Job Description
At FuturePlus Systems, marketing and sales is about understanding our customers, the industry and the tools they need to get their job done. We do this by building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile technical marketing and sales manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing and sales campaigns for the T&M industry. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. At FuturePlus we work on the technology of the future! If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.
Objectives of this Role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives.
- Lead the execution of marketing programs from start to finish, leveraging internal support.
- Reading technical specifications, understanding the underlying technologies and being able to demo the company’s products.
- Gather customer input on features, requested product changes and new product ideas to ensure that the company stays a leader in its industry.
- Interface with customers directly, maintain company pricing lists, manage all foreign technical representatives, ensure that quotes are accurate and leads are followed up.
Daily and Monthly Responsibilities
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-Âfacing communications, including print, digital, and video assets..
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle.
- Manage content and updates for customer establishing budget guidelines, participating in events, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverables to internal teams, and communicate marketing programs, strategies, and budgets.
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Skills and Qualifications
Bachelor of Science in Electrical Engineering, Computer Engineering or Computer Science.
Experience in the Test and Measurements Industry.
Excellent written and verbal communication skills.
Proven experience developing marketing plans and campaigns.
Strong project management, multitasking, and decision-making skills.
Metrics-driven marketing mind with eye for creativity.
Experience with marketing automation and CRM tools.
Preferred Qualifications
Knowledge of the operation of Logic Analyzers, Protocol Analyzers and Oscilloscopes.
Experience with testing services.
In-depth knowledge of DDR Memory, DisplayPort, and other industry standard busses.
In-depth knowledge of computer architecture.
Veterans of our Armed Services are encouraged to apply.
We offer fully paid healthcare, 401K, Bonus payments based on company performance.
Remote work is acceptable but occasional trips to learn the products in our Bedford NH office will be required.
Will consider H1-B or other Visa types.
FuturePlus Systems
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