Account Executive, Influencer Marketing

Account Executive, Influencer

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The Account Executive, Influencer is a centralized role tasked with driving Influencer activation within OMG’s dedicated managed service product, Creo. The core responsibility of the role is the activation of client/agency influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Creo team proposed plans. The role will serve all OMG agencies across the organization, working in symphony with client paid social teams to execute paid amplification of Creator campaigns.

Reports to: Director of Creator Activation, OMG

RESPONSIBILITIES:

Creator Activation:

• Responsible for the strategic alignment and vetting of Influencers for specific Client campaigns
• Aggregate submissions of Influencer personalities and maintain quality control
• Input all campaign details into accounting/tracker system
• Execute partnerships with influencers from post contract phase through campaign completion
• Manage content review process between influencer and account team
• Manage database of influencer research and personalities
• Ensure metrics are collected and recaps are developed for all influencer campaigns and programs
• Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
• Follow social media influencer personalities across multiple social platforms
• Help support the logistics (travel, shipping product, etc.) to Talent/Influencers for a specific campaign
• Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes
• Influencer travel and coordination if required

Practice Excellence:

• Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
• Develop thought leadership pieces, POVs & case studies to galvanize the practice within the OMG ecosystem
• Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and measurement

Required Skills:

• In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
• Strong relationships with Influencer community
• Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
• Excellent relationship building with internal and external stakeholders
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
• Highly analytical and creative mind in strong communication skills
• High levels of integrity, autonomy, and self-motivation
• Strong business acumen and the ability to make highly impactful decisions in a timely manner

Qualifications:

• Bachelor’s degree (Marketing/Advertising/Communications preferred)
• 2-3 years of experience within Influencer and media environments
• Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
• Detail-oriented and organized with the ability to multi-task and manage priorities
• Experience with Influencer platforms and tools

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Omnicom