San Francisco Casting Calls & Acting Auditions

Job Description: Social Media Marketing Manager

*Onsite Requirements: Hybrid (1 per week) for first 30 days, move to 100% remote afterwards.

About US:

Flashii App is Technical Staffing Firm HQ in the Silicon Valley Metro Area. We help clients in finding candidates that make a difference. We provide full staffing services that include project-based consulting and direct hire opportunities.

We are currently seeking a Full-Time Social Media Marketing Manager for an up and coming company. The company/client is a California (HQ in Gilroy) based independent eyewear brand focused on developing original, innovative eyewear (the company is a small business and in a start-up environment).

Description of Social Media Marketing Manager Role:

The Social Media Marketing Manager will be responsible for creating and distributing content in various formats across multiple channels with the goal of enhancing our brands and driving digital follower expansion. This person selected must have previous experience in a small to mid-size entrepreneurial business environment, as well as producing pertinent, interesting, and creative content for a variety of digital platforms.

Responsibilities and Duties:

• Working knowledge of Facebook, Instagram, and TikTok.
• Manage social media marketing campaigns and day-to-day activities.
• Familiarity with photography and videography for use in social graphics and content.
• Produce and edit video content.
• Create and curate content for our digital site and social media platforms.
• Assist with proofreading or editing other content before publishing.
• Review live content monthly and create reports outlining success rates.

Qualifications/ Experience:

• 3+ years’ of experience in similar role, preferably working with a top-notch DTC brand which relies heavily on paid as new customer channel
• Strong ability to forecast revenue, performance, and use data to make prediction
• Experience with video editing with Adobe Premier or an equivalent software platform.
• An understanding of the best use practices for social media networks such as Facebook, Instagram, TikTok, etc.
• A firm understanding of video copyright laws and YouTube’s terms of service. Prefer a working knowledge of SEO
• Experience with surface level web development is preferred, but not required.
• Proven ability to communicate with tact, clarity, and accuracy.
• Excellent proofreading skills, and ability to translate technical information, and convey it to a lay audience
• Ability to manage multiple projects and deadlines without supervision
• Someone who enjoys building relationships with customers and coworkers.
• Organizational, as well as computer skills are also required.

Flashii

Office Manager /Social Media Manager Position

Film & TV Music Production Company and Fine Art Painter are looking for an Office Manager/Social Media Manager. We are a busy multi-faceted production office in need of a team player to wear many hats (emphasis on many!). Strong administrative and communication skills, ability to multi-task. Entertainment industry experience a plus!  This is an in person position.

DUTIES 

Office Manager/Personal Assistant: Managing standard administrative functions such as ordering office supplies, data entry, maintaining daily calendar, scheduling important appointments, and coordinating travel. This includes personal assistant duties such as party organization/set up, ordering house supplies, moving/packing/hanging art, and coordinating property personnel.

You will be the point person for communication for both executives where you will be answering and directing calls as well as being on top of emails. Production offices, studio heads and creatives, gallerists, and other fine artists will often go through you to get in contact and set up communication with both of the executives.

Social Media Manager: Creating and coordinating promotional and marketing materials across various social media platforms. This is where you get to show your creativity! Candidates must have a strong command over social media as well as proficiency in both shooting and editing materials. Social Media platforms include: Instagram, Tik Tok, and Youtube.

QUALIFICATIONS 

Office experience, a valid Driver’s License and own car in good working order. Experience with social media, knowledge of Mac, Microsoft Office Suite, Google Docs and strong typing skills also required. Strong organizational skills and very detail oriented. Knowledge of Adobe Creative Suite and/or Canva

The ideal candidate has an upbeat personality, team player (leave your ego at the door!), is self-motivated, and wants to learn and grow.

Monday thru Friday, 9:30 am – 6:30 pm

Located in Calabasas, CA

COMPENSATION: This position is salaried (salary DOE)

Mark Isham Music – Donna Isham Fine Art

A Walter’s Automotive Group Marketing & Social Media Coordinator must have outstanding organizational and research skills and is expected to be a creative individual with fantastic communication skills. An ideal candidate must have excellent time management skills, a can-do attitude and a love for digital marketing.

To ensure success, a Marketing & Social Media Coordinator should be detail-oriented and have a good understanding of marketing techniques with a keen interest in providing a consistent brand voice across all marketing activities. Top candidates will exhibit critical thinking skills, strong problem-solving skills and a meticulous attention to detail. Additionally, candidates will be well versed in all social media formats including; Facebook, Instagram, YouTube, Tik Tok, etc. and other emerging media.

Marketing & Social Media Coordinator Responsibilities

• Social Media
• Growth Strategy
• Engagement Strategy
• Content Creation
• Account Maintenance
• Content Posting Strategy
• Event live posting
• Reporting
• Website Maintenance
• Updating Specials
• Updating Seasonal Creative
• Employee Page Maintenance
• QC Website Updates
• Weekly Sales Emails and Monthly Newsletter Content Creation and execution
• Key liaison between dealerships and marketing partners
• Graphic Design
• Web Providers

Marketing Specialist Requirements

• Bachelor’s degree in Marketing/Communications or related.
• Working knowledge of Dealership sales and service practices; leasing, rebates, etc..a plus.
• Critical thinker with strong problem-solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Solid organizational skills and detail oriented.
• Ability to work under pressure and meet strict deadlines.
• Creative mind with superb written and verbal communication skills.
• Proficient in Microsoft Office, Word and Excel
• Facebook Advertising a plus
• Working knowledge of Dealership sales and service practices; leasing, rebates, etc..a plus.

Walter’s Automotive Group

SMTT Overview 

Santa Monica Travel & Tourism (SMTT), Inc. is a non-profit, non-member organization governed by a board of 11 community individuals. SMTT is the official travel and tourism promotion agency for the City of Santa Monica. It is our job to promote Santa Monica and encourage visitors to stay longer and enjoy more of what our destination has to offer. SMTT operates four (4) locations: Visitor Information Kiosk in Palisades Park; Visitor Information Center at the Santa Monica Pier; Visitor Information Center on Main Street; and a Mobile Information Vehicle. For more information, please visit www.santamonica.com. SMTT takes pride in being a hybrid in-office/work from home organization.

To apply – read the full job description and send your resume, cover letter and salary requirements to [email protected] with the subject line “SOCIAL23”.

Position Overview

The Social Media Manager will oversee interactions with the public through implementation of content strategies on social media platforms. Duties include analyzing engagement data, identifying trends in consumer interactions and planning digital campaigns to build community online. The person in this role will implement SMTT’s social media strategy, develop brand awareness and generate captive, engaging content. The Social Media Manager is a highly motivated individual with experience and a passion for content strategy, blogging and community participation leadership. Reports directly to the Senior Director of Communications. $70 – $80K annual salary plus a full benefits package.

Responsibilities

●      Design and implement social media and website content strategy to align with organizational goals.

●      Develop social media and website content calendar, ensure deadlines are met.

●      Generate, capture, plan, organize and publish high-quality and engaging content across all of SMTT social media platforms including but not limited to Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest.

●      Establish strategy and presence on TikTok.

●      Create and schedule social media and website  content: write copy, create graphics and capture content that are brand aligned.

●      Interface and communicate with key community partners, livestream from local events.

●      Set objectives and leverage social media tools to track data, provide monthly reports.

●      Use social media tools to monitor the organization’s brand, industry news, social media trends and audience preferences.

●      Communicate with followers, respond to queries in a timely manner and monitor customer reviews and feedback.

●      Increase followers and engagement across all platforms.

●      Attend and support trade, media and influencer familiarization tours.

●      Promote business events including trade shows, media tours, marketing events.

●      Manage social media budget. 

●      Draft, update and maintain social media Standard Operational Procedures (SOPs) as needed.

●      Develop strategy and oversee social media for the organization’s nonprofit, Santa MoniCARES.

●      Crate and execute social media marketing campaigns and promotions to increase brand awareness.

●      Identify, cultivate and work with bloggers, industry experts, content creators and influencers to increase brand awareness and engagement.

●      Manage and monitor engagement, respond to comments and questions and moderate content.

●      Track and analyze social media metrics such as follower growth, engagement and website traffic leads.

●      Collaborate with internal departments to ensure consistency in messaging and to plan social media content that promotes events, cultivates a local following and highlights the destination, external partners and FAM tours.

●      Manage schedules, budgets, assets, and overall project organization to ensure requirements and project delivery dates are clearly communicated, understood and executed upon.

●      Provide general departmental and organizational support to Directors and C-suite.

●      Represent SMTT at community events and tourism industry functions. Occasional nights and/or weekends may be required.

Qualifications & Requirements

●      3-5 years of professional experience in social media.

●      Bachelor’s Degree in marketing or related field.

●      Experience with social media marketing and campaign management. 

●      Previous social media project management experience and demonstrated success.

●      Familiarity with using social media for business, including Instagram, Facebook, X (formerly known as Twitter), LinkedIn, YouTube, Pinterest and TikTok.

●      Detail-oriented, yet efficient, with high standards for work products.

●      Excellent time management skills and the ability to develop working timelines.

●      Impeccable and effective writing, editing, and verbal communication skills. 

●      Strong organizational skills and ability to handle multiple tasks and meet deadlines.

●      Attention to detail and problem-solving skills.

●      Knowledge of social media analytics platforms, Microsoft Office, Mac OS, database experience.

●      General knowledge of SEO and SERP ranking for web content.

●      Knowledge of Santa Monica is a plus.

●      Design skills are a plus.

●      Podcast experience is a plus.

●      Google Analytics certification is a plus.

●      Must be at least eighteen (18) years of age and possession of a clean driving record.

●      This is an at-will position. As an at-will employer, either SMTT or the employee may terminate the employment relationship at any time, for any reason, with or without good cause or advance notice.

●      Physical demands and the work environment described here represent those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to engage staff with disabilities to perform essential functions.  While performing the duties of this job, the employee is frequently required to stand, sit, walk, and reach with arms and hands. Must be able to lift 50 lbs. and perform repetitive motions 50% of the time.

●      We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

Santa Monica Travel & Tourism

Happy is dedicated to empowering people—to improve how every team works together. We’re a tech startup founded by a successful team with a track record of launching four previous companies. We are based in Temecula, CA (Riverside, CA). Happy‘s People Engagement Platform transforms how teams connect, collaborate, and thrive—accelerating team performance & empowering people and teams to work better, together. 

What Happy Believes:

• People are the cornerstone of every organization.
• Helping people better understand each other unlocks their ability to create beautiful and meaningful work, together.
• Investing in people is always worth it.

How Happy Does It:

• Accelerates organizational performance through activation of employee engagement
• Helps people connect & communicate more effectively
• Fosters self-awareness and cultivates leadership & collaboration abilities
• Enhances understanding, improves team dynamics
• Everything we do is intuitive and user-friendly

About the role

Happy is seeking a dynamic and creative Content Writer & Social Media Coordinator to join our team. In this role, you will be responsible for crafting all varieties of compelling written content while also managing our social media presence. Your work will be instrumental in communicating our brand’s message and engaging with our audience effectively.

About you

Happy hires and promotes people we want to share our lives with; and who share our individual and company values. We are looking for people who: have great character, are positive, use common sense, are open minded, driven for excellence, take ownership, and practice respect for others. Should you be intelligent? Have problem-solving ability, experience and skills? Absolutely! But we start with our values.

What you’ll be doing

You’ll be the driving force behind our content, including editing our coaching guidance, managing our online presence, crafting original content that resonates with our audience, and supporting our app, guides, and best practices documents. Your responsibilities will include:

Content Writer

• Research industry-related topics
• Generate content at high levels of production – you need to love to write to be successful at this job
• Prepare well-structured drafts
• Proofread and edit blog posts before publication
• Create and lay out visual elements in Canva or Photoshop
• Promote content on social media

Writing Content for the App, Guides & Help Center

• Editing & generating coaching content for our Platform
• Writing best-practices guides, downloadables, white-papers and customer success stories.
• Help center content creation working with Customer Success team

Social Media

• Creating & curate engaging content for our social media channels
• Develop and execute a social media strategy and content calendar
• Monitor social analytics adjusting the strategy as needed
• Interact professionally and promptly with our community, addressing comments and messages
• Stay current with industry trends and best practices in social media

General

• Identify content opportunities, needs, and gaps identify new topics opportunities.
• Ensuring consistent standards across all content; contributing to the Happy Style Guide

Minimum Qualifications

• Proven work experience in content writing and social media strategy
• Excellent research, writing and editing skills, ideally with a portfolio of published articles
• Proficiency in social media platforms and social media management tools.
• Ability to create engaging LinkedIn posts, including familiarity with LinkedIn’s best practices.
• Experience in using Canva or similar design tools to create visually appealing and engaging social media posts
• Experience with Content Management Systems
• Bachelor’s degree in Marketing, Communications, English, or a related field, or equivalent professional experience. 

Benefits

At Happy Companies, we value our team members and believe in supporting their well-being. We offer a comprehensive benefits package, including:

• Health, Dental, and Vision Insurance: We contribute towards your health, dental, and vision insurance to ensure you and your family have access to quality healthcare.
• Employer-Paid Life Insurance: We provide an employer-paid life insurance policy to give you and your loved ones peace of mind.
• Generous Time Off Policy: We offer a generous time off policy that includes Paid Time Off (PTO), sick leave, paid holidays, and an annual paid winter break to relax and recharge.
• 401K Plan with Employer Contributions: We support your financial future with a 401K plan that includes employer contributions, helping you save for retirement.

How to apply

Please submit your cover letter, resume and portfolio of work for consideration.

Happy Companies

About Emotional Utility Beverages™

We believe feelings can be acquired. We believe humans should have agency over the chemicals that determine how they feel. That’s why we created Emotional Utility Beverages. 

EUB beverages boost native nutrients in the brain while adding powerful external ones, to help optimize the chemical messaging that impacts mood and cognition. Emotional Utility Beverages are available in two product lines, “Euphoric” and “Focused” and contain natural and synthetic ingredients such as GABA, Lion’s Mane Mushroom, Alpha GPC, L-Tyrosine, and B-Vitamins, well- known to deliver perceptible mood and mind-boosting benefits.

Summary:

About Emotional Utility Beverage™ is looking for a Social Media Manager and Content Creator with proven experience building brands through social marketing efforts.  

The ideal candidate must have tangible experience in organic and paid strategies and must have experience building a community of advocates in a short amount of time leveraging verbal and visual storytelling, social listening, data analysis, and community management.

The Social Media Manager and Content Creator will personify Emotional Utility Beverage’s brand voice and will own strategy, execution, and day-to-day management of all social media accounts.

Responsibilities include:

·       Developing a comprehensive organic and paid social media strategy for all platforms including but not limited to TikTok, Instagram, Facebook, YouTube, Snapchat, etc.

·       Creating and posting daily social media content including clever social media copywriting / captions, engaging video and static visuals across all platforms.

·       Social listening and reporting on trends.

·       Engaging with relevant users on social channels including influencers, media, partners, prospects, etc. 

·       Participating in relevant social conversations to build reputation and gain following. 

·       Responding to follower questions and comments in real time.

·       Measuring and reporting on marketing effectiveness, consumer insights, and competitive trends.

Requirements:

·       Ability to capture and create content in the Los Angeles, California area once to twice a week.

·       Minimum three (3) years-experience with Social Media Management, Content Development, and Community management. 

·       Minimum three years-experience with social media copywriting and video content development for various social channels including but not limited to TikTok, Instagram, Facebook, You Tube, and Snapchat.

·       Extensive knowledge of creating and managing paid social media strategies and content.

·       Experience with data analysis and social media management tools for TikTok, Instagram, Facebook, You Tube and Snapchat.

·       Ability to manage micro influencer partnerships.

·       Experience with A/B testing and creative optimization.

·       Organizational skills (managing content calendar, creative assets, etc.).

·       Mobile video editing skills.

·       Experience working in fast paced startup environment with an entrepreneurial growth mindset.

·       A positive, flexible, self-starting attitude, but also, a highly collaborative attitude conducive to working in a lean organization.

Emotional Utility Beverage

Job Description: Growth Marketing Manager

*Onsite Requirements: Hybrid (1 per week) for first 30 days, move to 100% remote afterwards*

About US:

Flashii App is Technical Staffing Firm HQ in the Silicon Valley Metro Area. We help clients in finding candidates that make a difference. We provide full staffing services that include project-based consulting and direct hire opportunities.

We are currently seeking a Full-Time Growth Marketing Manager for an up and coming company. The company/client is a California (HQ in Gilroy) based independent eyewear brand focused on developing original, innovative eyewear (the company is a small business and in a start-up environment).

Description of Growth Marketing Manager Role:

The Growth Marketing Manager will be responsible for driving ecommerce revenue for designated client merchandise line through new customer acquisition via paid media channels.

Essential Duties and Responsibilities:

• Manage and execute new customer campaigns through Facebook, Instagram, TikTok, YouTube, Open Web
• Collaborate to successfully build funnels for new customers – in efforts to drive them into repeat and loyal fans.
• Develop a paid media process for campaign creation, management, optimization, and reporting.
• Discover platforms, apps, and tools that can help find new customers, improve performance, and generate ongoing revenue.
• Provide weekly recaps on paid media channel performance.
• Understand and execute whitelisting with top notch influencers and partners.
• Build a strong creative library of assets that are optimized to drive paid media performance.
• Participate in the creative development process for paid social eg. writing briefs, guiding creation
• Coordinate a consistent feedback loop of creative insights to the broader team.
• Find new ways to reach customers through sophisticated targeting and creative executions.
• Identify and evaluate emerging paid media channels to scale into

Experience Requirements:

• 3-5 years of diverse paid media experience, preferably working with a top-notch DTC brand which relies heavily on paid as new customer channel
• Command of the digital paid media landscape (paid social, search, display, OLV, CTV, affiliate, native, etc)
• Confident in paid media best practices, analytics and attribution
• Ability to own the entire paid media process from end to end
• Strong ability to forecast revenue, performance, and use data to make predictions
• Deep knowledge of attribution and the relationship between media channels
• Deeply creative thinker who has proven knowledge of top converting creative paid media strategies
• Understands a new approach to branding – not cookie cutter creatives and solutions
• Strong data skills including analyzing, visualizing, and extracting insight
• Bachelors’ Degree in Marketing, preferably with a concentration in advertising and/or acquisition marketing

Flashii

Robert Half is seeking a Director of Integrated Digital Content Strategy to lead their Santa Barbara-based client’s Social/Digital team. This role is pivotal in crafting and executing comprehensive digital and social media campaigns for our key clients. This Director’s expertise will guide our social media team, and their proven track record in developing captivating content will drive engagement. This role requires visionary thinking and hands-on execution, overseeing the social media team’s efforts and collaborating with internal departments to ensure that all digital and social content aligns seamlessly to meet agency and client goals.

Responsibilities:

• Develop a visionary digital engagement strategy for client accounts, emphasizing top-of-funnel engagement and focusing on converting retail prospects.
• Lead conceptualizing and creating integrated content strategies rooted in digital and social-first approaches, supporting priority campaigns for key agency accounts.
• Provide guidance and leadership to the social media team, shaping effective marketing strategies for managed accounts.
• Collaborate closely with account management, media, and creative teams to draft strategic documents, plans, and proposals.
• Construct digital campaign roadmaps for priority activations, ensuring cohesive content distribution across paid and owned channels.
• Define measurable KPIs, establish benchmarks, and outline growth targets for each campaign activation.
• Partner with creative and production teams to develop compelling brand creative that incites audience engagement and action, whether for brand awareness, specific campaigns, or ongoing promotions.
• Drive the evolution of brand content strategies for managed accounts supported by social media managers.
• Standardize operational processes across agency departments to enhance integrated digital and social planning and execution.
• Oversee multiple campaigns across client accounts, from inception to completion, by establishing measurement frameworks, refining reporting structures, troubleshooting issues, proposing remedies, providing client guidance, ensuring quality, and adhering to budget and timeline constraints.
• Proactively engage external partners and stay abreast of emerging trends and platforms to inform future engagement strategies.
• Serve as the organization’s advocate for digital content, social media, and influencer initiatives.
• A typical day will encompass brainstorming, strategizing, and fostering collaborative efforts among team members.

Robert Half

Title: Sr. Director of Marketing

Reports to: VP, Corporate Marketing & Investor Relations

In Office☐/Remote: ☐/Hybrid☒

Exempt☒ / Non-exempt☐

Based: Torrance, CA

Job Purpose:

Navitas Semiconductor (Nasdaq: NVTS) is a high-growth, publicly traded technology company seeking an experienced Sr. Director of Marketing. The ideal candidate will be self-motivated, energetic, collaborative, and understands the dynamics of a fast-growing organization.

Key Responsibilities and Duties:

● Augment Navitas’ growth within the gallium nitride (GaN) and silicon carbide (SiC) spaces

● Maintain and grow GaNFast as the #1 GaN brand

● Accelerate growth in the GeneSiC brand

● Effectively coordinate with internal engineering teams to schedule, create, and effectively distribute and promote new innovative material/content across all media platforms

● Manage the maintenance/upgrade of Navitas websites and on-site experience centers

● Manage the promotional calendar (exhibitions, campaigns, social media, product releases, PRs) while adhering to budget

● Support investor relations

● Champion Navitas’ marketing strategy, which follows three media pathways:

a. “Navitas” – business-to-business (B2B) to drive brand status, product design-ins and revenue (push strategy), with progressive co-operative marketing campaigns.

i. Includes both GaNFast and GeneSiC brands / technologies.

ii. Media channels include www.navitassemi.com, LinkedIn and product-technology conferences / tradeshows such as APEC.

b. “GaNFast” – business-to-consumer (B2C) focus to educate consumers in GaN and fast chargers and drive end-customer sales (pull strategy).

i. Media channels include www.GaNFast.com, Twitter, Facebook, Instagram, Weibo and WeChat plus consumer exhibitions such as CES.

ii. Major Navitas-customer co-op marketing campaign in progress to accelerate, sharpen, complement, and amplify the OEM media message.

c. “Investor relations” – business to investor (B2I) promotion via Nasdaq, world-wide PR and investor analyst meetings.

● Any and all other duties, as assigned

Knowledge, Skills, Abilities:

● Ability to create copy for online and print collateral, press releases, etc.

● Extensive experience with latest media platforms, including still/video, long/short-form content, social media, implications/uses of AI

● Confident in live and recorded video presentations, round-tables

● Demonstrated ability to autonomously manage multiple demands and prioritize effectively

● Acts as a self-starter and team-player

● Highly skilled in the English language to create and/or verify copy for online & print collateral, press releases, technical papers, etc.

● Ability to confidently propose fresh ideas, present compelling opinions/suggestions, and effectively convey positions

● Excellent written and verbal communication skills

● Maintains accountability for actions (ownership of work)

Requirements:

Basic

• BS. in electrical engineering or similar discipline
• 8+ years of experience, including running small teams and subcontract agencies

Preferred

• MS in electrical engineering or similar discipline
• 10+ years of experience, including running small teams and subcontract agencies
• Fluent in Chinese

Position Qualifies for the Following Compensation

Base Salary: $170,000.00 – 245,000.00

+Equity Compensation (RSUs)

+Personal Performance Bonus

+Company Performance Bonus

Navitas Semiconductor

Under the general guidance of the EVP – Member Experience, develops strategies, plans, directs and controls marketing, media advertising budgets and promotions in digital channels to increase online traffic and generate sales leads, increase product penetration and product/member profitability. This position ensures that all online marketing efforts are completed under critical time constraints, and that they maintain a consistent brand image, are accurate, cost-effective and in accordance with credit union policies, regulations, laws and sound business practices. The Director, Digital Marketing oversees all digital content strategy development and execution.

Supervisory responsibilities (reporting structure):

The position reports directly to the Executive Vice President, Member Experience. There are positions that report directly to the Director, Digital Marketing. This role also provides support and guidance to marketing and social media team members.

NATURE & SCOPE:

• Specializes in online marketing and broadcast media advertising for assigned credit union products. Proactively identifies opportunities and initiating marketing strategies and tactics to increase lead conversion, product adoption, penetration and profitability.
• Conceives, writes and manages production of fully integrated marketing campaigns across television, radio and online marketing channels. Develops campaigns that are imaginative, engaging, timely, and aligned with the credit union’s brand while also meeting time and budget constraints. Crafts talking points as necessary.
• Lead a team to define, communicate and execute the strategy, roadmap, and build for digital product offerings.
• Define and develop requirements, features, value proposition, and experiences for digital product offerings.
• Exhibit knowledge of emerging technologies and partners that could accelerate our progress in digital banking.
• Collaborate with key stakeholders and cross-functional partners across CCCU including Technology, Credit Union Partners, Marketing, Finance, Legal, and Compliance to deliver on new product development activities and product launch.
• Develop communications and present and influence Senior Executive audiences
• Responsible for identifying and evaluating new technologies that keep the company in the forefront of developments in digital marketing, new strategies, tactics and emerging channels that can increase the success of the organization’s overall internet marketing strategy, expand online traffic and raise brand and product awareness for the credit union while maintaining the online brand integrity.
• Leverages core online marketing functions including Search Engine Optimization (SEO) by analyzing, developing and implementing strategies to make the public website more visible to search engines organically (non-paid links). Works with technical staff to make modifications to web pages and functionality to increase search ability, navigation and click-throughs, to direct traffic to online applications and increase sales through all delivery channels.
• Develops strategy for Search Engine Marketing (SEM) and oversees vendor relationship for all pay per click advertising and re-marketing efforts. Includes increasing visibility in search engine results, leveraging search traffic and converting it to leads or sales, and analyzing and reporting online advertising results. Manages and executes advertising efforts across various interactive channels. Consistently tracks, analyzes and reports on SEM results.
• Develops and executes successful digital marketing strategies and campaigns, including managing the critical functions of email & SMS planning, scheduling, analytics (Google Analytics & Meridian Link) and determining best practices to drive higher click and conversion rates. Incorporates digital technologies to track visitor behavior and deliver targeted messages based on their behavior. Ensures communications are aligned with internal policies and compliant with CAN-SPAM legislation. Consistently tracks, analyzes and reports on email marketing results. Manages member email delivery.
• Serves as marketing resource to electronic commerce team during product development. Strategizes and collaborates with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met. Initiates and directs the building of lead capture mechanisms within online banking and the website.
• Evaluates and reports on product KPIs on all eService products, public website metrics, digital campaigns and broadcast media efforts.
• Manages affiliate marketing relationships with online partners and introduces new online partnerships for additional sources of revenue.
• Analyzes market conditions, competitor data, consumer research and media ratings data (Scarborough, Arbitron, Nielsen, online networks—Google, Yahoo, Bing) to determine effective media placement and costs. Negotiates rates, prepares and recommends media plans for review.
• Under critical time constraints, schedules placement, posts media billing and reports on ordered vs. actual media performance and budget results.
• Manages and ensures timely delivery of advertising content on online and broadcast media channels (television and radio). Reviews content and recommends adjustments that optimize channel effectiveness.
• Analyzes the results and determines cost benefit and ROI of online marketing campaigns and of existing and emerging marketing channels. Provides frequent and consistent reporting of results to management.
• Provides clear instruction and direction to vendors. Identifies vendors, negotiates and facilitates their contracting with the credit union as necessary. Works with credit union service providers, overseeing and assessing their marketing efforts and monitoring results.
• Develops and manages marketing budget for all broadcast media including TV, radio, and electronic services and for assigned products. Assists in the department’s annual budget development. Negotiates and presents contracts to the Expense Committee. For assigned products and channels, maintains budget records and periodically provides spending reports.
• Assists with strategic marketing planning including development of the annual marketing plan. Develops annual electronic services marketing plan. Represents the Marketing department and serves on strategic initiative teams as assigned.
• Researches, identifies and recommends methods for effectively reaching member and prospective member target audiences. Regularly conducts market, competitive and demographic research.
• Performs other relevant and related duties as required.

Education, skills, & abilities (qualifications/experience required):

• An undergraduate degree in Marketing, Advertising, Online or Electronic Marketing, Journalism, Broadcast Media or a related discipline; plus 8 years’ experience in increasingly more responsible positions working directly with marketing and/or advertising, and five years online marketing and broadcast media buying experience; or an equivalent combination of related education and relevant experience.
• Knowledge of electronic banking services, CRM systems and online bank marketing is preferred.
• Demonstrated experience with online marketing management practices including SEM, SEO, internet radio streaming, email marketing, social networks, consumer email privacy and CAN-SPAM compliance, general understanding of HTML, content management systems and web analytics.
• Demonstrated experience with traditional marketing and advertising practices including media ratings analysis, buying and placement, direct mail and postal requirements and advertising legal compliance. Ability to develop marketing/advertising concepts and manage marketing production processes.
• Demonstrated ability to analyze consumer research and media ratings data (Scarborough, Arbitron, Nielsen, TAB, online networks—Google, Google Analytics, Yahoo, Bing), determine effective media placement and costs, and experience negotiating rates and management of placement and billing.
• Ability to prepare and assess ROI Analysis of marketing programs.
• Business acumen and strong critical thinking, writing and oral communication/negotiation skills.
• Excellent organizational and project management skills, attention to detail and ability to prioritize work in order to handle multiple projects at once and meet deadlines.
• Excellent analytical skills and ability to interpret data.
• Knowledge of basic sales skills in order to cross-sell credit union products and services.
• Ability to effectively work in cross-functional (often technology) team environment, take direction from others, as well as work independently and lead cross-functional teams.
• Ability to interact effectively with peers, senior management and vendors, to understand and follow policies and procedures and accept constructive criticism.

MAJOR ACCOUNTABILITIES:

• Managing the credit union’s online electronic and advertising campaigns and marketing programs to drive cost-effective sales.
• Developing and maintaining strong relationships with external advertising partners.
• Developing strategy, conceiving, writing and managing production of fully integrated marketing campaigns across multiple online and electronic marketing channels, as well as broadcast media channels.
• Analyzing, negotiating, placing and monitoring media advertising performance.
• Developing methods to monitor, measure and track marketing programs’ effectiveness and ensuring return on investment (ROI). Analyzing results and adjusting strategies and tactics as necessary to increase effectiveness/ROI.
• Strategizes and develops plans, with product experts/managers, sales and training, and the compliance departments, to ensure streamlined product launches, procedures, and delivery of promotions and disclosures.

Salary Range

$116,756.08 (min) – $175,134.13 (max)

California Coast Credit Union