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This large, global software company has a newly created Director of Marketing Campaigns role. Reporting into the CMO, this will be a high visibility, transformational leadership role that will be responsible for leading a cross-functional team in building a global integrated marketing demand strategy for their portfolio to drive new business and grow their customer base. This role will lead them in building and planning high-impact and innovative campaigns for B2B and B2C demand generation and fully integrated marketing campaigns. It will lead a campaigns team and work closely with cross-functional teams, including Brand Managers, Partner Marketing, Performance Marketing, Events Marketing, Marketing Operations, Creative Services, and Sales teams.

Primary Objectives:

  1. Develop the transformation plan that accelerates their journey to becoming a world-class demand generation engine
  2. Lead a campaigns team, overseeing planning, execution and performance
  3. Work closely with senior sales leadership and Brand Managers to understand business objectives and translate those into impactful campaigns. Partner closely with regional marketing teams to support their GTM and pipeline objectives
  4. Develop, document and present global demand generation and branding campaigns plans that show alignment between tops down (revenue) and bottoms-up (trials/demo requests) goals
  5. Design and execute integrated global marketing campaigns across channels including email, social media, digital (paid search, display, retargeting), content syndication, TV, audio, events, and partnerships using a budget provided by the product Brand Managers and with the support of channel managers

What They Are Looking For:

  • Master’s degree in marketing or MBA desired
  • Bachelor’s degree in marketing, Business, Computer Science or related field required
  • 10+ years of marketing experience with progressively more responsibility; B2B and B2C experience preferred
  • People management experience for more than 5 years required
  • Proven successes with implementation of industry best practices for fully integrated marketing campaigns
  • Demonstration of experience and/or training/certification in content marketing, demand generation, campaign planning and execution, performance marketing, and channel marketing
  • Experience with developing and/or managing successful high volume (trials) and ABM strategies
  • Strong tracking and analytical skills, working with tools like Google Analytics, Google Tag Manager, Tableau, Google Data Studio, and similar

What Will Make You Stand Out:

  • 10+ years of B2B and B2C marketing experience
  • Strong leader; has managed global demand generation campaigns
  • Strong project planner; collaborates well with others at all levels

TriSearch

Senior Product Marketing Manager

Cync Software is looking for a Senior product marketer to join our Cync Software team to own and drive go-to-marketing initiatives and launches for our Cync Software Commercial Lending Software offerings. In this role, you will closely work with product management, sales, and advocacy to champion Cync Commercial lending Software Applications. This role will be a great fit for product marketers who can thrive in dynamic environments, are data-driven and eager to jump-in and get things done.

At Cync, we place value in our office culture – the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Cync can create a work-life harmony that best fits them.

What You’ll Do:

  • Take a lead role in creating compelling, differentiated messaging and positioning for Cync Software Commercial Lending offerings.
  • Leverage your banking, fintech and marketing expertise to create compelling content and assets that help our customer learn and choose Cync software solutions for their Commercial lending software needs.
  • Develop assets, training and content that communicates the value proposition of Cync Software value proposition to the sales teams and enables them to win in the industry
  • Work with product and marketing operations to measure success of product-led growth programs and feed those learnings into new launches and campaigns
  • As the Senior Product Marketing Manager, you will be responsible for identifying potential customers and all aspects of marketing within our brand guidelines such as: literature, trade show support, campaign designs, social media, videos, etc. You will help examine the needs, wants, and purchasing patterns of our audience as well as keep an eye on how competitors present themselves.
  • You will act as a point of contact, a source of information, and a go-between for multiple departments to convey information quickly and accurately to deliver campaigns in a timely manner for instant analysis.
  • You will create and refine marketing lists for e-mail campaigns and generate leads through social media. As a result, you will be responsible for supplying the sales team with possible leads or for making presentations to groups that could be a good match for the brand

Qualifications

  • 3+ years of product marketing, product management focused roles in B2B tech that demonstrates a comprehensive understanding of product marketing and all of their strategic components
  • Excellent written, verbal, and visual communication skills with a passion for storytelling
  • Strong understanding of pipeline generation activities with the ability to work with demand generation teams and plan campaigns
  • Cloud software familiarity – Salesforce, ZoomInfo, LinkedIn, Vimeo, and e-mail automation software
  • Creativity – Understanding of how creative brainstorming and collaboration leads to exciting cross-media campaigns that grab attention and generate sales leads by creating paths to conversion
  • Fintech – a passion for Fintech and reinventing the banking industry with a willingness to understand the value of Cync Software products and how it dramatically improves the workflow of the end-user
  • Cloud software familiarity – Salesforce, ZoomInfo, LinkedIn, Vimeo, and e-mail automation software
  • Creativity – Understanding of how creative brainstorming and collaboration leads to exciting cross-media campaigns that grab attention and generate sales leads by creating paths to conversion
  • Fintech – a passion for Fintech and reinventing the banking industry with a willingness to understand the value of Cync Software products and how it dramatically improves the workflow of the end-user.
  • It’s preferred that this candidate have experience in banking, financial services or fintech

Cync Software

Digital Marketing Manager-On-site-Rockledge, Florida

The primary purpose of this position is to assist Community Credit Union of Florida in living out our Mission, “Always improve the financial well-being of our members and make a positive difference in our community,” by delivering outstanding service to both internal and external members. The Digital Marketing Manager, under the direction of the VP of Marketing, is responsible for building, growing, and optimizing digital channels, including the website, email marketing, and digital advertising platforms.

Essential Duties:

 

1) Participates in the planning, development and implementation of digital marketing programs or projects which may include paid search, targeted/non-targeted display, and remarketing in support of credit union marketing goals and objectives.

 

2) Develops and manages the credit union website. Optimizes website structure and content for search engines, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

 

3) Optimizes copy, landing pages, user journeys, and other elements to maximize conversion rate optimization.

 

4) Integrates and maintains tracking codes, tags, etc. required to track and evaluate digital activities. Conducts ongoing QA review and identification of coding/tagging issues. Coordinates with external digital marketing vendors, where appropriate.

5) Measure, analyze, and iterate to maximize campaign performance to meet Key Performance Indicators (KPIs).

6) Collaborates with Content Marketing Specialist to create effective, personalized emails. Uses data and analytics to appropriately segment the membership base for targeted email campaigns. Incorporates A/B testing and control groups as well as other techniques to improve results.

7) Develops and maintains multi-touch automated email campaigns such as new member onboarding. Uploads/manages HTML for third party vendor emails.

8) Proven experience developing and implementing integrated media and marketing programs, including website development, SEM, SEO, social, email marketing, content marketing, video, and display ads.

9) Analyze web traffic metrics, first party data and competitive research to provide real insights to optimize digital customer journey. Works with Business Intelligence and third-party partners to gather analysis information.

10) Follows policy and procedures related to Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Customer Identification Program (CIP) and Customer Due Diligence (CDD) daily to ensure compliance with current regulations.

11) Performs other related duties and works on special projects as assigned.

Position Requirements:

These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

  • Bachelor’s degree with concentration in Digital Marketing, Technology, or any other related field; or three (3) to five (5) years related experience and/or training; or equivalent combination of education and experience. Work related experience should consist of SEO, SEM/PPC/CPA, conversion rate optimization, Google Analytics, Google Tag Manager, Google Ads, email, and marketing automation.

  • Proven experience developing and implementing integrated media and marketing programs, including website development, SEM, SEO, social, email marketing, content marketing, video, and display ads.

  • Experience using website content management systems, analytics solutions, and customer relationship management systems. Ability to comprehend varying factors as related to the data produced.

  • Hands-on web tech skills (HTML, WordPress, SQL, etc.). Graphic/web design skills. ADA compliance knowledge.

  • Experience with conversion rate optimization best practices, including value proposition development, conversion funnel optimization, A/B testing, and multivariate testing. Experience with email marketing clients, CRM, and automation tools.

  • Advanced organizational and time management skills, with ability to multi-task and the ability to work with minimal supervision while performing duties and be a strong team player. A professional level of self-direction and autonomy is expected of this position. Proven record of independent judgement and self-direction to manage complexity of analytics.

  • Excellent oral, written, and interpersonal communication skills with the ability to apply common sense to carry out instructions, interpret documents, understand procedures, write reports and correspondence, and speak clearly to customers and employees.

  • Proficiency in Microsoft Office 365.

  • Ability to plan and execute marketing programs from concept to completion.

  • Excellent project management skills and comfort with a fast-paced work environment.

  • Fast learner; able to quickly take on new projects.

  • Current Florida driver’s license and a vehicle with appropriate insurance coverage if required to drive in the course of performing assigned duties and responsibilities.

 

Community Credit Union Florida

Job description

Director of Marketing

Company Description: As a leading ag tech company, Heliae strives to create a sustainable impact in the quality of our planet. Heliae is today’s science-backed game changing brand that is 100% focused on a journey to delivering microbial-based products that can be used to change the world in this the un decade of ecosystem restoration Heliae® Agriculture is on the path of understanding how a balanced soil microbiome improves overall soil health, structure, water and nutrient efficiency, and plant vigor and marketable yields, even under stressed conditions, thus helping growers’ transition to more regenerative agriculture practices.

Website: www.heliae.com

Title: Director of Marketing

Department: Sales

Updated: 3/13/2023

Basic Function:

Heliae is currently seeking a Marketing Manager to communicate our efforts in the agriculture industry. The Marketing Manager will be focused on producing and coordinating targeted content to highly segmented core customers based on editorial calendars, crop calendar, product life cycles, customer feedback and other guidelines produced in-house or collected from trusted industry sources. They are responsible for turning the strategic vision into reality, identify all the tasks that need to be completed within a marketing campaign, and then strategically delegate those tasks to the appropriate team members, while updating the sales managers and associates as needed.

Reports to: CEO

Primary Responsibilities and Duties may include but are not limited to:

· Develop innovative marketing solutions and a cohesive plan for building anticipation, education and awareness for Heliae.

· Conceive, develop and implement comprehensive strategic marketing and communication events and campaigns that have quantifiable objectives, methods, outcomes and timelines.

· Communicate, negotiate and manage relationship with advertising, public relations firms and members of the media on behalf of Heliae.

· Create and communicate strategy integrating products into clients’ supply chains.

· Drive growers, distributors and food brands to connect to the philosophy of regenerative agriculture practices.

· Monitor all marketing campaigns and improve as necessary; prioritize marketing projects and allocate resources accordingly.

· Work closely with the Sales team to align sales and marketing strategies.

· Utilize knowledge of the agriculture industry to conduct market analysis to identify challenges and opportunities for growth.

· Supervise a group of marketing employees (2-3 employees).

· Manage marketing budget and spend.

· Prepare regular reports and presentations on marketing metrics for the Leadership Team and Board of Directors.

· Become a subject matter expert on our business products, processes and operations and remain up to date on the emerging field of regenerative agriculture and planet friendly food production

Qualifications:

· Must be legally authorized to work in the United States.

· A background in agronomy, business development, marketing, and project management.

· Minimum 15 years marketing experience.

· Minimum 5 years agriculture experience.

· Experience working with national level public relation firms.

· Exceptional communication and presenting skills.

· Experience working with and presenting to Board of Directors.

· Experience working in large organizations and small or start-ups preferred.

· Graphic Design experience a plus (specifically Adobe Creative Suite)

· Experience designing effective marketing campaigns.

· Ability to quickly understand product and innovate ways for product to benefit clients.

· Strong leadership skills and ability to work under pressure and in new environments.

· Must be located in the Phoenix Metro area.

Heliae is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Heliae Development, LLC

Position: Marketing & Social Media Coordinator

Are you passionate about hunting, shooting, and the outdoors? Looking to get your hands dirty in a lot of different areas? Then a position at RubLine Marketing is for you! The Marketing & Social Media Coordinator should be an engaging writer who is extremely organized with the ability to multitask. The ideal candidate has a passion for meeting deadlines, is well-versed in the social media landscape, and possesses excellent communication skills. A personal passion for shooting/hunting/outdoors is a plus. If this sounds like you, then we’d love to talk to you!

Social Media:

  • Craft attention-grabbing captions to create exciting & valuable content for our followers across multiple platforms (Tik Tok, Instagram, Facebook, YouTube, Twitter, and LinkedIn).
  • Utilize available analytics to gauge effectiveness of marketing efforts and to make strategic suggestions based on business goals.
  • Schedule social media posts efficiently and with attention to detail.
  • Bring social media trends to the forefront, and always stay ahead of the curve.
  • Monitor, respond to, and moderate social media conversations on managed platforms.
  • Find and engage with partners and influencers to grow brand awareness and reputation.

Email & SMS Marketing

  • Manage end-to-end execution of marketing emails & SMS campaigns, including writing copy, sourcing and designing images, building, and reporting.

Influencer Marketing

  • Assist in recruiting, coordination, and execution of influencer marketing campaigns.

Other marketing/communications projects and duties as assigned.

A well-qualified candidate will possess the following:

  • Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects
  • Highly creative, strategic thinker with the ability to develop fresh, executable ideas.
  • Passion for social media, and the hunting/shooting industry.
  • Superb verbal and writing skills to communicate effectively, and on-brand with consumers.
  • Active and engaged participant in social media (please provide links).
  • Savvy and knowledgeable about current social media trends, innovations, and best practices.
  • Solution-oriented/problem solver.

Required Knowledge, experience, and skills:

  • Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media, or a related field
  • Entry level, 1-2 years of relevant social experience preferred
  • Proficient in Google Suite, light Photoshop editing abilities a plus
  • Knowledge of Sprout Social, ESP, Amazon Seller Account, Facebook Ads, Google Ads a plus
  • Proficient in using social media platforms including LinkedIn, Facebook, YouTube, Twitter, Instagram, TikTok, and Pinterest
  • Exceptional business writing and verbal communication skills are a must-have
  • Familiarity with online marketing strategies and marketing channels
  • Must be proactive and be able to work independently with little or no supervision
  • Solid computer skills, including Google Suite, and DropBox.
  • Solid understanding of digital content, communication, and marketing principles.

RubLine Marketing Official

Part of News Corp, The Sun is a global publisher and one of the biggest news brands in the UK. Our talented and diverse team publishes the best coverage of news, sport, TV, showbiz, and lifestyle.

In early 2020 we launched a US edition and are looking for a Senior Social Media Manager to support our ongoing expansion.

The ideal candidate is a dynamic journalist who thrives in a fast-paced digital news environment; is organized, and can juggle and prioritize content from multiple desks every shift.

This is an incredible opportunity to help shape our future development from the ground up and the scope for career progression and personal development is huge.

Along with a competitive salary and excellent benefits including healthcare, optical, dental, and 401K, the role also boasts a generous PTO of 26 days, plus 5 public holidays.

The role will include some weekend shifts.

Purpose of role: To build the audience of The US Sun’s website by producing outstanding, engaging stories.

Key accountabilities:

  • Play a key role in the ongoing development and execution of The US Sun’s Audience strategy.
  • Edit and maintain The US Sun’s social media channels to a high standard in close conjunction with the rest of the team. The ideal candidate will hit the ground running with ideas for the next viral social sell and demonstrate a strong understanding of what makes a US Sun reader click.
  • Contribute to The US Sun’s adoption of emerging social platforms and tools, and take responsibility for the growth of The US Sun’s new social channels.
  • Make recommendations to journalists and section heads through the day about trending search terms and relevant keywords.
  • As a team, ensure the newsroom has sufficient insight to produce internet-friendly stories, and take responsibility for their subsequent distribution on social media channels.
  • Manage The US Sun’s relationship with third-party platforms and aggregators.
  • Manage The US Sun’s push notification strategy.
  • Focus on targets and be clear on what is required in order to meet them.
  • Work flexibly, including evening and weekend shifts

Key Skills and Experience:

  • At least two years’ experience in social media manager / editor role for a news publisher.
  • Must have journalism qualifications or strong background in news reporting.
  • Good understanding of the principles of editorial social media.

Equal Opportunities: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The US Sun

Roomie is on the lookout for a motivated Marketing Manager to join our rapidly growing Team. In this role, you’ll own the strategy, marketing roadmap, and business outcomes to help users plan, shop, and furnish their dorm or apartment through our Roomie platform. Each of our customers is as unique as their space, so it will be your job to lead our strategic thinking on promoting our e-commerce business through creative campaigns – on-the-ground and digitally to get the word out.

You’ll work closely with the CEO and the rest of the leadership team to develop new methods of marketing the product. From owning social accounts to analyzing email performance, you will touch all aspects of Roomie’s marketing. Our ideal candidate is ready to set high-level strategy and get their hands dirty in its execution. Cross-functional collaboration skills are key, as we often partner with designers, engineers, and senior stakeholders across our engineering, design, and business teams. Sound right up your alley? Keep reading!

What you’ll do:  You’ll play a pivotal role in advancing the Roomie platform and defining the marketing plan!

Key Responsibilities:

  • Design and execute marketing campaigns 
  • Have complete control over the company’s social media accounts – work with the UI/UX team and co-founders to determine what posts to publish.
  • Stay active with people across all the social media platforms that interact with/follow Roomie.
  • Closely communicate with the co-founders to ensure that the designs, posts, strategies, and content meet the standards.
  • Participate in weekly review and planning meetings and contribute to the development process too.
  • Take part in user testing and evaluation as part of an iterative design process.

Who you are:  You’ve been autonomously managing marketing programs for at least 3+ years and have experience building programs or experiences targeting college students / Gen Z

  • You enjoy autonomy and can navigate ambiguity
  • Outside-of-the-box, creative thinker who likes problem-solving and adapting to a fast-paced startup environment
  • You have experience running A/B tests; you use data from the best possible sources needed to explain your experiments’ results and implement any next steps drawn from your conclusions.
  • You’re collaborative and pride yourself on your strong, effective communication skills
  • You react quickly to information, and have strong intuition that plays into your decision making. You own your decisions.

Roomie

The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning. 

 

Responsibilities

  • SEO for assigned products / solutions
  • Assist with website development and management of website content, including visual look & feel, graphics, styles, navigation, and layout.
  • Develop, coordinate, and manage a strategic social media (LinkedIn, Facebook, and Twitter.) strategy that focuses on creating a strong and consistent online presence.
  • Edit text, transform concepts into written form including website, white papers and summarize technical documents with the help of the support and engineering teams.
  • Edit photos, graphics, or other computer-created imagery for integration with digital media and print.
  • Assist with the creation of high-quality video content
  • Distribute press releases, email blast, and other mass communications.
  • Deliver reports on weekly/monthly analytics across web and social platforms and advise on improvements
  • Assist Marketing and Sales teams with special events, tradeshows, sales conferences, customer visits, training seminars, etc.
  • Procurement of promotional items and print collateral, working with suppliers to meet budgetary requirements with quality and delivery.

Qualifications

  • Bachelor’s degree and minimum 3 year’s experience
  • Experience with social media platforms, CRM, and CSM
  • Must exhibit strong understanding of SEO and digital marketing trends
  • Must be driven with strong communication and project management skills
  • Proficient with Mac System
  • Proficient with MS Office skills (Word, Excel, PowerPoint)
  • Training and proficiency in computer graphics packages such as the Adobe Creative Cloud Suite: InDesign, Photoshop, Illustrator, Premiere Pro, and more.
  • Knowledge of WordPress (Divi) web applications and programming, HTML and CSS, and other web development languages and technologies.
  • Knowledge of marketing, automation & email marketing platforms.

This is a local job in Mobile Alabama.

No relocation is available.

No Agencies please.

Nfina Technologies

$$$

Marketing and Communications Coordinator

LHH Recruitment Solutions is currently seeking a candidate with 3 or more years of experience for a contract to hire opportunity with a non profit organization in Washington D.C. This role is fully onsite. This is a great contract role that offers the opportunity to work with a results-oriented and dedicated team.

Responsibilities:

  • Draft, edit, and/or distribute official press releases on behalf of the organization.
  • Develop, build, and dispatch the monthly eBlast newsletter.
  • Draft, edit, and/or distribute memos and correspondence from the National President and various leaders.
  • Maintain consistent and engaging content across social media platforms and other content channels (i.e. Facebook, YouTube, Instagram, Twitter, etc.)
  • Monitor, analyze, and report content performance and adjust strategy based on performance.
  • Create graphics for projects and campaigns, including annual events.
  • Maintain and update company through WordPress; creating short and long‐term visions and execute for current and future webpages.

Qualifications:

  • Bachelor’s Degree in Business, Journalism, Marketing, or related field
  • Proficient in Microsoft PowerPoint, Word and Excel.
  • Graphic design experience, including using Canva and/or Adobe Creative Suite tools.
  • Email building experience with platforms such as Constant Contact or Mailchimp.
  • Experience and/or working knowledge with WordPress websites.
  • Excellent grammar & written and oral communication skills.
  • Excellent communication and proof-reading skills.
  • Ability to handle multiple tasks and very quick deadlines.

Experience:

  • 3+ years of experience in a similar role with content creation and strategic communications.

Employment Type: Contract to Hire

Compensation: $24.00-$29.00 per hour

LHH

Job Description: Marketing Content Manger

Onsite- Madison, WI

Working hours: 8am-12pm or 9am-1pm

This team member will work within the Anesthesia (PCS) group at GEHC and will report to Paige Krause – Global Marketing Manager of Respiratory Care

Responsibilities:

  • Develop and maintain a content management system for tracking and prioritizing insights gleaned by ARC Global team members during interactions with clinicians and other key customer personas.
  • Support efforts to develop, produce and distribute reports and key learnings from customer interactions.
  • Conduct a review of customer insight activities completed in recent years, summarizing the results and ranking the inputs so that we understand the gaps in our Customer Insights “data lake”
  • Work with the marketing director to create a strategic marketing strategy and mapping out the tasks needed to implement that strategy.
  • Maintaining an up-to-date understanding of the company, its products, and its client base to complete effective analysis.
  • Receive, make sense, store, and push out information to relevant leaders/regions.
  • Manage output of summary strategy
  • Decide what goes into data system
  • Schedule meetings to share reports
  • Assess what has been covered, what has been missed, what to cover next and review summaries. Hand off information to advisory board
  • Proficient using Excel or Smart Sheet. Must be able to create smart or excel sheets based on themes and make conclusions on data. Individual will create questions within broad themes that can be used year after year for analysis.

Requirements:

  • Bachelor’s degree in healthcare, management, marketing, or a related field.
  • Life sciences or medical background- background in research is a plus
  • 4-6 years of experience?
  • PM mindset and organized
  • Experience with medical terminology across anesthesia and respiratory preferred
  • project management best practices.
  • Excellent organizational, prioritization, and decision-making skills.
  • Strong analytical skills.
  • Good communication, interpersonal, and leadership skills.

Employment Type:

  • Contract until the end of 2023
  • Part time – 20 hours per week

Calculated Hire

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