Seeking a social media expert (Facebook & Instagram) to join our team and help our customers heal and feel better. Fast!
- You are the Facebook Ad Master (Meta Business Manager). Your technical and practical expertise in leveraging Facebook and Instagram features, advertising capabilities, and analytics is instrumental in developing targeted campaigns that drive foot-traffic into our clinics and engagement.
- You are all about local. You have mastered Facebook situations with different brands, multiple locations, and deploying location-specific ad campaigns… and dominated. 50+ different urgent care clinic locations all with different campaigns and pages? Not a problem for you!
- A/B testing. You can take two or more versions of a social media post, advertisement or campaign and present them to different segments of the target audience and BOOM. Different headlines, timing, calls to action, images, targeting parameters…easy. You are a pro at building the right recipe and then monitoring the conversion rates to determine which variation will really resonate with our various customer personas.
- You rock at building custom audiences and pinpointing those you want to reach.
- You enjoy creating social media content across multiple platforms with an ability to tailor the content to different segments across different businesses.
The Opportunity:
- Report directly to the Marketing Function Leader.
- Dominate and own all things Facebook, Instagram, and social media for both the MainStreet and KidsStreet brands (e.g., campaign setup, optimization, targeting, A/B testing, lookalike audiences, retargeting, etc.)
- Create and post organic content multiple times per week (e.g., posts, videos, etc.)
- Manage and respond to social media messages and reviews across all locations.
- This role is onsite with the marketing team at our HQ in Birmingham AL.
BOOM!
The Company:
MainStreet Family Care is a rocket-ship as we focus on MASSIVE REGIONAL EXPANSION. We are opening a new urgent care clinic every two weeks across the rural Southeast as we grow to over 75 clinics and beyond. We operate in 4 states (soon to be 5) and provide healthcare access in rural towns under our MainStreet and KidsStreet brands.
In urgent care, where every second counts, social media’s ability to connect our customers to our
clinics is a game-changer. Whether they are in a new city, facing a sudden health concern, or simply seeking medical attention, we want our customers to say goodbye to a frantic search and say hello to the peace of mind that social media can bring to their healthcare journey. It does not matter if we need to create local buzz for a new Mainstreet clinic or increase patient visits in our largest KidsStreet clinic, our social media presence is a core pillar of patient acquisition, and you
own it.
The Role:
- You are the Facebook/Instagram (Meta) technical guru and creative maestro. You are data driven and analytical.
- WOW with your content, posts, and ad campaigns.
- Cultivate and maintain Facebook business pages for each urgent care clinic location, ensuring consistent branding and messaging, with targeted hyper-local campaigns. 5 states, 75+ clinics, 2 time-zones, 2 companies
- Own all aspects of Facebook and Instagram ads. From set-up to A/B testing to performance monitoring and optimization to delivering strong ROI.
- Use a data-driven approach to create compelling content across multiple platforms.
- Create and post great organic content for MainStreet and KidsStreet brands (4 posts per week, per platform).
- Monitor and respond to comments, reviews, and messages on all platforms and direct regional marketing coordinators on effective response. Build trust with our customers.
- Use Meta Pixel and event tracking.
- Opportunity to write blog posts, create website content and graphic design if interested.
Key Relationships:
- Collaborate with our graphic designer for visually appealing images, videos, and illustrations that capture attention.
- Partner with our grassroots marketing team and clinic operators to create a strong local community focus, feature local-events, and build a strong word-of-mouth reputation within Facebook groups.
- Work shoulder-to-shoulder with our marketing data analytics specialist to identify winning variations and optimize future campaigns.
Your Qualifications:
- 4+ years of hands-on organic social media leadership with Facebook and Instagram for a business or organization, and a proven track record of wins (i.e., driving awareness, engagement, and growth through social media).
- 4+ years of hands-on paid social media leadership with Facebook and Instagram for a multi-site business or organization and a proven track record of designing, building, operating, and optimizing highly successful paid social media campaigns, delivering volume and best-in-class ROAS and ROI.
- Experience leading strategy and execution across other social media platforms like Pinterest, TikTok, LinkedIn, Next Door, etc.
- Expert in Meta Ads Manager, Hootsuite, Facebook, and Instagram platforms. Excel master. (Preferred)
- Strong copywriting skills at least for short-form (social) content. The ability to create long-form content (e.g., blogs) is a plus!
- The ability to create engaging graphic design for posts and ads is a plus, but there are graphic design team members and video editors that will help you.
·
If this is You, this is for You.
- You are data driven and analytical. Test, test, test.
- You can explain in detail the mechanics of how Cambridge Analytica collected data and the statistics of how they used it to generate profiles.
- You connect the dots faster than most people. You can quickly see what’s working, what’s not, and propose next steps for improvement.
- You have a significant amount of experience with both organic and paid advertising on Facebook and Instagram.
- You have a deep history and understanding of Facebook’s ecosystem, including business pages, insights, ads manager, and advanced targeting capabilities.
- You can handle the complexity of multi-location retail across company and location-specific pages, two brands, and various platforms.
- You are a strong communicator, with an ability to create engaging content.
- You have an analytical mindset with the ability to interpret data and generate insights. You have a proven ability to develop innovative social media campaigns.
- You test and learn often as part of optimizing your marketing efforts and you’re not afraid to fail.
- You always look for ways to improve marketing and the company and you don’t have to be asked to do it.
- You are comfortable with the ownership of something that could make or break the company’s success.
- You love to learn/figure things out. We could give you an unknown tool/platform and you’d be an expert in a day.
- You move fast but with detail and purpose.
- While you enjoy your individual contribution to success, you also thoroughly enjoy winning as a team.
BOOM!!!!!!!!!!!!!!!!!!
MainStreet Family Care
Related jobs:
Casting Call: Frank Body Brand Ambassador/Content Creator
Job Description:
Frank Body, the original coffee-based skincare brand, is seeking energetic and creative content creators to collaborate on showcasing their coffee-infused products. We are looking for individuals who are passionate about skincare and can produce engaging, playful, and visually captivating content that highlights the transformative power of Frank Body’s products. This is a unique opportunity to be a part of a brand known for its cheeky marketing and high-quality natural skincare solutions.
Job Responsibilities:
- Create and share unique, visually appealing content (photos, videos, stories) featuring Frank Body products across social media platforms (e.g., Instagram, TikTok).
- Communicate the benefits of using Frank Body’s coffee-infused skincare products, focusing on exfoliation, nourishment, and revitalization.
- Infuse humor, fun, and a light-hearted tone into your content that aligns with Frank Body’s cheeky and playful brand identity.
- Engage with your followers and respond to questions about the products, promoting genuine interactions and brand awareness.
- Collaborate with Frank Body’s marketing team to ensure brand consistency and meet campaign objectives.
Requirements:
- A genuine passion for skincare, especially natural, cruelty-free products.
- Experience creating engaging, high-quality content for social media platforms.
- A strong, authentic online presence with an active and engaged follower base.
- Creativity and the ability to present products in a fun, visually innovative way.
- Excellent communication skills and a sense of humor to match Frank Body’s playful tone.
- Must be comfortable using coffee scrubs and other coffee-based skincare products on camera.
Compensation:
- Paid collaboration based on content deliverables (rates to be discussed upon selection).
- Free Frank Body products to use and feature in your content.
- Potential for long-term brand partnership and ongoing opportunities for future collaborations.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II for the college football game between Ohio and Kentucky at Kroger Field in Lexington, KY. The selected individual will be responsible for setting up and operating pylon cameras, ensuring that key game moments are captured efficiently and effectively. This role is crucial for providing high-quality footage from unique angles during the live broadcast.
Job Responsibilities:
- Set up and operate pylon cameras around the football field to capture specific game moments.
- Ensure that all camera equipment is functioning properly throughout the game.
- Work closely with the production team to ensure proper camera positioning and coverage.
- Troubleshoot any technical issues that arise with the cameras during the game.
- Safely handle and transport camera equipment to and from the field.
Requirements:
- Experience in a similar utility or camera operation role, particularly in live sports production, is preferred.
- Must be physically fit to work on the field and handle camera equipment.
- Ability to troubleshoot technical issues and perform under pressure during live events.
- Familiarity with football and field layouts is beneficial.
- Strong team player with the ability to follow directions from the production crew.
Compensation:
- Competitive daily rate based on industry standards.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II to assist in the production of a college football game between Bowling Green and Texas A&M at Kyle Field in College Station, TX. The chosen individual will be responsible for setting up and operating pylon cameras, ensuring smooth operation throughout the game to capture key moments on the field.
Job Responsibilities:
- Set up, operate, and manage pylon cameras positioned around the field.
- Ensure camera angles and equipment are correctly placed to capture essential game footage.
- Work closely with the production crew to troubleshoot and resolve any technical issues that may arise during the game.
- Assist in safely handling and transporting the pylon camera equipment.
- Follow all directions from the production team to ensure seamless operations.
Requirements:
- Prior experience in a utility or camera operation role, particularly in live sports production, is preferred.
- Physically capable of working on the field, setting up equipment, and managing camera operation for the duration of the event.
- Ability to troubleshoot technical problems quickly and efficiently.
- Familiarity with football field layouts and game dynamics is beneficial.
- Ability to work in a fast-paced environment and collaborate with a team.
Compensation:
- Competitive daily rate based on industry standards.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II to work at Williams-Brice Stadium in Columbia, SC, for the college football game between Akron and South Carolina. The selected individual will assist in setting up, managing, and operating pylon cameras on the field, ensuring proper coverage and performance throughout the game.
Job Responsibilities:
- Set up and operate pylon cameras around the field to capture key game moments.
- Ensure all pylon camera equipment is functioning properly throughout the event.
- Troubleshoot any technical issues that arise with the camera equipment.
- Work closely with the production crew to ensure all footage is captured accurately.
- Safely manage and transport equipment to and from the field.
Requirements:
- Experience working in a similar utility or camera operation role is preferred.
- Must be physically fit and capable of working on the field, setting up equipment, and ensuring smooth operation during the game.
- Strong technical troubleshooting skills to address any equipment issues under pressure.
- Knowledge of football and field layouts is beneficial.
- Ability to work well within a team and take direction from the production crew.
Compensation:
- Competitive daily rate based on industry standards.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II for an upcoming college football game between Vanderbilt and Missouri at Faurot Field in Columbia, MO. The selected candidate will assist with setting up and operating pylon cameras on the field, ensuring that all equipment is working correctly and capturing footage from specific angles.
Job Responsibilities:
- Set up, manage, and operate pylon cameras during the game.
- Ensure camera angles are properly positioned to capture key moments of the game.
- Collaborate with the production team to ensure all equipment is functioning smoothly.
- Troubleshoot any technical issues with the pylon cameras as they arise.
- Follow directions from the production crew and ensure timely setup and operation.
Requirements:
- Previous experience in a similar utility or camera operation role is preferred.
- Must be physically fit and able to work on the field, setting up equipment and ensuring smooth camera operation.
- Ability to troubleshoot technical issues under pressure during live events.
- Knowledge of football and field layouts is beneficial.
- Must be a team player and able to take direction well.
Compensation:
- Competitive daily rate based on industry standards.
Casting Call: Music Video Roles
Job Description:
We are casting for a variety of roles in an upcoming music video shoot. The shoot will take place over a period of up to 12 hours, and full availability is required. This is an excellent opportunity to be part of a dynamic music video production.
Roles Needed:
- White, Slim Male (Dressed as Alien, Must Act)
- Compensation: $400
- Requirements: Must be comfortable acting in an alien costume.
- Boy (Aged 7-8)
- Compensation: $200
- Requirements: A boy aged 7-8 to perform in various scenes.
- Girl (Aged 7-8)
- Compensation: $200
- Requirements: A girl aged 7-8 to perform in various scenes.
- 6 Tall, Muscular Men (Aged 25-35, Security Guard Look)
- Compensation: $300
- Requirements: Tall, muscular men to portray security guards.
- 4 Extras (Male/Female, Aged 21-60)
- Compensation: $240
- Requirements: Extras to perform in various background roles.
Job Responsibilities:
- Follow direction from the production team.
- Portray your assigned role professionally during filming.
- Be available for up to 12 hours of shooting (overtime paid if longer).
Requirements:
- Full availability for the shoot day.
- Must be punctual and professional.
- Ability to follow directions on set.
- No last-minute cancellations, please.
Compensation:
- Compensation ranges from $200 to $400 depending on the role.
- Overtime pay will be provided if the shoot exceeds 12 hours.
Casting Call: Real Soccer Players (Non-Union)
Job Description:
We are casting real soccer players, aged 18 and older, for an upcoming production in the DC/VA area. This is an exciting opportunity for experienced soccer players to showcase their skills on camera. The production requires athletic individuals who can accurately portray soccer players in action-packed scenes.
Job Responsibilities:
- Perform as a soccer player in various on-field action scenes.
- Follow the direction of the production team to ensure dynamic and engaging footage.
- Collaborate with other cast members and maintain a high level of professionalism.
- Display your soccer abilities, including dribbling, passing, shooting, and general play.
Requirements:
- Must be 18 years or older.
- Must have real soccer playing experience.
- Available for the full duration of the shoot.
- Must be able to work in the DC/VA area.
Compensation:
- $500 per day (Non-Union).
Casting Call: Actors for Upcoming Project in San Diego, CA
Job Description:
We are casting for a variety of roles in an upcoming project shooting in San Diego, CA. We are looking for actors of all ages and ethnicities. This is a great opportunity for local talent to gain experience in a professional production. Actors are not required to be available for all shoot days but should list their availability during the production window.
Job Responsibilities:
- Perform in various roles as assigned by the production team.
- Follow directions from the production team to ensure the scenes are executed smoothly.
- Be punctual, professional, and collaborative with other cast members and crew.
Available Roles:
- Casting for Kids
- Boys and girls, aged 9-15, all ethnicities.
- Casting for Young Adults
- Males and females, aged 18-25, all ethnicities.
- Casting for Adults
- Males and females, aged 25 and up, all ethnicities.
Requirements:
- Must be local to San Diego, CA.
- All ethnicities are welcome.
- Provide your availability for the production dates in your submission.
Compensation:
- SAG rate: $216/8 hours.
- Non-union rate: $140/8 hours.
Casting Call: Little League Players for New Hulu Series
Job Description:
We are casting male minors aged 8-10 to work as “Little League Players” for an upcoming Hulu series. This role requires young actors who are comfortable playing baseball and have active work permits. The selected actors will participate in various scenes portraying young baseball players.
Job Responsibilities:
- Portray a Little League baseball player in various scenes.
- Participate in baseball-related actions and follow directions from the production team.
- Work professionally on set and collaborate with other young actors and crew members.
Requirements:
- Male minors, ages 8-10.
- Must have an active work permit.
- Must own baseball cleats.
- Open to both union and non-union talent.
- Must be able to work in the Los Angeles, CA area.
Compensation:
- SAG rate of $216 for 8 hours of work.
Casting Call: Lead Male for Music Video in Atlanta
Job Description:
We are seeking a Black male model/actor to portray the artist’s love interest in an upcoming music video shoot in Atlanta. This is a featured role that requires on-camera interaction with the artist, including a scene where the artist will be dancing on you. Confidence, charisma, and comfort in front of the camera are key.
Job Responsibilities:
- Portray the lead male character, the love interest of the artist, in various scenes.
- Participate in a scene where the artist will be dancing on you; must be comfortable with close interaction.
- Follow the direction of the production team and work closely with the artist to ensure a smooth performance.
- Maintain professionalism on set and collaborate effectively with the crew and other cast members.
Requirements:
- Black male, aged 21-35.
- Must be comfortable with the artist dancing on you during a scene.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $400 for the shoot.
Casting Call: Featured Female Models for Music Video in Atlanta
Job Description:
We are casting a group of female models to portray the artist’s entourage in an upcoming music video shoot in Atlanta. This is a featured role that requires models who can bring style, confidence, and energy to the video while working alongside the artist.
Job Responsibilities:
- Portray members of the artist’s entourage in various scenes throughout the music video.
- Follow the direction of the production team to bring flair and attitude to the scenes.
- Collaborate professionally with the crew and other models for a smooth and dynamic shoot.
Requirements:
- Female, aged 18-30.
- Any ethnicity.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $400 for the shoot.
Casting Call: Featured Athletic/Fit Male Models for Music Video in Atlanta
Job Description:
We are seeking athletic and fit male models for a music video shoot in Atlanta. These featured roles will appear in vignettes alongside the artist, requiring individuals who are confident, camera-ready, and physically fit.
Job Responsibilities:
- Portray athletic and fit characters in various vignettes for the music video.
- Follow the direction of the production team and artist to bring energy and style to each scene.
- Work professionally with the crew and other cast members to ensure the shoot runs smoothly.
Requirements:
- Male, aged 21-35.
- Any ethnicity.
- Must be athletic or physically fit.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $300 for the shoot.