WHO WE ARE
Block and Tam is a rapidly growing global boutique performance marketing agency, with Paid Search, SEO, Paid Social and Proprietary Technology & Reporting services. We are a team of experts who create and execute strategies to build profitable growth and scale for our clients. The commitment to the success of our clients is at the core of our business and drives us to constantly challenge the status quo.
PAID SOCIAL ACCOUNT MANAGER
The Block & Tam team are looking for an innovative, creative, and data-obsessed Paid Social Account Manager with a passion for social media marketing and all things digital. This role will have a focus on D2C marketing in the luxury fashion, multi-brand retail and beauty verticals. The ideal candidate would have an analytically focused mind, with the ability to connect the dots between quantitative and qualitative data.
The Paid Social Account Manager will be responsible for managing the day-to-day account optimizations and supporting the senior team across Paid Social channels. They have a foundational knowledge of Paid Social Platforms such as Facebook Ads Manager and will be up to date on the latest industry trends. They will be responsible for developing testing cadences, client facing reporting, and client communication, and will begin to establish a foundational knowledge of Paid Social strategy.
RESPONSIBILITIES:
- Manage, build, and optimize campaigns, audiences, and creative hygiene in Paid Social accounts
- Analyze daily performance to ensure campaigns are pacing to budget and performance targets are met
- Perform weekly account analyses and prepare findings into client-facing reports with actionable insights to be delivered in a timely manner
- Take a leading role on weekly client calls, and present all client-facing facing reports with a thorough data analysis and data-driven recommendations
- Develop a variety of testing cadences and extrapolate results and insights from those tests to inform Paid Social strategy
- Conduct thorough competitor and market research and integrate findings into strategic recommendations
- Prepare creative guidelines, examples, and recommendations for clients in the form of requests and scripts
REQUIREMENTS:
- Bachelor’s Degree in Marketing, Communications, Public Relations, or related fields
- 2+ year experience in Paid Social (agency experience is a plus)
- 2+ year working in Facebook Business Manager (building and launching campaigns, ad sets and creative)
- Has a strong understanding of the Paid Social and industry trends
- Proactive self starter who can take initiative, but also enjoys working collaboratively as part of a team
- Strong communication skills via email, slack and video calls, and the ability to lead client facing calls via Google Meet
- Highly organized, with the ability to manage workflows and adapt to tight deadlines
- Familiarity with Microsoft Office and G-Suite
NICE TO HAVE:
- Graphic design experience, or a creative background
- Adobe CC experience
- Facebook Blueprint certification
- Understanding of organic social media management
- Knowledge about the ecommerce space
- Google Analytics Certification
- Experience with TikTok (both organic and paid)
- Experience with influencer partnerships
- Experience working in a remote environment
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