Marketing Coordinator

About 701x

701x is developing highly innovative precision agriculture technologies with a focus on beef cattle. We have developed a cattle management system consisting of a record-keeping app and optional GPS/activity monitoring ear tags for livestock. We are continuously improving and adding features to our software app, as well as adding in a variety of other hardware devices and sensors to help automate the production of beef cattle.

About the Role:

We are looking for a talented, driven Marketing Coordinator to focus on graphic design and social media to help increase awareness of our brand and products to a nationwide audience while also taking on additional marketing and administrative responsibilities including but not limited to website design and management, marketing materials, and content creation.

The Marketing Coordinator will work directly with our fast-paced, and dynamic team including our Head of Marketing, Sales Representatives, and often coordinates with other members of the Business team. The hire must be savvy in finding ways to best reach and connect with our target customers, be up to date with current marketing trends, have a passion for innovative technology, and always be willing to learn new things. This position allows a hard-working individual to expand their knowledge, grow within the company, and to be part of revolutionizing the industry into smart ranching.

Responsibilities:

You will be responsible for designing and implementing the company’s marketing strategy with the goal of driving traffic and/or brand recognition through digital and print channels through blogs, social media, our website, as well as other media.

· Design graphics and materials with a keen and creative eye

· Manage the company’s website and maintain it, keeping best practices in mind

· Conduct market research on customer behavior, sales data, and other variables to clarify target audiences and marketing strategies

· Produce copy for websites, social media, print/digital advertisements, emails, and other formats.

· Oversee the social media content planner, ensuring that content is posted in a timely fashion

· Plan and execute email marketing campaigns and communicating with customers

Desired Skills:

· Deep understanding of the marketing landscape, previous B2B experience is a plus

· Creative thinking that inspires out-of-the box ideas

· Must have exceptional project management skills

· Understanding of the Agriculture Industry is a plus

· Experience using a CRM, specifically HubSpot

· Ability to work under pressure and meet strict deadlines.

· Experience with Photography/Videography is a plus

Requirements:

Bachelor’s degree in Marketing, Business, Communications, Graphic Design, or a related field

Minimum of 1-2 years proven experience working with various graphics & digital marketing platforms

Ability to be independent and have initiative to start and complete projects with minimal supervision.

Proficiency with Microsoft Office Suite (Outlook365, PowerPoint, Excel, Word)

Proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Canva or similar design software

Proficiency with social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)

Proficient understanding of various print and layout techniques when designing projects

Proficient with website management and design, specifically Wix or a related platform

Excellent verbal and written skills

Ability to self-manage

Goal-oriented

Must have a valid driver’s license

Occasional Travel

Job Type: Full-time

Salary: $50,000.00 – $60,000.00+ per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Fargo, ND 58103: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person

701x