Music Video Casting Calls and Auditions

Who we are:

When Healthcare needs to identify patients, they rely on PDC’s expertise and solutions. As part of Brady Corporation’s global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. PDC’s breadth of products, from patient identification to music festival wristbands, are an integral part of Brady’s identification solutions. But PDC’s products and solutions are just one element of the Brady story.

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. And as a member of the PDC team, you’ll get to represent a company with unique brand recognition across several industries. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back.

What we need:

PDC is seeking a Sr. Product Manager of Healthcare media (wristband and labeling) to join our product management team. If you’ve been looking for a dynamic product management role with broad hands-on responsibility over product strategy, execution, and marketing that combines your proven abilities in B2B go to market strategy with your strong communication and positioning skills. This is an awesome job where you’ll be able to showcase your talents and drive high impact strategic initiatives across the company. The Senior Product Manager for Healthcare media will lead cross functional efforts working with internal teams manufacturing, R&D, supply chain, marcom and sales as well as external business partners.

What you’ll be doing:

• Responsible for understanding, developing, and strategizing with internal and external teams on healthcare media roadmaps, strategy and grow the business
• Develop and execute comprehensive product business and marketing plans and competitive product offerings
• Define and own the strategy and roadmap for the healthcare product portfolios and communicate it effectively and passionately with internal teams and external business partners
• Lead global go-to-market strategy, and new product development for your business against your 3-5-year business plan, create product launch plans and oversee cross-functional implementation across the organization.
• Responsible for implementation of innovative media solutions for our customers
• Define and own product KPIs and roadmap, diagnose areas for improvement, and develop and implement recommendations. Prepare monthly reports, forecasts, product reviews and customer trend analysis.
• Focus externally, creating a deep understanding of market and technology trends, competitive intelligence and key influencers.
• Develop product marketing programs to meet sales forecasts and profit objectives.
• Interface with partners, customers and industry leaders to champion the voice of the customer within the organization and drive customer and market research initiatives that inform global product portfolio strategy.
• Interview customers and market experts to understand the market, translate that understanding of the customer product requirements.

What you’ll need to be successful:

• Expertise in product management, project management, business development, strategic planning and product marketing, experience around wristband or labeling solutions plus
• Exposure to healthcare consumables market entry, as well as enhancing existing products to stay ahead of competition.
• Experience with product implementation at customer site as well as working with external partners to define support and service strategy
• Demonstrated excellence as a self-starter who has experience leading product management teams in a high growth environment, including P+L responsibility, marketing and launching new products.
• Enjoys working in a dynamic, fast-paced environment and ability to operate effectively in both tactical and strategic capacities — you can comfortably adjust your altitude and roll-up your sleeves as needed.
• Exhibit sound product discernment, ability to formulate product strategy and present clear measurable objectives that will lead to achieving our business goals.
• Strong sense of ownership and a “whatever it takes” attitude towards getting stuff done.
• Boundless creativity when it comes to generating ideas, but an understanding that execution is what ultimately matters.
• 5+ Product Management or clinical experience in hospital setting preferred
• Bachelor’s degree required in technical major. MBA or Master’s degree preferred
• 15% travel time
• Engaging communicator and presenter/ English fluency.
• Experience working on global teams

Benefits:

• Complete insurance coverage starting on first day of employment – medical, dental, vision, life
• 401(k) with company match
• Tuition reimbursement
• Bonus opportunity
• Vacation and Holiday pay

#Li-Hybrid

Brady Corporation

Digital Media Manager

Watauga Group is seeking a Digital Media Manager who has a strong background in paid digital media. This role will be responsible for executing & managing performance driven campaign activation, analysis, optimization, and reporting. This is a client facing role working with both the client(s) and internal account teams. This position reports to a Digital Media Supervisor.

Who We Are:

Recently named in Outside Magazines Best Places to Work 2023, Watauga is one of the largest women-owned media agencies in North America with offices in Orlando, Atlanta, Nashville, and Birmingham. We leverage two decades of specialized media expertise and our love for the outdoors and entertainment to help attractions, destinations, and outdoor brands maximize their sales and elevate advertising ROI. Watauga’s brand and performance advertising experts navigate today’s complex media landscape to create full-funnel advertising strategies encompassing the most effective mix of digital and traditional media channels, platforms, data, and technologies.

Who We Are Looking For

You are an accomplished paid digital media manager, possessing hands-on expertise in one or more of the following channels: Search, Social, and Programmatic. You have an inquisitive and analytical mindset that powers you to comprehend campaign performance at a deep level, enabling the development of advanced strategies and results. Thriving in a completely remote setting, your self-motivation shines through, allowing you to adeptly juggle tasks and independently manage daily priorities. You also have a true passion and interest in outdoor recreation and working with companies that truly make life more enjoyable, rewarding, and healthy for millions of people every day. 

What You Will Do

• Assist managing multiple clients with activation, management, analysis, optimization, and reporting for paid digital media campaigns across multiple platforms (Search, Social, and Programmatic)
• Maintain and optimize campaign performance at each applicable level (channel, tactic, audience, ad) based on client objective
• Conduct A/B testing and experiments to improve performance and overall campaign effectiveness
• Support and mentor coordinator and associate level digital team members with activation, management, optimization, tracking, and reporting
• Provide and present regular reports and performance insights to clients, highlighting key metrics, trends, and recommendations for improvement
• Collaborate with the Data Team to develop and monitor client reporting and dashboards
• Collaborate with cross-functional teams including Strategy and Media to bring a holistic approach to client management with strategy, planning, and optimization
• Assist with the billing process related to client digital media platform invoicing and reconciliation
• Assist with developing compelling ad copy, headlines, and extensions that align with client objectives and resonate with target audiences
• Independently seek out digital marketing industry news and platform updates with emphasis on sharing updates internally and externally
• Be a team player that is eager to collaborate, share knowledge, and solve challenges

Your Qualifications 

• 3+ years of successful, demonstrated experience executing and managing paid digital media campaigns across Search, Social, and Programmatic platforms
• Minimum of 1-year hands-on experience with any of the following platforms. Certifications are a plus.
• Google Ads (Search, Display, YouTube, Discovery, Performance Max)
• Facebook Business/Ads Manager
• Paid Social – TikTok, LinkedIn, Pinterest, Snapchat, Reddit
• The Trade Desk DSP
• Display & Video 360 DSP
• Campaign Manager 360 Ad Server
• Google Analytics / GA4
• Google Tag Manager
• Pixel, Measurement, and Tracking experience is a plus
• Prior agency experience is a plus
• Strong analytical acumen to evaluate effectiveness of digital campaigns
• Strong written, presentation, and communication skills
• Impeccable attention to detail and follow through
• Highly curious, asks great questions, and listens intently
• Ability to think on your feet and quickly adapt to changing requirements and needs
• A determined, self-starter who can deliver results independently using superior organizational, project management and problem-solving skills
• A personal passion and interest in outdoor activities, recreation, travel, or attractions

Compensation & Benefits:

• Bonus and Incentive Plans. Quarterly and annual bonuses based on agency performance.
• Remote/Hybrid Work. Ability to work from home or office.
• Flexible PTO. Personal time off when and how long you need it to recharge and refresh.
• Health Insurance. 3 levels of subsidized medical insurance, including an HSA-eligible plan.
• Life & Disability Insurance. Watauga Group pays 100% of the premiums. 
• 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 2%. 
• Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
• Tuition Reimbursement. Up to $5,250 per year for tuition and fees. 

Watauga Group

About the Job

At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

Seeking a talented Social Media Manager to join our team. This individual will oversee daily social media output for a variety of clients. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, tech-savvy, financially literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the communities of our clients.

Duties/Responsibilities:

• Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector
• Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium
• Write posts that are accurate, clear, concise, and engaging for a variety of clients
• Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content 
• Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product
• Oversee and implement on a range of Social Media Manager duties 
• Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)
• Ideate, create, and post compelling Instagram Stories
• Ideate, create, and post compelling TikTok content 
• Ideate, create, and post compelling Twitter threads
• Set up and host Twitter Spaces and Instagram Live events
• Live tweet events and Twitter Spaces 
• Engage with the community –from quote tweets to replies–across Twitter, Instagram, TikTok and Facebook
• Self-copy edit at a high level
• Assess social media analytics and make pivots based on data
• Have a pulse of the crypto markets and what sentiment is like throughout the day
• Schedule out evergreen content and identify what solid evergreen content is
• Analyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements 
• Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the day
• Ability to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts do
• Chime into conversations in your client’s voice
• Ability to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share

Skills & Requirements:

• Expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok
• 3+ years of experience creating social media copy and content, ideally with an agency setting
• 3+ years of experience overseeing social media staff and implementing digital campaigns
• Prior experience within the crypto/blockchain industry is required, whether in a professional or personal capacity. 
• Have proficiency in Discord, Telegram, and online moderation
• Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day
• Excellent written communication skills and superb English skills
• Great editing skills and attention to detail
• Strong leadership skills
• Excellent organization and time management skills
• Strong client relations and collaboration skills
• Strategic communication skills
• Excellent presentation and stakeholder management skills

How to Apply

Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in influencer marketing within the music and entertainment industry. If applying by email, send your application to apply AT 4labsdigital.com. In the subject line, include the role you are applying for and your full name.

We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.

Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [Benton, [email protected]]

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

• New York, New York: $55,000-$70,000 salary; $25-$35 an hour contract
• Boston, Massachusetts: $50,000-$65,000 salary; $25-$35 an hour contract
• Philadelphia, Pennsylvania: $45,000-$60,000 salary; $22-$30 an hour contract
• Miami, Florida:: $45,000-$60,000 salary; $22-$30 an hour contract
• Chicago, Illinois: $45,000-$60,000 salary; $22-$30 an hour contract
• Austin, Texas: $45,000-$60,000 salary; $22-$30 an hour contract
• San Diego, California: $50,000-$65,000 salary; $25-$35 an hour contract
• Seattle, Washington: $45,000-$60,000 salary; $22-$30 an hour contract

4Labs Digital

About the Job

At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

Strategic Purpose: Seeking a talented Social Media Manager to join our team. This individual will oversee daily social media output for a variety of clients. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, tech-savvy, financially literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the communities of our clients.

Duties/Responsibilities:

• Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector
• Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium
• Write posts that are accurate, clear, concise, and engaging for a variety of clients
• Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content 
• Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product
• Oversee and implement on a range of Social Media Manager duties 
• Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)
• Ideate, create, and post compelling Instagram Stories
• Ideate, create, and post compelling TikTok content 
• Ideate, create, and post compelling Twitter threads
• Set up and host Twitter Spaces and Instagram Live events
• Live tweet events and Twitter Spaces 
• Engage with the community –from quote tweets to replies–across Twitter, Instagram, TikTok and Facebook
• Self-copy edit at a high level
• Assess social media analytics and make pivots based on data
• Have a pulse of the crypto markets and what sentiment is like throughout the day
• Schedule out evergreen content and identify what solid evergreen content is
• Analyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements 
• Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the day
• Ability to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts do
• Chime into conversations in your client’s voice
• Ability to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share

Skills & Requirements:

• Expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok
• 3+ years of experience creating social media copy and content, ideally with an agency setting
• 3+ years of experience overseeing social media staff and implementing digital campaigns
• Prior experience within the crypto/blockchain industry is required, whether in a professional or personal capacity. 
• Have proficiency in Discord, Telegram, and online moderation
• Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day
• Excellent written communication skills and superb English skills
• Great editing skills and attention to detail
• Strong leadership skills
• Excellent organization and time management skills
• Strong client relations and collaboration skills
• Strategic communication skills
• Excellent presentation and stakeholder management skills

How to Apply

Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in influencer marketing within the music and entertainment industry. If applying by email, send your application to apply AT 4labsdigital.com. In the subject line, include the role you are applying for and your full name.

We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.

Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [Benton, [email protected]]

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

• New York, New York: $55,000-$70,000 salary; $25-$35 an hour contract
• Boston, Massachusetts: $50,000-$65,000 salary; $25-$35 an hour contract
• Philadelphia, Pennsylvania: $45,000-$60,000 salary; $22-$30 an hour contract
• Miami, Florida:: $45,000-$60,000 salary; $22-$30 an hour contract
• Chicago, Illinois: $45,000-$60,000 salary; $22-$30 an hour contract
• Austin, Texas: $45,000-$60,000 salary; $22-$30 an hour contract
• San Diego, California: $50,000-$65,000 salary; $25-$35 an hour contract
• Seattle, Washington: $45,000-$60,000 salary; $22-$30 an hour contract

4Labs Digital

About the Job

At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

Seeking a talented Social Media Manager to join our team. This individual will oversee daily social media output for a variety of clients. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, tech-savvy, financially literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the communities of our clients.

Duties/Responsibilities:

• Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector
• Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium
• Write posts that are accurate, clear, concise, and engaging for a variety of clients
• Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content 
• Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product
• Oversee and implement on a range of Social Media Manager duties 
• Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)
• Ideate, create, and post compelling Instagram Stories
• Ideate, create, and post compelling TikTok content 
• Ideate, create, and post compelling Twitter threads
• Set up and host Twitter Spaces and Instagram Live events
• Live tweet events and Twitter Spaces 
• Engage with the community –from quote tweets to replies–across Twitter, Instagram, TikTok and Facebook
• Self-copy edit at a high level
• Assess social media analytics and make pivots based on data
• Have a pulse of the crypto markets and what sentiment is like throughout the day
• Schedule out evergreen content and identify what solid evergreen content is
• Analyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements 
• Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the day
• Ability to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts do
• Chime into conversations in your client’s voice
• Ability to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share

Skills & Requirements:

• Expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok
• 3+ years of experience creating social media copy and content, ideally with an agency setting
• 3+ years of experience overseeing social media staff and implementing digital campaigns
• Prior experience within the crypto/blockchain industry is required, whether in a professional or personal capacity. 
• Have proficiency in Discord, Telegram, and online moderation
• Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day
• Excellent written communication skills and superb English skills
• Great editing skills and attention to detail
• Strong leadership skills
• Excellent organization and time management skills
• Strong client relations and collaboration skills
• Strategic communication skills
• Excellent presentation and stakeholder management skills

How to Apply

Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in influencer marketing within the music and entertainment industry. If applying by email, send your application to apply AT 4labsdigital.com. In the subject line, include the role you are applying for and your full name.

We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.

Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [Benton, [email protected]]

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

• New York, New York: $55,000-$70,000 salary; $25-$35 an hour contract
• Boston, Massachusetts: $50,000-$65,000 salary; $25-$35 an hour contract
• Philadelphia, Pennsylvania: $45,000-$60,000 salary; $22-$30 an hour contract
• Miami, Florida:: $45,000-$60,000 salary; $22-$30 an hour contract
• Chicago, Illinois: $45,000-$60,000 salary; $22-$30 an hour contract
• Austin, Texas: $45,000-$60,000 salary; $22-$30 an hour contract
• San Diego, California: $50,000-$65,000 salary; $25-$35 an hour contract
• Seattle, Washington: $45,000-$60,000 salary; $22-$30 an hour contract

4Labs Digital

Based out of Hilo, HI, Shaka Tea produces herbal teas brewed with sustainably-sourced māmaki leaves, which are only found in the Hawaiian Islands. Shaka Tea practices direct trade, paying small local farmers and restoring native ecosystem habitats. Simply put, each can sold directly supports the preservation of native ecosystem habitats and the direct livelihood of small local farmers across rural Hawaiʻi.

Shaka Tea’s mission is “We live Shaka. We spread island vibes through our flavorful, good-for-you beverages while giving back to Hawaiʻi, the land and community we love.” We are rooted in our core values of Pilina (Interconnection), Kīnā’ole (Flawnessness of Conduct), Lōkahi (Harmony & Balance), and Poʻokela (Excellence).

Shaka Tea is growing, sharing our herbal teas with consumers across the country looking for great tasting, accessible, good-for-you hydration with zero sugar, calories and carbohydrates, complementing mindful eaters everywhere.

Working under general supervision, the Social Media Manager will be responsible for driving awareness, affinity, and engagement with the Shaka Tea brand through social media presence and influencer partnerships. The Social Media Manager will have ownership over the strategic development and execution of our social media and influencer initiatives across our social & digital platforms, ensuring alignment and synergies with the brand’s business & marketing goals. The ideal candidate for this position is someone who has extensive experience in social media and has a deep understanding of what makes content engaging, entertaining and shareable.

Employees in this position may interact with their leader daily, to receive guidance and support. Most non-routine activities, such as setting an annual budget for unearned influencers and/or boosting organic social posts, will require their leader’s advance approval, but routine decisions within the general scope of the role may be made independently.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Social Media Management Responsibilities

• Develop and implement comprehensive social media strategies across all owned platforms (Instagram, Facebook, TikTok, and LinkedIn) to grow brand relevancy and foster & improve engagement with followers.
• Develop and maintain a content calendar across all social channels to ensure a consistent posting schedule, balancing lifestyle, promotional, editorial and partnership content.
• Lead content creation efforts for high-quality, visually appealing, and engaging photo and video content for social media platforms. Spans self-directed / self-produced content to sourcing and managing content creators, and / or additional outside resources to generate content.
• Foster and nurture a community around the brand by actively engaging with followers, responding to comments, and participating in relevant conversations.
• Keep up to date on trends, current events, competitor activities, social media algorithms and strategies and best practices across social media platforms to maintain relevancy.
• Propose & execute branded collaboration & partnership ideas with other brands to grow followers on social media. Manage and execute giveaways and promotional contests.
• Lead the development and execution of targeted email marketing campaigns to enhance member acquisition and platform engagement.
• Define core KPI’s by platform and generate monthly reports to track performance, adjusting strategies to ensure KPI’s are met or exceeded.

Influencer Management Responsibilities

• Lead planning and execution of influencer strategies (both always-on and campaign-specific) to build brand awareness and credibility across key social channels including Instagram, TikTok and Facebook.

1. Identify and cultivate partnerships with paid and unpaid social media influencers.
2. Manage influencer partnerships from start to completion – from outreach, to creating and shipping custom packages, payment, and final post analysis.
3. Familiarize content creators with our products and brand objectives and collaborate to create compelling content to help them bring our story to life.
4. Review all influencer content for accuracy against brief and brand values.

• Set and develop influencer marketing standards and best practices for the brand.
• Collaborate with Brand Marketing team members to support cross-channel campaigns and ensure campaign goals are being met through influencer activations.
• Track and analyze influencer performance, providing insights and recommendations for continuous improvement. For campaign-specific influencer programs, develop post campaign reporting to share with key internal stakeholders.
• Partner with Brand Marketing team to brainstorm additional earned/owned strategies (PR) that amplify brand awareness.
• Perform other duties as required or assigned which are reasonably within the scope of this role.

BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE)

• Bachelor’s degree from an accredited 4-year college or equivalent relevant experience required; marketing, digital marketing, communications, or advertising emphasis preferred.
• Minimum 3 years’ experience managing digital marketing (social media marketing, influencer marketing, email marketing, etc.) with a high degree of knowledge about the principles of integrated marketing.

ADDITIONAL QUALIFICATIONS (JOB SKILLS, ABILITITIES, KNOWLEDGE)

• Expert ability to craft & oversee content development tailored to each social media platform (Facebook, Instagram, TikTok, LinkedIn, etc.). Proficient in social media analytics and reporting.
• Proficient ability to “think out of the box” to create solutions and opportunities for brand growth and engagement.
• Proficient ability to wear multiple “hats” as business needs arise. Comfortable working in a fast-paced environment with constant change.
• Expert in interpersonal communication and team working skills.
• Proficient ability to effectively manage workload by prioritizing and managing multiple assignments. Demonstrates a sense of urgency to drive impact.
• Ability to travel up to 10% of the time.
• Ability to activate and amplify Shaka Tea’s values of Pilina (Interconnection), Kīnā’ole (Flawnessness of Conduct), Lōkahi (Harmony & Balance), and Poʻokela (Excellence), as well as the 3 C’s of thinking: critical, collaborative, and curious.
• [Nice to have]: Has a personal or professional connection to Hawai’i

Proposed Salary Range of $85,000-$100,000 annually.

Shaka Tea

Marketing Coordinator – Bridgewater Commons

Are you a passionate marketing guru with a flair for creativity and a solid drive to make an impact? Do you dream of being at the forefront of promoting exciting retail experiences at the dynamic Bridgewater Commons? If so, we have the perfect opportunity for you!

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and efficiently oversee the company’s portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities to management, marketing, and leasing, which allows it to control the costs of its properties effectively. This position is based in Bridgewater, NJ, but our company operates nationally, emphasizing large regional malls.

As the Marketing Coordinator, you will assist the Marketing & Business Development Director in meeting the objectives of the owners, tenants, and guests.

To succeed as the Marketing Coordinator:

• College degree required.
• 2+ years of Marketing and related experience.
• Strong understanding of digital ads, including Facebook, Instagram, TikTok/IG Reels, and email paid and organic campaigns.
• Ability to manage timelines of numerous projects simultaneously with attention to detail.
• Ability to curate email content, develop distribution strategy, and maintain a regular communication schedule. Implement a plan to grow the database.
• Exceptional communication skills; clear, concise, and professional representation expected.
• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
• Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.
• Must be flexible and able to work event shifts, which may include nights, weekends, and holidays, with the ability to travel as needed for conferences and national meetings.
• Event planning and coordination experience for events.
• Understand and be able to execute web retargeting campaigns.

Additional Skills:

• Eye for photography/selecting images that perform well.
• Knowledge of real estate, retail marketing, leasing, and operations a plus
• Basic Google Analytics preferred.
• Graphic design, photo editing, and video editing experience is a bonus.
• Bonus points: Basic understanding of WordPress, MailChimp, InDesign/Illustrator, and iMovie

Responsibilities of the Marketing Coordinator for Bridgewater Commons:

Marketing Strategy Implementation

• Collaborate with the Marketing Director and property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue.
• Have a working knowledge of the area market. Assist in obtaining information on competitive properties, area and customer demographics, and available media.
• Assist the marketing director in effectively executing a marketing program to enhance tenant sales and generate percentage rents.
• Coordinate and assist in executing special events and community relations programs to support merchandising efforts as set by the Marketing & Business Development Director and business plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales.
• Assist in implementing an ongoing public relations action plan as necessary.
• Assist in developing collateral pieces for Marketing and Specialty Leasing programs.
• Ensure ongoing exposure of all Marketing programs throughout the center, including advertising, on-mall signage, and directories.
• Develop and maintain an appropriate level of involvement in community activities representing the property and ownership.
• Oversee tourism initiatives and develop relationships with area hotels and visitor bureaus.
• Works with Marketing & Business Development Director on advertising and promotions to support the shopping center’s tenants.
• Oversee production schedules for any planned advertising or printed pieces. Write copy, proof materials, and distribute as necessary.

Digital Presence

• Oversee updates of website information on an as needed basis to keep information current. Write, collect, and update information for events, deals, news, directory changes, job opportunities, visitor resources, etc.
• Assist in developing a social media strategy and maintain a media calendar across all channels that meets center goals.
• Develop photo and video content for social media and digital platforms at the center.
• Curate email and SMS content, develop distribution strategy, and maintain a regular communication schedule. Implement a plan to grow the database.

Business Development

• Help identify corporate sponsorship opportunities to generate additional revenue for the property; assist with sponsorship proposals and programs.
• Work with the Marketing Director to identify new and unique tenants for the Specialty Leasing program and/or permanent Leasing.
• Attend local and regional events to maintain retailer relationships and introduce new retailers to the property.
• Identify and generate leads to grow the advertising program. Assist in the relationship management with clients from prospecting to close.

Retailer Development

• Review monthly sales reports to gain insight into retailer sales and track key retailer and category trends.
• Establish relationships and ongoing communication with tenants to maximize individual store sales.
• Collaborate with the Marketing Director to develop and implement retailer action plans aimed at maximizing retailer sales and increasing the center’s value.
• Communicate new trends and products with retailers to grow current business or expand to additional locations.
• Recruit retailers to participate in planned center programs.

Management and Operations

• Communicate with the property team as needed or required to ensure that the team is kept apprised of marketing activities on the property.
• In concert with the Marketing Director, General Manager, and other Team members, manage Guest Services to provide quality service to guests, retailers, and the property Team.
• Follow corporate policies and procedures for all programs and promotions.

Financial & Reporting Responsibilities

• Participate in the preparation and observance of the annual income and expense budgets.
• Help prepare and adhere to the monthly and quarterly forecasts.
• Assist with monthly Asset Management Report.
• Assist with monthly tenant sales reports and prospecting reports.
• Prepare annual Goals and Objectives and year-end self-evaluation review.
• Prepare post-event recaps and feedback from tenants on sales impact.
• Analyze social media and digital metrics for reporting and provide recommendations.

Best-in-Class Benefits and Perks:

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation of $50K annually, depending on experience, and an extensive benefits package, including:

• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security: Life and disability insurance for added protection
• Flexible financial options: Health savings and flexible spending accounts offered
• Well-being and work-life balance: Paid time off and holidays

Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

Ready to take your marketing career to the next level? Join us in making Bridgewater Commons the go-to destination for shopping, dining, and entertainment!

If you’re an energetic and creative marketer excited about making a real impact, we’d love to hear from you. Don’t miss this chance to shape the future of retail at Bridgewater Commons! Please submit your resume and cover letter to: [email protected]

Please reference “Marketing Coordinator” in the subject line.

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Pacific Retail Capital Partners

Description

Lead the brand and culture communications practice at the fastest growing energy drink brand in the world. This new, senior role on a growing team will make an immediate impact by creating communications and PR campaigns aligned to our marketing pillars, setting strategy and activating marketing and influencer sponsorship properties spanning the culture, music and entertainment industries. Reporting to the SVP, Communications, this role is responsible for driving widespread, positive word-of-mouth about the Celsius brand’s involvement and partnerships with artists, influencers and content creators using earned media and buzz-creating owned content. This role is responsible for directly activating PR programs for marketing assets in the United States as well as supporting the creation and cascading of strategies, policies and best practices to international teams.

This full-time, in-office role is based at our Boca Raton, Fla., headquarters. Relocation may be required. Travel, including international trips, may be required.

Responsibilities

• Create impactful PR and media relations campaigns for all Celsius brand and culture marketing properties to maximize positive word of mouth.
• Co-plan with Celsius marketing and influencer/artist representatives to develop buzzworthy PR activations driving relevance for Celsius brand and culture marketing properties.
• Drive the annual business planning process for brand and culture marketing communication.
• Draw on and activate your personal network of journalists, creators and industry influencers to help amplify the stories and news you generate around Celsius-sponsored influencers, artists and content creators.
• Commission and project manage photography and filming in support of brand and culture communications projects for owned, earned and shared channels.
• Seed Celsius product to music, entertainment, culture and arts media and influential figures to drive favorability and product placements.
• Attend Celsius brand and culture marketing events, artist performance moments and sponsored activities to facilitate press engagement and capture content for storytelling and news generation.
• Manage PR agency work in support of Celsius brand and culture marketing communication initiatives.
• Respond to day-to-day press inquiries about Celsius brand, culture and artist activities.

Qualifications

• You have deep knowledge and passion for the music, culture and entertainment; personal or career background in any of these areas highly preferred.
• Five or more years of communications, media relations and PR experience in a role directly responsible for brand or culture marketing communications at a consumer products brand or at a culture/entertainment PR agency.
• Candidates should have excellent work examples demonstrating a portfolio of strategic communications campaigns for entertainment or consumer product brands.
• Deep experience in media relations, working with journalists, pitching and securing quality stories, preparing spokespeople and securing interviews is critical.
• Candidates must be highly professional with the ability to navigate complex professional environments with tact and discretion.
• Successful candidates must be highly articulate communicators with excellent writing skills; the ability to quickly write high-quality, error-free copy is essential.
• Must be able to create and present high-quality, organized plans and strategies to senior leadership and brand partners.
• Exceptionally detail-oriented and organized.
• Bachelor’s degree in communications, marketing, PR or related field.
• Experience directing the work of an external agency or contractor required.

CELSIUS Holdings, Inc.

About Us:

NMG Network is the leading creator of custom media experiences for luxury & leisure travel, hospitality, and premium residential partners. Our highly targeted omnichannel approach to storytelling provides a unique opportunity to connect with the most sophisticated and sought after consumers where they prefer to engage with content that informs, inspires and entertains.

We have a narrative first point-of-view and a client obsessed attitude. We tell the story your consumer wants to hear.

In addition to its innovative and award-winning video, digital and print channels, NMG operates consumer facing brands Lei, for the LGBTQ traveler; FLUX Hawaii, representing the current of Hawai’i; and Real Hawaii TV, the most widely distributed network devoted to travel in Hawaii.

Summary:

We are currently seeking a talented and motivated Media Sales Coordinator to join our growing team. If you are passionate about media, advertising, and sales, and thrive in a fast-paced environment, we want to hear from you.

PRINCIPAL ACCOUNTABILITIES:

• Client Communication: Interact with clients to understand their advertising needs and objectives. Maintain strong, professional relationships with clients to ensure satisfaction and repeat business.
• Sales Support: Provide support to the sales team by preparing sales materials, proposals, and presentations. Collaborate with the team to develop effective sales strategies.
• Order Processing: Facilitate the processing of advertising orders, ensuring accuracy and timely execution. Coordinate with internal departments such as production and finance to fulfill client requirements.
• Campaign Management: Assist in the coordination and execution of advertising campaigns. Monitor campaign performance, gather data, and prepare reports for clients and internal stakeholders.
• Market Research: Stay informed about industry trends, competitor activities, and market conditions. Contribute to the development of sales strategies based on market insights.
• Administrative Tasks: Handle administrative duties such as maintaining client databases, handling contracts, and processing invoices. Ensure proper documentation of all sales-related activities.

Skills/Qualifications

Bachelor’s degree in Business, Marketing, Communications, or a related field.

Proven experience in a sales support or coordination role, preferably in the media or advertising industry.

Strong communication and interpersonal skills.

Excellent organizational and multitasking abilities.

Proficient in Microsoft Office Suite and CRM software.

Knowledge of media planning and advertising processes is a plus.

Experience and Education

BA or BS in Business, Marketing, Communications or a related field preferred.

Employee Pay

Salary plus bonus. Benefits after 30 days. Paid vacation after 180 days.

NMG Network

Karla Otto is a renowned public relations and communications agency with offices across 13 locations in the UK, EMEA, US, and Asia. Established in 1982 by Karla Otto herself, the agency has since grown to become a global leader in luxury brand PR and events.

With offices in major fashion capitals such as Milan, London, New York, and Los Angeles, Karla Otto represents some of the most prestigious fashion, beauty, and lifestyle brands in the industry.

In 2017, Karla Otto and K2 merged to form The Independents, a global group of agencies for industry leaders across luxury and lifestyle. Currently, the group comprises of Bureau Betak & Bureau Future, Karla Otto, K2, The Qode, Lefty, Prodject, and CTZAR.

Our network of expert strategists, designers, planners, and publicists work tirelessly to deliver exceptional results and establish long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for a Director, VIP Services to lead our team based in Los Angeles. Please note this role will be required to work EST hours.

Key Responsibilities

• Further the development of Celebrity + VIP services for Karla Otto, building the network of talent and representation across music, film, and TV in Los Angeles
• Lead client communications daily as to relevant to celebrity activities, the competitive landscape, industry news, building trust and long-term relationships
• Day-to-day execution of high-profile luxury accounts
• Oversight and management of direct reports across fashion, beauty, and lifestyle accounts
• Build contracts for new clients – define scope of work, including paid partnerships, seedings, events, and guest lists
• Lead VIP strategy and build decks for new and existing clients
• Utilize personal contacts to create meaningful and innovative VIP experiences
• Negotiate and execute high-profile celebrity contracts
• Be an in-person representative for top tier stylists and engage them for celebrity placements
• Generate top-tier opportunities for clients to engage with brand targets (inclusive of brand ambassadorships, event attendance, social media campaigns, etc.) via both paid and earned engagements
• Develop creative ideas and solutions to execute a brand’s vision that will successfully deliver it to their target audiences and growth targets, pivoting strategy when necessary
• Demonstrate value of programs and report on effectiveness of campaigns
• Remain well ahead of emerging trends, talent, events, and releases within entertainment and sports
• Act as on-site leader and client point-of-contact at brand events and fashion shows

Key Attributes

• 8-10 years’ experience within an agency or in-house, working in fashion and/or entertainment
• Proven track record of successfully managing large-scale celebrity campaigns for clients in a variety of industries.
• Ability to lead and manage multiple direct reports
• Established connections and relationships within the entertainment industry (talent agents, influencers, publicists, managers, stylists, relevant media)
• Excellent working knowledge of social platforms
• High level execution skills and meticulous attention to detail, both aesthetically and organizationally
• Strong negotiator and creative problem solver
• Experienced working through complex contracts with legal to reach a resolution
• Confidently deliver ideas to the wider team that focuses on client experience
• Enthusiasm to attend industry events with strong awareness of cultural calendar
• Strong communication skills (both written and oral), research, and organization skills
• A positive, can-do attitude who can work under pressure and likes to solve problems
• A creative, innovative thinker with an open attitude and eagerness to learn new things

What We Offer…

• Medical, Dental, and Vision plans
• 401K Employer Match program
• Commuter Benefits
• Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
• Company-wide closure last week of the year
• 10 Federal Holidays Observed

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.

Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.

We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!

KARLA OTTO