BRAND MANAGER
APPARATUS is a New York-based designer and manufacturer of a distinctive catalog of high-end, high-touch lighting, furniture and objects. We produce both in-house and with the support of high-quality external partners; our catalog is sold globally.
The Brand Manager ensures seamless execution of brand initiatives across product launches, events, and marketing activations. Supporting the Head of Brand, this role manages the operational details required to bring creative vision to life while maintaining brand consistency. Operating as a connector between cross-functional teams, the Brand Manager ensures materials are prepared, approvals are secured, and deliverables are deployed on time and on-brand. Success in this position is measured by flawless execution, meticulous attention to detail, and the ability to manage multiple concurrent projects.
RESPONSIBILITIES
Cross-Functional Collaboration & Project Management
- As directed by Head of Brand, brief cross-functional teams on product storytelling, asset needs, and launch requirements, ensuring all launch materials are on-brand, accurate, and delivered on time
- Manage brand-related projects using Monday.com, maintaining clear timelines, accountability, and seamless coordination across teams
- Facilitate communication between departments to uphold brand consistency and operational efficiency.
- Maintain and organize brand server, ensuring all documentation is current, clearly labelled and easily accessible.
Brand Experience & Event Support
- Coordinate brand and partner events, ensuring seamless execution from planning through cpost-event wrap-up.
- Manage partnership activations at the gallery, including logistics, vendor coordination and stakeholder communications.
- Support APPARTUS’ presence at design fairs and industry events by coordinating logistics, asset preparation, and onsite brand needs.
Digital & Content Support
- Support the Digital Director with content planning, asset coordination, and deployment across platforms.
- Ensure all digital content adheres to brand guidelines and meets quality standards.
- Execute social media content needs, preparing assets, captions, and posting schedules for approval and publication.
Communications & PR Support
- With Head of Brand, manage day-to-day communications with PR agencies and media partners.
- Coordinate submission of materials for approval, track progress, and deploy approved communications across appropriate channels.
- Track media coverage and maintain organized, updated records of brand mentions and press activity.
Brand Research & Market Analysis
- Conduct competitor analysis of the luxury design marketplace, tracking trends and gathering market intelligence.
- Provide research-driven insights to support brand strategy and decision-making.
- Track market positioning and identify opportunities to increase brand visibility.
- Research and compile information on potential strategic partnership opportunities for leadership review.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 3-5 years of experience in brand coordination, marketing operations, or a similar role
- Background in luxury goods, design, art, or creative industries strongly preferred
- Proven track record supporting brand experiences and events with strong tactical execution
- Experience coordinating with PR agencies and managing day-to-day communications
- Proficiency with project management platforms and digital collaboration tools
- Demonstrated history of cross-functional collaboration and managing multiple stakeholders
- Experience in fast-paced environments that require excellence, precision, and consistent delivery.
SKILLS
- Strong organizational skills with exceptional attention to detail and accuracy
- Excellent project management capabilities with ability to coordinate multiple initiatives simultaneously
- Strong written and verbal communication skills with attention to brand voice and tone
- Highly capable tactical executor with strong process management and deadline discipline
- Proficiency in project management tools, particularly Monday.com
- Understanding of the design industry, luxury market, and discerning clientele
- Strong interpersonal skills and ability to collaborate effectively with internal teams and external partners
- Adaptability and composure under pressure, particularly during time-sensitive deliverables
- Proactive problem-solving abilities with ability to anticipate needs and remove blockers
- Cultural awareness of design trends and luxury lifestyle landscape
WORK SCHEDULE & TRAVEL
- Full-time position with flexibility to accommodate event schedules and brand activations
- Some evening and weekend work required for brand events and design weeks
- Occasional domestic and international travel for brand events
PERFORMANCE REVIEW AND CHECK-INS SCHEDULE
- Regular check-ins.
- Annual performance review.
Salary from $100,000
This is a full-time position with competitive compensation and benefits. We are an Equal Opportunity Employer. Position is based in our New York studio. Must be legally authorized to work in the U.S. without sponsorship.
When you apply to a job on this site, the personal data contained in your application will be collected by APPARATUS LLC (“Controller”),which is located at 124 West 30th Street NY, NY 10001 and can be contacted by emailing [email protected].
Controller’s data protection officer is Rebecca Daly, who can be contacted at [email protected]. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under [either the standard contractual clauses or the Privacy Shield]. You can obtain a copy of the standard contractual clauses by contacting us at [email protected].
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.
APPARATUS (“Company”, “we” or “us”) has issued this California Privacy Notice to describe how we handle Personal Information that we collect and process about job applicants who are residents of California (collectively referred to as “you”) applying for a job at or working for APPARATUS.
We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with applicable law. This Notice sets out the Personal Information that we collect and process about you, the purposes of the processing and the rights that you have in connection with it. The California Consumer Privacy Act of 2018, including the California Privacy Rights Act of 2020 and any regulations promulgated thereunder (“CCPA”),provides California residents with specific rights regarding their Information. This Notice, which applies only to California residents, describes your rights under the CCPA, explains how you may exercise your rights, and provides an overview on the types of Personal Information we collect.
When appropriate we will provide a “just in time” notice or notice at collection to cover any additional processing activities not mentioned in this document.
If you have any comments or questions about this Notice, please contact us at [email protected]
The CCPA defines “Personal Information” as information that identifies, relates to, describes, references, or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Data that has been de-identified, anonymized, or aggregated, or that otherwise cannot reasonably be related back to a specific person, is not considered Personal Information.
When making an application for employment or engagement with Company, we may process Personal Information about you and your dependents, beneficiaries and other individuals whose Personal Information has been provided to us.
The types of Personal Information we may process include, but are not limited to:
- Identification data – such as your name, gender, photograph, date of birth, Staff Member IDs.
- Contact details – such as home and business address, telephone/email addresses, emergency contact details.
- Employment details – such as job title/position, office location, employment contract, performance and disciplinary records, grievance procedures, sickness/time-off records.
- Background information – such as academic/professional qualifications, education, CV/résumé, criminal records data (for vetting purposes, where permissible and in accordance with applicable law).
We may also process Sensitive Personal Information relating to you. The CCPA’s definition of Sensitive Personal information includes social security, driver’s license, state ID, or passport number; racial or ethnic origin; union membership; biometric information; and personal information concerning health, or sexual orientation (“Sensitive Personal Information”). We do not sell Sensitive Personal Information collected under this Notice.
If you are applying for a role at Company, then we collect and use your Personal Information primarily for recruitment purposes – in particular, to determine your qualifications for employment or engagement as an independent contractor and to reach a hiring decision. This includes assessing your skills, qualifications and background for a particular role, verifying your information, carrying our reference checks or background checks (where applicable) and to generally managing the hiring process and communicating with you about it.
If you are accepted for a role at Company, the information collected during the recruitment process may form part of your ongoing Staff Member record.
If you are not successful, we may still keep your application for internal reporting and to allow us to consider you for other suitable openings within Company in the future.
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