Marketing Analyst, TV Marketing Strategy

Sr. Manager of TV Marketing Strategy & Analytics (Strong in SQL)

Contract: ASAP – Oct 11, 2024

Pay Range: $85-95 / hour DOE

Location: Burbank, CA (Onsite Mon-Thurs, Remote Friday)

Looking for candidates with strong data management experience and SQL, plus an understanding of metrics/KPIs, and a media/streaming background.

The Senior Manager of TV Marketing Strategy and Analytics will play a critical role in shaping the long-term strategic vision for how TV Marketing Group measures and reports performance metrics. He/(she) will drive new processes to create consistency across TV brands.

The individual will collaborate closely with executives throughout the organization and act as a key contact for marketing leadership. A successful candidate will possess a strong combination of hard and soft skills.

Responsibilities:

• Collaborate with Marketing Planning & Analysis to standardize the KPI expectations setting process across multiple brands.
• Lead discussions on KPI setting and formulate concrete recommendations with clear rationale.
• Refine and enhance the reporting process in coordination with Marketing Planning & Analysis.
• Provide insightful interpretations of data to make it consumable for executives.
• Conduct in-depth analyses of title-level performance and address brand-specific reporting needs.
• Establish databases and resources to facilitate more thorough analyses.
• Contribute to the creation of performance narratives post-title launch.
• Examine historical performance trends to inform future expectations.
• Develop and iterate regular reporting for Marketing, including weekly awareness and content reports.
• Engage with leaders from engagement, media, brand, and research teams to gather data-based insights and actionable marketing recommendations.
• Provide regular updates to leadership and supporting teams regarding marketing performance.

Requirements:

• 7+ years of progressive work experience in a dynamic and fast-paced organization; minimum 4 years in media and entertainment, strategy, strategic planning, or consulting
• Hands-on, team player with the ability to both work independently as well as in a highly collaborative environment
• Ability to thrive under pressure, work with ambiguity and complexity, manage competing priorities – often with minimal direction
• Ability to interface and build relationships with diverse stakeholders at all levels of the organization
• Willingness to be flexible and adaptable as the business need changes
• Strong knowledge of the media landscape, especially in LatAm and EMEA

Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

Russell Tobin