We are seeking a highly skilled and experienced Digital Marketing Content Manager with expertise in paid advertising campaigns to join our marketing team at Lex Mundi.
As the world’s leading network of independent law firms, Lex Mundi plays a critical role in connecting clients with top-tier legal expertise and comprehensive global legal solutions. In this role, you will be responsible for developing and executing effective digital advertising strategies to promote Lex Mundi (both to our members and clients), drive targeted traffic to our website, increase brand visibility, and generate leads for Lex Mundia and our member firms worldwide. This position requires a strong understanding of various digital advertising platforms and the ability to optimize campaigns for maximum ROI in the legal industry.
The successful candidate will be a self-motivated, intelligent, experienced, down-to-earth individual who can problem-solve independently. We work in the Houston office on Tuesdays and Wednesdays from 10a-3p, with the rest of the work done remotely.
The position reports to the Director of Marketing at Lex Mundi.
Responsibilities:
- Develop and execute comprehensive digital advertising strategies for Lex Mundi across multiple platforms, including social media, ad display networks, and other relevant channels.
- Work with Senior team members to launch and manage paid advertising campaigns to promote Lex Mundi’s brand and services, including research, bid management, and performance tracking.
- Optimize campaigns on an ongoing basis to maximize performance, and improve click-through rates (CTRs), conversion rates, and overall campaign effectiveness for Lex Mundi and its member firms.
- Monitor advertising spend for Lex Mundi’s campaigns, ensuring efficient allocation and adherence to financial goals.
- Support the creation of engaging and informative content, including images, infographics, videos, news, etc. adhering to Lex Mundi’s brand guidelines and messaging.
- Work alongside the Marketing Analyst to identify new opportunities, target audiences, and emerging trends in digital advertising within the legal industry.
- Work alongside the Marketing Analyst to generate actionable insights and reports specific to Lex Mundi’s advertising efforts, providing recommendations for continuous improvement and growth.
- Collaborate with internal stakeholders to identify content opportunities, topics, and themes that align with Lex Mundi’s strategic objectives and resonate with target audiences.
- Engage and interact with member contacts across social media platforms to drive the conversation and presence of Lex Mundi digitally.
- Stay up to date with industry trends, best practices, and new advertising platforms or technologies relevant to the legal industry and make recommendations for incorporating them into Lex Mundi’s social media strategy.
- Other duties as assigned by the Director of Marketing and Vice President, Marketing.
Requirements:
- Bachelor’s degree in marketing, advertising, business, or a related field.
- 4+ years of proven work experience in a similar digital content role, with a strong focus on paid social media and advertising campaigns.
- Demonstrated expertise in utilizing advertising platforms such as LinkedIn Ads, Google Ads, programmatic advertising, and other relevant platforms within the legal industry context.
- In-depth knowledge of digital marketing trends, techniques, and best practices.
- Proficient in using analytics tools to measure campaign performance and drive data-driven decision-making specific to Lex Mundi and its member firms.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Creative thinking and problem-solving abilities, with a strong attention to detail.
- Strong communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
- Experience in creative/design as it relates to social media and advertising campaigns.
- Experience in the legal industry or working with professional services organizations (preferred but not required).
Lex Mundi
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