Publishers Clearing House (PCH) is looking for a Performance Marketing Analytics Manager to provide actionable insights to optimize marketing spend to grow customer base and lifetime value. This includes analysis of campaigns and data driven recommendations to improve program ROI performance. The ideal candidate will be fully versed in customer acquisition and funnel optimization, can demonstrate a proven application of marketing mix and various attribution concepts, and has the technical skills to manage our media and customer data foundation. Key responsibilities include, media budget planning, forecasting, performance insights and reporting.
You will work directly with counterparts across acquisition marketing, external agency partners and online/offline/digital marketing teams to understand and address business problems through data and analysis. Work with analytics counterparts across data-science, business-intelligence and operations to conceptualize and translate insights to actions and outcomes.
This is a hybrid position and candidates must be able to work in our Jericho, NY office approximately 3 days a week.
RESPONSIBILITIES/TASKS:
- Be the go-to partner for internal clients in identifying and addressing issues and opportunities regarding marketing/advertising, target audiences, LTV and ROI.
- Responsible for business planning, forecasting and performance monitoring for ~$50MM + paid media budget; spanning across TV, digital, direct and social media
- Perform deep dive analyses into specific performance KPIs to understand the underlying influences and factors driving campaign ROI and actions to optimize performance, including marketing-mix modeling, cross-channel attribution analysis
- Leverage data analyses and BI to provide actionable recommendations working with business partners to implement measurement and reporting requirements
- Identify standardized reporting requirements, monitor the reporting implementation, evaluate post-campaign metrics, and provide next steps recommendations
- Manage and guide analytics team members and/or external vendor resources
QUALIFICATIONS:
- Bachelor’s Degree in a quantitative field such as Finance, Analytics, Statistics, Economics or related; MS/MBA preferred
- 6+ year relevant experience in media / e-commerce; knowledge of multi-channel marketing highly preferred
- You are a SQL and Google Analytics wiz / expert
- Understanding of analytics, modeling and optimization of paid media spend across digital, social, linear-TV and direct channels
- Knowledge of testing-experimentation setup (A/B) and statistical attribution techniques (MMM) for measuring effectiveness of paid marketing spend
- Knowledge of performance marketing analytics (PPC, Social, SEM)
- Hands-on experience with cloud and big data platform and tools (e.g., GCP, big-query, Hadoop, Python/SAS)
- Knowledge of a reporting / BI tool such as Data Studio and Tableau
- Superior Excel and PowerPoint skills
- Understanding of analytical processes including but not limited to data management, forecasting, optimization, predictive modeling, and visualization
- Excellent communication, project management and business stakeholder management skills
- Skill merging diverse data from different platforms, formats, and environments
- Initiative-taker who can manage multiple priorities with minimal supervision
Publishers Clearing House (PCH), headquartered in Jericho, NY, and with offices in NYC and Portland, ME, is a leading direct-to-consumer company offering a broad range of products, digital entertainment services to consumers as well as customized solutions for advertisers. Our continued success in today’s new digital publishing environment is built on PCH’s unique, free-to-play, chance-to-win value proposition, which enables individually personalized offers based on the trusted first-party relationship we maintain with millions of consumers and is fueled by the excitement of the Publishers Clearing House brand.
Join our winning team and apply today!
PCH is an Equal Opportunity Employer
The salary range for this position is $110,000 – $150,000 per year. The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified. When determining exact compensation, several factors may be considered (e.g., years of relevant experience, education, skills, and budget).
Publishers Clearing House
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