CRM Lifecycle Marketing Manager — WNBA

At the WNBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the WNBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of WNBA merchandise, and handle a wide range of responsibilities that drive the WNBA’s success.

Position Summary

This position is part of a growing Fan Acquisition and Engagement team at the WNBA, with the goal of enhancing the fan experience, improving internal processes to make our digital marketing efforts more efficient, growing the overall WNBA fanbase, and acquiring and optimizing fan data.The CRM Lifecycle Marketing Manager will be responsible for working on lifecycle communications globally. You will be responsible for leveraging CRM for full-funnel activations, bringing in new fans, cultivating fan engagement across products, and then re-engaging and reducing churn. Successful candidates will be able to develop and execute comprehensive growth strategies to drive fan growth and revenue across email and push. You will also be directly responsible for the execution of the email channel. We are looking for someone who has experience with testing to optimize existing flows and build new flows across CRM channels. Success in this role requires partnering with and influencing cross-functional teams including revenue, product, data, international, and 3rd party agencies. Ideal candidate will also have strong knowledge of the WNBA.

Major Responsibility:

• Leverage CRM for full-funnel activations, bringing in new fans, cultivating fan engagement, and then re-engaging and reducing churn
• Build comprehensive lifecycle marketing programs across key CRM channels to drive WNBA’s business objectives (viewership, app downloads, League Pass subscriptions, merchandising, and ticketing sales)
• Know our data sources and architecture, and understand how they impact fan segmentation and marketing enablement, in order to develop audience segmentation strategies and tactics
• Partner with internal teams and 3rd party agencies to prioritize opportunities and execute sends
• Lead end-to-end email execution for all lifecycle, tentpole, and transactional communications– including copywriting, design, scheduling (cadence, frequency), and performing quality assurance tests to ensure messages render/deliver correctly
• Leverage multivariate testing methodology to quickly test, iterate, and push forward the most impactful efforts
• Partner with marketing analyst to gain learnings and define areas of improvement and growth
• Expand reach of channels through fan data acquisition programs
• Develop expertise in cross-channel messaging and evolve programs to include new channels
• Communicate complex strategy cross-functionally and upward to key leaders

Required Skills/Knowledge:

• 5+ years of experiences in CRM and/or lifecycle marketing
• Deep expertise in all aspects of CRM and Lifecycle Marketing; including channels (email, push, etc.), data management, execution, reporting, tools/platforms/technologies, etc.
• Demonstrated experience in building testing programs
• Experience working with Email Service Providers (preferably Braze), as well as related technology providers (e.g., Movable Ink; Wunderkind)
• Intermediate understanding of HTML and CSS
• Strong understanding of email compliance and privacy legislation practices (specifically: CAN-SPAM; GDPR; CASL; Apple MPP)
• Strong understanding of how to leverage APIs to create automations and personalize campaigns at scale
• Data driven analytical thinker who is comfortable diving into data and pulling insights
• Ability to thrive in ambiguous, fast-paced setting without ready-made processes
• Willingness to take on operations/execution, in addition to strategy
• Strong knowledge of WNBA

Education:

• Bachelor’s degree required

Salary Range:

• $100,000-$110,000 per year

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About the WNBA

The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.

National Basketball Association (NBA)