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TITLE: Director, Public Relations
LOCATION: Alexandria, Virginia
FLSA: Exempt
DIVISION: Communications & Brand
DEPARTMENT: Public Relations & Brand
TRAVEL REQUIREMENT:
No more than 25% to support events and PR needs.
HOURS and SCHEDULE:
Monday – Friday, 9:00am to 5:30pm. Ability to work nights and weekends as needed, as well as being on call on certain days.
REPORTS TO:
This position reports to the Vice President, Communications & Brand.
SUPERVISION EXERCISED:
Supervises Public Relations Coordinator, Marketing, PR and Brand agency freelancers/partners, and overall operations of Public Relations and Brand activities within the Communications & Brand Division.
RESPONSIBILITY FOR PUBLIC CONTACT:
Daily contact requiring courtesy, discretion, and sound judgment.
LICENSING AND CERTIFICATION:
None
GENERAL DESCRIPTION:
The Public Relations Director is responsible for directing and implementing NCMEC’s public relations and brand strategies. This position will engage target audiences and help boost brand awareness by spearheading public relations, with a focus on earned and paid media, editorial placements, and speaking opportunities for the nonprofit.
The ideal candidate is a strong leader and a disruptive marketing genius with a passion and track record of driving results and pushing boundaries. They have a strong rolodex of bookers at major news outlets, connections to major television networks and streaming services and relationships with influencers or their publishers and blogs. They are beyond excited to use these networks to increase NCMEC’s exposure and spread the message that every child deserves a safe childhood.
This position is responsible for keeping NCMEC on the forefront of current PR trends including earned and paid placement, social media and content marketing while collaborating with the Communications Director and team to advise and adjust the organization’s communications strategy to remain competitive while constantly growing the nonprofit’s audience. The PR Director is expected to create and execute a detailed PR plan that will help turn NCMEC into a household name.
The Public Relations Director will partner with the Director, Communications and Director, Digital Media to create a collaborative, forward-thinking environment to maximize
NCMEC’s brand presence as a leader in child protection, produce quality branded material, and assist with the creation of marketing materials that express our mission and build enthusiasm for the brand. They are responsible for maintaining the organization’s crisis PR strategies and response and for all corporate and partner-related communications and support.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop innovative and impactful proactive public relations campaigns for use across the organization.
- Pitch news stories and work with media outlets to publish timely information related to the NCMEC brand on various channels (earned media, TV, web, social, print, etc.).
- Cultivate new and expand existing relationships with media, news professionals and influencers.
- Write press releases and arrange press conferences to promote
- NCMEC brand, campaigns, and mission. Create, manage, and ensure brand consistency in all paid advertising efforts.
- Ideate and design PR events to increase awareness of child protection issues.
- Track and influence media coverage in collaboration with social team.
- Help inform social strategy through analysis of social media metrics. Act as primary point of contact for crisis PR.
- Work under pressure and at a fast pace when breaking news is happening.
- Work quickly and accurately on news in collaboration with the Communications and Digital Media teams.
- Act as a thought leader and participate in brainstorming and planning for NCMEC’s marketing channels.
- Write, edit, review, and publish engaging online content (blogs, social media, etc.).
- Build alliances with other nonprofit organizations, media and thought leaders working to advance efforts in child protection.
- Support senior leadership and Communications & Brand team to build a compelling brand presence across all external communication including media, conferences, industry events and other thought leadership opportunities.
- Promote and exhibit loyalty to the National Center for Missing and Exploited Children and the cause of protecting children worldwide.
- Promote a professional image.
- Communicate with co-workers, management, Law Enforcement officials, and others in a courteous and professional manner.
- Conform with and abide by all regulations, policies, work procedures, and instructions.
- Respond promptly when returning telephone calls and replying to correspondence.
EDUCATION AND EXPERIENCE:
- Bachelor’s Degree in Communications, Marketing, Journalism, or relevant field.
- Minimum 7 years’ work experience as a Public Relations Director, PR Manager, or similar role for a major brand, nonprofit or television show.
KNOWLEDGE, SKILLS, AND ABILITIES:
- Excellent communication, writing, and storytelling skills.
- Proven track record of earning media with top tier outlets.
- Experience engaging with Fortune 100 and 500 company’s PR and Corporate Social Responsibility teams.
- Experience writing and producing scripts for television/news/social media.
- Demonstrated connections to major media outlets.
- Excellent proficiency in social media channels.
- Superb organizational skills and ability to prioritize responsibilities.
- Ability to work evenings and weekends as needed, which includes being on-call some weekdays and weekends.
- Ability to prioritize multiple tasks.
- Demonstrated word processing, spreadsheet, and database software proficiency.
- Adaptability, flexibility, and ability to work as part of a team or in an individual capacity.
- Ability to handle and maintain the integrity and confidentiality of sensitive material and information.
- Bilingual in Spanish is a plus.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
The National Center for Missing and Exploited Children is an EEO employer M/F/Veteran/Disability/Sexual Orientation/Gender Identity.
National Center for Missing & Exploited Children
This person must be located in one of these geographic locations: Detroit, Chicago, Miami, Los Angeles, New York or San Francisco or be willing to relocate to Nashville, TN.
Overall Responsibilities:
The Public Relations Manager Passenger Cars (Consumer Product & Technology), will lead internal and external communications for the company’s consumer tire business (OE & Replacement) and consumer-focused brand marketing initiatives. In addition, this role will also be accountable for managing communications pertaining to mobility solutions and sustainability initiatives targeted to consumer customers. This position will play a key role in managing the reputation of Bridgestone Americas among various key stakeholders, including but not limited to teammates, media, dealers, consumers, OEMs, and strategic partners. The position will interact with teammates at all levels of the organization, including Business Presidents and C-suite executives, and will serve as a key partner to manage the organization through significant transformational change. The position will ensure all communications developed are high quality and align with enterprise initiatives at the Bridgestone Americas and Global levels. Content delivered by this position must be multi-channel; compelling, accurate and well organized; and have a clear and consistent style/tone.
Specific Responsibilities:
· Develop integrated communications strategies, plans and activities to successfully launch new products, services and solutions for the Consumer OE and Consumer Replacement businesses in the Sport, Touring and Winter product categories.
· Provide strategic communications programming/support for all consumer-facing mobility solutions being developed by the company’s Mobility Solutions business.
· Provide strategic communications programming/support for sustainability solutions being targeted to Consumer OE and Consumer Replacement customers.
· Partner with Marketing, Strategy, Engineering and Influencer teams to develop the product story, subject matter experts, media assets, and media/influencer targets for successful product launches and Share of Voice sustainment.
· Identify unique and intriguing storytelling opportunities to drive attention, excitement and business results in support of Global Communications objectives.
· Generate high quality earned media coverage for Bridgestone and its consumer-related tires, services and solutions.
· Build relationships with leading automotive, lifestyle, business and technology media to secure strategic earned media placements.
· Drive thought leadership strategy and secure speaking engagements for company subject matter experts and produce content for each opportunity.
· Produce social media content for corporate and marketing channels to amplify the company’s consumer initiatives.
· Oversee third-party agency resources to produce results in an efficient and cost-effective manner.
· Manage budget for all consumer-related communications activities and initiatives.
· Write internal communications, including personnel announcements and organizational change announcements, in support of the Consumer OE, Consumer Replacement and Mobility Solutions businesses.
· Support communications for Special Projects as needed, including preparing communications materials for M&A, Product Recalls, and more.
· Monitor and mitigate issues on an ongoing basis to protect the company’s reputation among key stakeholders; align with Enterprise Crisis Management team and provide crisis communications support as needed.
Qualifications:
· 7-10 years of relevant work experience in corporate communications, public relations, journalism or another related field.
· Superior influencing and negotiation skills, including the ability to lead and work collaboratively with a cross-functional team of both internal teammates and external agency partners.
· Continuous demonstration of superior problem-solving, decision-making and project management skills.
· ‘Visual first’ mindset and proven ability to write content in a clear, concise, compelling way in the face of changing deadlines.
· Can-do, self-starter attitude and a sense of urgency in a rapidly changing environment.
· Results-oriented with an ability to think strategically while executing tactically.
· Executive presence and proven experience working with C-suite executives.
· Strong skills in project management, client service, time management, multi-tasking; an ability to adhere to fixed deadlines and flexibility to handle changing deadlines.
· Superior attention to detail.
· Exceptional written, verbal, interpersonal and presentation skills.
· Ability to clearly articulate messages to a variety of audiences.
· Proficiency with Microsoft Windows, Word, PowerPoint, Excel, Outlook and Adobe Acrobat.
· Minimum of a bachelor’s degree in communications, public relations, journalism, marketing or a related field of study.
· Global mindset, previous experience managing direct reports, and experience working in a matrix organization preferred.
Company Overview
Bridgestone Americas, Inc. is the U.S.-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs more than 50,000 people across its worldwide operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
Minimum Qualifications
Bachelor’s degree; 6 y+ years of relevant experience including 3-5 years management or direct/indirect leadership experience
Or Master’s degree; 4+ years of relevant experience including 2-4 years management or direct/indirect leadership experience
Bridgestone Americas
Influence some of the top life sciences brands through your industry expertise and strong relationship building skills. As our Senior Client Experience Manager, you will problem solve business issues with clients to discover their pain points and incorporate Phreesia Life Sciences as their solution. You will manage existing accounts while strategically pursuing new sales opportunities to reach our company revenue goals.
The business you will bring in will help us reach more patients and drive our goal of achieving positive health outcomes through informing and activating patients. Joining us means you’ll be part of this rewarding mission, collaborative team, and challenging environment that empowers your career growth.
This is a work-from-home position with the expectation that you live within the New York City area (or are within commuting distance to NYC).
What You’ll Do
- Earn new business with media buying agencies/AoRs/Life Science companies or appropriate brands that have patient-facing strategic imperatives
- Cultivate thoughtful relationships with clients to problem-solve their needs and find opportunities to hit sales goals
- Prepare/present capabilities presentations and product demonstrations
- Complete media agency RFP templates and ensure that Phreesia is included in such proposals
- Develop strategic and creative account plans for managing agencies/Life Science companies and their respective brand opportunities
- Collaborate regularly with internal Business Development, Analytics and Insights, Sales Ops, Content Strategy, Senior Leadership and Demand Generation Team within Life Sciences.
What You’ll Bring
- Bachelor’s degree required
- Minimum 5 years of experience in client services, account management, media buying, or media strategy in an advertising/media agency. This position is equivalent to the Group Supervisor, Associate Director, Director or similar.
- Healthcare experience required; Point of Care, Out of Home, Pharmaceutical, OTC, and/or CPG experience highly valued
- Familiarity with digital media vernacular and measurement
- Experience in partnering up with clients to solve their business needs.
- Leadership skills to mentor and act as a resource for junior team members
- Ability to travel and meet with clients out of office (within the Greater NYC area) on a weekly basis.
- Excellent presentation skills and proficiency in creating PowerPoint presentations
Who We Are:
At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care.
Phreesia cares about our employees by providing a diverse and dynamic work environment. We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit!
Top-rated Employee Benefits:
- 100% Remote work + home office expense reimbursements
- Competitive compensation + equity grants for all employees
- Unlimited PTO + 8 company holidays
- Monthly allowance for cell phone + internet + wellness
- 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada
- Variety of insurance coverage for people (and pets!)
- Continuing education and professional certification reimbursement
We strive to provide a diverse and inclusive environment and are an equal opportunity employer.
Phreesia
This person must be located in one of these geographic locations: Detroit, Chicago, Miami, Los Angeles, New York or San Francisco or be willing to relocate to Nashville, TN.
Overall Responsibilities:
The Public Relations Manager Light Trucks and SUVs (Consumer Product & Technology), will lead internal and external communications for the company’s consumer tire business (OE & Replacement) and consumer-focused brand marketing initiatives. In addition, this role will also be accountable for managing communications pertaining to mobility solutions and sustainability initiatives targeted to consumer customers. This position will play a key role in managing the reputation of Bridgestone Americas among various key stakeholders, including but not limited to teammates, media, dealers, consumers, OEMs, and strategic partners. The position will interact with teammates at all levels of the organization, including Business Presidents and C-suite executives, and will serve as a key partner to manage the organization through significant transformational change. The position will ensure all communications developed are high quality and align with enterprise initiatives at the Bridgestone Americas and Global levels. Content delivered by this position must be multi-channel; compelling, accurate and well organized; and have a clear and consistent style/tone.
Specific Responsibilities:
· Develop integrated communications strategies, plans and activities to successfully launch new products, services and solutions for the Consumer OE and Consumer Replacement businesses in the Truck, Highway and Off-Road product categories.
· Provide strategic communications programming/support for all consumer-facing mobility solutions being developed by the company’s Mobility Solutions business.
· Provide strategic communications programming/support for sustainability solutions being targeted to Consumer OE and Consumer Replacement customers.
· Partner with Marketing, Strategy, Engineering and Influencer teams to develop the product story, subject matter experts, media assets, and media/influencer targets for successful product launches and Share of Voice sustainment.
· Identify unique and intriguing storytelling opportunities to drive attention, excitement and business results in support of Global Communications objectives.
· Generate high quality earned media coverage for Bridgestone and its consumer-related tires, services and solutions.
· Build relationships with leading automotive, lifestyle, business and technology media to secure strategic earned media placements.
· Drive thought leadership strategy and secure speaking engagements for company subject matter experts and produce content for each opportunity.
· Produce social media content for corporate and marketing channels to amplify the company’s consumer initiatives.
· Oversee third-party agency resources to produce results in an efficient and cost-effective manner.
· Manage budget for all consumer-related communications activities and initiatives.
· Write internal communications, including personnel announcements and organizational change announcements, in support of the Consumer OE, Consumer Replacement and Mobility Solutions businesses.
· Support communications for Special Projects as needed, including preparing communications materials for M&A, Product Recalls, and more.
· Monitor and mitigate issues on an ongoing basis to protect the company’s reputation among key stakeholders; align with Enterprise Crisis Management team and provide crisis communications support as needed.
Qualifications:
· 7-10 years of relevant work experience in corporate communications, public relations, journalism or another related field.
· Superior influencing and negotiation skills, including the ability to lead and work collaboratively with a cross-functional team of both internal teammates and external agency partners.
· Continuous demonstration of superior problem-solving, decision-making and project management skills.
· ‘Visual first’ mindset and proven ability to write content in a clear, concise, compelling way in the face of changing deadlines.
· Can-do, self-starter attitude and a sense of urgency in a rapidly changing environment.
· Results-oriented with an ability to think strategically while executing tactically.
· Executive presence and proven experience working with C-suite executives.
· Strong skills in project management, client service, time management, multi-tasking; an ability to adhere to fixed deadlines and flexibility to handle changing deadlines.
· Superior attention to detail.
· Exceptional written, verbal, interpersonal and presentation skills.
· Ability to clearly articulate messages to a variety of audiences.
· Proficiency with Microsoft Windows, Word, PowerPoint, Excel, Outlook and Adobe Acrobat.
· Minimum of a bachelor’s degree in communications, public relations, journalism, marketing or a related field of study.
· Global mindset, previous experience managing direct reports, and experience working in a matrix organization preferred.
Minimum Qualifications
Bachelor’s degree; 6 y+ years of relevant experience including 3-5 years management or direct/indirect leadership experience
Or Master’s degree; 4+ years of relevant experience including 2-4 years management or direct/indirect leadership experience
Bridgestone Americas
AppsFlyer, North America, is a certified Great Place to Work® with 99% of our team members proudly sharing their feedback about our great culture! Not only are we recognized for our culture, but we’re also named “Best Overall Mobile Marketing Company” by BusinessWire and backed by household names; Salesforce Ventures, Goldman Sachs, and General Atlantic, just to name a few. We’re growing at an exciting rate and we can’t wait for you to join us!
We proudly look beyond revenue to define success, we strive to create a better society through a range of global initiatives designed for long-lasting impact. 1% of our company’s resources are invested to make a positive change in the world through AppsFlyer Cares – https://www.appsflyer.com/company/social-impact/
What we are looking for:
To further this mission in the North America market, we’re looking for a PR and Communications Lead, North America at AppsFlyer. You will be a key member of AppsFlyer’s North America marketing team, responsible for creating and amplifying the AppsFlyer narrative, cultivating strong relationships with the media, industry influencers, analysts, and experts as part of our efforts to grow brand awareness, authority, and affinity in the marketing technology ecosystem.
What You’ll Do:
- Create and own Public Relations and owned media strategy, plans, and budget estimates with quantifiable success targets
- Prioritize PR and communication programs with a clear framework that is supported by internal stakeholders
- Spearhead the creation of a sustainable framework and process for regular trend-spotting and data reports to drive thought leadership and news cycles around AppsFlyer’s proprietary insights
- Leverage data and insights from cross-functional teams and stakeholders to identify key trends and opportunities, aligning our stories and news in ways that advance AppsFlyer’s business priorities
- Lead the strategy and facilitate the execution of press and branding events and engagements
- Develop key messages that communicate the attributes of the company and the brand’s narrative
- Align PR strategies with business milestones and work in close partnership with internal stakeholders across marketing, community, and product to ensure timelines, messaging, and deliverables meet the needs of the business
- Guide and manage external PR agency partners with clear scope-of-work and satisfactory output
- Develop strong, mutually beneficial relationships with key journalists and media outlets to help project a positive image of the brand and the company
- Manage inbound media queries related to PR programs and support broader media air traffic control as necessary
- Monitor message pull-through and measure message effectiveness and impact on a monthly basis and adapt programs as necessary to deliver goals
- Manage annual and quarterly reporting processes to assess and measure results and impact of PR programs
- Engage with data teams to understand metrics and trends that may be used to shape or strengthen PR efforts
- Manage PR crisis with proactive playbook and real-time program leadership
- Having a growth mindset and not afraid of being scrappy to implement proof-of-concept pilot initiatives
What You Have:
- Bachelor’s degree in journalism, marketing, communications/PR or a related discipline
- 6-8+ years of experience in a progressive communications/public relations position within a fast-moving business environment and a proven track record in brand and B2B technology communications
- Excellent written and verbal communications skills for business audience
- Expertise in media relations and high comfort level working with the media (proactively and reactively)
- Ability to anticipate how stakeholders across media, customers, prospects, partners, employees, the community, regulators and the public will react to ideas, messages and viewpoints on important and evolving industry issues
- Excellent project management skills; ability to manage several initiatives at once; ability to switch between strategic and tactical work seamlessly
- Graceful under fire: performs well under pressure and consistently meets deadlines
- Strong business acumen and good knowledge of current affairs relevant to the business
- Experience in marketing technology or the mobile marketing ecosystem required
- Understanding of communications measurement framework
Bonus Points:
- A mix of agency and in-house experience is a plus
- Having a network of reporters and/or analysts relevant to the AppsFlyer ecosystem is highly desirable
For our US-based candidates, the expected On Target Earnings (OTE) are between $174,250 and $227,000 (including bonus or commission). The offer varies on many factors including market location, job-related knowledge, skills, experience, interview results, references, etc.
Benefits include:
- Competitive compensation including stock options
- A wide variety of Medical, Dental & Vision plans
- Access to Flexible Spending Account (FSA) & Health Savings Account (HSA)
- Short-term & Long-term Disability
- 401k with 4% matching
- Premium Calm Subscription
- EAP options to assist with mental health
- Generous Parental Leave (birthing & non-birthing parents)
- 4 quarterly paid recharge days, in addition to a generous PTO plan
- Learning & Development Programs (Access to LinkedIn Learning, workshops w/ external & internal trainers, and more)
- Stipends for groceries, physical & mental health, transportation, mobile devices
- Variety of voluntary plans that support our rocketeers’ needs – legal, pet insurance, AD&D, supplemental life insurance up to 6 times of the base salary
AppsFlyer
Job Summary
The Public Relations Manager works closely with all members of the marketing team to implement externally facing programs and communications that promote the brand, its products and services, executives and subject matter experts to multiple audiences. This role reports to the Senior Manager, Public Relations & Events and will work with the team to ensure the brand remains top of mind with our target audiences in all areas including but not limited to product news, brand and partner activations, strategic alliances, color innovation, organizational and business updates, marketing activities and key CSR initiatives.
Key Responsibilities
- Contribute to the development of integrated public relations strategy to drive brand awareness and relevant media coverage, maintain strategic relationships with press and external influencers to support all functions of Benjamin Moore
- Collaborate with cross-functional teams to develop external communications plans and implement activities based on business needs
- Foster industry relationships with the media, notable end users, influencers, charitable groups, etc. and build network on behalf of the brand
- Manage day-to-day activity with two PR agencies to provide direction and content for key initiatives
- Act as a media contact for Benjamin Moore, implementing proactive and reactive media relations efforts and facilitating media requests for interviews, imagery, etc.
- Conduct media and message training with company spokespeople ahead of interviews, as needed
- Establish and implement a strategy to support independent retailer network and international distributors with turnkey public relations plans and materials
- Develop press materials including but not limited to press releases, fact sheets, talking points and FAQs, briefing materials, etc.
- Support crisis communications management through media monitoring and reactive media relations
- Identify and pursue thought-leadership opportunities for executives and subject matter experts through media and relevant industry events
- Partner with teams across the organization such as social/digital, product marketing, customer segments, internal communications to ensure alignment of external messaging and programming
- Share relevant news and industry trends with internal audiences
- Track programs against KPIs, reporting on successes and identifying opportunities for adjustment
- Oversee the work of the PR Specialist and provide training and mentorship
Required Knowledge & Desired Skills
- BA/BS required, preferably in public relations, communications, or related field
- Minimum of 5 – 8+ years of relevant public relations, communications or media experience is preferred
- Public Relations agency experience preferred
- Solid verbal and written communication skills
- Creative thinker with outstanding organizational and interpersonal skills
- Desire to work in an exciting, dynamic deadline driven environment
- Availability to work occasional evenings depending on events/PR needs; up to 10% domestic travel for select activations, conferences, etc.
Diversity, Equity & Inclusion
At Benjamin Moore, we believe diversity of culture, talent, and varying perspectives is key to a collaborative, innovative, and successful business. We are committed to driving change within our organization through purposeful Diversity, Equity & Inclusion (DE&I) efforts, while also focusing on our customers and communities in which we serve. Our DE&I efforts allow each of us to authentically live our corporate values of Openness, Integrity, Community, Excellence and Safety. Our Social Impact programming of strategic local and national partnerships, in-kind donations, volunteerism, and more expands our ability to make a difference in the lives of all of our stakeholders. We hope you will join us and become an advocate for diversity and inclusion here at Benjamin Moore.
At Benjamin Moore & Co, we don’t just accept difference — we celebrate it, we support it, and we thrive because it benefits our employees, our products, and our community. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Benjamin Moore is proud to be an equal opportunity employer.
Student Loan Repayment Assistance Program
Benjamin Moore provides Student Loan Repayment Assistance Program to support eligible active employees who graduated from an accredited post-secondary educational institution. The Repayment Program is intended to contribute to reducing employee’s student loans. The Company follows all rules and regulations concerning the taxability of student loan repayments provided under applicable law.
Company Profile
Click here to see how you can paint your future! https://www.youtube.com/watch?v=U9eCluWY3Os&t=2s
The color of pride: Benjamin Moore is proud to be a part of Berkshire Hathaway, which was recognized by Fortune magazine as the world’s fourth most admired company. And for more than 130 years we’ve been a respected leader in the architectural coatings and home décor landscape; creating the products and tools that enrich and beautify thousands of communities each day. We recognize that our associates are the driving force behind our success, and we strive to provide a work environment where hard work, creativity and purposeful collaboration are fostered and encouraged.
Join a company where innovation is constantly recognized as we look for individuals who produce world-class products, best-in-class services and customer experiences, design pioneering paints using the latest technologies and deliver unparalleled value and brand experiences for our customers and retail network.
Safety
At Benjamin Moore, our people are the heart of the company and our number one asset. We are committed to providing safe working conditions at all of our locations and have invested heavily in measures aimed at keeping employees healthy during the COVID-19 pandemic. With safety as one of our core company values, we’ve modified facilities and work schedules to support social distancing, established enhanced cleaning and sanitization protocols, and regularly provide personal protective equipment to all employees—including masks, gloves and hand sanitizer. Ensuring the well-being of our team members is a top priority.
Benjamin Moore
About the company
Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.
Albertsons is one of the largest retail employers, providing approximately 300,000 jobs across 2,200 stores, 22 distribution centers, 20 food and beverage plants and various support offices. We operate in 34 states and the District of Columbia under the Albertsons banner, as well as Safeway, Tom Thumb, Jewel Osco, Shaw’s and many more recognizable names.
Albertsons Companies recently rolled out our Presence with a Purpose work model. Placing a premium on adaptability, safety and family well-being, Presence with a Purpose will help us build a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are allowed to make decisions that are best for them.
What you will be doing
Albertsons Media Collective is Albertsons’ (ACI) expansion into the Retail Media Sector. It offers all brands the opportunity to drive relevance through advertising programs that leverage the unique relationship we have with our customers and the first-party data that enables that relevance. These programs will be activated on both our owned platforms and other media platforms that are not owned by ACI. Our mission is to serve our customers advertising for those products and services they are interested in, while driving sales for our clients and profitable growth for Albertsons.
Orchestrating internal cross-team workflow communication to ensure documented campaign milestones and optimizations are completed within expected SLAs or sooner, as well as active problem solving throughout the campaign lifecycle. The position will be based in Pleasanton, CA or one of our main regional offices (Boise, Idaho; Seattle, WA; Portland, OR; Denver, CO; Dallas, TX; Chicago, IL; Fullerton, CA, or Phoenix, AZ).
Main responsibilities
- Function as a central point of contact cross departments, owning status and next steps for each owned program with a level of customer service ensuring effective communication, timely responses to requests and proactive resolution of potential issues
- Expert organizational skills, great attention to detail and ability to implement and meet deadlines and project manage multiple campaigns
- Lead internal cross functional media meetings and ensure up to date maintenance of trackers
- Own project management support during the campaign lifecycle to ensure on time completion of deliverables, coordinate across departments, identify potential risks and issues
- Provide in flight omnichannel optimization recommendations on tactics/placements, targeting/segmentation and messaging to meet specific campaign objectives
- Build strong ties across disciplines to produce successful campaigns, maintaining high levels of communication throughout campaign lifecycle and ensuring consistent high-quality deliverables across media planning & activation teams
- Partner with analytics team to deliver insights & recommendations to tell a story rooted in data tied to the media activation
- Maintain media planning and activation quality assurance processes, ensure that processes are being followed consistently, refined and changed based on learnings
- Partnering with cross-functional stakeholders to develop category and brand-specific campaign approaches that drive campaign objectives (ex. Playbook contribution x development)
- Develop relationships with platform, activation, and agency stakeholders to evolve planning best practices based on new product updates & learnings
What we are searching for
- A bachelor’s degree in Business or Marketing or equivalent experience.
- 4+ years of experience in digital omnichannel media planning and activation, including media platforms (DV360, Meta, Pinterest etc.), LiveRamp and/or relevant digital media tools.
- Proven understanding of media backend (digital ecosystem, trafficking, attribution etc.) and application of that within the campaign lifecycle to inform cross functional next steps and ownership
- Excellent communication skills, both verbal and written, are particularly important in developing relationships and maintaining efficient communication across the team
- Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
- Strategic thinker with a customer centric focus
- Proactive problem solver
- Strong communicator with influencing and persuasion skills
- Effective collaborator and relationship builder
- Mindset for operational excellence
- Data and solutions driven
- Media expertise
The salary range is $102,700 to $143,800. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates. Benefits may include, medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation pay/Flexible Time Off, paid holidays (8-9 days annually) bereavement pay and retirement benefits (such as 401(k) eligibility). Associates in this position are also eligible for a quarterly bonus.
What it is like at Albertsons?
Albertsons Culture Principles
Compassion: We always treat each other with kindness and respect
Team: We always support and recognize each other
Inclusive: We always value everyone’s perspective
Learning: We always strive to grow and develop ourselves and others
Competitive: We always act with integrity to win over the customer
Ownership: We always take actions to drive our success
#LI-ACIPro
#LI-LM8
Albertsons Companies
Summary of Position
- Manage earned media strategy and high-priority projects for the Public Relations Department.
- Establish regular PR strategies, tactics, and media campaigns to highlight the Enterprise, its initiatives, and employees.
- Work with executive teams on proactive, reactive and crisis communications needs, as appropriate.
- Contribute to and support the development and implementation of strategic public/media relations programs designed to promote the brands assigned
- Develop media outreach strategies and media pitches, help to fulfill incoming media requests, and serve as key contact for select media outlets.
- Draft press releases, holding statements, talking points, Q&As, thought leadership pieces, etc.
- Contribute to the writing and production of internal communications.
- Identify and pitch topics/experts that position the EmblemHealth family of companies as leaders in the health insurance, wellbeing, and healthcare industries.
Principal Accountabilities:
Earned Media & Editorial:
- Draft and distribute public relations materials, including press releases, media prep, positioning papers, blog posts, executive-bylined articles, talking points, speeches, letters to the editor and scripts.
- Develop earned media strategies and proactively pursue visibility opportunities that differentiate the Enterprise and brands within the EmblemHealth family of companies.
- Respond to daily media questions or requests for interviews, coordinating media interviews and prepare spokespeople for appearances and rapid response statements.
- Develop creative strategies and tactics to amplify our earned strategy, including podcasts, influencer partnerships, online publishing platforms, awards and recognitions, and paid opportunities.
- Foster strong relationships with local and national reporters and proactively pitch stories.
- Identify, establish, and maintain relationships with elected officials and community leaders, union leadership (if appropriate), bloggers and other influencers.
- Collaborate with EmblemHealth’s in-house creative and videography teams to develop content showcasing the EmblemHealth family of companies’ thought leadership.
- Provide live social media and blog coverage of conferences and executive-level events in partnership with EmblemHealth’s Social Media Team, if appropriate.
- Establish a stable of media-trained internal subject matter experts for conferences, speaking opportunities, and live interviews.
- Conduct and attend strategy meetings directly with the AVP, Public Relations, and Corporate Affairs officers.
Project Management & Training:
- Lead press trainings for company spokespeople.
- Partner with the Social Media Team to conduct LinkedIn audits and trainings.
- Develop and maintain paid, inhouse and earned editorial calendars and reports.
- Provide proactive, onsite, hands-on support at corporate and community events where there is a media presence.
- Act as a primary spokesperson and liaise with press on various media inquiries and media events.
Crisis Communication:
- Develop and implement communications strategies to protect and enhance EmblemHealth and AdvantageCare.
- Physicians’ brand reputations during and in anticipation of crisis situations.
- Triage and respond to media inquiries during and outside of business hours.
- Coordinate across executive leadership, Legal, Human Resources, and other key partners to coordinate crisis response.
Qualifications:
- B.A. or B.S Journalism, Public Relations or Communication
- 5 – 8+ years of relevant, professional work experience (R)
- Experience in public or media relations (R)
- Familiarity with the New York and/or Connecticut press corps (P)
- Experience developing issue-based communications (R)
- Excellent communications skills (verbal, written, presentation, interpersonal) (R)
- Health insurance, healthcare, and public affairs experience/knowledge (P)
- Keen awareness and interest in current events, news, and popular culture (R)
- Spanish or other secondary language proficiency (P)
- Willingness and ability to attend events at Enterprise locations, in the communities we serve, and other locations, as requested (R)
- Proficient with MS Office (Word, Excel, PowerPoint, Outlook, Teams, etc.) (R)
- Must live in the tri-state area (NY, NJ, or CT) (R)
EmblemHealth
Who We Are
The CRVA works to deliver experiences that uniquely enrich the lives of our visitors and residents. Through leadership in destination development, marketing and venue management expertise, the CRVA leads efforts to maximize the region’s economic potential through visitor spending, creating jobs and opportunities for the community. Brands supported by the CRVA include the Charlotte Convention Center, Spectrum Center, Bojangles Entertainment Complex, NASCAR Hall of Fame, Charlotte Film Commission, Visit Charlotte and Visitor Info Centers.
Job Summary
The Public Relations Manager is responsible for the execution of strategic public relations programs for CRVA brands that drive visitation, attendance and overarching awareness. The position works across the CRVA’s many stakeholder groups in an effort to ensure the success of the CRVA’s Business Initiatives, maintain the company’s positive reputation with industry partners, and enhance the destination’s awareness and perception.
Essential Job Duties
- Works across all CRVA brands to achieve public relations program goals driving success (i.e., perception metrics, ticket sales at BOplex, event programming/general attendance at NASCAR Hall of Fame) in collaboration with various business units.
- Generates content for media needs utilizing progressive trends and best practices; plugs in with integrated Marketing/Communications team members to connect the dots on media initiatives and content generation that promote CRVA brand-related events and relevant exposure opportunities.
- Executes proactive communications plans, with direction from Senior Manager, around areas such as Charlotte Film, Charlotte Convention Center and BOplex with more industry-specific audiences (i.e., Pollstar, IAVM, NC film community and production-specific media).
- Responsible for management of media missions, media hosting, media shoots and proactive outreach activities.
- Aligns public relations efforts with social media and digital content in relation to influencer strategy, campaigns, hosting, and overall content strategy.
- Serves as a primary contact for communications stakeholders such as Visit NC and other industry partners; generates compelling content for media-centric destination and venue collateral to fully leverage media and marketing opportunities and generate positive coverage.
- Creates and delivers strategic media pitches and unique story opportunities while providing effective, frequent and positive touchpoints with national, regional, local and trade media; responds to inquiries and conducts appropriate follow up to ensure needs are being met.
- Establishes and maintains positive, collaborative relationships with public relations professionals from destination assets and CRVA Partners in Tourism; collaborates with CRVA Partnership team to share results and outcomes.
- Responsible for building brand- and initiative-specific targeted media lists, establishing and managing corresponding pitching calendars with press release and story line development and dissemination.
- Manages dissemination of news releases and media pitches for print, online and broadcast outlets; actively monitors trends, news media query resources (HARO, etc.) and editorial calendars for potential coverage opportunities.
- Assesses and anticipates the needs of travel writers and determines the level of support from the CRVA in addition to overseeing production of itineraries and handling of on-site logistics during visits and familiarization tours.
- Conceptualizes and develops itineraries for visiting media in collaboration with public relations professionals from destination assets; diligently follows up to ensure quality placements and coverage.
- Responsible for development of media resources including press kits, fact sheets, talking points, media photo and b-roll libraries, and online press rooms for CRVA brands, strategic events and key programs.
- Oversees media shoots at CRVA venues; manage communications, staffing, advance and on-site logistics and interview preparation as needed to ensure on-brand messaging and positive positioning.
- Manages media tracking, analysis and reporting using a variety of research tools including Cision, Metro Monitor, Google, and other software and websites for highlighting media results via quarterly PR Scorecard and Quality Media Score reporting. Serves as primary contact for media monitoring vendors, establishing and fine-tuning reporting frameworks and processes that meet departmental needs.
- Participates in event planning, on-site support and execution for media, community and campaign functions; will staff programs and events at CRVA venues and external locations to accommodate media relations and content generation needs, which requires coordinating interviews, event logistics, and developing messaging and press materials.
- Stays current with media tools, trends/best practices and makes recommendations for improvements to CRVA public relations and content generation; evaluates and manages vendors to effectively meet these needs.
- Contributes to corporate and internal communications such as presentations and Board reports as needed.
- May perform other duties as required to support CRVA programs and initiatives.
Knowledge and Skill Requirements
- Excellent communications skills including written, interpersonal and presentations. Ability to write creatively and for multiple types of audiences.
- Strong editing for consistency, clarity, brevity, accuracy and readability across digital and print materials.
- Ability to effectively facilitate multiple projects and issues simultaneously, prioritize tasks, adhere to deadlines and promptly respond to internal and external stakeholders.
- Self-motivated, fervent work ethic and able to work independently and take direction.
- Demonstrated ability to perform and excel within an integrated, fast-paced and collaborative team environment.
- Proven ability to develop trusted and meaningful relationships.
- Must be proactive and results oriented.
- A professional portfolio illustrating previous public relations expertise is required.
- Contacts with local, regional, national or trade (motorsports, entertainment, hospitality or tourism) media or demonstrated ability to quickly gain and build media relationships.
- Proficient in Microsoft Office (especially Word, Power Point, Excel and Outlook) and other general office equipment.
- Excellent communication skills including verbal and written communication and presentation skills. Ability to demonstrate political savvy.
- Ability to analyze return on investment figures as it relates to departmental objectives.
- Excellent judgment, problem-solving and decision-making skills. Innovative and creative thinker.
- Ability to maintain composure and clarity of thought and purpose when confronted with highly stressful and timely situations.
- Ability to anticipate customer needs, build positive relationships with customers and vendors, go the extra mile to satisfy and exceed customer needs, treat all customers and vendors with the highest degree of respect and courtesy and deliver exceptional service internally and externally.
Education and Experience
- Bachelor’s degree (B.A., B.S. or B.B.A.) from four-year college or university in communications, journalism, public relations or a related area of study and five to seven (5 – 7) years related experience and/or training or equivalent combination of education and experience. Experience with public relations services such as Cision is preferred.
Physical Demands
- The employee must regularly lift and /or move up to 10 pounds.
- Specific vision abilities required by this job include close vision. While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to stand and walk.
Travel Required
- Ability to travel, work flexible hours including evenings, weekends and holidays. Approximately 5 – 10 work-related trips per year.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Our “employee first” culture requires engagement and engagement can’t happen without the voices of many talented and diverse individuals charting our direction.
Charlotte Regional Visitors Authority
[Please note this is a Direct Search led by Bacardi. Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]
Job Description
YOUR OPPORTUNITY:
The Director of Communications for North America is responsible for internal and external communications for one of the largest regions of the business. Join PRWeek 2022 Best Place to Work In-House team. We are a team of storytellers, creators and content builders who showcase our business, our culture and our people. We are a small, but very successful group of communications aficionados. How? We work as a team, respect deadlines, roll up our sleeves and love a challenge.
ABOUT YOU:
This role is for a strategic, creative thinking, best-in-class communicator who is an excellent writer, organized and ready to think outside the box. You know how to inspire and motivate teams to bring campaigns to life but also jump in and get in the weeds. You are a strategic, seasoned leader, who can do it all – plan, prioritize and execute with excellence, managing C-Suite executives with grace and a constant flow of projects and personalities. You thrive on coming up with the next greatest way to bring a story to life – be it through written, audio, or visual mediums. You are a highly engaged employee and want to bring everyone along for the journey. You are the voice for the Senior Leaders of Bacardi, working behind the scenes to keep Bacardi Primos informed, engaged, and excited about our storied organization. You are also the connection to the outside world, creating scroll-stopping headlines for the press that showcase our leadership in trends, culture, and the industry.
This role will report to the VP of Global Corporate Communication, and will be based in our Miami, FL corporate office (Hybrid schedule). (Not eligible for Remote or locations outside of the Miami/Fort-Lauderdale area.
Responsibilities
RESPONSIBILITIES – WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
• Lead Corporate Communications for Bacardi in North America and reporting directly to the Global Head of Corporate Communications serving as strategic storyteller, change influencer, and content creator
• Provide strategic communications guidance for regional leadership and change management programs supporting the Regional President and Leadership Team
• Have a pulse on the news externally to identify headline-making news ideas, pitches and press releases that drive our business priorities
• Manage a direct report focused on Internal Communications for the region
• Collaborate with Corporate Communication leads in other regions to ensure consistent messaging across the global organization
• Produce visual and written content to reinforce internal campaigns
• Work closely with agency teams to activate innovative Internal Comms, including Global and Regional webcasts, live in-person events, Digital Video series and more
Skills and Experience
• You are passionate about company culture and delivering great work that is creative and informative.
• Embodying a Founder’s mentality; an entrepreneurial spirit with the ability to be self-directed are highly prized qualities in this team.
• Bachelor’s degree or equivalent preferred
• 7-10 years of experience of internal comms, PR and/or journalism and publicity experience, preferably supporting a corporate environment in a leadership capacity
• Ability to work autonomously, leading projects and reporting back into various teams across functions on progress, issues, and successes.
• Proficient in Adobe PhotoShop. Other graphic design and publishing software knowledge a plus
• Strong verbal and written communication skills; proven skills as copy editor
• Expertise in social media channels, best practices to drive engagement and trending content and apps
Bacardi