The NBA’s Los Angeles Clippers are now hiring a Social Media Manager in Los Angeles, California.
The Los Angeles Clippers are an American professional basketball team based in Los Angeles, California. They compete in the National Basketball Association (NBA) as a member of the league’s Western Conference Pacific Division. The Clippers play their home games at Staples Center, an arena they share with fellow NBA team the Los Angeles Lakers, as well as the Los Angeles Sparks of the Women’s National Basketball Association (WNBA) and the Los Angeles Kings of the National Hockey League (NHL).
The franchise was founded in 1970 as the Buffalo Braves, one of three expansion teams to join the NBA that year. The Braves moved from Buffalo, New York to San Diego, California in 1978 and became known as the San Diego Clippers. In 1984, the team moved to Los Angeles. Through much of its history, the franchise failed to see significant regular season or playoff success. The Clippers were frequently seen as a perennial loser in American professional sports, drawing unfavorable comparisons to their historically successful city rivals, the Lakers.
Since the acquisition of core players Blake Griffin, DeAndre Jordan, and Chris Paul in 2009 and 2010, the Clippers have been widely considered as one of the best teams in the NBA. They won their first division title in 2013–14, and their second in 2014–15. They qualified for three consecutive postseasons from 2015 to 2017. In each of those seasons, the Clippers faced the Golden State Warriors in the first round of the playoffs, losing all three times. The 2017–18 season was marked by team turmoil after Griffin and Paul both left in free agency during the offseason; however, the Clippers still managed to win 48 games and make their fourth consecutive playoff appearance.
The Clippers share a rivalry with the Lakers and the Warriors due to the geographic proximity of all three teams. All three groups have attained considerable success in recent years, making the rivalry intense regardless of records or standings. The Lakers–Clippers rivalry is considered one of the best in the NBA.
The Los Angeles Clippers are now looking to hire a social media manager to work on scenes filming in Los Angeles, California.
According to the job post, Principal Duties and Responsibilities include, but are not limited to:
- Take the lead on the ideation and production of social content and campaigns across all social media accounts & channels.
- Lead day-to-day social publishing and write in the defined voice and tone of team accounts.
- Demonstrate and use best judgment to curate, prioritize, and publish posts that are consistent with the team and brand message, but also with an eye to expand and engage the LA Clippers’ audience.
- Set the vision & plan every day to ensure team is focused and clear on priorities
- Attend and cover LA Clippers events, including home games, community initiatives, and other events, with the goal to produce compelling content that captures fans attention.
- Manage day to day calendar for the full season – collaborating across departments (creative, communications, partnership marketing, etc) to ensure objectives & key deliverables are met
- Monitor and assess content/channel performance analytics, report progress to goals and critical metrics to leadership team, and recommend solutions or new types of content based on previous performance.
- Monitor trends in organic, branded, and paid social media, all to inform a point-of-view and recommendation on how to best incorporate them into LA Clippers content strategies when relevant.
- Coach a group of internal & external individuals with varied skills to elevate our content
How to apply?
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Check out the job posting below to apply.
Description
Do you have a passion for sports? Do you live & breathe social media? Does being on the cutting edge of trends drive you? If so, you may be the perfect person for our Social Media Manager Role.
This individual will be responsible for day-to-day content publishing, copywriting and channel management across Clippers-owned channels, with a focus on engaging and growing audiences on social media. It is imperative that this role be able to manage the message, tone, and content across each social platform, and to broaden engagement of Clippers fans through creative, well-produced and well-timed content. The ideal candidate will possess a deep understanding of how people digest and engage with social content, an eye for detail, and stay up-to-date on emerging platforms, industry trends, and best practices. You will need to have a good understanding of how data and analytics inform content best practices.
This is a full-time role based out of our DTLA office and is eligible for our competitive benefit offerings including medical, dental, vision, 401(k) plan with company contribution, Well-Being Allowance, and more.
The LA Clippers are committed to providing a safe and healthy workplace. New members of our team must be fully vaccinated for COVID-19 and will need to provide verification of vaccination for COVID-19 at least seven days prior to their start date. Fully vaccinated refers to at least two (2) weeks after the final dose on a two-dose vaccination series (Pfizer or Moderna) or at least two (2) weeks after a single dose COVID-19 vaccination series (Johnson and Johnson).
Principal Duties and Responsibilities include, but are not limited to:
- Take the lead on the ideation and production of social content and campaigns across all social media accounts & channels.
- Lead day-to-day social publishing and write in the defined voice and tone of team accounts.
- Demonstrate and use best judgment to curate, prioritize, and publish posts that are consistent with the team and brand message, but also with an eye to expand and engage the LA Clippers’ audience.
- Set the vision & plan every day to ensure team is focused and clear on priorities
- Attend and cover LA Clippers events, including home games, community initiatives, and other events, with the goal to produce compelling content that captures fans attention.
- Manage day to day calendar for the full season – collaborating across departments (creative, communications, partnership marketing, etc) to ensure objectives & key deliverables are met
- Monitor and assess content/channel performance analytics, report progress to goals and critical metrics to leadership team, and recommend solutions or new types of content based on previous performance.
- Monitor trends in organic, branded, and paid social media, all to inform a point-of-view and recommendation on how to best incorporate them into LA Clippers content strategies when relevant.
- Coach a group of internal & external individuals with varied skills to elevate our content
Qualifications
- 5+ years of experience in digital, marketing or content role – Sports experience preferred
- Deep understanding of how major social platforms work (Facebook, Twitter, Instagram, YouTube, Snapchat, Tik Tok, etc.), and the ability to use each platform’s features effectively.
- Strong visual eye with regard to the curation of graphics, photography, and video for social publishing.
- Ability to spot trends in real-time, think quick on your feet & deliver clever copy that integrates us into culture
- Excellent organization skills, acute attention to detail, ability to balance multiple tasks in a fast-paced and time critical environment
- Proficiency in Adobe Creative Suite is helpful.
- Experience with social listening and analytics tools (ie.CrowdTangle, TrackMaven, etc.)
- Excellent communication skills, both oral and written.
- Willingness and ability to work game nights, weekends and holidays as needed.
- Self-starter, data-driven problem solver with an entrepreneurial spirit and a desire to collaborate in a team-based culture.
The LA Clippers are a proud equal opportunity employer. It is our desire and intent that all employees enjoy a professional business working environment that is free from discrimination and harassment.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
How To Be A Social Media Manager?
Are you interested in social media and want to learn how to be a social media manager? It’s a great career choice! As a social media manager, you’ll be responsible for creating and managing content on social media platforms.
You’ll need to be able to work with a team and have excellent communication skills. Here are some tips on how to be a successful social media manager:
- Have a strategy: Before you start posting randomly, it’s essential to have a plan and strategy in place. Know what goals you want to achieve with your social media presence and create content to help you reach those goals.
- Be active: Don’t just post and then disappear! Be active on social media, engaging with your audience and other users. Show that you’re a natural person behind the account.
- Create quality content: This is one of the most important aspects of being a successful social media manager. Your content should be interesting, informative, and shareable.
- Be responsive: When people comment on your posts or send messages, respond promptly. This shows that you’re accessible and care about your audience.
- Measure your success: Keep track of your metrics and analyze your performance to see what’s working and isn’t. This will help you adjust your strategy as needed and ensure that you’re on track to reach your goals. Following these tips will help you become a successful social media manager
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