OVERVIEW
The Director of PR and Influencer is responsible for owning strategy for global public relations agencies, influencer marketing and external partnerships. The ideal candidate will have a background in beauty, fashion, or related field — as well as deep experience in developing and executing local and international campaigns.
In this role, you will oversee strategy for paid and organic influencer marketing, including but not limited to negotiating contracts, developing long term strategies across all markets, briefing talent, and tracking and reporting on campaign performance. This role will also oversee all influencer events, mailers, and related touch points — managing each from ideation to completion.
Furthermore, you will own Summer Fridays’ public relations strategy across multiple markets in partnership with each local agency. You will understand the nuances of each market and be able to create campaigns that will drive the business in each respective locale.
RESPONSIBILITIES
- Oversee ideation and execution of all global influencer marketing campaigns (paid and organic) based upon global marketing calendar and channel objectives
- Manage all global public relations agencies, ensuring strategies are tailored to each market/retailer and to brand standards
- Manage the Assistant Manager, Influencer Marketing on all international sponsored content and micro-influencer campaigns
- Manage all influencer/editor mailers and in-kind giftings to support each respective brand objective — including but not limited to new product launches, core assortment, merchandise, and key marketing campaigns
- Lead all influencer event activations — from ideation to execution — ensuring objectives are met and activation is within budget
- Track and analyze campaign performance, providing insights to the broader marketing team monthly
- Manage contracts and invoicing for all sponsored content and public relations activities
- Manage and lead any brand or founder visits to marketÂ
- Lead trend research on Instagram and TikTok for future sponsored content
- Oversee ongoing identification and qualification of new influencer talent
- Identify and manage external partnership opportunities — including but not limited to co-branded partnerships and events in partnership with Brand Marketing
- Keep the team up-to-date on influencer trends — rising stars, emerging/best practices
- Identify areas of innovation in influencer marketing for the brand to test
- Collaborate with Brand Marketing, Social and Content team members on overall social media goals
- Oversee interns as needed
REQUIREMENTS
- 8+ years of experience in influencer marketing, public relations or talent management
- BA/BS degree in Communication, Marketing or similar field
- Familiarity with influencer and campaign measurement best practices
- Experience crafting creative briefs, negotiating contracts, and managing budgets
- Deep knowledge of social media channels (Instagram, TikTok, YouTube, etc.), trends and content development
- Understanding of influencers across international markets
- Understanding of key press and retailers across international markets
- Excellent verbal and written communication skills
- Ability to work on multiple projects with tight deadlines
- Highly organized, detail-oriented, and a problem solver
- Able to thrive in a fast-paced, startup environment
- Proficient in Keynote, Excel and Word
- Must be based in Los Angeles
Summer Fridays
Related jobs:
Job Description:
The independent short film HAPA is casting paid and unpaid acting roles for its upcoming production filming in the San Francisco Bay Area this August. Casting directors are seeking talent for principal, supporting, day player, and background roles in a story exploring identity, ambition, class, cultural ostracization, and the HAPA experience.
Job Responsibilities:
- Perform in an independent short film production.
- Portray principal, supporting, day player, or background characters.
- Attend filming on scheduled production dates.
- Collaborate with the cast and production team.
Requirements:
- Actors of all experience levels are encouraged to apply.
- Submit a resume.
- Include an acting reel if available.
Compensation:
- Paid and unpaid roles available.
Job Description:
FLY Talent is hiring Brand Ambassadors to represent a wireless brand during Back-to-School retail activations across Los Angeles, Riverside, and Fontana, California. The team is seeking energetic, personable individuals to engage with customers and support promotional events. Multiple paid event dates are available throughout July 2026.
Job Responsibilities:
- Represent a wireless brand at retail promotional events.
- Greet and engage with consumers.
- Distribute promotional flyers.
- Take high-quality event photos.
- Assist with light event setup and breakdown.
- Help prepare backpacks with school supplies.
Requirements:
- Friendly, engaging, and professional attitude.
- Wear black shorts or black pants with clean white sneakers (branded shirt provided).
- Include relevant experience or resume.
Compensation:
- $35 per hour
- Branded shirt provided.
Job Description:
A paid on-camera audience casting call is seeking new faces to portray courtroom audience members for an Emmy-winning daytime TV court show filming in Stamford, Connecticut. Casting directors are looking for reliable, professional men with a business appearance who can commit to both filming days.
Job Responsibilities:
- Portray a courtroom audience member on camera.
- Maintain a professional business appearance throughout filming.
- Arrive on time and follow production instructions.
- Be available for both scheduled shoot days.
Requirements:
- Male, ages 18–35.
- Must have a professional business look.
- Must be available July 21 and July 22.
- Reliable, attentive, and punctual.
Compensation:
- $150/8 hours per day
- $300 minimum guarantee for two days
- $28.24/hour after 8 hours
Job Description:
Brand Socialite is hiring Production Assistants to support a series of paid promotional events across New Jersey, New York, and Connecticut. Production Assistants will help ensure retail activations run smoothly by assisting with event logistics, setup, and overall production support.
Job Responsibilities:
- Assist with event setup and breakdown.
- Support the event team throughout production.
- Help organize event materials and equipment.
- Maintain a professional and efficient work environment.
- Follow production schedules and event guidelines.
Requirements:
- Must be 21 years or older.
- Reliable transportation required.
- Professional, dependable, and organized.
- Provide social media handles and resume.
- Confirm availability for listed event dates.
Compensation:
- Production Assistant: $30/hour
- Paid training: $20/hour
Job Description:
Brand Socialite is seeking Promotional Models for paid in-store promotional events across New Jersey, New York, and Connecticut. Successful applicants will represent a premium water brand at retail activations and create a welcoming, engaging experience for customers throughout the event series.
Job Responsibilities:
- Represent a premium water brand at promotional events.
- Engage with customers in a friendly and professional manner.
- Maintain a polished and professional appearance.
- Assist with event setup and breakdown when needed.
- Follow all event and brand guidelines.
Requirements:
- Must be 21 years or older.
- Reliable transportation required.
- Professional, enthusiastic, and dependable.
- Provide social media handles and resume.
- Natural appearance preferred with minimal jewelry, subtle makeup, and no visible tattoos.
Compensation:
- Paid promotional event opportunity.
- Paid training: $20/hour
Job Description:
The Clutts Agency is seeking boys and girls ages 3–10 for an upcoming casting opportunity in the Dallas-Fort Worth (DFW) area. Casting directors are looking for Caucasian or mixed Caucasian children who currently reside in the DFW area.
Job Responsibilities:
- Participate in the casting process for upcoming projects.
- Submit the required application materials.
- Be available for future production opportunities if selected.
Requirements:
- Boys and girls ages 3–10.
- Caucasian or mixed Caucasian.
- Must live in the Dallas-Fort Worth (DFW) area.
- Email submissions only.
Compensation:
- Compensation not specified.
True Crime TV Series Casting Call for Detective 2
Job Description
A paid casting opportunity is available for a non-union true crime recreation series filming in the Knoxville, Tennessee area. Casting directors are seeking a performer to portray Detective 2 in featured reenactment scenes. This role offers the chance to appear in a professionally produced network television series.
Job Responsibilities
- Portray Detective 2 in reenactment scenes.
- Follow on-set direction from the production team.
- Deliver a believable law enforcement portrayal.
- Maintain continuity and professionalism throughout filming.
Requirements
- Male or female.
- Open ethnicity.
- Comfortable portraying a detective.
- Must be available to work as a local hire in the Knoxville, Tennessee area.
Compensation
- $150 per day.
- Hotel provided.
True Crime TV Series Casting Call for Partygoer Extras
Job Description
A paid casting opportunity is now seeking men and women to portray party guests in a non-union true crime recreation series filming in the Knoxville, Tennessee area. This is an excellent opportunity for background performers looking to gain television experience.
Job Responsibilities
- Portray a party guest in reenactment scenes.
- Follow direction from the production team.
- Maintain continuity during filming.
- Perform naturally in background scenes.
Requirements
- Male or female.
- Open ethnicity.
- Ages 20s to early 30s.
- Must be available to work as a local hire in the Knoxville, Tennessee area.
Compensation
- $75 per day.
True Crime TV Series Casting Call for U.S. Marshal
Job Description
A paid casting opportunity is available for a non-union true crime recreation series seeking a performer to portray a U.S. Marshal. Filming will take place in the Knoxville, Tennessee area. This featured role is ideal for performers with an athletic build who can convincingly portray law enforcement.
Job Responsibilities
- Portray a U.S. Marshal in reenactment scenes.
- Follow creative direction from the production team.
- Maintain professionalism on set.
- Perform naturally in dramatic television scenes.
Requirements
- Male, open ethnicity.
- Athletic build.
- Comfortable portraying law enforcement.
- Must be available to work as a local hire in the Knoxville, Tennessee area.
Compensation
- $125 per day.
True Crime TV Series Casting Call for Victim’s Father
Job Description
A paid casting opportunity is now open for a non-union true crime recreation series filming in the Knoxville, Tennessee area. Casting directors are seeking a Black man in his 40s to portray the Victim’s Father in a featured television reenactment role.
Job Responsibilities
- Portray the Victim’s Father in reenactment scenes.
- Follow production direction on set.
- Perform naturally in dramatic scenes.
- Maintain continuity throughout filming.
Requirements
- Black male in his 40s.
- Comfortable working on a dramatic television production.
- Must be available to work as a local hire in the Knoxville, Tennessee area.
Compensation
- $125 per day.
- Hotel provided.
True Crime TV Series Casting Call for Victim’s Mother
Job Description
A paid casting opportunity is available for a non-union true crime recreation series filming in the Knoxville, Tennessee area. Casting directors are seeking a Black woman in her 40s to portray the Victim’s Mother in a dramatic reenactment. This featured role is ideal for performers interested in television productions based on real-life events.
Job Responsibilities
- Portray the Victim’s Mother in reenactment scenes.
- Follow direction from the production team.
- Deliver an authentic, natural performance.
- Maintain professionalism throughout filming.
Requirements
- Black female in her 40s.
- Comfortable appearing in dramatic reenactment scenes.
- Must be available to work as a local hire in the Knoxville, Tennessee area.
Compensation
- $125 per day.
- Hotel provided.
Latin & Caribbean Female Dancer Casting Call for Brand Activation
Job Description
A paid casting opportunity is now available for talented female dancers in the New Orleans area. Casting directors are seeking Latin and Caribbean performers with experience in Caribbean dance styles for a premium cocktail rum brand activation. This exciting live event is looking for confident, energetic dancers who can showcase authentic movement and help create an engaging guest experience.
Job Responsibilities
- Perform Caribbean dance styles during a premium brand activation.
- Engage with event attendees while maintaining a professional stage presence.
- Follow choreography or creative direction as provided.
- Represent the brand with energy, confidence, and enthusiasm.
Requirements
- Female dancers ages 21 and older.
- Must be local to the New Orleans area.
- Experience in Caribbean dance styles, including Dominican and Afro-Cuban genres.
- Proficiency in Merengue, Bachata, Salsa, Son, and Rumba.
- Confident, energetic, and comfortable performing at live events.
Compensation
- $800.
