Director, Digital Marketing

Although we’re small, we’re mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and DE&I. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.

THE ROLE:

SEMI is seeking a Director of Digital Marketing to lead the SEMI Marketing Operations and operate SEMI’s marketing applications – including Analytics, Digital and Marketing Technology roadmaps, architecture, and implementation. Bring strong strategic thinking, leadership, deep marketing experience, an analytical orientation and technical savvy to enable the SEMI Marketing teams. Drive will be to improve customer engagement and conversion across the digital platform through personalized and targeted content and demand generated activities. Work closely with Sales Operations, IT and the global Marketing teams to align the roadmap and successful deliver to the strategic vision.

SEMI is an equal opportunity employer. Individuals of all ages, all people of color, women, women of color, individuals from the LGBTQIA+ community, and all other individuals are strongly encouraged to apply.

This is a full-time, exempt position which reports directly to the VP of Corporate Marketing of SEMI and is based in Milpitas, CA.

CORE RESPONSIBILITIES:

• Proven leadership in executing Marketing processes with Enterprise companies. You not only know how to execute these best practices across systems but also able to ensure human workflows are equally changed. Ensure your leadership does not end with Marketing but able to bring alignment with Sales and Finance too.
• Manage and continually develop the SEMI Marketing applications. You will proactively investigate new technology and propose growth to the strategic vision that drives prospect and customer conversions. The recommendations will integrate and complement the existing business applications environment.
• Manage Corporate Marketing content and global content standards for the SEMI website, collaborate and stay in alignment with IT and Digital Transformation regarding global technology stack, infrastructure and data architecture
• You are tech savvy and have been hands-on in the past. You understand APIs, data integrity and models, can configure SaaS solutions, or work with partners at a technical level to ensure smooth integrations.
• Support the Marketing Teams demand generation needs from ensure best practices for nurture or demand generation campaigns.
• You have branding and messaging experience to ensure the website follows best practices. You’ll work with branding and content teams to ensure the website is fresh with content. You’ll also drive the navigation and redesign efforts to ensure best practices.
• Able to work with a dynamic and interconnected platform to ensure expansion of the personalization platform across the websites and marketing automation platforms. Having AI experience with personalization a strong plus.
• Data integrity across marketing systems. This includes not only all customer and prospect data but also metrics data collection for generating reports from top of the funnel to close of business contract.

WHAT SUCCESS LOOKS LIKE:

• SEMI is seen as a leader in supporting the electronics supply chain industry
• SEMI’s largest value delivery remains its physical trade shows
• Measurable increase in current and new revenue streams is achieved
• A large majority of products and services are sold and delivered through digital means
• Continual advancements in digital strategy and execution to bring SEMI to digital leadership amongst its competitors

CRITICAL SKILLS:

• Proven hands-on experience in architecting and developing in Marketo, Salesforce, and Drupal
• Must have web development/design skills
• Self-driven and a strong leader in negotiating business strategy and implementing to closure

KNOWLEDGE OR EXPERIENCE:

• 10+ years of B2B software/SaaS Marketing Operations experience with heavy emphases on integrations or development
• 3+ years in managing Marketing teams
• B.S. in Software Engineering or IT Systems and/or practical experience and knowledge

THE IDEAL CANDIDATE:

The ideal candidate will have experience in early-stage digital transformation with the ability to cast an ongoing vision for the project, join senior management in shaping a new digital culture and developing and executing the plan. You are an innovative project manager that is passionate about growing an organization’s revenue opportunities and improving customers’ experience through digital means, excels at designing and delivering programs, and has an extreme customer focus mindset.

ABOUT SEMI

SEMI is the global industry association representing the electronics manufacturing and design supply chain, connecting over 2,400 member companies and 1.3 million professionals worldwide. SEMI members are responsible for the innovations in materials, design, equipment, software, devices, and services that enable smarter, faster, more powerful, and more affordable electronic products. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and address common industry challenges together. SEMI maintains offices in Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo, Milpitas and Washington, D.C. For more information about SEMI, please visit us at SEMI.org.

SEMI is an equal opportunity employer and makes employment decisions based on merit. We want to have the best available persons in every job. Company policy prohibits unlawful discrimination based on race, color, creed, gender (including gender identity and gender expression), religion (all aspects of religious beliefs, observance or practice, including religious dress or grooming practices), marital status, registered domestic partner status, age, national origin, (includes language use and possession of a driver’s license issued to persons unable to prove their presence in the United States is authorized under federal law), ancestry, physical or mental disability, medical condition (including cancer or a record or history of cancer, and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information sexual orientation, military and veteran status or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Discrimination can also include failing to reasonably accommodate religious practices or qualified individuals with disabilities where the accommodation does not post an undue hardship. All discrimination is unlawful.