Public Relations Coordinator

We’re looking for a seasoned public relations professional who can create narratives that guide a brand story. This person will contribute to existing PR efforts while helping to develop new initiatives aligned with company and personal objectives. The ideal candidate will have experience in a wide range of PR functions, as well as positive relationships with media professionals in our industry and the community. They will have had experience in building a personal brand.

Objectives of this role

• Develop media relations strategy focused on high-level placements in print, broadcast, and online channels to increase personal brand visibility
• Build connections with key media organizations and journalists through a mix of traditional, digital, and social channels
• Ensure that our PR efforts serve immediate and long-term brand goals
• Forecast news cycles and identify areas of trending public interest
• Understand the competitor landscape
• Establish a media relations plan that has actionable strategies for high-level placements

Responsibilities

• Evaluate and establish a public relations strategy and plan
• Engage with marketing and operations departments to ensure that PR campaigns align with strategic goals, growth plans, and new-business opportunities
• Leverage existing media relationships — broadcast, traditional, and online — to land prominent placements
• Pitch new ideas and  remain up to date with trends and opportunities
• Write timely press releases and media kits and help establish strategies

Required skills and qualifications

• Experience in public relations at a company or organization
• Exceptional writing and editing skills
• Deep knowledge of traditional, digital, and social media channels
• Excellent communication and organizational skills

Required skills and qualifications

• Bachelor’s degree (or equivalent) in public relations, marketing, or advertising
• Established relationships with media organizations and journalists
• Experience in public relations at a company or organization
• Exceptional writing and editing skills
• Deep knowledge of traditional, digital, and social media channels
• Excellent communication and organizational skills
• 1-2 years of experience in the health and wellness industry

Why Join Us

• Opportunity to work with a mission-driven business dedicated to making a positive impact. 
• Collaborative and supportive team environment. 
• Mentorship that supports both personal and professional development.

Please note that this role is fully onsite at our San Diego, California location.

Cymbiotika LLC