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Software Product Manager
The Role
We are looking for a Software Product Manager to lead the building of our software products that drive significant scale and value in the deployment and operations of distributed energy systems. You’ll be helping fulfill the need for cleaner, cheaper, and more reliable electricity by developing and leveraging our proprietary software with internal and external stakeholders. You’ll join a small, but expanding, team in our fast-growing, PE-backed business. You’ll be hybrid-based in either our NJ or NYC office.
Key responsibilities will include:
- Develop a deep understanding of customer & user contexts and needs, and continuously refine the product for use.
- Drive the development of the product for internal users that help scale microgrid deployment & operations and increase the value to our microgrid customers.
- Define data requirements and relevant integration needs, including 3rd party APIs and working with hardware counterparts on physical infrastructure (e.g., DER) integrations.
- Define, measure, and prioritize product outcomes; identify & scope features to drive those outcomes.
- Make product decisions, big and small, based on user and market research, and business considerations including ROI estimates, technical feasibility, and usability; continuously test assumptions with limited data.
- Drive day-to-day product development, generate, facilitate, and curate ideas to improve product usability, whilst collaborating with design and engineering teammates.
- Contribute to fostering a culture of an ‘empowered’, continuously improving product team with product managers, designers, and engineers.
- Evangelize software products with users and culture throughout the organization.
- Work with stakeholders across business development, project analysis, marketing, operations, and engineering to increase Scale’s competitive advantage and execution ability.
- Coordinate with other functions for product launches and releases.
- Provide demos and training on new products and features.
- Manage steering committee discussions for your products with relevant executive stakeholders.
The Ideal Candidate
- Background in engineering, another analytical field, or design.
- 3+ years of product management experience delivering software products in an agile environment.
- Experience working with distributed energy resources (e.g., microgrids, PV, energy storage, energy optimization, EV charging infrastructure)
- Experience working in an early / growth-stage B2B environment.
- Proven experience in shipping software products that solve real customer problems and positively impact users and the business.
- Passionate about solving internal and external customer problems and advocating for their needs and experience, focused on CX and UX.
- Strong analytical, quantitative, and creative problem-solving skills.
- Strong communication and interpersonal skills.
- Ability to tackle challenges with limited resources.
- Strong persuasion skills to garner support from resources with conflicting priorities.
- Enthusiasm about the company’s mission and vision for a distributed energy future.
- Good understanding of software technologies and development.
Some of the core virtues embraced by Scales’ employees include:
- Do the Right Thing
- Act Like An Owner
- Hustle
- Demand Results
- Go Together
- Evolve or Disappear
We offer a competitive compensation package and a comprehensive benefits program including medical benefits, paid vacation and holidays, and 401K matching.
About Scale Microgrids
Scale Microgrids (“Scale”) is a fully integrated distributed energy platform focused on designing, implementing, and financing innovative distributed clean energy solutions. Through its leading technical expertise and access to scale capital, Scale helps its customers transition to a decentralized energy future by providing and financing sustainable, cost-effective, and resilient power solutions. Scale has its own proprietary microgrid solution which provides customer with cheaper, cleaner, and more reliable power, and also partners with third-party developers to acquire and/or finance a broader range of distributed energy assets.
We raised a $500MM equity commitment from Warburg Pincus, a global private equity firm focused on growth investing, to fund our business plan and accelerate growth. We are growing quickly and looking to augment the team with highly motivated entrepreneurial talent.
To learn more about Scale Microgrids, please visit https://www.scalemicrogrids.com/.
About Warburg Pincus
Warburg Pincus is a leading global private equity firm with nearly $80 billion in assets under management (AUM). Its active portfolio of more than 250 companies around the globe is highly diversified by stage, sector, and geography. Warburg Pincus is a growth investor and an experienced partner to management teams seeking to build durable companies with sustainable value.
To learn more about Warburg Pincus, please visit https://www.warburgpincus.com/.
Scale strives to attract and retain a workforce that reflects the composition of our customer base and communities. We are committed to providing a work environment that provides everyone equal access and opportunity to contribute and drive meaningful outcomes. We encourage applicants from all backgrounds to apply and will consider qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Scale Microgrids
Role Summary
As Sr. Marketing Data Translator in our Brand Metrics and Intelligence team, you will be a key part of our mission to be best-in-class data-driven marketers and storytellers. Working alongside our Sr. Manager, Brand Metrics, and Intelligence, you will help create, pressure-test, and refine our brand value and insights model, working with our marketing, data, sales, web, and creative stakeholders to build, implement, and launch measurement models, dashboards, reporting, and intelligence resources. You’ll also use those tools to advise, educate, and inspire our brand marketers and storytellers to see, understand, and harness data, metrics, and intelligence to better serve our audiences, increase our brand awareness and value, strengthen our storytelling, and evangelize the impact of Client’s Brand Marketing efforts across our team and organization.
What you get to do in this role:
This is a visible supporting role with a wide organizational impact that will require the ability to influence, engage, and inspire teams and leaders across the organization.
Design and manage the building and launch of insightful, and efficient & reliable solutions, tools, and resources for data-driven marketers and storyteller, such as data visualizations, dashboards, reporting systems, and frameworks to model and harvest data across marketing, sales, and systems (such as Google Analytics, Adobe Analytics/Adobe Experience Platform, w/experience in Snowflake, Informatica, Power BI, external systems through API’s etc. a big plus)
Closely work with content creators, strategists, storytellers, data scientists, other internal data groups and business partners to deliver insights and data solutions which will support a variety of practical and innovation use cases, as well as predictive and reporting applications.
Collaborate with cross-functional global and local teams, including data engineers, data scientists, brand, storytelling, and marketing teams, to understand business objectives.
Harvest, analyze, and translate data into actionable insights and solutions for measuring brand and marketing value, impact, and amplifying omnichannel brand influence, storytelling, and acquisition effectiveness.
Serve as an analytics translator, effectively bridging the gap between technical, marketing, and operational teams, ensuring effective communication and alignment of goals both globally and locally.
Participate in the development cycle of scalable marketing insights and data solutions by pressure testing requirements for internal team feasibility, contributing expertise to enhance or create new models and solutions supporting brand marketing strategies.
Serve as an advisor, educator, and subject-matter-expert: sharing progress and insights with business stakeholders, promoting the adoption and utilization of insights and analytic solutions to optimize brand marketing effectiveness, and supporting the movement to create a data-driven marketing organization.
Stay up to date with advancements in brand and marketing insights and analytics, AI, and omnichannel marketing, applying knowledge to drive innovation and improve business outcomes.
Skills
Curiosity and desire to question the status quo.
Have keen interest in creating an excellent insights and data-driven marketing environment – adhering to SLAs through ingenuity, automation, setting high bar on insights and data quality, be innovative to create custom solutions and frameworks if vital, to meet diverse business needs for insights and reporting!
You are enthusiastic about your work, and you have a strong sense of ownership, with the ability to work alone or in a team environment.
Excellent communicator with superior verbal, written, technical and presentation skills that can motivate and influence partners and stakeholders, both internal and external to the team.
Always be on the lookout to automate and/ or improve existing insights and data processes for quicker turnaround and high productivity.
Can quickly change gears based on varying data, insights, and intelligence needs and priorities to meet milestones/ dates and deliver projects.
Be curious and always on the lookout to apply modern data translation and science techniques to unearth and demonstrate brand marketing value and tackle new business challenges.
Strong bias towards action and proven ability to work iteratively and quickly to show incremental impact and value.
Strong understanding of marketing and content value models, with data engineering and data science concepts a plus
Proficiency in data visualization tools and techniques with ability to present insights in a compelling and actionable manner.
Strong analytical and problem-solving skills, with a focus on driving impact and delivering actionable insights that enhance omnichannel capabilities.
Excellent stakeholder management skills, with the ability to collaborate and influence cross-functional teams both globally and locally.
This work requires strong business acumen by having a solid grasp and understanding of the how PaaS/SaaS businesses operate, and project management and strong interpersonal skills with a focus on delivering high quality customer service.
MSFT Dynamics or CRM experience is a plus but not required.
Adobe Experience Platform experience is a plus but not required.
5 years experience in one of the following areas:
Deep knowledge of harvesting, translating, and utilizing insights and analytics for demonstrating and driving brand and marketing performance
Leveraging and implementing brand, marketing, and content value modeling (w/predictive analytics and ML/AI experience a plus)
Applying Brand/Marketing insights to business optimization activities
Experience with modern content and marketing analytic platforms and tools such as Google Analytics, Social and Digital Analytics, Adobe Analytics, PowerBI, Tableau
Experience with creating, socializing, and managing insights and analytics processes across brand and marketing functions (media, social, advertising, operations, content, etc.)
Flexibility and ability to work with ambiguous problems.
Ability to work under pressure in a fast paced, deadline driven team environment.
Education
Bachelor’s degree in marketing research, Marketing Analytics, Business Analytics, Decision Sciences, or Statistics (w/Brand and Awareness knowledge ideal)
Magnit
The Product Manager is responsible for the product development, market positioning and commercial viability of INFICON’s gas analyzers and RF Sensors used in the semiconductor, display, pharmaceutical, environmental and other adjacent industries. The Product Manager owns the full product lifecycle and works with internal and external stakeholders to prioritize new product introductions and market expansions while ensuring long-term sustainability of existing analyzers abd sensors in the field. They will engage directly with worldwide customers to validate product performance, set the product roadmap, and lead a cross-functional team to execute on short- and long-term goals. They are responsible for internal and external product escalations, along with regular reporting to senior management.
Inficon Sensors-
https://www.inficon.com/en/products/thin-film-technology/sensors-and-feedthroughs
Gas Analyzers-
https://www.inficon.com/en/products/gas-analysis/optical-gas-analyzers
Qualifications
- Bachelor’s degree or equivalent 5 years of experience in Product Management, Engineering, or Consulting
- Strong written, verbal and collaboration skills
- Comfortable presenting both high-level summaries and detailed technical information to diverse audiences
- Direct customer interaction that requires global travel (up to 20%)
- Comfortable presenting both high-level summaries and detailed technical information to diverse audiences
- Semiconductor Industry experience preferred
Inficon provides associates with dynamic work environment that promotes inclusion, flexibility work hours, competitive benefits including 401k, and professional development and career advancement.
INFICON
SARSTEDT, a leading manufacturer and distributor of blood collection and medical devices, laboratory consumables and instrumentation, seeks a Product Manager – Diagnostics for its US Headquarter.
Product Manager – Diagnostics
Summary
Responsible for the management of SARSTEDT, Inc.’s diagnostic product line over the lifecycle from launch to maintenance and deactivation, encompassing the following: Product support to customers and employees, market research and analysis, technical presentation creation and delivery and product training.
Essential Duties and Responsibilities include the following. Other duties may be assigned as apparent or required by management.
Conduct market analysis by reviewing medical, nursing and hospital journals and researching the marketplace for competitors, healthcare trends, technology changes, customer requirements and product pricing.
Produce competitive analysis materials for blood collection, comparing product with its key competitors, and organize the information in relevant format.
Propose business strategies that leverage market intelligence and product differentiation. Develop a sense of ownership for the business performance of assigned product lines.
Oversee the special order inquiry process: complete paperwork and documentation; communicate technical details effectively with other departments, SARSTEDT’s customers and affiliates; and establish new items based on customer requests.
Create internal training materials and provide technical expertise and training in conjunction with the Marketing Manager.
Collaborate with a wide variety of functional areas such as sales, engineering, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
Assist customers and employees with product questions, requests, and complaints.
Attend seminars and national trade shows to interact with customers and healthcare professionals to gather leads, and gain industry knowledge.
Requirements
Master’s or PhD in Nursing or related field from an accredited university required.
Current, unrestricted nursing license in North Carolina or the ability to obtain a North Carolina nursing license preferred.
Minimum of one year related experience in a Critical Care, Pediatric or Emergency department desired.
This job requires up to 30% travel, which occasionally requires weekend and international travel. The employee is occasionally required to operate a motor vehicle.
Other Qualifications
Previous experience as a vascular access, neonatal or infusion nurse preferred.
Previous laboratory experience preferred
Must have or be able to obtain an international Passport.
Microsoft Office Suite
Benefits
SARSTEDT’s benefits package includes a competitive salary, hybrid work model, comprehensive job training, medical, dental and vision insurance, paid vacation, holidays and personal time, options for 401(k) matching as well as employer paid short and long-term disability and life insurance.
EOE/Female/Disabled/Veteran – SARSTEDT, Inc. participates in E-Verify
Sarstedt, Inc.
Marketing Coordinator:
Marketing Coordinator Description:
The ideal candidate for the Marketing Coordinator role will assist in all areas of marketing lead generation and marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives.
Marketing Coordinator Responsibilities
- Assist with marketing events and activities for the company
- Contribute to marketing and creative brainstorm initiatives
- Create content for all social media platforms
- Implement marketing plans and projects
- Identify and propose internal/external ideas and initiatives to help promote general awareness of company brand
- Represent company at community events, meetings, and speaking engagements
Marketing Coordinator Qualifications
- Bachelor’s degree in Marketing, Communications, Events Managment, Digital Media, Psychology, or similar field of study
- 1-2+ year’s of Marketing/Brand Managment experience
- Proficiency in PowerPoint, Adobe Creative Suite, Canva, and Microsoft Office
- 1+ year of Healthcare Marketing experience is a plus ‘
- Bilingual in Spanish and English is a plus
Ascendo is a certified minority owned staffing firm, and we welcome and celebrate diversity.
Ascendo is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service or any other characteristic protected by federal, state or local law.
Ascendo Resources
Position Overview:
We are seeking a highly skilled and experienced Senior Manager of Analytics & Insights to lead the Global Anti-Money Laundering (AML) team’s data-driven efforts. In this critical role, you will spearhead the development and implementation of advanced analytics strategies, leveraging data to enhance our AML program’s effectiveness and identify potential risks. As the Senior Manager, you will collaborate with cross-functional teams to drive actionable insights and contribute to the organization’s mission of maintaining a robust AML framework.
Key Responsibilities:
- Lead a team of analytics professionals to develop and execute comprehensive data analytics strategies in support of the Global AML team’s objectives.
- Design and implement advanced analytical models, data mining techniques, and machine learning algorithms to uncover insights from large and complex datasets.
- Collaborate with IT and data teams to ensure data integrity, accessibility, and accuracy, and to streamline data extraction, transformation, and loading (ETL) processes.
- Develop and maintain dashboards, reports, and visualizations to communicate key AML insights and performance metrics to senior management and stakeholders.
- Lead efforts to identify and predict potential AML risks, trends, and patterns through the analysis of transaction data, customer behavior, and other relevant data sources.
- Provide strategic recommendations to enhance the AML program’s efficiency, effectiveness, and risk management based on data-driven insights.
- Partner with compliance and legal teams to ensure alignment with regulatory requirements and industry best practices.
- Stay abreast of emerging trends, technologies, and regulatory changes in the AML and analytics landscape to continuously improve the team’s capabilities.
- Foster a culture of innovation, collaboration, and continuous improvement within the Analytics & Insights team.
Qualifications:
- Bachelor’s degree in Data Science, Statistics, Business Analytics, or a related field; advanced degree preferred.
- 8+ years of experience in data analytics, with a focus on financial crime detection and AML.
- Proven experience in leading and managing analytics teams, including hiring, mentoring, and professional development.
- Expertise in statistical analysis, data mining, machine learning, and data visualization tools and techniques.
- Proficiency in programming languages such as SAS, R, or SQL for data analysis and manipulation.
- Strong understanding of AML regulations, compliance, and financial industry best practices.
- Excellent communication and interpersonal skills, with the ability to translate complex data concepts into actionable insights for non-technical stakeholders.
- Strategic thinking, problem-solving abilities, and the capacity to make informed decisions based on data insights.
- A track record of collaborating effectively across cross-functional teams and managing relationships with internal and external stakeholders.
- Eligibility for employment under regulatory standards applicable to the position.
Ascendo is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service or any other characteristic protected by federal, state or local law. Fantastic pay, benefits and atmosphere.
Ascendo Resources
What’s the job?
Fiverr Pro is looking for a B2B Customer Success Manager who will drive retention and growth among our most valuable customers by understanding their business needs and helping them succeed. The potential candidate will be responsible for developing long-term relationships with a portfolio of assigned customers, facilitating growth while serving valuable insights across the organization.
Fiverr Pro is a premium service within the Fiverr marketplace that connects clients with highly skilled freelancers who have undergone a rigorous vetting process. It offers access to top-tier talent and provides an elevated experience for clients who require exceptional expertise and results for their projects. It also offers a number of benefits for both businesses and freelancers, including a dedicated Business Success Account Manager and enhanced collaboration tools
Check us out at https://pro.fiverr.com/
The ideal candidate is a natural relationship builder with a genuine passion for the success of their customers. The candidate should be a proactive problem solver with impressive communication and presentation abilities.
What am I going to do?
- Build and maintain strong, long-lasting customer relationships
- Own the relationship of top Fiverr Business accounts, increasing the retention and growth of Fiverr’s most valuable buyers
- Identify buyers with high growth potential, enlisting them into high touch programs
- Identify business opportunities with buyers to improve retention
- Participate in high-touch initiatives in cooperation of testing with our Product teams
- Assist in the creation of internal and external presentations
- Represent the voice of the customer to provide feedback and insights via high touch relationships into core product and marketing processes
- Be a trusted partner for the customer on use-case and product functionality
- Collaborate closely with global team members
- Consulting, matchmaking and project management with relevant buyers
- Onboarding high value customers with a full demo
- Assist with high severity requests or issue escalations as needed.
- Communicate clearly the progress of quarterly initiatives to internal and external stakeholders.
What are the qualifications?
- 2+ years of experience in Management Consulting, Customer Success, Account Management, Business Development, or another client-facing role
- Must have B2B Enterprise experience
- Experience working with and optimizing customer KPIs
- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level.
- Experience in delivering customer-focused solutions based on customer needs.
- Ability to create structure in ambiguous situations
- Excellent verbal and written communication skills.
- Passion for technology and the Gig Economy
- Driven, self-motivated, enthusiastic and with a bias for action
- Strong analytical skills, with the ability to translate data into insights.
- Experience with Salesforce and G suite, particularly Sheets and Slides, is preferred
Fiverr
Company Overview:
Babe Original is a privately-owned beauty brand that focuses on the production, distribution, and marketing of performance-based cosmetics, effectively combining beauty and skincare into every product. Babe Original’s award-winning and professionally recommended products are sold through Direct to Consumer (DTC), Retail, and Distributor channels across the US, and in parts of Canada, and the UK. Products from Babe Original are manufactured in-house and formulated for maximum effectiveness, so you can discover HOW they work for you, not IF they work. The Babe Original brand was formed with the ideals of originality, honesty, and inclusivity, and believes that everyone, regardless of age, gender identity, sexual orientation, ethnicity, etc., deserves to feel confident and empowered to be the most authentic version of themselves.
Job Summary:
Babe Original is looking for an organized, motivated and passionate individual to assist the product development team expand the scope of the brand catalog. The position is responsible for efficient and effective communication with external vendors and internal teams to ensure that projects are completed within the expected timelines. This role also manages collection and organization of product assets. The full-time Product Coordinator reports directly to the Director of Product Development.
Primary Responsibilities:
· Create and maintain product timelines
· Work collaboratively with stakeholders to analyze, prioritize, and communicate project scope and requirements
· Track product due dates and deliverables cross departmentally
· Plan and lead project meetings with all stakeholders
· Provide regular updates, reporting, and data analysis to pertinent team members on an ad-hoc and regularly scheduled basis
· Create assets related to new or updated products
· Create new products in ERP system
· Collect, organize, and oversee product assets within established file paths and naming conventions
· Maintain product specifications within internal spreadsheets and ERP system
· Facilitate internal and external product testing
· Analyze and compile product testing results
· Any other appropriate tasks as assigned by management
Experience / Abilities:
· Huge passion for beauty!
· Bachelor’s degree in business, supply chain, or related field.
· 2-3 years of product development experience.
· Experience working in software to create calendars, schedules, and project timelines.
o Asana proficiency a plus
o Project Management Certification (PMP) a plus
· Proficient in MS Office and/ or Google Suite tools such as Excel, Sheets, and Word.
· Experience with process creation and improvement.
· Very strong analytical and communication (oral/ written) skills.
· Top-notch organizational skills, attention to detail, and time management.
· Must be trustworthy and handle highly confidential information with the utmost care and discretion.
· Can work collaboratively and positively with others to drive completion of deliverables.
Competencies:
· INTERPERSONAL SKILLS – This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges
· PROACTIVITY – This role proactively researches, communicates, anticipates, and acts around areas of improvement or opportunity.
· COMPETENCE – The incumbent should demonstrate proficiency in their area of expertise
· DECISION MAKING – This role will be required to display the ability to make good decisions and/ or lead a sound decision-making process, backed by solid reasoning, data, etc.
· INDEPENDENCE – This role completes tasks to the best of their ability, without need for external follow up, and takes accountability for quality and timeliness of tasks.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
· Employees are regularly required to talk or hear
· Employees frequently are required to stand, walk, and use hands and arms to reach for items and / or materials
· Employees are occasionally required to lift office products and supplies, up to 20 pounds.
Hours:
· This position is a full-time position
EEO Statement:
It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.
Babe Original
Volex is a leading manufacturer and supplier of high-speed pluggable copper cable assemblies. Volex delivers data transfer solutions crucial to leading-edge data centers to support faster processing, greater bandwidth, and increased density, designed to support the fastest speeds. Hyperscale, mega-scale and Enterprise data centers rely on Volex’s proven expertise and manufacturing prowess.
The main purpose of this role is to lead the development of new business and new customer on-boarding in a specific product category high-speed products. This is a broad role involving market analysis, potential customer identification, product knowledge and then working with the rest of the Volex team to commercialize the identified market opportunities through product development (which may also include design / R&D) through to then marketing our capabilities back through key channels to win new business, working closely with dedicated sales professionals in the regions.
The ideal candidate will have:
- Experience with high-speed copper data connectivity
- Live in the San Francisco Bay Area due to customer reach
- An engineering background
- 10+ years experience as a Product Manager
Key Responsibilities for this Role
- Conduct market analysis to identify target customers and assess market potential
- Lead the design and development of Volex product/service capabilities to fulfil these opportunities
- Lead the commercialization of these product and service capabilities
- Drive the marketing strategy for these NEW product and service capabilities towards the market and specific customers through channel identification and optimization
- Ensure the Volex marketing resources prepare and deliver all necessary marketing collateral to support the program
- Work with the sales team in region to service the target customers to deliver year on year growth
- Regular training and orientation of Global and regional sales teams to bring Volex internal teams to set strategic direction
- Setup and maintain Product line database along with Product cost management baselines with commercial teams
Key Skills for this Role
- Market analysis
- Design and development
- Product commercialization
- Program Management
- Marketing and Sales
- Stakeholder management
- Past Involvement in High-Speed Industry standards committees
- Industry trends for Interconnect speeds, application and adoption
Key Knowledge
- Must have deep industry knowledge and ideally be from Big 4 (Amazon, Facebook, Google, Apple)
- Knowledge of Customers and supply chains
- Knowledge of Products already in the market
- Knowledge of High Speed Industry standards committee involvement, participation and MSA (Multi Sourcing Agreements)
Key Competencies
- Strategic thinking
- Innovation & Creativity
- Customer Focus
- Drive for results
- Team work / Collaboration
- Communication skills (oral/written)
- Working with data & information (fact finding)
- Influencing skills
Volex
- Development of commercial products and consumer products and processes to meet the needs of current and potential clients.
- Formulation of the marketing strategy for acquiring new customers and cross-selling products to existing clients.
- Negotiation with media agencies to optimize the marketing budget, establishing a direct response advertiser negotiation model.
- Coordination of market research to validate value propositions and marketing campaigns.
- Institutional and strategic relationships with agencies, suppliers, and media outlets, focusing on advertising and public relations.
- Defining the attribution model and modeling to optimize marketing investment and establish the most efficient thresholds for media activity.
Requirements
- 5+ years of marketing experience within a banking environment
- Bilingual – English & Spanish
- Bachelor’s degree in related field
- Knowledge of consumer and commercial banking products with successful track proven record of marketing campaigns.
Ascendo Resources