The Marketing and Communications Manager will work in partnership with the Director of Marketing to manage and grow Elite DNA Behavioral Health’s marketing program. Day to day management and tasks include copywriting, public relations, website administration, advertising campaign management, events and sponsorships, print and digital material creation/design, search engine optimization programs, online listing and reputation management, and Salesforce Marketing Cloud administration.
Your role as a Marketing Manager means you will get to support Elite DNA’s marketing programs that help us reach people in the community who need quality behavioral and mental health care. It’s our mission to provide quality and affordable services to the community and we take pride in our integrity as an organization.
The Marketing & Communications Manager supports the business and success of the entire organization and has responsibilities that also support our business development team’s success.
Responsibilities Include:
- In partnership with the Director of Marketing, manages and implements various aspects of the marketing strategy, plan and budget for the company as a whole
- Strategy, development and implementation for marketing and sales campaign development, including working closely with our business development team
- Working with agency partners to create, implement and optimize advertising campaigns, website and landing pages, add/edit/maintain provider bios
- Supports director of marketing in creating and maintains marketing plans for Elite DNA markets
- Performs ongoing competitive research, keeping a pulse on activities and landscape of all Elite DNA current and markets
- Coordinate internal and external marketing and communications efforts with public relations agency
- Managing and creating production workflows in Monday.com, including organizing print material requests, ordering business cards and other marketing supplies, including administration of the VistaPrint pro shop requests and orders
- Responsible for branded aspects of new office launches including vendor management and cross coordination with facilities management
- Creation and maintenance of print materials (or working directly with designers)
- Researching, planning and implementing event sponsorships that are beneficial to our mission
- Support business development with appropriate on-brand messaging and collateral
- Responsible for leading marketing event planning including development of event vision, staffing, catering, venue, internal event team coordination, and ROI. Collaborates with marketing team members to execute.
- Complete periodical updates to both elitedna.com and careers.elitedna.com as well as landing page maintenance and creation for marketing campaigns
- Responsible for managing self-referral workflows with patient success team
- Creating and optimizing user journeys in Salesforce Marketing Cloud, including email copywriting and design of email communications
- Serves as an additional on-site media contact for Fort Myers-Metro facility
- Creating, managing and optimizing specialized campaigns Facebook and LinkedIn advertising
- Support in SEO content strategy, including writing, proofing, and publishing blog posts
- Maintaining location information in excel and hours of operations by communicating with operation teams, notifying marketing director when changes occur
- Reputation management activities including updates to Yext, Yelp, Google listings and sending review updates to stakeholders
- Serve as an additional set of eyes for proofing and accuracy of all materials
- Other miscellaneous including but not limited to photography of providers and sites, provider engagement, supporting human resources team with hiring campaigns when needed, social media and video production support and back up to orientation/new hire needs related to marketing and HR
Qualifications:
- Two to five years of experience and proven track record in strategic and integrated marketing communications that includes strategic marketing and planning, advertising and promotional plans, agency relationships and working with a creative development process
- Strong knowledge of traditional marketing, public relations, and grammar/writing
- Incredibly strong attention to detail and an excellent proofreader
- Strong data and analytics skills, including the ability to review raw and compiled data and extract findings
- Stellar written and oral communication skills
- Critical thinking and problem-solving skills
- Strong initiative and desire to learn, grow and collaborate with other team members
- Ability to manage and complete projects independently, within budget and timeline
- Passionate about marketing
- Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, Advertising, Healthcare Administration or related field.
Salary Range: Based on level of experience; $50-60K annual base range
Schedule is a full-time, Monday – Friday 8:30 am – 5 pm or 9 am – 5:30 pm role (8 hours per day, in-office).
This position earns competitive compensation plus a full benefits package including medical, dental, vision, and life insurance, annual PTO of 15 days with tenure recognition incentives, one additional paid day for your birthday and Employee Assistance Program. We also offer opportunities for growth, as well as a great team atmosphere that empowers you to take ownership of outcomes in providing quality service and support.
Supervisor: Director of Marketing
Elite DNA Behavioral Health
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