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TikTok Dominates Cultural Events

Key Takeaways: TikTok is now the top platform for engaging with major cultural events. Users check TikTok multiple times a day after big events...

YouTube Shorts: A Goldmine for Brands to Grow and Engage

Key Takeaways: YouTube Shorts combines short videos with YouTube’s trusted platform. Users trust creator recommendations on YouTube more than other platforms. Brands can tap...

Lickd: The Music Solution Every Creator Needs

Key Takeaways: Lickd helps creators use mainstream music legally in their videos. It offers a subscription service with millions of tracks from big artists. ...

Fashion Creators Fight Fast Fashion with Sustainability

Key Takeaways: Fast fashion’s popularity on social media hides a huge environmental cost. Vestiaire Collective is teaching fashion creators to promote sustainable styles. Pre-loved...

Influencer Marketing Trends: What Brands Need to Know

Key Takeaways: Brands are spending more on influencer marketing to connect with consumers. Authenticity is the #1 factor for successful influencer campaigns. Data analytics...

TikTok Sale: What You Need to Know

Key Takeaways: U.S. Vice President JD Vance is hopeful a TikTok sale deal will happen by April 5. The deal aims to keep TikTok...

Creator Economy Report: Brands and Creators Are Not on the Same Page

Key Takeaways: Most creators treat content creation as a side job. There’s a big gap in understanding between creators and brands. Creators want clearer...

Top Creator Events in April 2025: Networking, Growth, and Success

Key Takeaways: Six major events in April 2025 focus on the creator economy, offering networking, learning, and growth opportunities. These events help creators and brands tackle...

YouTube Launches New Initiative for Safer, Better Content for Teens and Kids

Key Takeaways: YouTube has started the Youth Digital Wellbeing Initiative to create safer, higher-quality content for young viewers. The initiative involves over a dozen...

TikTok to Cut 300 Jobs in Dublin: What You Need to Know

Key Takeaways: TikTok may lay off around 300 employees in Dublin, Ireland. The cuts are part of a global restructuring plan announced in February. ...

SanDisk Launches New Storage Solutions for Creators

Key Takeaways: SanDisk introduces five new storage products for photographers and content creators. The Creator PRO Portable SSD offers super-fast speeds up to 2000...

AvatarOS Secures $7M for AI-Powered Avatars

Key Takeaways: AvatarOS raises $7 million in seed funding led by M13. The company creates AI-powered avatars with lifelike movements. Founded by Isaac Bratzel,...

Beauty Influencer Marketing: What’s Hot Right Now

KEY TAKEAWAYS: Beauty influencer marketing is still growing and innovating, even after being around for a long time. People in the creator economy love...

Spotter Showcase: Big Names, Big Brands, and the Future of YouTube

Key Takeaways: Spotter is hosting an invite-only event for CMOs and creators on March 27 in NYC. MrBeast, Dude Perfect, and other top YouTubers...

Women’s College Basketball Sees Big Gains in Sponsorships but Still Trails in Engagement

Key Takeaways: Women's college basketball viewership hits record highs. Female athletes land more sponsorships but get less engagement than males. Sponsorship earnings show a...

Sprout Social Relaunches Influencer Platform for Authentic Partnerships

Key Takeaways: Sprout Social rebranded its influencer marketing platform to focus on authentic creator partnerships. The platform helps brands find and work with influencers...

Trump Says Multiple Groups Want to Buy TikTok as Deadline Looms

Key Takeaways: Four groups are in talks to buy TikTok’s U.S. operations. Trump says he’s in control of the deal. The deadline for a...

Out2Win Secures $1.3M Funding to Boost AI-Powered Athlete Marketing

Key Takeaways: Out2Win raises $1.3 million in seed funding to expand its AI-powered athlete marketing platform. The platform tracks over 250,000 college athletes and...

OpusClip Scores $20M Funding, Launches OpusSearch for Video Creators

Key Takeaways: OpusClip secures $20 million in funding, valued at $215 million. Introduces OpusSearch to help creators monetize videos. Boasts 10 million users and...

Tech Giants Fight Against YouTube’s Special Treatment in Australia’s Social Media Ban

Key Takeaways: Meta, TikTok, and Snapchat are challenging YouTube’s exemption from Australia’s upcoming social media ban for under-16 users. They argue the ban unfairly...

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