The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Responsibilities:
- Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online)
- Implementation of the marketing campaigns right from ideation to final analysis and refinement
- Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage
- Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need
- Analyzing market trends and preparing forecasts
- Generating new business leads
- Increasing brand awareness and market share
- Coordinating marketing strategies with the sales team and work directly with the SDRs
- Developing and managing the marketing department’s budget
- Overseeing branding, advertising, and promotional campaigns
- Managing the marketing department’s staff
- Preparing and presenting quarterly and annual reports to senior management
- Keeping informed of marketing strategies and trends
Requirements:
- Bachelor’s degree in marketing, finance, business administration, or similar
- At least two years experience as a marketing manager
- Proficiency in electronic marketing automation software
- Extensive knowledge of marketing strategies, channels, and branding
- Superb leadership, communication, and collaboration abilities
- Exceptional analytical and problem-solving skills
- Strong time management and organizational abilities
HC-Resource
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