Role: Social Media Manager ( ( very creative and exciting sexual wellness company )
Location: 1 -2 days in Islington office
ROLE MISSION
Working in partnership with our client, the Social Media Manager will be the go-to source of knowledge and inspiration for best practices and innovation at the social media strategy design stage, and responsible for content performance during publishing and distribution, using real-time data and A/B testing to inform iterative, incremental optimisation against client objectives – be that reach, actions, or retained audience growth.
THIS ROLE IS RIGHT FOR YOU IF…
- You are someone who has a genuine love for social media and pop culture and loves to keep on top of what’s trending, who’s trending, the brands and influencers that are killing it in social, and the memes and themes that are getting people talking. We value hard work, and we want to have fun doing it.
- You will have a strong background of working with digital and social agencies, and must excel in producing engaging and creative social media and digital work, across planning, strategy and media
ABOUT THE TEAM YOU WILL BE JOINING
You will work in the marketing team, a team of 8 will work across the following;
- Strategy – social & content
- Creative, copywriting & design
- Editorial & publishing, distribution
- Content production & post
- Data & analytics
- Community management
- Online content management
- Paid & optimisation.
WHAT YOU WILL BE DOING IN YOUR ROLE
Together with the team, the Social Media Manager will be responsible for owning, implementing and iteratively improving the Client’s social media strategy – including:
- Audience acquisition, Tone of Voice, original format development, content.
- Commissioning, planning, scheduling, and optimization.
- Provide strategic recommendations and input every step of the way from campaign, proposition and format development, channel and influencer selection, publishing plans, optimization, paid amplification, measurement, and evaluation.
- Be accountable for producing weekly, monthly, and quarterly reporting – with analysis providing learnings to guide constant improvement of social ROI to all relevant teams and stakeholders. Experience across a range of social media management tools, including Sprinklr and Linkfluence to schedule content, manage campaigns and sign-offs and generate client-facing reports.
- Direct oversee social data analysts, community managers to drive audience growth, engagement, and organic reach and manage social boosting to optimize conversion and success against campaign KPIs.
- You will have expertise in managing and optimizing paid social boosting across Facebook Business Manager and AdWords and plenty of examples of how you have enhanced ROI through smart interest-targeting and testing. Experience in managing paid social on other platforms (TikTok, Tinder, Twitter, etc) is a bonus.
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
- This role will be underpinned by passion and ambition, and those with experience in leading digital content and social campaigns within a creative agency will have an advantage.
- 5+ year’s brand experience to manage social networks for a top FMCG client based on our client site
- A level headed, strategic thinker, who has gravitas with a client and is passionate about delivering culturally impactful, reactive social content
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Job Id:6027
OLIVER Agency
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