San Francisco Casting Calls & Acting Auditions

Under the general guidance of the EVP – Member Experience, develops strategies, plans, directs and controls marketing, media advertising budgets and promotions in digital channels to increase online traffic and generate sales leads, increase product penetration and product/member profitability. This position ensures that all online marketing efforts are completed under critical time constraints, and that they maintain a consistent brand image, are accurate, cost-effective and in accordance with credit union policies, regulations, laws and sound business practices. The Director, Digital Marketing oversees all digital content strategy development and execution.

Supervisory responsibilities (reporting structure):

The position reports directly to the Executive Vice President, Member Experience. There are positions that report directly to the Director, Digital Marketing. This role also provides support and guidance to marketing and social media team members.

NATURE & SCOPE:

• Specializes in online marketing and broadcast media advertising for assigned credit union products. Proactively identifies opportunities and initiating marketing strategies and tactics to increase lead conversion, product adoption, penetration and profitability.
• Conceives, writes and manages production of fully integrated marketing campaigns across television, radio and online marketing channels. Develops campaigns that are imaginative, engaging, timely, and aligned with the credit union’s brand while also meeting time and budget constraints. Crafts talking points as necessary.
• Lead a team to define, communicate and execute the strategy, roadmap, and build for digital product offerings.
• Define and develop requirements, features, value proposition, and experiences for digital product offerings.
• Exhibit knowledge of emerging technologies and partners that could accelerate our progress in digital banking.
• Collaborate with key stakeholders and cross-functional partners across CCCU including Technology, Credit Union Partners, Marketing, Finance, Legal, and Compliance to deliver on new product development activities and product launch.
• Develop communications and present and influence Senior Executive audiences
• Responsible for identifying and evaluating new technologies that keep the company in the forefront of developments in digital marketing, new strategies, tactics and emerging channels that can increase the success of the organization’s overall internet marketing strategy, expand online traffic and raise brand and product awareness for the credit union while maintaining the online brand integrity.
• Leverages core online marketing functions including Search Engine Optimization (SEO) by analyzing, developing and implementing strategies to make the public website more visible to search engines organically (non-paid links). Works with technical staff to make modifications to web pages and functionality to increase search ability, navigation and click-throughs, to direct traffic to online applications and increase sales through all delivery channels.
• Develops strategy for Search Engine Marketing (SEM) and oversees vendor relationship for all pay per click advertising and re-marketing efforts. Includes increasing visibility in search engine results, leveraging search traffic and converting it to leads or sales, and analyzing and reporting online advertising results. Manages and executes advertising efforts across various interactive channels. Consistently tracks, analyzes and reports on SEM results.
• Develops and executes successful digital marketing strategies and campaigns, including managing the critical functions of email & SMS planning, scheduling, analytics (Google Analytics & Meridian Link) and determining best practices to drive higher click and conversion rates. Incorporates digital technologies to track visitor behavior and deliver targeted messages based on their behavior. Ensures communications are aligned with internal policies and compliant with CAN-SPAM legislation. Consistently tracks, analyzes and reports on email marketing results. Manages member email delivery.
• Serves as marketing resource to electronic commerce team during product development. Strategizes and collaborates with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met. Initiates and directs the building of lead capture mechanisms within online banking and the website.
• Evaluates and reports on product KPIs on all eService products, public website metrics, digital campaigns and broadcast media efforts.
• Manages affiliate marketing relationships with online partners and introduces new online partnerships for additional sources of revenue.
• Analyzes market conditions, competitor data, consumer research and media ratings data (Scarborough, Arbitron, Nielsen, online networks—Google, Yahoo, Bing) to determine effective media placement and costs. Negotiates rates, prepares and recommends media plans for review.
• Under critical time constraints, schedules placement, posts media billing and reports on ordered vs. actual media performance and budget results.
• Manages and ensures timely delivery of advertising content on online and broadcast media channels (television and radio). Reviews content and recommends adjustments that optimize channel effectiveness.
• Analyzes the results and determines cost benefit and ROI of online marketing campaigns and of existing and emerging marketing channels. Provides frequent and consistent reporting of results to management.
• Provides clear instruction and direction to vendors. Identifies vendors, negotiates and facilitates their contracting with the credit union as necessary. Works with credit union service providers, overseeing and assessing their marketing efforts and monitoring results.
• Develops and manages marketing budget for all broadcast media including TV, radio, and electronic services and for assigned products. Assists in the department’s annual budget development. Negotiates and presents contracts to the Expense Committee. For assigned products and channels, maintains budget records and periodically provides spending reports.
• Assists with strategic marketing planning including development of the annual marketing plan. Develops annual electronic services marketing plan. Represents the Marketing department and serves on strategic initiative teams as assigned.
• Researches, identifies and recommends methods for effectively reaching member and prospective member target audiences. Regularly conducts market, competitive and demographic research.
• Performs other relevant and related duties as required.

Education, skills, & abilities (qualifications/experience required):

• An undergraduate degree in Marketing, Advertising, Online or Electronic Marketing, Journalism, Broadcast Media or a related discipline; plus 8 years’ experience in increasingly more responsible positions working directly with marketing and/or advertising, and five years online marketing and broadcast media buying experience; or an equivalent combination of related education and relevant experience.
• Knowledge of electronic banking services, CRM systems and online bank marketing is preferred.
• Demonstrated experience with online marketing management practices including SEM, SEO, internet radio streaming, email marketing, social networks, consumer email privacy and CAN-SPAM compliance, general understanding of HTML, content management systems and web analytics.
• Demonstrated experience with traditional marketing and advertising practices including media ratings analysis, buying and placement, direct mail and postal requirements and advertising legal compliance. Ability to develop marketing/advertising concepts and manage marketing production processes.
• Demonstrated ability to analyze consumer research and media ratings data (Scarborough, Arbitron, Nielsen, TAB, online networks—Google, Google Analytics, Yahoo, Bing), determine effective media placement and costs, and experience negotiating rates and management of placement and billing.
• Ability to prepare and assess ROI Analysis of marketing programs.
• Business acumen and strong critical thinking, writing and oral communication/negotiation skills.
• Excellent organizational and project management skills, attention to detail and ability to prioritize work in order to handle multiple projects at once and meet deadlines.
• Excellent analytical skills and ability to interpret data.
• Knowledge of basic sales skills in order to cross-sell credit union products and services.
• Ability to effectively work in cross-functional (often technology) team environment, take direction from others, as well as work independently and lead cross-functional teams.
• Ability to interact effectively with peers, senior management and vendors, to understand and follow policies and procedures and accept constructive criticism.

MAJOR ACCOUNTABILITIES:

• Managing the credit union’s online electronic and advertising campaigns and marketing programs to drive cost-effective sales.
• Developing and maintaining strong relationships with external advertising partners.
• Developing strategy, conceiving, writing and managing production of fully integrated marketing campaigns across multiple online and electronic marketing channels, as well as broadcast media channels.
• Analyzing, negotiating, placing and monitoring media advertising performance.
• Developing methods to monitor, measure and track marketing programs’ effectiveness and ensuring return on investment (ROI). Analyzing results and adjusting strategies and tactics as necessary to increase effectiveness/ROI.
• Strategizes and develops plans, with product experts/managers, sales and training, and the compliance departments, to ensure streamlined product launches, procedures, and delivery of promotions and disclosures.

Salary Range

$116,756.08 (min) – $175,134.13 (max)

California Coast Credit Union

Leading Homewear company is seeking is expand the team in Los Angeles and is hiring a PR & Branding Manager

• Translate global brand mission/ values/ strategies and adapt them into a US local brand plan
• Brand expression across all media (owned/ digital/ traditional) and across all channels (online/ of-line) and Lead creative/ content development across all paid media (digital/ traditional) as well as for owned media (Social/ website), by developing agency briefs and giving directions
• Parnter with external PR agencies
• Develop and manage overall go-to-market marketing plans, incorporating and creating synergies between online and offline communication activities
• Establish and track overall brand growth metrics (key attributes such as awareness/ recognition/ comprehension etc.); and measure and report KPI for marketing campaigns

24 Seven Talent

Our freelance Content Assistant will assist the content team in the planning and execution of content across Tennis Channel and Tennis.com’s website, mobile apps, podcasts and social media channels. We’re seeking a freelancer who is passionate about getting into production, is organized, has an excellent work ethic and a willingness to learn.
Our freelance Content Assistant will be required to work full-time for 40-hours weekly.

Key Responsibilities
– Post content daily across social media channels including live match coverage from tournaments covering multiple time zones. Social platforms such as Facebook, Twitter, Instagram and YouTube.
– Write clearly and concisely under pressure.
– Upload content to Tennis Channel & Tennis.com websites and mobile apps.
– Create and edit short videos and graphics using Adobe Premiere, Illustrator and Photoshop.
– Assist with the management and promotion of Tennis Channel’s Podcast Network.
– Track metrics from key content series and Ad Sales deliverables.
– Collaborate with production teams on planning, scheduling and execution of content.
– Help organize digital content calendar.
– Provide research for feature series, and entry-level production tasks to support shoots.
– Monitor daily trends, stay on top of what competitors are producing daily, and find ways to use that as inspiration when pitching ideas.
– Assist VP/Editor in Chief, and Content Team members and Execs.
Qualifications
– An interest in production, content, social media, and podcasts
– Strong content/editorial judgement, production and writing skills
– Highly organized and experience handling multiple projects simultaneously
– Superior attention to details is a necessity
– Ability to work well both independently (especially during the weekend shifts) and in a team environment
– Have a positive team player attitude during long production days
– Available to work nights and weekends around the tennis calendar
– Knowledge of Video Editing and Graphic Design Software, Native Social Analytics/Insights
– Strong analytical skills for measuring/tracking success
Tennis Channel is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Tennis Channel

Tennis Channel is a twenty-four-hour television network, online streaming service and national print magazine circulation dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.

About Sinclair

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. Also, we have affiliations with all of the major broadcast networks, our own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base hourly compensation range for this role is $17.00 to $22.00 per hour. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location.
#tennis
Sinclair Inc.

About us:

Table Rock is an influencer marketing company headquartered in Laguna Beach, CA. We’re looking for an Influencer Campaign Manager to join our growing team to help organize and run influencer campaigns. The ideal candidate is passionate about social media, especially YouTube, Instagram, and TikTok.

Responsibilities:

• Assist the influencer campaign team with campaign contracting and execution, brand and influencer coordination, and other tasks as that relate to influencer campaigns.
• Manage and coordinate product delivery and campaign timing.
• Support the media planning team by assisting with additional tasks.
• Identify and evaluate potential new influencers.
• Willingness to stay on top of emerging trends and new brands across the social media space.
• Assist with the creation of briefs and informational packets for influencers.

Skills and Qualifications:

• At least 1-2 years experience in the influencer industry
• Bachelor’s Degree from an accredited, four year institution
• Deep understanding of the major social media platforms, including best practices and emerging trends.
• High proficiency in Google Suite, Gmail, and Microsoft Word.
• Demonstrated organizational skills with the ability to learn new systems and processes quickly.

Other:

• We are hiring for several different positions on the team and so the starting salary will depend on your work experience, influencer marketing experience, and the level of position you are hired for.
• ‘Work Remotely’

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Vision insurance

Supplemental Pay:

• Bonus pay

Table Rock

Marketing Coordinator

Aktiv Solutions is seeking a well-organized, resourceful, creative, and self-motivated Marketing Coordinator who is enthusiastic about fitness and design. Your role is a unique opportunity to make an impact with the Aktiv marketing team while also expanding your skills in creative, digital, social media, email, advertising, event coordination, asset management, and much more. The ideal candidate will excel in our fast-paced environment, have a full working knowledge and experience within all social media channels, be a savvy copywriter, skilled at creative content development, and possess general understanding of marketing, ideally related to both B2B and B2C enterprise. Candidates should be prepared and excited to contribute to marketing discussions regularly and thoughtful additions that will leverage our growing enterprise within the fitness industry.

What You’ll Do:

·        Responsible for developing, designing, and implementing B2B and B2C social media strategies, including creative and copy writing, to increase online presence and improve marketing and sales efforts.

·        Collaborate and support the design and development of digital creative content and collateral.

·        Create high-quality digital and video marketing content that aligns and elevates the Aktiv brand and suite of products.

·        Lead day-to-day management of social calendar and planning to ensure successful deployment and execution across various channels.

·        Manage and nurture affiliate marketing program.

·        Stay current on social platform updates impacting copywriting, community management and social media strategy.

·        Prepare, analyze and distribute reports on social media performance to internal stakeholders and make recommendations, updates and improvements based on findings on a regular schedule.

·        Support Marketing and Sales teams through ad hoc projects.

·        Assist with the development of Case Studies composure, blog, and website SEO optimization.

·        Assist in management of event logistics.

·        Maintain and update departmental shared files/materials.

·        Manage inventory of marketing collateral and promotional items.

·        Assist in maintaining product display in Showroom at HQ.

·        Conduct competitor research and market analysis studies.

Desired Skills & Experience:

·        A minimum of 4 years of experience in coordinating social media, digital advertising, event management, and general marketing/admin experience.

·        3+ years of experience using Canva and Adobe Creative Suite

·        Excellent verbal and written communication skills are required

·        Exceptional attention to detail with strong project management and organizational skills

·        Understanding of marketing strategy and planning for B2B

·        Team player that is reliable, flexible, resourceful, and helpful with an up-beat can-do attitude

·        Creative thinker with an innate visual aesthetic and resourcefulness that thrives in a dynamic, collaborative & fast paced team environment

·        Must be able to take direction and work autonomously

·        Video creation/editing skills highly preferred

·        Ability to problem-solve, be forward thinking and anticipate needs

·        Experience supporting organic and paid social media campaigns

·        Proficient in navigating Social Media Business platforms and publishing tools for Linkedin, Instagram, Facebook, Twitter, and Vimeo/Youtube

·        Experience in Microsoft 365, Google Drive, Dropbox and Project Management software (Clickup, Basecamp, Asana, or similar)

·        Comfortable with Google Analytics, SEO, and other digital marketing metrics

·        Strong technological skills and open to learning new apps & services.

·        Must be able to exercise initiative, professionalism, and confidentiality·

·        Strong digital marketing + e-commerce / WordPress background preferred.

·        Experience in e-mail marketing is a bonus.

Education:

Bachelor’s Degree in Marketing / Business, Communications or related area, or equally relevant work experience.

Personal Interest:

A passion for health and wellness including functional or movement-based training modalities is helpful and encouraged. An enthusiasm for design and experience creation will help you stand out!

Working Conditions/Physical Requirements:

This position is hybrid (part time work from Corporate HQ in Santa Monica, CA required) and will require a suitable work from home environment. You will partake in light travel to customers, trade shows/events, and Corporate HQ.

Why Work Here?

• Join an exciting and creative company in one of the most rapidly-growing industries!
• Work with a team of energetic and motivated Marketing & Sales Professionals
• Collaborative, innovative, visionary leadership
• Health Benefits + 401K
• Hybrid and Flexible Position
• Unlimited Discretionary Time Off
• Access to use showroom gym at Corporate HQ

Who We Are

At Aktiv ®, we amplify training spaces for health clubs, hotels, multi-family fitness centers and home gyms alike. We specialize in crafting energizing and balanced solutions to accommodate today’s explosive dynamic training trends. Our premium training equipment powers today’s most sought after workouts and our team is passionate about creating spaces for exercise that will keep every workout fresh.

www.aktivsolutions.com

Aktiv is a division of Fitness Ventures International: www.fitnessventuresintl.com

Aktiv Solutions

A dynamic and innovative technology company poised to make a global impact is hiring a Marketing & Public Relations Manager. If you’re a creative and results-driven professional with a proven background in implementing marketing and public relations strategies this may be your next career move!

Job Description:

As the Marketing & Public Relations Manager, you will play a pivotal role in shaping their brand, expanding their market presence into the US, and creating a buzz in the industry. You will be responsible for developing and implementing marketing and PR strategies to drive awareness, engagement, and growth for their disruptive solutions.

Key Responsibilities:

• Develop and execute comprehensive marketing and PR plans that align with the company’s business objectives.
• Build and manage relationships with outside marketing and PR agencies.
• Lead the development of marketing campaigns, content, and collateral across various channels (digital, print, social media, events, etc.).
• Foster relationships with industry influencers, media outlets, and partners to enhance our brand’s visibility.
• Manage and monitor our online presence, including website ,social media platforms, and online advertising campaigns.
• Analyze marketing and PR performance metrics, identify areasfor improvement, and make data-driven recommendations.
• Craft compelling press releases, articles, and other written materials to effectively communicate our brand message.
• Organize and oversee events, conferences, and speaking engagements to showcase our expertise.
• Stay up-to-date with industry trends, competitor activities, and emerging marketing and PR tactics.

Qualifications:

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
• Proven experience (4+ years) in marketing and public relations roles, preferably in a startup or disruptive industry.
• Strong leadership and team management skills.
• Exceptional written and verbal communication abilities.
• Proficiency in digital marketing tools and platforms.
• Demonstrated success in building and maintaining media and industry relationships.
• Strategic thinker with a track record of developing and executing successful marketing and PR strategies.
• Analytical mindset with the ability to leverage data to drive decision-making.
• Creative thinker with a passion for innovation.

This position is 100% in the office

Competitive compensation package includes a base salary of $100k+, great benefits, bonus, and equity.

We will consider for employment, qualified applicants with criminal histories in a manner consistent with the requirements of the State of California Fair Chance Initiative for Hiring.

Elite Placement Group, Inc.

Client Overview:

Our client is a well-known home organization company, providing custom designs and solutions at the highest level. With a focus on maximizing and enhancing functionality, our client delivers exceptional organizational solutions that enhance the functionality, aesthetics, and value of spaces for customers across residential and commercial sectors.

THIS IS A FULL TIME ON SITE ROLE! (Non negotiable)

Located in City of Industry, CA

Full time

$120-140k DOE

Director of Marketing Overview:

As the Director of Marketing, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role involves all aspects of marketing, including market research, branding, advertising, digital marketing, public relations, and customer engagement. The company is looking for a person willing to role up there sleeves and get involved in marketing strategy that’s been working for over 40 years, taking it from where it is to the next level.

Director of Marketing Responsibilities:

• Manage & maintain all existing direct mail marketing schedules.
• Alter the Graphics to fit the promotional offer of the month.
• Lead and oversee the full direct mail marketing printing schedule.
• Conduct market research and competitor analysis to identify customer needs, market trends, and opportunities for growth.
• Oversee brand management activities, ensuring consistent brand messaging and visual identity across all channels.
• Regularly monitor review platforms, social media channels, and other online sources to stay informed about what customer are saying about the brand.
• Plan and execute advertising and promotional campaigns, both online and offline, to increase brand visibility and drive customer engagement.
• Manage direct response marketing efforts to drive customer engagement and generate measurable results.
• Drive customer acquisition efforts by implementing effective lead generation strategies, optimizing conversion funnels, and maximizing customer lifetime value.
• Drive digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content creation.
• Develop and monitor marketing budgets, allocate resources effectively, and optimize marketing spend for maximum ROI
• Cultivate relationships with media outlets, industry influencers, and strategic partners to enhance brand reputation and generate media coverage.

Director of Marketing Requirements:

• 10+ years of work experience in senior marketing roles, preferably in a consumer-focused industry
• 5 + years in google add word’s PPC.
• Understand digital marketing reporting and if you can run Google, Meta, Bing reports is a huge plus
• 3 + years in social media marketing.
• Strong leadership skills
• High level of proficiency in Excel
• In-depth knowledge of marketing principles, brand management, and digital marketing strategies
• Prior experience managing and maintaining online reviews.
• Excellent negotiation and leadership skills with strong problem-solving skills

24 Seven Talent

Client Overview:

Our client is a well-known home organization company, providing custom designs and solutions at the highest level. With a focus on maximizing and enhancing functionality, our client delivers exceptional organizational solutions that enhance the functionality, aesthetics, and value of spaces for customers across residential and commercial sectors.

THIS IS A FULL TIME ON SITE ROLE!!

Director of Marketing Overview:

As the Director of Marketing, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role involves all aspects of marketing, including market research, branding, advertising, digital marketing, public relations, and customer engagement. The company is looking for a person willing to role up there sleeves and get involved in marketing strategy that’s been working for over 40 years, taking it from where it is to the next level.

Director of Marketing Responsibilities:

• Manage & maintain all existing direct mail marketing schedules.
• Alter the Graphics to fit the promotional offer of the month.
• Lead and oversee the full direct mail marketing printing schedule.
• Conduct market research and competitor analysis to identify customer needs, market trends, and opportunities for growth.
• Oversee brand management activities, ensuring consistent brand messaging and visual identity across all channels.
• Regularly monitor review platforms, social media channels, and other online sources to stay informed about what customer are saying about the brand.
• Plan and execute advertising and promotional campaigns, both online and offline, to increase brand visibility and drive customer engagement.
• Manage direct response marketing efforts to drive customer engagement and generate measurable results.
• Drive customer acquisition efforts by implementing effective lead generation strategies, optimizing conversion funnels, and maximizing customer lifetime value.
• Drive digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content creation.
• Develop and monitor marketing budgets, allocate resources effectively, and optimize marketing spend for maximum ROI
• Cultivate relationships with media outlets, industry influencers, and strategic partners to enhance brand reputation and generate media coverage.

Director of Marketing Requirements:

• 10+ years of work experience in senior marketing roles, preferably in a consumer-focused industry
• 5 + years in google add word’s PPC.
• Understand digital marketing reporting and if you can run Google, Meta, Bing reports is a huge plus
• 3 + years in social media marketing.
• Strong leadership skills
• High level of proficiency in Excel
• In-depth knowledge of marketing principles, brand management, and digital marketing strategies
• Prior experience managing and maintaining online reviews.
• Excellent negotiation and leadership skills with strong problem-solving skills

24 Seven Talent

Client Overview:

Our client is a well-known home organization company, providing custom designs and solutions at the highest level. With a focus on maximizing and enhancing functionality, our client delivers exceptional organizational solutions that enhance the functionality, aesthetics, and value of spaces for customers across residential and commercial sectors.

THIS IS A FULL TIME ON SITE ROLE!!

Director of Digital Marketing Overview:

As the Director of Digitial Marketing, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role involves all aspects of marketing, including market research, branding, advertising, digital marketing, public relations, and customer engagement. The company is looking for a person willing to role up there sleeves and get involved in marketing strategy that’s been working for over 40 years, taking it from where it is to the next level.

Director of Marketing Responsibilities:

• Manage & maintain all existing direct mail marketing schedules.
• Alter the Graphics to fit the promotional offer of the month.
• Lead and oversee the full direct mail marketing printing schedule.
• Conduct market research and competitor analysis to identify customer needs, market trends, and opportunities for growth.
• Oversee brand management activities, ensuring consistent brand messaging and visual identity across all channels.
• Regularly monitor review platforms, social media channels, and other online sources to stay informed about what customer are saying about the brand.
• Plan and execute advertising and promotional campaigns, both online and offline, to increase brand visibility and drive customer engagement.
• Manage direct response marketing efforts to drive customer engagement and generate measurable results.
• Drive customer acquisition efforts by implementing effective lead generation strategies, optimizing conversion funnels, and maximizing customer lifetime value.
• Drive digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content creation.
• Develop and monitor marketing budgets, allocate resources effectively, and optimize marketing spend for maximum ROI
• Cultivate relationships with media outlets, industry influencers, and strategic partners to enhance brand reputation and generate media coverage.

Director of Marketing Requirements:

• 10+ years of work experience in senior marketing roles, preferably in a consumer-focused industry
• 5 + years in google add word’s PPC.
• Understand digital marketing reporting and if you can run Google, Meta, Bing reports is a huge plus
• 3 + years in social media marketing.
• Strong leadership skills
• High level of proficiency in Excel
• In-depth knowledge of marketing principles, brand management, and digital marketing strategies
• Prior experience managing and maintaining online reviews.
• Excellent negotiation and leadership skills with strong problem-solving skills

24 Seven Talent

Paul Hobbs Winery is searching for a temporary Associate Brand Manager to cover for a leave of absence. The position is critical in developing and implementing the marketing and programs for Paul Hobbs Selections (PHS) and Paul Hobbs Wines (PHW). The Associate Brand Manager will possess strong communication and organization skills, be detail-oriented, and have the ability to manage and prioritize multiple tasks and deadlines. This temporary position is approximately 4-6 months. 

Examples of responsibilities:

1)      Brand Management:

a)      Provides support on day-to-day logistics (ex. sample sends, inventory management, brand assets, pos, etc).

b)      Creates PHS marketing support needs: collateral, presentations, educational tools, point-of-sale, etc.

c)      Develops marketing slides for quarterly business meetings.

d)      Contributes marketing updates to bi-weekly company newsletter.

e)      Supports the design, production and management of portfolio assets and collateral.

f)       Provides all content support materials for PHS DTC releases and club shipments. 

g)      Sends wholesale sales team monthly & quarterly marketing updates, highlighting key initiatives, vintage rolls, etc.

h)      Supports PHW brand manager on an as-needed basis.

2)      Press & media:

a)      Manages PHS media requests and scoring submission calendar, while tracking and communicating all media hits.

b)      Manages all critics tastings for PHS (with support of Marketing Coordinator).

c)      Develops sell sheets and other POS related to media scores / accolades.

d)      Manages media submissions (with support of Marketing Coordinator).

3)      Digital:

a.       Manages timely updates to PHS brand and PHS websites.

Specific qualifications & skills:

1.      Marketing: Experience in luxury wine marketing; proven track record with digital design & strategy execution.

2.      Communication: Communicates in an articulate, concise, and intuitive manner. Strong writing and editing skills. 

3.      Business: Highly organized; keen eye for detail. Able to manage inventories, track program success, etc. 

4.      Wine Service & Knowledge: Comprehensive knowledge of wine including history, making, commercialization. A master at protocols and procedures of fine wine service (i.e., wine dinners, shows, seminars, various tastings, etc.)

5.      Attitude: Positive, considerate, creative, professional demeanor. 

Basic job requirements:

1.      Minimum of 2 years in a brand management or sales role, preferably in a luxury wine environment, imports preferred.

2.      Minimum bachelor’s degree (preferred graduate degree), marketing or communications emphasis preferred.

3.      Proficient in Word, Excel, PPT, and all adobe creative suites.

4.      Excellent verbal and written communication skills.

5.      Ability to lift and carry at least 50 lbs., or a 9L case of wine. 

PAUL HOBBS WINES