Marketing Manager

At Tally Health, our mission is to empower people to have healthier and longer lives.

Tally Health™ is a consumer biotechnology company founded to change the way we age. Co-founded by longevity and aging expert Dr. David Sinclair, who remains a scientific adviser, Tally Health’s proprietary diagnostic test and individualized interventions give members the science-backed tools to live healthier, for longer. Tally Health was incubated and is backed by L Catterton, the largest global consumer-focused private equity firm. To learn more about Tally Health, visit tallyhealth.com.

The Role: Marketing Manager

We’re looking for a Marketing Manager who is excited to build at the forefront of precision science and use creativity to help us improve the health and daily performance of millions of people across the globe. You will play an important role in scaling the Tally community into the go-to place for data-driven health enthusiasts to connect, learn, and optimize their health together.

As an early member of a small team, you will have the opportunity to intimately work with both the brand and growth teams playing an integral role serving as a liaison on acquisition marketing efforts. Your key function will be to support day-to-day execution of our organic marketing strategy, CRM campaigns, and community building (creative content production, organic social, email, PR, referral and influencer / affiliate programs).The right person for this role is a dynamic resource, skilled in executing familiar and unfamiliar tasks that is ready to take on a significant, high impact role on a small team.

We are looking for a person who is passionate about our mission, excited to make an impact, enjoys learning and collaborating with others, and above all, is kind and ambitious. We are on an exciting journey and we’d love your help.

This position reports to Tally Health’s Head of Performance Marketing, is open to remote-based candidates, and will require travel to Tally Health’s headquarters in New York as needed. You must be legally authorized to work in the US.

Responsibilities

• Own execution and project management of all organic marketing programs including email, organic social, referral, influencer, and partnerships
• Track organic marketing campaign performance while synthesizing clear and concise learnings to create a compelling brand and product narrative
• Work with Marketing lead, Head of Performance Marketing, and creative partners to ideate innovative campaigns which drive acquisition and define a new category within healthcare / wellness
• Lead project management of all creative asset production; partner with internal and freelance team members to generate engaging, on brand content quickly and within budget
• Think strategically, creatively and analytically to identify new demand generation programs
• Help design and execute email and user journey flows that drive high open rates, click-throughs, and a great member experience
• Report on sales revenue generated from email marketing efforts
• Own affiliate partnerships on the Share-A-Sale platform
• Support implementation of PR strategies and partner with external comms team
• Support the execution of paid marketing strategies and attend weekly calls with external paid marketing agency
• Participate in digital marketing strategy sessions with senior leadership to discuss long term growth opportunities
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Audit competitors on an on-going basis
• Manage sweepstakes across email and social

Qualifications:

If you don’t meet 100% of the below qualifications, please still consider applying. We believe in a holistic approach when evaluating talent for our team.

• A brand marketer with a proven track record of 3-6 years experience in brand marketing, email, and retention-focused marketing roles at a top consumer-facing company (ideally with an eComm component)
• A start-up veteran (at least 1 year); you embody the value of bias to action
• A strong project manager, easily able to multi-task, prioritize multiple workstreams, and create process and structure in a fast-paced environment
• An efficient email marketer with experience building and monitoring email flows (Klaviyo experience preferred).
• An excellent communicator with above average writing skills and a knack for storytelling
• Strategic and business-minded – you find trends in your data and look for the “so what”
• Deeply attuned to protecting brand and visual identity
• Customer obsessed with a deep interest in consumer research and insights
• Self-motivated and willing to take risks
• Creative and collaborative
• Comfortable and responsible with a distributed/remote team situation

Tally Health is committed to bringing together humans from different backgrounds and perspectives and providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

Tally Health