POSITION TITLE: PR MANAGER, GLOBAL BRAND
REPORTS TO: Vice President, Global Brand
DEPARTMENT: Global Brand HEADCOUNT TYPE: Annual Update
SUPERVISES: n/a
EMPLOYMENT TYPE: Full Time
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JOB LEVEL: Manager FLSA STATUS: Exempt
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Summary Of Position
The PR Manager will support the overall function of Global PR, with a strong focus on PR tactics, partnerships, and events to help drive brand awareness and brand affinity. A core component of this role will be managing our global PR agencies and growing our global community through strong partnerships who elevate our brand and position us as a cultural force in the worlds of fashion and music. The PR Manager will also oversee the production of all global press materials and develop cut-through global influencer programs that deliver a diverse range of content to help fuel social and solidify Quay’s spot as one of the most buzzworthy eyewear brands.
Principle Accountabilities
The role of the PR Manager will include, but not limited to, the following responsibilities,
- Maintain the relationship and function as the day-to-day contact with the US, UK, and AUS PR Agencies; hold bi-weekly status meetings, quarterly and yearly strategy sessions to drive PR KPI”s. (20%, PRIMARY)
- Work closely with VP of Brand and PR agency on developing Quay’s partnership strategy to amplify our brand, drive buzz and position ourselves as a cultural force in the worlds of fashion and music. (20%, COLLABORATIVE ROLE)
- Work closely with Social Media and Influencer Marketing Manager on Influencer Marketing Strategy. (10%, COLLABORATIVE ROLE)
- Concept, brief and oversee the production of all global press materials including press kits, mailers, look books, line sheets and notecards; provide directive to all global PR agencies and regional marketing teams to ensure consistency and global alignment (10, PRIMARY%)
- Oversee Global PR target lists (evergreen and by launch) and help identify up-and-coming talent and content creators who elevate our brand and reflect our values; maintain internal PR contact database (10%, PRIMARY)
- Help produce and execute high-impact events that inspire and educate brand partners, press, influencers, and customers (10%, PRIMARY)
- Assist with ongoing weekly and monthly global PR recaps and KPI reporting, create PR strategy and program decks, and implement all PR plans into the content marketing calendar (10%, PRIMARY)
- Process and oversee incoming and outgoing PR sample orders, maintain organization of the PR closet and place replenishment orders for global PR agencies, as needed (5%, PRIMARY)
- Field all media inquiries in the general PR inbox; help facilitate thoughtful mailers and fulfill daily product requests for media, influencers, photo shoots, and gift bag opportunities via Global PR agencies (5%, PRIMARY)
Budget Owner: Y
Fiscal Accountabilities: n/a
Salary: This role is based in our San Francisco office and will work onsite in a hybrid capacity. Base salary for this role is $110,000 – $125,000 annually.
Key Working Relationships
This position reports to the VP of Brand and will also work closely with the Global Brand team-especially Social Media, DTC, Shops and Product team.
Required Skills & Experience
- 5-7 years of experience in Public Relations, Marketing, Retail, or related field
- Exceptional interpersonal, verbal, and written communications skills
- Extremely proficient in all social media platforms and Microsoft Office (Outlook, PowerPoint, Excel, Word)
- Extensive understanding of the brand positioning, values, and consumer
- Must have a passion for fashion, social media and influencer marketing and keep a pulse on market trends, current events, and industry news.
- Meticulous diligence, resourceful, with a can-do attitude and willingness to be hands on
- Bachelor’s degree in communications, Marketing, or related field preferrable
Travel Requirements
(Please itemize using bullet points, to include percentage of travel required, where applicable.)
- 5-10% travel to assist with events, as needed.
Physical Requirements
- This position is based in an office environment. Sedentary work with frequent exertion of up to 30 pounds of force to lift, carry, push, pull or otherwise move objects.
- Must be able to perform essential functions (with or without accommodation) without posing a “direct threat” to the health and safety to self or others.
The Company reserves the right to alter, change, abolish and even combine jobs depending upon changing conditions.
Compensation: From $110,000.00 to $125,000.00 per year
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