Social Media Manager

Patco Brands is one of the fastest growing beverage companies in the United States. Independently owned, Patco has established itself by using 100% Blue Weber Agave and a proprietary process to innovate within the fast growing ready-to-drink spirits category.

Patco is a maker of margaritas, tequila, hard seltzers, Irish cream liqueur, and other spirits, under our own brands and for private labels. Our own brands and private labels, with nationwide distribution, include:

· Rancho La Gloria Ready to Drink Margaritas 

· Rancho La Gloria Ranch Water 

· Big Sipz

· Kirkland Signature Tequila 

· Kirkland Signature Hard Seltzers

· Dough Ball Whiskey

Patco products are sold in every major retailer including Costco, H.E.B., Kroger’s, Target, Walmart, and Whole Foods Market, just to name a few.

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Responsibilities: 

• Develop and execute channel-specific, captivating social media strategies and content for each of the brands in our portfolio.
• Create, maintain and execute a social media calendar for each of our brands with a consistent posting schedule that resonates with our audience and hits key marketing moments for each brand such as product launches and season programming.
• Ideate content concepts as well support the production process for key photo and video shoots.
• Collaborate with agency partners to ensure social media advertising campaigns are run efficiently, have the correct messaging and are engaging for our audiences as well as support our broader marketing efforts.
• Collaborate with the larger marketing team to brainstorm social media strategies around key brand moments and then execute chosen strategies. 
• Work with our Creative team of photographers and graphic designers to produce social-first content for each of our brands that shares the product in a fun way while also educating the audience and building awareness. 
• Film and create in-house photos and videos including recipe videos to be shared on social media. 
• Identify and engage with influencers and other pertinent social media accounts to drive partnership opportunities and collaboration. 
• Collaborate with agency partners on influencer relationships – identifying influencer partners, defining deliverables, and reviewing deliverables for best practices and brand voice.
• Engage with consumers daily on social media building community and addressing any customer service issues that may arise. 
• Collaborate with our leadership and formulation team on any customer insights relating to the quality of our products. 
• Report and analyze our social media accounts KPIs and offer qualitative insights and suggestions based on learnings. 
• Pay attention to competitors and general social media trends in order to keep our strategies relevant and effective. 
• Support digital marketing team with other online content and e-commerce support when needed.

Requirements: 

• 3-5 years of experience in a social media management role, ideally with experience in content creation for another beverage or CPG company.
• Proven work experience as a Social Media Manager or similar role with a track record of building brands, successfully launching products, and creating engaging content. 
• Extensive knowledge of relevant social media platforms, best practices and trends with the ability to anticipate emerging opportunities and leverage them for our brands. 
• Proficiency in social media management and analytics tools.
• Exceptional visual and verbal communications skills with the ability to educate the audience in a way that is entertaining and resonates with our key demographics. 
• Brand building expertise and an understanding of how to create a brand-specific voice that translates across the channels. 
• A creative individual that is a self-starter and is able to adapt to changing timelines and trends while juggling multiple brands at once. 
• Experience with photo and video production – an eye for art direction, concepting, recipe creations, filming, and editing. 
• Excellent organization and time management skills – need to be able to prioritize tasks and ensure every brand is given the same attention, strategy and creativity. 
• A self-starter who thrives both independently and within a collaborative team environment, thriving in a fast-paced, and flexible environment.
• BA/BS or equivalent work experience
• Experience using Loomly or other social media posting platform
• Expert in Microsoft Office and Google Drive
• Intermediate Excel/Google Sheet skills
• Knowledge of Adobe Creative Suite
• Art direction experience preferred
• Production experience preferred

The pay range for this role is: $65,000-$80,000 and must be performed in our Austin, TX Office with a hybrid model.

Patco Brands