The Global Marketing Communication (MarCom) team is looking for a Marketing Communications Manager for the Industrial & IoT Edge segment.
As part of wider Global Marketing & Communications team, the MarCom manager will be responsible for driving the communication plan for NXP’s Industrial & IoT Edge solutions, including solutions going from the smallest MCUs to very high-performance processors. NXP’s advanced portfolio of edge processing solutions lets developers explore their most innovative ideas with confidence, enabling applications across the smart home, industrial automation, and personal electronics.
The MarCom manager will define and execute Marcom activities for product launches, campaigns, and sales enablement in close alignment with international product marketing, regional marketing, and other marketing and communications functions.
Responsibility
- Develop and drive the marketing communication plan for selected product ranges and segments within NXP’s Industrial & IoT Edge team
- Partner with subject matter experts to generate content and messaging
- Manage and drive customer-focused promotional programs, integrated marketing campaigns, and PR projects supporting corporate thought leadership initiatives
- Help execute global product and solution launches in alignment with the mass market team
- Collaborate closely with an internal creative team and global agencies to develop key marketing collateral, videos, social media content, and other marketing assets
- Guide event participation and drive event-related promotions
- Organize opportunities to bolster executive and SME expert visibility with external stakeholders and audiences (speaking opportunities, media activities, etc.); develop presentations for external use
Qualifications:
- Bachelor’s Degree in Business, Marketing, Communications or related field or equivalent experience required.
- 5+ years of overall experience working in communications
- Technical interest and aptitude. Semiconductor marketing and promotion experience a plus.
- Experience in developing messaging for customer-facing marketing and sales teams
- Ability to engage and advise executive-level team members to drive optimum messages and content
- Must be comfortable to influence and negotiate with many different personalities and managing different programs. Ability to multi-task and manage multiple deadlines in a fast-paced environment will be key to success.
- Demonstrated experience and leadership in managing a comprehensive communications program to advance the organization’s mission and goals.
- Thrives in a fast-paced environment with a bias to action
- Enthusiastic and self-motivated with the ability to see the big picture
- Work alongside the customer facing marketing and sales teams
- Some travel as needed for events or in-person meetings w/business leaders Global Marketing Communication team
NXP Semiconductors
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