Company Overview: True Care is a licensed Home Care Agency providing outstanding homecare service in the New York Metropolitan area. Our passionate dedication to our clients sets True Care apart. We work with our clients individually to ensure their satisfaction and comfort with the paraprofessionals caring for them. It is our mission to continue to raise the standard of homecare services. We are committed to providing the highest level of care by maintaining excellence in staff, procedures, and responsiveness. The True Care team is Healthcare professionals who are committed to helping our patients and caregivers experience the most excellent care.
Job Overview: Leads the creative vision and artistic direction to promote healthcare home care brands through compelling graphic design and strategic multi-channel marketing to
drive consumer demand. Develops concepts, determines artistic elements including design, photography, and copy to best represent the brand’s image, and increase brand awareness that supports customer growth objectives. Manages and nurtures the brand guidelines. Oversees all graphic design projects, and facilitates marketing campaigns and collateral from start to finish. Develops timelines to deliver on time and on budget, and achieves KPIs for the department and company. Manages internal graphic design team and external vendors.
Responsibilities include:
- Lead creative campaign and collateral creation, working with marketing and brand
team
- Align with PR, social media, design, and digital marketing
- Align with all the local offices and branch managers to develop materials
- Lead the creative requirements of rebranding initiatives and website development
efforts
- Establish KPIs and track progress
- Create a creative request process and manage the ticketing system
- Manage, motivate, and mentor team
- Work with and direct any external vendors and graphic designers
- Update brand hand books and provide catalog direction seasonally
- Periodically update websites (WordPress experience a plus)
Job Requirements:
- Bachelor’s Degree in graphic design or equivalent work experience
- Experience working in a marketing department
- Minimum 5 years experience as Senior Graphic Designer or Creative Art Director
- Experience working with multiple brands simultaneously
- Experience in website development (WordPress a plus) and web templates
- Experience in designing print materials, out of home assets, website graphics, digital
assets, and other marketing related graphics
- Experience in UX/UI, web design, display ads
- Strong design principles and values from experience while collaborating with
partners and absorbing feedback
- Time management skills to work on multiple projects at once and with various
deadlines
- Creative mindset to be able to bring a design to life with simple instructions
- Flexibility to be able to switch between projects or pivot quickly
True Care provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
True Care
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