Client Overview:
Our client is a well-known home organization company, providing custom designs and solutions at the highest level. With a focus on maximizing and enhancing functionality, our client delivers exceptional organizational solutions that enhance the functionality, aesthetics, and value of spaces for customers across residential and commercial sectors.
THIS IS A FULL TIME ON SITE ROLE!!
Director of Digital Marketing Overview:
As the Director of Digitial Marketing, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role involves all aspects of marketing, including market research, branding, advertising, digital marketing, public relations, and customer engagement. The company is looking for a person willing to role up there sleeves and get involved in marketing strategy that’s been working for over 40 years, taking it from where it is to the next level.
Director of Marketing Responsibilities:
- Manage & maintain all existing direct mail marketing schedules.
- Alter the Graphics to fit the promotional offer of the month.
- Lead and oversee the full direct mail marketing printing schedule.
- Conduct market research and competitor analysis to identify customer needs, market trends, and opportunities for growth.
- Oversee brand management activities, ensuring consistent brand messaging and visual identity across all channels.
- Regularly monitor review platforms, social media channels, and other online sources to stay informed about what customer are saying about the brand.
- Plan and execute advertising and promotional campaigns, both online and offline, to increase brand visibility and drive customer engagement.
- Manage direct response marketing efforts to drive customer engagement and generate measurable results.
- Drive customer acquisition efforts by implementing effective lead generation strategies, optimizing conversion funnels, and maximizing customer lifetime value.
- Drive digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content creation.
- Develop and monitor marketing budgets, allocate resources effectively, and optimize marketing spend for maximum ROI
- Cultivate relationships with media outlets, industry influencers, and strategic partners to enhance brand reputation and generate media coverage.
Director of Marketing Requirements:
- 10+ years of work experience in senior marketing roles, preferably in a consumer-focused industry
- 5 + years in google add word’s PPC.
- Understand digital marketing reporting and if you can run Google, Meta, Bing reports is a huge plus
- 3 + years in social media marketing.
- Strong leadership skills
- High level of proficiency in Excel
- In-depth knowledge of marketing principles, brand management, and digital marketing strategies
- Prior experience managing and maintaining online reviews.
- Excellent negotiation and leadership skills with strong problem-solving skills
24 Seven Talent
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