Marketing Coordinator

The Marketing Coordinator is responsible for managing marketing strategies in support of Rice University and REIS’s goals of driving brand awareness and attracting and retaining a dynamic mix of tenants at Rice Village. As a key member of the Marketing Team, this individual has primary responsibility for assisting with the following:

 

Key Areas of Responsibility

·        Work with the Senior GM to manage annual marketing plans and budget. Assist in producing accurate budgets and monthly accruals, variances and forecasts.

·        Manage project brand and vision for both internal and external audiences, including print, digital and environmental applications.

·        Measure marketing effectiveness through tracking and understanding of performance metrics and ROI.

·        Track competitor properties, successes and learning opportunities.

·        Manage tenant relationships and communications including day-to-day communications, frequent check-ins and quarterly merchant meetings.

·        Coordinate project public relations and local influencer strategies.

·        Coordinate project event calendars and production, from conception to execution, including pre/post event detail communication and reporting.

·        Seek out and manage relationships for potential sponsors and community partnerships.

·        Manage advertising strategies and campaigns, ensuring all deadlines are met with approved creative assets.

·        Manage social media strategy, including content direction, review and approval for both brand voice and visual compliance.

·        Manage project website strategy, development and maintenance.

·        Coordinate project signage strategy and standards including environmental graphics, wayfinding, barricades, directories, tenant, construction and event signage.

·        Coordinate photography and video production.

·        Enforcement of brand standards through the design of various communications and collateral materials, such as brochures, eblasts and presentations.

·        Manage inventory of marketing assets, maps and photography.

·        Work closely with ownership and property management teams to facilitate the successful execution of company and project objectives.

  

Qualifications

·        Bachelor’s degree In Business, Marketing, Communications or related field.

·        Minimum of 2 years of experience in fast paced, corporate or agency marketing and communications team environment.

·        Excellent project management and organization skills.

·        Proven ability to lead, manage, create and analyze results.

·        Timeliness in meeting deadlines and customer / client / colleague needs.

·        Excellent written and verbal communication skills.

·        Strong attention to detail.

·        Desire to add value and grow within the company.

·        Strong character, work ethic and ethical values.

·        Fiscally responsible and uses reasoned judgement.

·        Ability to plan ahead and think outside the box.

 

Preferred Skills

·        Advanced proficiency and knowledge of Adobe Creative Suite and social media platforms.

• ·        Ability to quickly learn website content management systems.

REIS Associates – Rice Village