HR Communications and Employment Branding Manager

Liberty University is a higher education institution that provides a world-class Christian education online and on campus. Since 1971, Liberty has had a singular vision of developing Christ-centered men and women with the values, knowledge, and skills essential for impacting the world for Christ.

The university is nestled in the foothills of the beautiful Blue Ridge Mountains in Virginia, a region rich in history, culture, and outdoor recreational opportunities. Its 7,000-acre campus and state-of-the art facilities provide an ideal learning environment for the diverse student body, which represents all 50 states and more than 70 nations. With over 130,000 in total enrollment in over 300 residential and 450 online programs, Liberty University is committed to its mission of Training Champions for Christ.

Liberty provides a quality employee experience through career growth and development opportunities, a substantial benefits package, including education benefits, and state-of-the-art facilities and resources. If you are excited to work for an organization with a global, Christ-focused mission that puts your skills and talents into action, then Liberty University is the place for you. Let’s work toward a greater purpose together.

Job Description Summary

The HR Communications and Employment Branding Manager for Human Resources manages communications and employment branding projects related to Human Resources. This position will work closely with HR leadership, ensuring that all information is accurately conveyed to employees and the public. In addition to the development and implementation of communication strategies, the manager will be responsible for maintaining consistent messaging across internal and external channels, such as emails, newsletters, employment-related social media and website content. The HR Communications and Employment Branding Manager will also design internally facing materials such as presentations and training materials for LU faculty and staff. The manager will collaborate and serve as a liaison with other Liberty University departments to ensure that HR messaging is integrated into the Liberty University’s overall communication strategy and will be responsible for measuring the effectiveness of all communication efforts to continuously improve the Liberty employment brand, both internally and externally.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Co-create, maintain, and oversee the HR communications calendar in partnership with HR leaders and University Marketing to effectively and efficiently plan for, prioritize and launch all organization-wide communications.
• Work in conjunction with HR leadership to co-create or communicate content that aligns with LU’s internal communications strategy and employment brand through engaging employee communications (e.g., staff newsletters, announcements, web copy and emails)
• Partner with the Talent Acquisition team and University Marketing to develop and enhance Liberty University’s employment brand through a variety of platforms and initiatives.
• Serve as the primary team member and subject matter expert to craft and continuously enhance and proofread communications, presentations, training materials and support documents.
• Draft and design basic creative materials (presentations, training worksheets, temporary office signage etc.)
• Regularly interact with the University Marketing Department, to request projects, receive approval, and collaborate with relevant team members on those requests from initiation to completion.
• Collaborate with the Liberty University Marketing department to maintain an in-depth understanding of the LU’s brand standards for written and visual HR materials and comply with those brand guidelines.
• Manage and update Liberty University’s Human Resources website, coordinating with HR Leadership and Information Technology on any and all development updates and initiatives.
• Serve as the liaison with vendors and internal departments to oversee all print and signage orders with the LU Print Shop, LU Sign Shop, and various external vendors.
• Assist with the planning and execution of Human Resources team and LU-wide employee events and programs, including New Employee Orientation and other recognition or engagement events.
• Performs other related duties as assigned.
• Works effectively as a team member, embracing and fostering both LU’s and HR’s mission.

QUALIFICATIONS AND CREDENTIALS

• Experience and strong knowledge of Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere, Lightroom)
• Demonstrated knowledge and advanced proficiency working with Microsoft Office Suite software including Microsoft Word, Microsoft Excel, Microsoft PowerPoint and Microsoft Outlook
• Bachelor’s Degree in Communications, Digital Media, Graphic Design or related field of study or equivalent experience
• Word Press experience preferred.

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

• Customer-service focus, and strong influencing skills.
• Proven ability to build and maintain partnerships and solid working relationships with management and employees at all levels.
• Action-oriented, with ability to operate successfully in a fast-paced, dynamic environment, handle adversity and frequent change, and balance workload and competing priorities.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.

Physical and Sensory Abilities

• Regularly required to sit to perform deskwork or type on a keyboard.
• Regularly required to hear and speak in order to effectively communicate orally.
• Handle materials, reach overhead, kneel or stoop in order to conduct business.
• Regularly lift 10 or fewer pounds.
• Occasionally required to stand, walk, and climb stairs to move about the campus.
• Occasionally required to travel to local and campus locations.

WORKING CONDITIONS

Work Environment

The working environment in which one will typically perform the essential functions of this position is a climate-controlled setting. It is well lighted, and the noise level is moderate.

Driving Requirements

Use of one’s personal vehicle (or LU vehicles) may be required for travel in the performance of the essential functions of this position. Proof of a valid Virginia driver’s license, an acceptable DMV record, and liability insurance is required.

Liberty University’s comprehensive benefits package offers:

• Medical, dental, and vision coverage
• 403(b) retirement plan with an LU matching contribution up to 5% of base pay
• 457(b) retirement plan option
• Life and disability coverage
• Health Savings Account
• Flexible Spending Accounts
• Tuition waiver and education benefits for employees, spouses, and dependents
• 20 days of paid vacation, holidays, and additional paid time off upon years of service
• Free and/or discounted fitness center and recreational facility access

Disclaimer

Liberty University’s hiring practices and EEO Statement are fully in compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment preference to members of their own religion. Liberty University is in that category.

Liberty University