Role Summary:
The Marketing & Events Coordinator will be responsible for implementing B2B and B2C marketing strategies, driving brand awareness, optimizing user experience, lead gen and driving traffic using digital marketing best practices, execution on marketing campaigns, and cross-team coordination. They will also work with Stallion business unit leaders to identify and coordinate key events, execute the external off-site campaigns involving logistics management and operations, as well as schedule and manage online webinars.
Role Priorities / Responsibilities:
- Develop Marketing plans and calendars.
- •Branding, Email Marketing, CRM Implementation, Digital, Print and OOH Ad campaigns, Content Development, Budget Management, Graphic Design, SEO execution, Data analysis and reporting, Event Management of Webinars, Tradeshows, Stakeholder and External Agency Communications, Copywriting, Social Media Marketing
- Assist with the annual Marketing and Communications Plan and Budget
- Develop and maintain the company’s brand identity at both a corporate and product level, including planning, design, implementation, quality control, and IP protection with the Company’s legal advisors.
- Support Sales via preparation, design, layout, and production of presentation materials.
- Establish relations with vendors and marketing agencies. • Conduct regular market research and highlight market trends.
- Identify and coordinate key events, execute the external off-site campaigns involving logistics management and operations.
- Schedule and manage online webinars.
- Create and implement lead generation and post-event tracking process to enable accurate measurement of ROI from participation.
Essential Experience, Knowledge, Skills, and Abilities:
- 5+ years of experience building and implementing B2B and B2C marketing strategies.
- Industry experience – Tech/IT Services, Telecom, Equipment Rentals, Oil & Gas, Renewable Energy, Communications, Construction, Special Events
- Google Analytics, Google Ads, LinkedIn Ads, Salesforce, HubSpot Marketing Enterprise and Sales Enterprise, Qualified, AirTable, PhotoShop, InDesign, Microsoft Office
Preferred Qualifications, Education or Certifications (if applicable):
- Bachelor’s Mass Communications and Media Studies
Stallion
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