We Are:
At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.
Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.
HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
What You Will Do:
As a Senior Brand Marketing Manager, you will focus on growing Genshin Impact’s player base in North America, delivering high-impact media campaigns, and increasing overall in-house media capabilities.
- Align with Shanghai-based team members to strategically plan on targeting new audience segments
- Increase new player installs for existing live service beats
- Increase brand awareness and shift purchase intent for aware, but non-playing audiences
- Leverage important version updates and new content to win back churned players
- Design overall media campaign in collaboration with the Shanghai team
- Source suitable agency partners and manage the whole process for media plan execution
- Set and achieve ambitious media campaign objectives
- Conduct brand lift studies and track awareness KPIs
- Work with external partners on joint / co-marketing campaigns if necessary
- Work with internal stakeholders to adapt and better utilize (creative and localization) resources for the NA market
- Explore and maintain NA local media resource
- Negotiate with media agencies and partners to deliver the most value for our campaigns
- Establish a results-oriented post-mortem process
What We Are Looking For:
- Strong organizational and planning skills
- Excellent time and efficiency management skills
- Fluent with social analytics tools
- Good habit of focusing on details
- Strong written and verbal communication and presentation skills
- Ability to think critically and solve problems
- Enthusiasm, passion, and strong interest in video games
- Experience in cross-departmental cooperation and teamwork
- Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
You Will Stand Out If You Have:
- Gaming background, and have launched one major AAA integrated media campaign
- Free-to-play / live service campaign experience
- Fluency in Chinese
Benefits:
- Competitive salary
- 100% employer-paid healthcare premiums for you and your dependents
- Generous paid time off
- 401K/ RRSP plan
- Employer-paid life and disability insurance
- Team-building activities throughout the year
- Flexible working hours
Do We Support Flexible Work?
Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices, or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
HoYoverse
Position Summary:
The National Casino Marketing Manager (NCMM) will be responsible for the oversight, coordination, and operations of Graton’s domestic plane program. The NCMM will work with the Director of National Casino marketing and the remote National Casino Marketing Executives to manage flight and ground schedules, group system set-ups, tracking and analysis, and on property operations.
Essential Functions:
1. Responsible for redefining hospitality while living, supporting, and promoting our values.
2. Work within operating department standards, guidelines, and objectives, and maintain other
administrative processes such as budget and staffing to ensure proper planning, efficiency, and
effective operation of assigned areas.
3. Manage all plane operations, schedules, and flight needs.
4. Manages the coding requests decisions regarding guests of the National Casino Marketing program.
5. Responsible for ensuring accurate and timely payment of invoices and commissions due.
6. Assists with planning and executing in-market events (some travel is required)
7. Responsible for tracking and reporting spend and productions against KPI’s
8. Remains informed of competitive changes including industry trends and local competitive set
9. Work with regional National Casino marketing Executives and Independent contractors to develop financially profitable trips to Graton Resort Casino
10. Marketing and Hosting duties of this job require excellent time management and sales skills.
11. Establishes and maintains the goodwill of players, based on personal knowledge of the individual.
12. May correspond with players via multiple venues, including mail, e-mail and/or phone calls.
13. Represent GRC at player events and special events.
14. Host NCM players that have been invited to the property, assuring that their credit lines, rooms or suites, special betting limits are all arranged prior to their arrival.
15. Work schedule must be flexible and adjustable to meet the needs of arrivals and departures.
16. Organizes and may participate in off-property functions, such as dinners, cocktail parties, golf
tournaments, etc.
17. Maintains an up-to-date knowledge of all promotions, events, entertainment, and general property information. Stays informed of competitive promotional methods.
18. Maintains a courteous, efficient, helpful, and professional manner with all customers, both internal and external.
19. Makes complimentary determinations pre-departure for NCM customers based on established
guidelines.
20. Monitor department expenses; prepare budgets and forecasts.
21. Plan, organize, and coordinate all player trips conjunction with marketing department objectives, tribal objectives, and compiles both the forecasted proforma and profitability per flight and reconciles these forecasts against the actuals.
22. Guide direction on all National Casino Marketing collateral pieces, in conjunction with the advertising agency and/or in-house art staff.
23. Make recommendations on property-related National Casino Marketing issues to ensure that Graton Resort Casino can make informed decisions on all relevant matters.
Required Qualifications:
1. Bachelor’s Degree on Marketing, Business Administration, or equivalent field preferred
2. Minimum of 2 years’ experience in National Casino Marketing or Junket Marketing required
3. Previous experience at a management National Casino Marketing or Junket Marketing preferred.
4. Previous Management or Supervisory experience required
5. Excellent written and verbal skill; literacy and fluency in English
6. Excellent interpersonal, verbal communication and sales skills
7. Superior guest service skills
8. Ability to resolve problems to the satisfaction of both the customer and the company
9. Computer literate; experience with CMS/LMS systems desired
10. Ability to independently maintain high levels of productivity
11. Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
12. Proficient with Microsoft Office platforms, including Word, Excel, Power Point and Publisher.
Physical Requirements:
1. Requires normal, corrective vision range, the ability to see color and the ability to distinguish letters, numbers and symbols.
2. Manual dexterity to operate job related equipment.
3. Ability to stand, sit and walk for duration of shift.
Candidate must be able to provide authorization to work in the US without sponsorship or C2C assistance.
Graton Resort & Casino
JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children’s toy licenses in the world, currently seeks an experienced, energetic, self-starter for the role of Sr. Brand Manager in our Boys Division for our headquarters in Santa Monica, CA. The ideal candidate is responsible for will be responsible for assisting the Director of Marketing in setting the brand strategy, creating and executing the respective marketing plans and overseeing the product development of licensed/non-licensed toys.
Responsibilities include:
- Work with the Director of Marketing to establish overall product strategies and brand plans for approval from both JAKKS management and licensors
- Oversee the implementation of the product strategy – including consumer targeting, product and packaging development, and setting and achieving cost targets.
- Work with cross-functional teams (Costing, Design, Planning, Packaging) to develop a compelling and profitable product line and make sure the team meets the deliverables and cost targets
- Work closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
- Manage and execute marketing initiatives/strategies as set out in the brand plan for multiple product lines, including all facets of advertising, retail/channel marketing, pricing initiatives, channel distribution strategies, sales support, and promotions
- Take ownership of the business by managing tools such as line lists and P&L’s
- Interface and provide all key information & analysis to licensors/managers on an ongoing basis to keep a positive communication flow between teams
- Provide category and product-specific market research (including competitive analysis and market trend reports) as needed
- Track and analyze sales performance of product lines both in shipments and in POS
- Serve as internal brand champion for product lines and manage, coordinate and attend tradeshows/ internal sales meetings
Skills & Experience required:
- 6+ years of related marketing experience
- Strong analytical and problem solving skills
- Resourceful; able to self start and get things accomplished with minimal oversight
- Strong interpersonal, communication, and presentation skills with experience presenting to all levels of management both within the organization and to external partners
- Work effectively within a team environment
- Ability to work under pressure in a fast-paced environment and prioritize workload
- Highly organized and able to multitask
- Strong computer skills, including Outlook, Word, Excel, PowerPoint, Photoshop etc.
- Have a positive, “can do” attitude
- Proven track record of success in a brand manager marketing role
- Ideally, have experience in the toy industry or working in an industry that markets to retailers, such as Target, Wal-Mart and Amazon
Our Benefits:
- Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
- Savings: 401K matching, pre-tax spending accounts, and employee discount programs
- Compensation: JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $70,000-$100,000.
Company Overview
A leading designer and marketer of children’s toys and consumer products, JAKKS Pacific® is always on the lookout for talented, bright and creative individuals to join our ever-growing team.
Best known for our toy and entertainment products, JAKKS produces impressive and innovative products across multiple categories spanning from action figures, collectibles, and dolls, to high performance activity toys and vehicles, and let’s not forget our deep portfolios of beloved licensed characters. In other words, we work hard to make play more fun, and we believe it has paid off.
Included in Fortune’s 100 Fastest Growing Companies for four years in a row, and Forbes’ 100 Best Small Companies for three years, JAKKS is an aggressive and passionate company, with a commitment to customers and a dedication to growing our business.
Our goal is to continuously cultivate a talented and diverse workforce while providing a safe and productive work environment and an excellent career growth opportunity while working with a dynamic team who loves what they do and for a Company that ultimately makes children smile, play and succeed!
Jakks Pacific, Inc is an Equal Opportunity Employer.
No Recruiters Please.
Jakks Pacific
POSITION SUMMARY:
A strong self-starter with experience managing top-tier video and mobile games. The Sr. Manager of Digital Product Marketing is responsible for developing and implementing product marketing plans for all gaming digital titles in various business models including F2P with Live Ops. Candidate should have solid business acumen, cross functional leadership skills, experience working with licensors, ability to multi-task numerous projects, be highly organized and be a team player and desire to manage the digital titles for one of the most successful TCGs in the world.
RESPONSIBILITIES:
• Develop comprehensive strategies and execute all aspects of the marketing plans for the launch and post launch such as major updates and anniversaries of digital game portfolio. This includes, but not limited to, target market identification and analysis, budgeting, category and competitive analysis, with a focus on new user acquisition and strong ROI.
• Communicate frequently with the production & promotion teams in Japan to keep your marketing plan updated with the latest Live-Ops schedule & content.
• Collaborate with the Card Business department to improve integration of various programs within official TCG digital channels and events, such as social media campaigns, influencer marketing, and offline Organized Play initiatives and events.
• Work with SVP, product development, Mobile Digital Marketing team (who runs digital ads in-house) and external agencies to ensure that all marketing materials (marketing assets, ad creative, online marketing, etc.) are developed to support marketing plans and sales goals, and are completed on time and within budget.
• Assist with the implementation of cross-promotional opportunities with other licensees.
• Build and maintain relationships with all first party: Sony, Microsoft, Nintendo, and Steam.
• Coordinating with other KDE offices to align marketing strategies and promotions for our digital properties.
• Evaluate the results of all marketing plans by soliciting post-mortem feedback from sales, product development, and external agencies. Shared results will include such items as what worked and what did not, as well as recommendations for future marketing plans surrounding the titles.
• Obtain necessary approvals for all marketing-related activities to ensure compliance with licensors, first-parties, etc.
• Work with Product Manager – Digital on strategy and execution of marketing plans
• Work with Product Manager – Digital on direction for Social Media, Website and Influencer programs to grow our digital brands
• Provide weekly reports outlining the progress of all marketing plans
• Manage content rating board submissions to obtain Rating in a timely manner
QUALIFICATIONS & SKILLS:
• Experience with marketing licensed products.
• Strong understanding of digital marketing tools and techniques using SNS.
• One or more years of work experience in digital marketing for mobile games or Apps.
• Must have good organizational skills and be very detail oriented
• Must be a self-starter, work well in a fast-paced environment, be flexible, and possess a can-do attitude and able to think two steps ahead.
• Personal initiative and sound business judgment required to identify, evaluate and respond to job needs.
• Must possess excellent project management skills to effectively track multiple deliverables across functional areas and timelines in a fast-paced environment
• Ability to think creatively, identify problems, and offer solutions
• Excellent oral and written communication skills to write product copy. Must be comfortable speaking to all levels of management.
• Professional, with exceptional interpersonal skills.
• Must be detail-oriented and demonstrate ability to multi-task in a high-stress environment.
• Proven ability to work with various personality types and work styles in a multicultural environment.
• Speaking multiple languages is a plus. English is required, and Japanese is a plus
• Strong presentation skills
• Passion for video games
REQUIREMENTS:
• Bachelor’s degree or equivalent work experience of at least 10 years.
• 8 to 10 years of experience in marketing video games, including mobile, live, and console games, and/or digital entertainment industries.
ADDITIONAL SKILLS THAT ARE A PLUS
• Experience with esports and influencer marketing activations
• Passion for game brands
• Creative writing skills
Salary: $150,000.00- $170,000.00/Year
P-ST-ANA-001
PEAK Technical Staffing USA
POSITION SUMMARY:
A strong self-starter with experience managing top-tier video and mobile games. The Sr. Manager of Digital Product Marketing is responsible for developing and implementing product marketing plans for all gaming digital titles in various business models including F2P with Live Ops. Candidate should have solid business acumen, cross functional leadership skills, experience working with licensors, ability to multi-task numerous projects, be highly organized and be a team player and desire to manage the digital titles for one of the most successful TCGs in the world.
RESPONSIBILITIES:
• Develop comprehensive strategies and execute all aspects of the marketing plans for the launch and post launch such as major updates and anniversaries of digital game portfolio. This includes, but not limited to, target market identification and analysis, budgeting, category and competitive analysis, with a focus on new user acquisition and strong ROI.
• Communicate frequently with the production & promotion teams in Japan to keep your marketing plan updated with the latest Live-Ops schedule & content.
• Collaborate with the Card Business department to improve integration of various programs within official TCG digital channels and events, such as social media campaigns, influencer marketing, and offline Organized Play initiatives and events.
• Work with SVP, product development, Mobile Digital Marketing team (who runs digital ads in-house) and external agencies to ensure that all marketing materials (marketing assets, ad creative, online marketing, etc.) are developed to support marketing plans and sales goals, and are completed on time and within budget.
• Assist with the implementation of cross-promotional opportunities with other licensees.
• Build and maintain relationships with all first party: Sony, Microsoft, Nintendo, and Steam.
• Coordinating with other KDE offices to align marketing strategies and promotions for our digital properties.
• Evaluate the results of all marketing plans by soliciting post-mortem feedback from sales, product development, and external agencies. Shared results will include such items as what worked and what did not, as well as recommendations for future marketing plans surrounding the titles.
• Obtain necessary approvals for all marketing-related activities to ensure compliance with licensors, first-parties, etc.
• Work with Product Manager – Digital on strategy and execution of marketing plans
• Work with Product Manager – Digital on direction for Social Media, Website and Influencer programs to grow our digital brands
• Provide weekly reports outlining the progress of all marketing plans
• Manage content rating board submissions to obtain Rating in a timely manner
QUALIFICATIONS & SKILLS:
• Experience with marketing licensed products.
• Strong understanding of digital marketing tools and techniques using SNS.
• One or more years of work experience in digital marketing for mobile games or Apps.
• Must have good organizational skills and be very detail oriented
• Must be a self-starter, work well in a fast-paced environment, be flexible, and possess a can-do attitude and able to think two steps ahead.
• Personal initiative and sound business judgment required to identify, evaluate and respond to job needs.
• Must possess excellent project management skills to effectively track multiple deliverables across functional areas and timelines in a fast-paced environment
• Ability to think creatively, identify problems, and offer solutions • Excellent oral and written communication skills to write product copy. Must be comfortable speaking to all levels of management.
• Professional, with exceptional interpersonal skills.
• Must be detail-oriented and demonstrate ability to multi-task in a high-stress environment.
• Proven ability to work with various personality types and work styles in a multicultural environment.
• Speaking multiple languages is a plus. English is required, and Japanese is a plus
• Strong presentation skills
• Passion for video games
REQUIREMENTS:
• Bachelor’s degree or equivalent work experience of at least 10 years.
• 8 to 10 years of experience in marketing video games, including mobile, live, and console games, and/or digital entertainment industries.
ADDITIONAL SKILLS THAT ARE A PLUS
• Experience with esports and influencer marketing activations
• Passion for game brands
• Creative writing skills
Salary: $150,000.00- $170,000.00/Year
P-ST-ANA-001
PEAK Technical Staffing USA


