Initiative is different to other media agencies.
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Position Overview
As Manager, Media Planning / Communications Design, you are responsible for managing the production and application of accurate and insightful consumer, cultural relevant, media and market intelligence to contribute to an impactful communications/media plan.
With direction from your Associate Director or Director, you take the strategic design imperatives (Strategy On A Page: SOAP) and communications idea and deploy a variety of data and intelligence to identify and prioritize the best communications channels.
You are able to plot the course of action your team of Communications Designers needs to take, to address the challenge (tasks, approaches, tools, and timelines) and ensure best practice, innovative thinking is applied to the communications design fundamentals.
In this role, you are responsible for the preparation of the communications/ media plan flowchart via MediaTools or Lumina and ensuring the communications plan is built on solid, data rich fundamentals.
Working with partnerships, media publishers/ distributors/ suppliers, and your communications design team, you ensure the accuracy of the inputs required for the development of the media plan flowchart and are responsible for ensuring any changes made to the approach are reflected in the plan and documented to ensure financial compliance and accountable standards are achieved.
With more than 4 years in a Communications Design role, you are versed in the media planning design process/workflow, media fundamentals across all channels, tools and techniques.
You are able to share your thoughts clearly and succinctly in both written and presentation form—you will be expected to know how to use Powerpoint or Keynote Presentation Desktop applications to develop client ready, accurate and error free presentations
Responsibilities
Client
- Responsible for the creation of accurate substantiated and detailed media plans and media planning scenarios
- Responsible for the timely, accurate delivery of day to day requests from the team along with disciplined and organized call-reports and timely follow-throughs
- Responsible for organizing and developing client-facing category, culture and competitive tracking documents
Internal
- Work with the Associate Director and Partnerships team to develop the RFP to brief internal partnership’s/ SBU team and external partners
- Manage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/ MediaTools/Lumina to address the reach/frequency and business goals
- Seek opportunities to extend beyond paid through the integration (and quantification) of owned, earned and shared media channels
- Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques
- Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.
- Responsible for timely, accurate delivery of day to day requests from the client and internal team
- Oversight of brand media plans, financials, ATBs and billing documentation internally and for the client; able to know and speak to the plan inside and out
- Leads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely manner
- Takes the challenge at hand (tasks, approaches, tools, and timelines) and ensure best practice, innovative thinking is applied to the communications design fundamentals
- Digests the client’s goals/target and leads compiling planning inputs – competitive reporting, syndicated audience research, landscape trends, campaign learnings
- Manage, train & mentor junior members of the team – Associate(s), Comms Designer(s)
Prioritization:
- 30% Client
- 60% Internal
- 10% Commercial
Key Performance Indicators (KPI’s):
Client
- Contribute key media inputs for best in class communications planning solutions that propel the communications idea
- Able to effectively lead the management of the client’s communications budget to successful outcomes
- Accurately and effectively manage client’s day to day communications design product requirements
Internal
- Able to successfully manage Communications Design planning outputs from team
- Key contributor to RFP process, including briefing and partner selection together with Partnership colleagues (may oversee this on smaller briefs / accounts)
- Able to deploy tools and techniques to deliver best in class communications planning outcomes across OESP
Commercial
- Contributor to SBU revenue growth via communications design (client base)
- Contributor to organic revenue growth from communications design scope (client base)
Desired Skills and Experience
- 4+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
- Media planning skills must be sufficient and able to be taught to junior team members
- Category or audience experience as relevant per assignment
- 1+ years of experience in managing or developing staff
- Ability to delegate, develop and oversee direct reports
- Strong time-management and organizational skills
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
_____________________________________________________________________________________________
We See You
We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..
When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $xxx to $xxx. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Initiative, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Initiative, please email [email protected].
IPG Mediabrands
Related jobs:
Job Description
A documentary series is seeking a local sound engineer for a full-day shoot during an indie production tied to Essence Fest. The series highlights the journey of four men navigating the high-stakes world of music promotion, showcasing the raw highs, lows, and behind-the-scenes moments with some of the industry’s top artists. The content will be both emotionally resonant and technically engaging, requiring strong sound capture for intimate and dynamic scenes.
Job Responsibilities
-
Provide professional on-location audio recording for full-day shoot
-
Capture clean, balanced sound across multiple speakers in varied environments
-
Set up and manage multiple microphones (lav and boom) for interviews and b-roll
-
Collaborate with directors and producers to ensure optimal audio quality
-
Troubleshoot audio issues in real-time during the shoot
Requirements
-
Must be based in or able to work locally in New Orleans
-
Own equipment required: boom mic, minimum 4 lavalier mics, mixer, recorder
-
Prior experience with documentary or reality-style production preferred
-
Strong communication and teamwork skills
-
Punctual and prepared for a full 9am call time
Compensation
-
$600 for a full-day shoot
-
Independent contract opportunity with potential for future collaborations
Boom Operator for Cosmic Horror Student Film
Job Description
A student film production is seeking a Boom Operator for a three-day shoot on a cosmic horror short film. The project aims to create an unsettling, atmospheric experience and will require a sound technician comfortable working in an eerie, story-driven setting. All professional sound equipment will be provided on set.
Job Responsibilities
-
Operate boom microphone and manage sound equipment during filming
-
Collaborate with the director and sound team to ensure audio clarity
-
Monitor environmental sound and adjust mic placement accordingly
-
Ensure clean dialogue capture in both indoor and outdoor settings
Requirements
-
Experience with boom operation on film sets (student or professional)
-
Ability to work efficiently in a fast-paced, collaborative environment
-
Strong understanding of on-set audio workflow
-
Open to working on a student project with limited resources
Compensation
-
Rate negotiable based on experience
-
This is a low-budget student film; flexibility appreciated
-
All necessary equipment will be supplied
Job Description:
An exciting opportunity for experienced film professionals to join a fast-paced production shooting in Atlanta this July. We’re building a full crew across all departments for a 25-page project filming over 5-6 days. This is a professional production offering competitive rates for qualified crew members.
Positions Available:
-
Camera Department (DP, Operators, ACs)
-
Grip & Electric (Gaffers, Best Boys, Technicians)
-
Sound Mixers & Boom Operators
-
Art Department (Production Designers, Set Decorators)
-
Hair/Makeup Artists
-
Production Assistants
-
Other key crew positions
Job Responsibilities:
-
Execute department-specific duties professionally
-
Work efficiently under tight production schedule
-
Collaborate with other departments
-
Maintain safety standards on set
Requirements:
-
2+ years professional experience in your department
-
Full availability July 15-21 in Atlanta
-
Own necessary equipment/kits (where applicable)
-
Strong references from previous productions
Compensation & Benefits:
-
Competitive daily rates (based on position/experience)
-
Meals provided during shoot days
-
Professional working environment
-
IMDb credit
Job Description:
A new set of three non-union scripted short series is now hiring Production Interns to join a growing, motivated team. This is a non-paid internship offering IMDb credit and craft services, ideal for emerging creatives seeking on-set experience and real industry exposure. Interns will contribute to various departments and support production from pre-production through wrap.
Job Responsibilities:
-
Assist core departments on set and during prep
-
Support day-to-day production needs based on assigned role
-
Collaborate with team members and respond to direction from department leads
-
Gain hands-on experience in film and TV production workflow
Open Internship Positions:
-
Casting
-
Locations Manager
-
Wardrobe / Costume
-
Script Supervisor
-
Production Assistant
-
Crafty PA
Requirements:
-
Set experience preferred but not required
-
Must be dependable, enthusiastic, and a team player
-
Eagerness to learn and contribute to a fast-paced production
-
Must be local or able to work where production is based
Compensation:
-
Unpaid
-
IMDb credit provided
-
Craft services included
Job Description:
A new indie thriller set between 1940–1970 is now hiring a full production crew in Atlanta. This period film is seeking skilled creatives and behind-the-scenes professionals to join a passionate filmmaking team. If you’re a film graduate or seasoned indie crew member, this is your chance to gain credits, contribute to an exciting historical project, and work with a driven director on a full-length feature.
Job Responsibilities:
-
Collaborate with the director to bring a scripted thriller period piece to life
-
Contribute to pre-production, on-set, and post-production phases
-
Help maintain historical authenticity in visuals, sound, and wardrobe
-
Commit to project timelines and deliver high-quality creative work
Open Positions:
-
Cinematographer
-
Producer
-
Sound Audio Technician
-
Production Assistant
-
Production Designer
-
Film (CGI) Editor
-
Costume Designer
-
Gaffer/Grip
-
Post-Marketing Specialist
Requirements:
-
Based in or able to work in Atlanta, GA
-
Demonstrated experience in your respective field or strong portfolio (film grads welcome)
-
Collaborative mindset and passion for independent filmmaking
Compensation:
-
Paid positions
-
Credit included
-
Meals and transportation provided (up to $150)
Job Description:
A Los Angeles-based production is now hiring experienced crew members for a series of upcoming vertical-format projects. If you have a strong background in vertical content and thrive in fast-paced creative environments, this is your opportunity to contribute to high-impact shoots with a flexible schedule.
The team is assembling for two production periods: late June to early July and again in late July to early August. Roles include both on-set and post-production positions.
Job Responsibilities:
June 27–July 8 (2–3 days within this range)
-
Photographer for BTS content and poster stills
Late July / Early August
-
Editor
-
DIT (Digital Imaging Technician)
-
Production Designer
-
Wardrobe Stylist
-
Script Supervisor
-
First Assistant Director (1st AD)
-
Second Assistant Director (2nd AD)
-
Unit Production Manager (UPM)
Requirements:
-
Proven experience in your respective role
-
Must have experience with vertical video formats
-
Based in or able to work in Los Angeles
-
Available during specified production windows
-
Ability to collaborate efficiently with a creative team under time-sensitive conditions
Compensation:
-
Paid; rates to be discussed upon application
-
Freelance / project-based hire
Job Description
Prominent Productions is now staffing for a feature film shooting in Los Angeles with a 20-day schedule and prep beginning in late August. The production team is seeking experienced crew members across multiple departments. This is a fantastic opportunity for LA-based professionals to join a dynamic film set and contribute to a high-energy production.
Job Responsibilities
• Support various departments across pre-production and production phases
• Collaborate with directors, producers, and crew to ensure smooth set operations
• Maintain professionalism and adaptability in a fast-paced film environment
• Execute tasks specific to your crew role (e.g., sound, catering, lighting, makeup, etc.)
Requirements
• Must be based in Los Angeles
• Must submit a resume with position specified in the subject line
• Positions needed include:
-
First AD
-
DIT
-
Catering
-
Locations
-
Craft Services
-
PAs
-
Hair and Makeup
-
Sound
-
Script Supervisors
-
Medics
-
Gaffers
-
Grips
• Experience in your role is highly preferred
Compensation
• Paid production opportunity
• Chance to build credits on a feature film
• Network with a professional production team
Job Description
A non-union micro short film is seeking professional crew members for a one-day shoot in Orlando, FL. This is a paid opportunity to join a passionate and collaborative set with a focus on quality production and creative execution. Crew members will also receive IMDb credit for their work.
Job Responsibilities
-
Camera Operator: Must provide and operate a personal 4K camera for all production needs
-
Sound Recordist/Boom Operator: Handle on-set audio recording and boom operation
-
Collaborate with the director and team to ensure smooth shoot execution
-
Arrive on time and prepared for a one-day shoot on July 13th
Requirements
-
Must be based in or able to work in Orlando, FL
-
Experience with film/short-form content preferred
-
Equipment-ready (applicable to camera role)
-
Dependable, team-oriented, and professional attitude
-
Available on July 13th for the full day
Compensation
-
Paid opportunity (rate TBD upon contact)
-
IMDb credit provided
Job Description
A vibrant and comedic 30-minute mockumentary pilot centered on the quirky staff of a fictional country club is currently in post-production. The team is seeking a talented Colorist and Sound Designer to bring the final polish to this fun, fast-paced project. This is a great opportunity for creatives who love character-driven comedy and want to help elevate a playful, narrative piece to broadcast-ready quality.
Job Responsibilities
-
Colorist:
• Perform color correction and color grading to enhance mood and visual consistency
• Collaborate with director/editor to maintain visual tone and comedic pacing
• Deliver final color output optimized for various platforms -
Sound Designer:
• Design and mix sound elements including dialogue, ambient effects, and transitions
• Ensure sound levels and quality are balanced throughout the episode
• Add comedic sound cues and timing adjustments as needed
Requirements
-
Proven experience working on short films, pilots, or web series
-
Proficiency in industry-standard software (DaVinci Resolve, Pro Tools, etc.)
-
Strong sense of comedic timing and visual storytelling
-
Ability to work remotely or be based in Los Angeles
-
Availability starting early July
Compensation
-
Paid opportunity (rate based on experience)
-
Candidates should submit both their reel and rate for consideration
Job Description
The creative team behind the time-travel short PEGASUS is seeking passionate collaborators for a retro-themed pilot filming this fall in South Carolina. This is a non-paid, portfolio-building opportunity to join a studio-pitchable sci-fi production rooted in 1980s nostalgia. Ideal for creatives looking to gain on-set experience while helping bring a unique vision to life.
Job Responsibilities
Sound Mixer
-
Record high-quality audio during on-location shoots
-
Monitor sound levels and troubleshoot technical issues
-
Prior on-set experience preferred
Wardrobe Designer
-
Style cast members in authentic 1988 fashion
-
Source, adapt, or create retro garments to fit character profiles
-
Coordinate with director and art department for visual continuity
Requirements
-
Based in or able to work in South Carolina
-
Open to all experience levels, though experience is a plus
-
Must be collaborative, creative, and reliable
-
Enthusiasm for sci-fi storytelling and 1980s aesthetic preferred
Compensation
-
Unpaid (passion project)
-
Studio pitch exposure
-
Great for résumé and reel building
Job Description
A high-energy indie short film in the psycho thriller genre is seeking talented and passionate crew members for a production featuring high-profile leads. The shoot will take place in Atlanta, GA, and is open to local applicants only. If you’re ready to contribute your skills to a dark, gripping story with a powerful cast, this is your chance to be part of something cinematic and intense.
Positions Needed
• Director of Photography (own gear a major plus – women strongly encouraged to apply)
• Production Designer
• Costume Designer
• First Assistant Director
• Sound Mixer
• Set Production Assistants
Requirements
• Must be available for the full shoot: June 30 – July 3
• Local to Atlanta, GA
• Prior film set experience preferred for all roles
• Able to collaborate in a fast-paced, professional production environment
Compensation
• Paid (rate to be discussed upon application)
Job Description
A dynamic TV production is seeking a dedicated Production Coordinator to support a fast-paced shoot near Stamford, CT. This role involves a mix of in-office pre-production and on-location fieldwork. If you’re organized, communicative, and thrive in both office and outdoor environments, this is a fantastic opportunity to be part of a hands-on television production.
Job Responsibilities
• Coordinate logistics and scheduling for both pre-production and shoot phases
• Work closely with producers and crew to manage daily operations
• Ensure equipment, documents, and supplies are organized and delivered as needed
• Support outdoor rural shoots with field coordination and on-the-ground problem solving
Requirements
• Must be available from the week of June 16 through approximately August 10
• Able to work in-office in Stamford, CT for at least 3 days a week from June 16 to July 4 (2 days WFH)
• Fully available in the field from July 6 through August 10
• Experience coordinating rural outdoor shoots preferred
• Must be organized, proactive, and able to work independently in a fast-paced environment
Compensation
• Competitive pay based on experience
• 8-week commitment with hybrid and fieldwork flexibility