Graphic Design and Marketing Manager

Graphic Design and Marketing Manager      

Byers’ Choice Ltd, home of the Christmas Caroler® figurines, is one of the largest hand-crafted producers of Christmas decorations in America. Located on a beautiful campus in Chalfont, PA, Byers’ Choice Ltd was founded in 1978 by the Byers Family. The family now oversees a team of 60 artisans in Pennsylvania who handcraft the Carolers®, which are sold in thousands of fine gift stores around the world. The company still holds to its starting roots: producing a quality product, at an affordable price, and dedicated to serving its customers and the community in the spirit of Christmas.

 

Byers’ Choice is seeking an experienced Graphic Design and Marketing Manager who will be responsible for producing all Byers’ Choice content to effectively market our unique product to our loyal customer base and reach new buyers. Content varies based on wholesale or retail target audiences and spans the media spectrum: print, email, web, and social media. The right person for this role can manage multiple projects and understands how each piece fits into the overall marketing strategy. This position works closely with the Byers’ to effectively communicate the Byers’ Choice message.

The Graphic Design ang Marketing Manager position at Byers’ Choice is a full-time, exempt position reporting directly to the vice president. 

Duties & Responsibilities

·        Create and design various materials for both print and digital collateral: advertisements, brochures, catalogs, website, etc…

·        Oversee creative projects from planning through delivery and execution; managing timelines and coordinating with external vendors to ensure projects are completed as scheduled with results that reflect Byers’ Choice quality

·        Create visually engaging email designs that align with the brand’s identity and campaign objectives

·        Photograph product for print and online use, making necessary edits to ensure the image represents the product accurately

·        Promote and strengthen the Byers’ Choice brand through the development and execution of social media strategies

·        Collaborate with sales and other departments on various projects

·        Other duties as assigned

Required Skills, Qualifications, & Abilities

·        Creative content creation using Adobe Creative Cloud proficiently (Photoshop, InDesign, Illustrator)

·        Creative and marketing project management experience with the ability to prioritize based on business needs and deadlines

·        Demonstrated experience in layouts, graphic fundamentals, typography, and print

·        Ability to evaluate images and perform any retouching, color correcting, and/or manipulating of the images if needed

·        Create and share engaging content, moderate user-generated content, and promote community engagement through social media platforms: Instagram, Facebook, Pinterest

·        Experience in copywriting

·        Experience maintaining website content and optimizing pages, Magento experience preferred

·        Klaviyo email platform experience a plus

·        Manage website analytics; SEO and Google Analytics experience required

·        Experience with HTML and CSS preferred

·        Strong written and analytical skills

·        Self-directed and detail oriented with excellent time management and organizational skills

Education & Experience

·        Bachelor’s degree in marketing or related field

·        4+ years of graphic design and marketing experience

·        Portfolio of work over a wide range of creative projects

This position is full-time, Monday – Friday on-site at our Chalfont, PA office

Extending periods of sitting and ability to lift 15 pounds required

Byers’ Choice Ltd