Key Takeaways:
- TikTok introduces interactive features for Selena Gomez and benny blanco’s new album, “I Said I Love You First.”
- Fans can unlock exclusive content, merchandise, and profile frames.
- The album has already generated massive engagement on TikTok.
- TikTok’s impact on music success and fan spending is highlighted.
TikTok is buzzing with excitement as Selena Gomez and benny blanco dropped their new album, I Said I Love You First. To celebrate, TikTok rolled out an awesome in-app experience that’s all about connecting fans with exclusive content. Let’s dive into the cool stuff you can do and why this matters.
What Can Fans Do on TikTok?
Imagine unlocking secret content just by participating in fun challenges! That’s exactly what TikTok is offering. Fans can take part in interactive challenges that give them early peeks at unreleased music and video clips. It’s like getting a VIP pass to stuff no one else has seen yet. And as a bonus, when you finish the experience, you get a custom profile frame themed around the album. Plus, you can shop official merchandise straight from TikTok Shop. It’s a win-win for fans!
How to Access the Experience
Ready to join in? It’s super easy. Just search for “I Said I Love You First,” “Selena Gomez,” or “benny blanco” on TikTok. You might even spot a video anchor popping up next to their content that takes you straight to the experience. Simple, right?
Why This Album is a Big Deal
Even before the album dropped, Selena and benny’s teasers on TikTok blew up. For instance, a video of benny doing Selena’s makeup while playing Call Me When You Break Up racked up an insane 52.9 million views and 5.2 million likes. The album announcement video alone got 24.4 million views and 3 million likes. Clearly, fans are hyped, and TikTok is the place to be for all things related to the album.
What’s Next for TikTok and Music?
TikTok isn’t just a platform for dances and trends anymore. It’s a major player in the music industry. A recent study by Luminate found that 84% of songs that made it to the Billboard Global 200 chart in 2024 went viral on TikTok first. That’s a huge deal! Plus, artists who kill it on TikTok tend to see their streaming numbers grow faster—like 11% weekly growth compared to 3% for those who don’t engage as much.
Fans Are Spending Big on Music
Here’s a fun fact: TikTok users love supporting their favorite artists. The study showed that TikTok users in the U.S. spend 62% more on artist merchandise than other music fans. They also spend 52% more on live events. This means that being active on TikTok doesn’t just help artists go viral—it helps them build a loyal fanbase that’s willing to spend.
So, what are you waiting for? Head to TikTok and check out this cool new experience. It’s the perfect way to connect with other fans and get exclusive goodies. Who knows, you might even make it to TikTok’s Fan Spotlight! Let’s make some noise for Selena and benny—you never know what amazing things could come out of it.
