As the Marketing Manager you will, contribute to the annual marketing plan, manage the Marketing Coordinator’s social media & digital marketing efforts, and support Franchise owner brand growth strategies.
Social Media/Digital Marketing/Traditional Marketing Strategy:
- Develop, in partnership with VP of Marketing, annual content marketing calendar and oversee Marketing Coordinator’s implementation of social & digital posts.
- Identify, collaborate, and execute objectives and strategies for new branding initiatives in local & regional markets through various marketing channels, and integrate plans with the larger marketing strategy.
- Measure and report performance of social and digital marketing campaigns and assess goals (ROI and KPIs).
- Project management, planning, and/or reporting metrics as requested
Marketing Collateral/Communication Management:
- Strategically develop engaging/on-brand, and narrative-led marketing collateral for corporate initiatives.
- Manage communication and marketing updates to franchise owners on weekly & monthly basis.
- Write marketing articles to educate our franchise owners about latest trends in marketing, ongoing efforts and data, and upcoming campaigns.
- Collaborate with graphic designers, and content creators to create marketing assets for advertising and visual assets for internal training and communications.
- Create, edit, and review content for newsletters, internal communication, and press releases.
- Monitor and incorporate industry trends in marketing and embrace innovation, and communicate ideas.
Training/Education:
- Provide engaging instruction on brand strategy, local marketing, support, and other marketing related subjects.
- Assist in training and coaching of new and existing franchisees on best practices and various marketing initiatives.
- On-going instruction and presentations delivering one-on-one, classroom, webinars/training, etc. to network/owners
- Create marketing and training materials/programs to support network/owners
- Keep up with the latest trends in storytelling, video production, social media and marketing while bringing new ideas to the table.
- Effectively and energetically train incoming Franchise Owners on best practices and how to use social media in monthly franchisee onboarding
- Fully understand digital platforms for training purposes: Facebook, Instagram, Yelp Facebook Business Suite, Google Profile, Google Analytics for all incoming Franchisees.
- When requested, meet with current Franchise Owners to guide them on digital, social media, and integrated marketing campaign efforts to guide content and customer experience
Vendor Relations:
- Collaboratively manage the planning and execution of preferred partner/vendor strategies
Other duties as assigned.
Requirements
- Bachelor’s Degree; Marketing or Digital Marketing concentration preferred.
- Relevant work experience in marketing management.
- Competent in Microsoft Office (Word, PowerPoint, Excel)
- Knowledge of set up, and management of digital advertising on social media platforms, specifically Facebook, Instagram, YouTube, Next Door, and other apps.
- Knowledge of CRM marketing and loyalty programs
- Strong attention to detail
- Strong understanding of organic and paid social, SEO, SEM, etc., Google Analytics, Tag Manager, Search Console.
- Excellent communication skills including presenting to groups.
- Quantitative, analytical, and problem-solving skills including turning data and insights into actionable marketing initiatives
- Thirst for continued education, learning and growing
- Thrives in a fast-paced and nimble environment
- A versatile professional who enjoys working autonomously, as well as in teams.
- Comfortable leading and managing a project, as well as serving in a supportive role.
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