Who we are:
Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about.
Every. Single. Day.™
Who you are:
You are a detail-oriented team player who is hyper-organized and excited to learn and take on the role of Manager, Paid Media at a growing brand. Reporting to the Director, Digital Media, you’ll be a part of an innovative, fast-paced team that is dedicated to building a best-in-class media program that reflects Supergoop!’s brand values. You will support the Marketing team in developing and executing our paid media strategy, collaborating with DTC and Sales to maintain a consistent brand voice and message across all paid programs, and continually keep a finger on the pulse of digital marketing trends.
Role & Responsibilities
- Help create a best in class, full funnel media strategy to acquire new customers and nurture our existing database while staying true to our brand message.
- Liaise with media agency partners to manage day-to-day performance and brand campaigns.
- Analyze data and KPI metrics across media tactics and synthesize insights to report back to senior leadership.
- Collaborate cross-functionally with other members of the marketing team to bring to life 360 activations for the brand.
- Brief in media assets and work closely with Creative and Project Management teams to help facilitate a timely delivery.
- Oversee influencer boosting strategy with emphasis on TikTok and IG Reels.
- Stay up to date with beta product offerings across key platforms to identify new testing opportunities.
- Drive international growth by working with regional teams to provide best practices and media oversight.
- Work with retail teams to manage and advise on CoOp campaigns for key sales accounts.
- Manage invoices and monthly budget accruals in coordination with finance.
- Perform competitive analysis within the industry and identify new media platforms and trends as they arise.
Job Qualifications
- Bachelor’s degree or equivalent work experience
- 5+ years of experience in digital and/or paid media, on the brand, retailer or agency side. Beauty industry experience is a plus!
- Strong understanding of the Digital Media landscape and emerging trends.
- Well versed in media KPIs, specifically in Branding/Awareness and Direct Response.
- Comfortable analyzing dashboards and data to draw meaningful insights.
- Experience and/or familiarity with the following channels: Paid Social, Display, Search, CTV/Streaming, Audio, OOH, Print and Affiliate.
Supergoop! shines bright for you and offers employees:
- Comprehensive health benefits including medical, dental and vision
- Generous vacation and holiday policy
- 401k with company match
- Product discounts
- Employee Referral Program
- Company and team off-sites
- Bright and sunny offices in San Antonio and New York City
Supergoop!
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