Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Baytown, Texas

Job Type: Full-Time

Company: Trans-Global Solutions, Inc.

About Us:

Trans-Global Solutions, Inc. (TGS) is a dynamic and innovative industrial development company dedicated to providing safe, high-quality, reliable industrial development services, including industrial real estate development, railroad construction and maintenance, third-party switching, railcar storage solutions, railcar cleaning, civil construction, engineering, design, and project management. In addition to the main work we do as an industrial development company, TGS also operates an exotic game breeding and marketing operation in the Texas Hill Country.  We are seeking a talented and experienced Digital Marketing Manager to join our team and drive our digital marketing efforts to new heights.

Job Description:

As a Digital Marketing Manager at TGS, you will play a pivotal role in developing and executing our digital marketing strategies to enhance our online presence, engage our target audience, and drive business growth. This position will also support TGS’s exotic game breeding operation – managing the operation’s social media, helping to organize online sales and in person auctions, organizing and creating marketing materials.  Finally, this position will manage TGS’s online retail store, which sells company branded merchandise. You will work with a team of third party and in-house sales and marketing professionals and collaborate with cross-functional teams to achieve our marketing goals.

Responsibilities:

1. Digital Strategy Development: Develop and implement comprehensive digital marketing strategies to achieve business objectives, increase brand awareness, and drive lead generation.
2. Online Advertising: Plan and manage online advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and more. Monitor budgets, optimize campaigns, and report on ROI.
3. Content Marketing: Create and oversee content marketing initiatives, including content creation, distribution, and promotion to drive organic traffic and engagement.
4. SEO & SEM: Optimize our website and landing pages for search engines (SEO) and manage search engine marketing (SEM) campaigns to improve search rankings and drive organic traffic.
5. Email Marketing: Develop and execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
6. Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Twitter, LinkedIn, and Instagram. Create engaging content and track social media KPIs.
7. Analytics & Reporting: Monitor and analyze digital marketing performance metrics using tools like Google Analytics and create regular reports to assess the effectiveness of campaigns and identify areas for improvement.
8. Budget Management: Manage the digital marketing budget effectively, allocate resources optimally, and provide cost-effective solutions.
9. Market Research: Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies. Use this information to inform strategy adjustments.
10. Photography & Video: Create and edit digital video and photo content.  Use tools such as digital cameras, drones, and other image and video capture devices to create high-quality photos and videos.  Use digital tools to edit and manipulate photos and videos.
11. Online Retail: Manage and grow the company’s online retail site.  Assist, manage, and fulfill orders from the online retail site.  Manage inventory and create new inventory for the online store.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• Proven experience (5+ years) in digital marketing, with a track record of successful campaigns and team management.
• Photography and videography skills.
• Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and online advertising.
• Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, social media management tools, and email marketing platforms.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional interpersonal skills.
• Creative thinking and the ability to generate innovative marketing ideas.
• Strong project management skills with the ability to handle multiple tasks simultaneously.

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan with company match
• Professional development and training opportunities
• A collaborative and innovative work environment
• Paid time off and holidays

How to Apply:

Interested candidates are invited to submit their resume, a cover letter outlining their qualifications and relevant experience, and any portfolio or work samples to [email protected].

TGS is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Join our team and help us shape the future of digital marketing at TGS!

Trans-Global Solutions, Inc.