Sr. Brand Manager

Position Summary:

Brown Jordan Inc is a leading privately held designer and manufacturer of quality home and contract furnishings. Found within the company’s product portfolio are the highly revered brands Brown Jordan, Castelle. Charter, Tropitone, Texacraft, and Winston. The company offers a broad mix of indoor and outdoor chairs, tables, sofas, and love seats that appeal to both residential and commercial clientele, and that are synonymous with the best in quality and value. Brown Jordan Inc serves consumers through a network of sales representatives, architects, and designers, specialty dealers company showrooms and mass merchandisers and provides products to institutions in multiple market verticals. Brown Jordan Inc. is seeking an experienced Sr. Brand Marketing Manager to execute on the company’s brand positioning and promotional strategy for its brand within the consumer and designer market segment. 

The Sr. Brand Manager is responsible for helping to position the brand to win luxury segment specification and increase sales and market share across a customer base of high-profile designers, luxury retailers and marketing partners. They will work closely with numerous teams, including Creative Services, Business Stakeholders, IT, Product Development, and outside agencies.

Major Duties:

• Social Media Management: Develop and oversee social media strategies, ensuring cohesive and engaging content across platforms. Monitor trends, engage with followers, and analyze metrics to optimize performance.

• Website Oversight: In collaboration with the team, manage the brand website, ensuring it remains up-to-date, user-friendly, and reflective of our brand’s image and consistent with brand standards. Work with cross functional team to deliver captivating visuals and informative content.

• Press and Events: Plan and execute press releases, media partnerships, and events to increase brand visibility. Develop relationships with media contacts and influencers to secure coverage and partnerships.

• Brand Asset Support: Assist in the development of internal and external brand assets, maintaining a consistent and sophisticated image across entire portfolio.

• Content Strategy: Create and implement content calendars to ensure regular and relevant content distribution. Craft engaging and compelling content that resonates with luxury audience.

• Digital Lead Generation: In concert with Digital Marketing Manager, utilize digital media to cultivate and generate sales leads. Analyze data and metrics to refine strategies and achieve desired outcomes. Use market analyses to ensure the brand is well positioned in its segment.

• Through collaboration both internally and externally, be prepared to execute a luxury marketing plan on behalf of the brand, ensuring consistency in all messaging and brand identity to include advertising, public relations, strategies, and tactical implementation.

• Leverage regional resources to deliver luxury market positioning and execution of local programs, including messaging internally and externally to support stores and showrooms.

• Plan, implement and manage brand marketing budget allocation as part of overall Marketing plan.

• Deliver the brand’s value proposition, through sales tools, services and programs that fit according to segment.

• Help manage brand profitability through SKU management. 

• Support forecasting process. Work with sales to support the phasing of new product rollouts.

• Provide performance analysis on all campaigns for KPI success.

• Continue development of Community Engagement/Influencer Program

• Assist with naming of new products and ideas for upcoming launches, including package imagery (the fonts, colors, size, and shape).

• Supervising the production, media buys, copywriters, liaising with art designers, trade shows, email, digital, & social campaigns, websites, direct mail, press releases, and magazine advertisements.

• Overseeing the sign-off of marketing campaigns and literature, ensuring that the messaging and designs meet the brand guidelines. 

Additional Responsibilities:

• Work with outside agencies and the internal creative services team to team to communicate the brand vision, objectives, and goals.

• Overseeing Website enhancement projects

• Leverage data and insights to craft compelling marketing strategies that meet business needs along every step of the customer experience.

• Continuously research and explore industry trends to anticipate and inform the best positioning and marketing tools for the consumer portfolio of brands.

• Various tasks, projects and campaigns are assigned on an as needed basis.

Qualifications/Requirements:

• Bachelor’s Degree required in Marketing/Communications or related field.

• 5+ years relevant experience in marketing or a related field 

• Proven experience in marketing, digital marketing, and social media platforms preferable within the luxury or high-end sector

• Subject Matter Expert (SME) for the company familiar with a variety of the field’s concepts, practices, and procedures.

• A passion for luxury brands and an understanding of the high-end market.

• Background in business to consumer marketing and brand management a strong plus.

• Exceptional communication, written and oral, and interpersonal skills; the ability to interface effectively at all levels both internally and externally.

• Proficiency in MS Office applications (Word, Excel, Outlook, PowerPoint) – 

• Close attention to detail and ability to work independently as well as part of a team.

• Ability to handle multiple projects simultaneously.

• Ability to travel as required.

Environmental/Physical Demands:

• Office environment; no specific or unusual environmental or physical demands.

• Full Time position. Days of work Monday through Friday.

• Physical demand: the employee is occasionally required to stand, walk, sit, reach with hands and arms, climb stairs, talk, or hear. The employee must be able to occasionally lift or move office products and supplies, up to 20 pounds.

Brown Jordan Inc.