Ambassador & Influencer Lead – Global Yoga & Wellness Brand

Hi, we’re Liforme. We are a dynamic, fast growing (2019 Sunday Times Fast Track 100), “Direct 2 PeopleTM” business, focused primarily on global e-commerce through our website Liforme.com. Our mission is to support and encourage health and wellbeing through Yoga; to bring the values of Yoga to the Yoga business and beyond; and to build a community of people who ‘Live For More’ by focusing on sustainability, ethics and Giving Back to the World within everything we do.

We have exciting plans for growth and are expanding our team. If our mission resonates with you, and you’d like to join our fast-paced and dynamic team working in a hybrid remote + office structure from our headquarters in Camden Town, Central North West London, then we’d love to hear from you.

— Your role —

Are you a pro at building rapport quickly? Do you have great communication skills, and the ability to negotiate and drive sales through the development of mutually beneficial relationships? Do you thrive on achieving targets?

 

Reporting to the Brand Engagement Manager, this role focuses on managing and maximizing our Ambassador and Influencer relationships to drive and support growth. In this role you’ll be the first point of call for all queries from our key influencers, across social media and beyond.

 

Alongside managing the administration of the current ambassador programme, you’ll also find and source new ambassadors that align with our brand, focusing on achieving new reach outside of our current audience in order to promote our brand to our target markets. You will lead on implementing strategic initiatives as directed by the Brand Engagement Manager and our Founder/CEO, managing multiple projects and deliverables simultaneously.

 

This role will also feature regular reporting and data analysis, to highlight key insights gained from new initiatives, with regular evaluation of key performance indicators around sales, reach, and awareness.

 

If you consider yourself an eager learner, a conscientious worker, and a thoughtful, kind, supportive human with the ambition to develop your knowledge and skills to grow your career alongside the company, then Liforme could be the place for you.

— Main Responsibilities —

• Maintain and build the brand’s relationships through social media with current and potential new ambassadors, as well as key contacts/affiliates, whilst representing and being the voice of the brand via multiple communication channels including email, WhatsApp, and social media.
• Source new ambassadors and influencers that closely align with Liforme, our products and brand values, and our growth goals, evolving protocols and processes to identify, reach out and onboard them to improve efficiency.
• Support and implement required actions for company-wide campaigns that the ambassador channel can support.
• Manage the process of sourcing new content as required from ambassadors for key brand and product messages/campaigns.
• Report on key performance indicators for the ambassador/influencer channel on a regular basis to senior management.
• Be a part of the wider Brand Engagement team with some shared broader responsibilities not just focused on ambassadors and influencers, within our collegiate ‘start up’ working environment.

— What you’ll bring —

• Dynamic energy with a proactive approach, and with a real willingness to be hands on and get involved.
• A ‘no task is too small, or too big’ attitude.
• Ability to thrive in a fast-paced, start-up, entrepreneurial environment.
• A commercial approach, with logical application of business acumen to relevant tasks. 
• Ability to quickly develop good working relationships digitally.
• Strong attention to detail.
• An interest in the Yoga and wellness industry.

— What you’ll have —

Essential key skills:

• At least 2 years’ experience in a similar role, and a minimum of 3+ years work experience in total, with a proven track record of relationship management of ambassadors & influencers or something closely related.
• Highly personable character and ability to form great working relationships.
• Excellent written communication.
• Excellent time management, prioritising to always deliver on-time, in-full.
• Good analytical skills.
• Ability to adapt quickly and efficiently.
• Ability to work independently and use your initiative.

Advantageous:

• Experience working in the health and fitness, wellness and/or yoga industry.
• Experience working in a start-up or fast growing e-commerce business.

 

— What we’ll offer you —

• Competitive salary and bonus
• Hybrid and flexible working structure – both remote, and office based (Wednesdays & Thursdays in our amazing architect-designed office in Camden Town)
• Working for a socially responsible and eco-friendly company that is committed to working with good business ethics, internally and externally.
• A dynamic, fast paced and entrepreneurial environment where you’ll have the opportunity to have a direct impact on the growth of the business.
• Private Health Insurance.
• Pension contribution.
• Monthly fitness/wellness/gym allowance.
• Exciting team social gatherings and events.
• And more…

We know that diversity in experiences, backgrounds and identities can expand horizons. We’re committed to being an equal opportunities employer – and that starts with our recruitment process. We are simply united by a set of common values and goals: do exceptional work, support and encourage health and wellbeing, challenge the norm, save the planet, make the world a better place, treat people right, have a positive impact, give back, and have fun.

Liforme Yoga