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TikTok Launches Exclusive Experience for Selena Gomez and benny blanco’s New Album

Key Takeaways: TikTok introduces interactive features for Selena Gomez and benny blanco’s new album, “I Said I Love You First.” Fans can unlock exclusive...

AI Avatars Take Over China’s Livestream Shopping

Key Takeaways: Over 993,000 digital avatar companies have popped up in China. Livestream shopping in China hit $691 billion in 2023, growing 35% from...

TikTok Star Alix Earle Sues Gymshark for $1 Million Over Sponsorship Deal

Key Takeaways: Alix Earle, a popular TikTok influencer, has filed a $1 million lawsuit against Gymshark. She claims the fitness brand ended their sponsorship...

UTA Signs Top UK Creators For Global Expansion

Key Takeaways: UTA signs Jack Edwards, Madame Joyce, and Lewis Goodall for global representation. These creators have a combined audience of over 5 million...

Africa’s Creator Economy Gets a Major Boost with Communiqué’s Groundbreaking Insights

Key Takeaways: Communiqué is helping Africa’s creator economy grow by providing essential data and insights. The company focuses on supporting decision-makers to create infrastructure...

Cetaphil’s Big Marketing Moves: Building Community Through Science

Key Takeaways: Cetaphil launched a science-focused marketing campaign to connect with customers. They hosted a cool event in California with influencers, labs, and fun...

Micro-Influencers Are Gen Z’s Choice. Here’s Why Brands Should Care

Key Takeaways: Gen Z trusts micro-influencers (10k-100k followers) more than celebrities. These influencers create authentic, personal connections that drive engagement. Brands like Coca-Cola and...

WavMaker: The New Way to Solve Music Copyright Issues for Creators

Key Takeaways: WavMaker is a new platform offering high-quality, royalty-free music to help creators avoid copyright issues. Cue Packs provide customizable music designed for specific content...

Google Gemini Gets Two New Cool Features

Key Takeaways: Gemini now has Audio Overview and Canvas. Audio Overview turns documents into audio conversations. Canvas helps create and edit content and code...

TikTok Videos: Longer is Better, Says New Study

Key Takeaways: Longer TikTok videos get more views and watch time. Videos over 1 minute perform 43% better in reach and 64% better in...

Meta Launches Edits: A New Video Creation App for Creators

Key Takeaways Meta is releasing a new app called Edits for content creators. It offers professional-grade tools to make video creation easier on mobile. ...

TikTok Boosts 4.7 Million US Jobs, Study Shows

Key Takeaways: TikTok supports 4.7 million jobs in the U.S., impacting both large and small businesses. California leads with the most jobs linked to...

YouTube Launches Program to Support Teacher Creators in South Korea

Key Takeaways: YouTube is starting a program to help teachers in South Korea create better educational content. Over 500 teachers will join a four-month...

TikTok Dominates Cultural Events

Key Takeaways: TikTok is now the top platform for engaging with major cultural events. Users check TikTok multiple times a day after big events...

YouTube Shorts: A Goldmine for Brands to Grow and Engage

Key Takeaways: YouTube Shorts combines short videos with YouTube’s trusted platform. Users trust creator recommendations on YouTube more than other platforms. Brands can tap...

Lickd: The Music Solution Every Creator Needs

Key Takeaways: Lickd helps creators use mainstream music legally in their videos. It offers a subscription service with millions of tracks from big artists. ...

Fashion Creators Fight Fast Fashion with Sustainability

Key Takeaways: Fast fashion’s popularity on social media hides a huge environmental cost. Vestiaire Collective is teaching fashion creators to promote sustainable styles. Pre-loved...

Influencer Marketing Trends: What Brands Need to Know

Key Takeaways: Brands are spending more on influencer marketing to connect with consumers. Authenticity is the #1 factor for successful influencer campaigns. Data analytics...

TikTok Sale: What You Need to Know

Key Takeaways: U.S. Vice President JD Vance is hopeful a TikTok sale deal will happen by April 5. The deal aims to keep TikTok...

Creator Economy Report: Brands and Creators Are Not on the Same Page

Key Takeaways: Most creators treat content creation as a side job. There’s a big gap in understanding between creators and brands. Creators want clearer...

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