Marketing Operations Manager

(This role is hybrid in Alpharetta, GA. 3 days home / 2 days in office)

Our client is on a mission to shape the future of data-driven possibilities. In a world where data fuels decisions, opportunities, and innovation, we understand the pivotal role of trusted data. As a thriving Microsoft top-tier partner, they are dedicated to data management solutions that empower businesses and drive growth.

About the Role

As the Marketing Operations Manager, you’ll be a key player in our journey of growth and transformation. Reporting to the Chief Marketing Officer, you will harness the power of technology, data, analytics, and streamlined processes to elevate our company to the next level. Your impact will resonate throughout the customer journey, enhancing throughput, pipeline generation, customer acquisition, and overall customer experiences.

What You’ll Do

• Champion our customer-centric approach by orchestrating content and campaign touchpoints, lead qualification, technology enhancements, and cross-functional collaboration with Sales, Marketing, and Customer Success teams.
• Craft and execute an “always-on perpetual growth engine” and demand process, delivering personalized omni-channel customer experiences across the entire customer journey.
• Take ownership of day-to-day marketing operations, strategizing marketing reporting and analytics, optimizing processes, and harnessing data and technologies to supercharge our marketing strategy.
• Manage the technical and operational aspects of marketing campaigns and initiatives, overseeing Marketo, Salesforce, and other tools in our tech stack.
• Be a trailblazer in leveraging Marketing Operations to scale and drive business growth.

Your Performance Objectives – What You Will Achieve

Within 3 months, you will:

• Master our current marketing and sales tech stack, understanding our GTM strategy and lead management processes.
• Dive into the vision and strategy of the “perpetual growth engine” and identify areas for quick wins and long-term improvements.
• Collaborate with marketing and cross-departmental stakeholders to identify process gaps, automation opportunities, and reporting needs across marketing.
• Analyze our current demand funnel and establish performance benchmarks across key KPIs.
• Evaluate our prospect and customer database, ensuring data quality, governance, and effective utilization across teams.

Within your first 6 months, you will:

• Initiate a data architecture strategy for marketing data and customer data, facilitating the customer data value chain.
• Ensure data completeness, consistency, accuracy, and integration across marketing applications.
• Lay the foundation for the “perpetual growth engine,” using Marketo as an orchestration engine for personalized customer touchpoints.
• Be fully immersed in Marketo’s daily operations, including lead and lifecycle scoring models.
• Develop end-to-end visibility through Salesforce and/or Power BI into key marketing KPIs and processes.

Within your first 12 months, you will:

• Bring the “perpetual growth engine” to fruition, reshaping our marketing and go-to-market tech stack.
• Elevate how we manage prospect, content, channel, engagement, and customer data through a robust data architecture strategy.
• Transform our marketing technology into an end-to-end process-enabling system.
• Identify and streamline areas for process improvement within the marketing lead-to-revenue flow.
• Implement an outcome-oriented go-to-market KPI system enabled by the “perpetual growth engine.”
• Create comprehensive marketing performance dashboards and reports, offering insights into the entire customer journey.
• Foster strong relationships with your marketing peers and cross-departmental stakeholders, earning their trust as a strategic partner.

Requirements – What We’re Looking For

• You are a Technologist: Passionate about technology, with expertise in Marketo and Salesforce. Familiarity with our tech stack, including ZoomInfo, Gong, Salesloft, Chilipiper, Power BI, GA4, WordPress, Metadata.io, Goldcast, and ImageRelay, is a plus.
• You are a Reporting, Data, and Analytics Alchemist: Skilled in turning data into valuable insights using Salesforce, GA4, Marketo, and BI platforms. Your analytical mindset provides stakeholders with the performance visibility they need.
• You are a Problem Solver: Eager to tackle complex challenges and improve processes in a dynamic marketing environment.
• You are a Process Picasso: Proficient at enhancing efficiency, accuracy, and overall marketing effectiveness by refining processes.
• You are a Driver, Not A Passenger: Goal-oriented, proactive, and ready to bring fresh ideas to the table.

Benefits of Joining Our Team

• Growth on Your Terms: We support your individual career plans and growth through our company values and collaborative work environment.
• Enjoy Where You Work: Become part of a vibrant community dedicated to your career progression.
• Save for Retirement: We offer a 401k retirement plan with company match.
• Stay Healthy: Enjoy comprehensive health, dental, and vision insurance plans, wellness days, and a focus on work-life balance.
• Engaged Leadership: Our leadership team prioritizes organizational health and a healthy culture throughout the company.

Our Working Philosophy

• Growth Mindset: We believe in continuous learning and growth. We embrace mistakes as part of our journey.
• Constructive Candor: We value diverse perspectives to find the best solutions.
• Helpful: We thrive on helping our teammates succeed.
• Get Stuff Done: We have the determination to achieve our goals, no matter the obstacles.
• Fun is Where Fun is Made: We cherish the journey and aim to make each other laugh along the way.

Equal Employment Opportunity

We are committed to diversity and inclusion. We welcome qualified applicants from all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Alternative methods of applying for employment are available for individuals with disabilities.

Aquent