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ACCOUNT MANAGER
DEPARTMENT: MANAGEMENT LIABILITY
STATUS: NON-EXEMPT
Our not-so-secret sauce.
Award-winning, inclusive, Top Workplace culture doesn’t happen overnight. It’s a result of hard work by extraordinary people. More than 9,000 of the industry’s brightest talent drive our efforts to deliver purposeful work and meaningful impact every day. Learn more about what makes us different and how you can thrive as an Account Manager at Momentous Insurance, A Marsh McLennan Agency.
Momentous Insurance, A Marsh McLennan Agency provides commercial insurance, commercial entertainment, film and tv insurance, employee health & benefits insurance, and private client insurance solutions to organizations and individuals seeking limitless possibilities. With 9,000 colleagues and 170 offices across North America, we combine the personalized service model of a local consultant with the global resources of the world’s leading professional services firm, Marsh McLennan (NYSE: MMC).
A day in the life.
As our Account Manager on the Management Liability team, you’ll be responsible for the following:
The primary function of this position is to provide the highest quality service to customers and cross sell within the existing book of business. The Account Manager (AM) will be the day-to-day liaison between the insurance company (MIB) and designated accounts managed by Account Executives/Sr. Account Executives/Producers.
Daily servicing of customers will include addressing various coverage issues, contract analysis, exposure analysis, issuing auto ID cards, handling all the inside service work associated with the client’s accounts, including all endorsement activity, routine coverage questions, problem solving, renewal control, preparation of formal proposals, checking and binding policies.
The Account Manager (AM) should have experience in all areas of Management Liability insurance. As needed, the AM will coordinate with and defer to the Account Executive/Sr. Account Executive/or Producer on strategic account issues and potential problems. The AM is responsible for the successful fulfillment of Standard Operating Procedures and Guidelines (SOG’s).
Our future colleague.
We’d love to meet you if your professional track record includes these skills:
- Know the underwriting and rating procedure for all types of personal lines policies.
- Quote new business and renewal options to every client.
- Prepare proposals and applications, submit them to insured’s and carriers, obtain client’s signature and follow up to ensure timely responses, all in conjunction with AE or Producer.
- Prepare and provide to every client a Summary of Insurance once coverage is bound and in effect for new accounts.
- Immediately update Summary of Insurance for existing clients.
- Remarket accounts as directed and follow up with AE or Producer.
- Maintain agency EPIC files accurately and consistently documenting conversations in emails and other notes sent to clients, while adhering to all MIB electronic and EPIC procedures.
- Handle cancellations timely by checking carrier websites or NOC’s received via scan, fax or email, legally saving all accounts possible with adherence to E&O guidelines.
- Prepare and check policies based on SOG’s checklist to include preparing letters, invoicing, summaries of insurance, certificates, ID cards, evidence of insurance, binders, etc. Policies must be checked for accuracy and all applicable endorsements.
- Know and be up to date on the utilization of carrier websites, carrier communications, new coverage options, and billing procedures
These additional qualifications are a plus, but not required to apply:
- College Degree preferred (high school diploma is required)
- Current California Department of Insurance License
- 1-2 years of experience
- Proficient MS Office Suite (Word, Excel, Outlook)
- Agency Management System (i.e., EPIC, AMS 360) or other paperless insurance management system
We know there are excellent candidates who might not check all of these boxes. Don’t be shy. If you’re close, we’d be very interested in meeting you.
Work environment & physical demands.
- Ability to use computer keyboard and sit in a stationary position for extended periods as well as use office machinery such as fax and copy machines, and telephones.
- Work is performed in a typical interior/office work environment.
Valuable benefits.
We value and respect the impact our colleagues make every day both inside and outside our organization. We’ve built a culture that promotes colleague well-being through robust benefit programs and resources, encourages professional and personal development, and celebrates opportunities to pursue the projects and causes that give colleagues fulfilment outside of work.
Some benefits included in this role are:
- Generous time off
- Tuition reimbursement and professional development opportunities
- Charitable contribution match programs
- Stock purchase opportunities
To learn more about a career at MMA, check us out online: https://marshmma.com/careers or flip through our recruiting brochure: https://bit.ly/3Qpcjmw
Follow us on social media to meet our colleagues and see what makes us tick:
· https://www.instagram.com/lifeatmma/
· https://www.facebook.com/LifeatMMA
· https://twitter.com/LifeatMMA
· https://www.linkedin.com/company/marsh-mclennan-agency/
The applicable base salary range for this role is $42,400 to $90,500. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.
Who you are is who we are.
We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. We are always seeking those with ethics, talent, and ambition who are interested in joining our client-focused teams.
Marsh McLennan and its affiliates are EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.
Momentous Insurance Brokerage, A Marsh & McLennan Agency LLC
Title: Business Development Manager
Location: Elk Grove Village, IL or Woodstock, IL
Duration: Permanent Hire
Salary: 150k – 175k (salary commensurate with experience)
Goal:
HVAC commercial sales team, develop and implement sales strategies to grow our HVAC preventive maintenance and service business. Generate sales for new maintenance agreements and achieve your annual sales plan while retaining your contract maintenance base.
The Business Development Manager’s primary responsibility is to:
- Sell $250,000 of HVAC preventative maintenance agreements annually, grow our time and material service business, generate retrofit leads, and maximize retention of maintenance base
- PMA sales include new preventative maintenance agreements sales, annual cost of living adjustment increases, upgrades, and equipment additions to existing maintenance contracts
- Help generate $ 500K – $ 750K time and material service in managing new customer relationships. Note you do not sell this directly but help manage customer success journey once contract is sold, maximizing retention, maintaining long term relationships, and providing excellent customer service with mobilization and onboarding new clients, participating in post meeting to assure fulfillment and execution of contract, assisting in service management review of ABC recommendations, completing client strategic retention reviews, cross selling, referral generation and planned entertainment as budgeted.
- Generate leads for $ 250K – $ 500K in planned unit replacements/retrofits or design build projects
- Develop sales leads and relationships with ideal prospects in industries we serve within our geographical coverage area. Manage marketing and customer sales journey stages including prospect and develop sales leads, set lead, and confirm appointment, qualify prospects with introductory in person or zoom fact-finding exchange, survey mechanical equipment, development of scope and budget solutions, price and prepare of scope and proposal to fulfill client’s needs, presentation and close of preventative maintenance agreements at gross margins of 35% or higher (unless approved by Sales Manager). More detail on ideal prospects includes:
- Ideal prospect titles: VPs and Directors of Facilities, Purchasing Managers Facility Managers, Business Managers, Facility Operations Supervisor, Superintendent, Building Engineer, Owners, Property and Maintenance Manager, and Corporate Director of Facilities
- Industries we serve include healthcare and medical centers, retirement communities and assisted living, distribution and warehouse, manufacturing and industrial, commercial/office, education, municipalities, apartment, and multi-site account locations
- Air-conditioned square footage of Ideal accounts are:
- Minimum: 8,000 square feet or more (20 tons)
- Ideally: 30,000 square foot or more (75 tons)
- Note: 15,000-50,000 square feet (40-140 tons), 50,000-100,000 square feet (140-285 tons) and 100,000 square feet (300 tons plus); Multi-Site locations: 5 or more sites with PM dollar total $10K or greater
- Geographical target area includes Chicago and the following counties: Lake County, Cook County, McHenry County, DuPage County, Kane County, Boone County, Dekalb County Will County
- Set and achieve an activity plan that will produce desired sales results providing updates of activity into Salesforce.
- Utilize Sales Force customer relationship management (CRM) system to manage customer journey stages, maintain competitor data and agreement renewal dates, manage KPI’s, and update fields such as accounts, contact information, competitor insights and opportunities
- Define top 3 vertical markets to pursue. Establish top prospect list and nurture campaigns for all prospects. Seek out “niche market” opportunities, drive continuous “prospect” development.
- Represent us at trade shows and participate in team selling as needed. Become active in relevant business organizations such as BOMA, IFMA, etc.
- Review prospects and schedule “introduction fact finding” visits
- Account Management: Assist with account management activities including onboarding of new accounts with “turnover meeting,” account strategic review visits, negotiating revisions of contracts and contract renewals, terms and conditions, handling of customer issues and needs
- Retain 95% of account base year to year, outside of un-controllable losses (client bankruptcy or insolvency, client departure from space or building). As maintenance base increases schedule and manage strategic account reviews
- Participate directly in the resolution of customer complaints where necessary
- Balance your time between prospecting and networking, managing the relationship with current clients, and delivering sales presentations
- Demonstrate professionalism, integrity, honesty and ethical behavior in all business matters and concerns.
Job Qualifications:
The Business Development Manager’s (BDM) required qualifications include:
- Demonstrated success in developing and closing new business opportunities selling conceptual intangible solutions for multi-site companies in a competitive market
- Exceptional hunting and closing skills
- Ability to overcome resistance and be able to work independently
- Strong questioning, communication, planning, and presentation skills. Comfortable selling to both C-level and technical buyers
- Hard-working, self-starter, ambitious, results oriented, self-motivated
- Five (5) years sales experience and coachability
- Not necessary but helpful – HVAC knowledge
- A tremendous desire to increase earnings within 2 years on a base plus commission plan
- Required Knowledge, Skills, Abilities and Conduct:
- The Business Development Manager’s (BDM) required knowledge, skills and abilities include:
- Proven record of sales proficiency in developing and closing new business opportunities.
- 4-year degree in engineering, technical degree, business, marketing, communications, or a similar related field is desired, but experience in the HVAC industry, or solutions facility services selling helpful
- Solid computer skills in Word, Excel and sales and marketing customer relationship management (CRM) database programs
- Our standard non-compete and non-solicitation agreement must be signed prior to the start date
HVAC Services:
- Preventative Maintenance: Customized scheduled HVAC and inspections to ensure efficient performance, maximize comfort and reduce expense.
- Emergency Repair: Responsive 24/7 customer service to resolve issues expeditiously and rush repairs when equipment fails
- Retrofit: Project managed emergency and planned equipment replacements to correctly select and safely manage turnkey retrofits and new installations.
- Audits: Comprehensive asset inventories, detailed evaluation of equipment operation and repair and/or replace recommendations and budgets.
- New Installation: Reliably installed HVAC equipment with value engineered design build solutions to address changing needs.
- Construction: Detailed modeling, accurate estimating, and quality workmanship to install and project manage HVAC equipment to specs.
Benefits:
Competitive base salary, plus commission
- Auto allowance and gas card, smartphone, laptop computer
- Group health insurance including medical, dental and vision. Other insurance such as Disability or supplemental medical coverage may be available and can be purchased pre-tax through the payroll deduction if approved by the Company. All premiums for these plans are paid 100% by the employee
- 401K with discretionary contributions to the 401(k) annually but are not mandatory.
- Normal and reasonable approved expenses
- Annual Vacation: You will be eligible for two weeks 10 days paid vacation. Vacation hours are earned weekly and cannot be used more than what has been accrued without pre-approval. Vacation must be used in the employment year it was earned and cannot be carried forward without prior approval of your supervisor.
- Holiday and Sick Days: Select holidays will be observed and paid including New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day. A maximum of 5 days per year will be paid due to illness.
ESPO Corporation
Oliver Sanderson is engaged with a multi-award-winning Media & Technology Company in search of a Director / Vice President Product Management.
The Director / VP Product Management will create and manage their respective roadmap with the worldwide product team. They will partner with clients, sales and engineering teams to translate market needs and user requests into product solutions.
This is a single contribution role with no direct reports and will be reporting into the MD of Product Management. The Director / VP Product Management will have peers in India they will work with in a matrix function. This will be a hybrid role based in Los Angeles.
This is an amazing role taking your career to the next level.
Key Areas of focus are:
- Review and manage product backlog priorities.
- Develop an in-depth understanding of client product requirements, workflows, strategies and processes.
- Work with release and QA managers to define successful UAT and measurable release criteria.
- Define and analyze internal and industry metrics to inform vision and product roadmap.
- Conduct and manage competitive product analysis.
- Build and maintain well-defined product requirements from multiple sources and stakeholders, including user flows, wireframes/layouts, design, and core/functional specifications.
The ideal candidate will have a proven track record as a Product Manager, Head of Product or Senior Product Manager, Director of Product or VP of Product. Our client is open. You will have experience in Media Supply Chain Cloud SaaS products. You will have a successful track record of troubleshooting problem statements and creating acceptable technology solutions to solve the problem, Go-to-market and guide the customer through the product usage. You will be knowledgeable in conceiving Media & Entertainment industry products and/or features.
The key to this role is the following:
- Ability to build end to end business plans for a product.
- Developing future roadmap of a product.
- Managing workflows and priorities.
- Strong interpersonal and communication skills with the ability to influence leadership, colleagues, and reporting teams.
- Prior experience with AI and ML is desirable but not essential.
- Proven experience working within the Agile framework is desirable but not essential.
This is a fantastic opportunity to join a rapidly growing organization and make an impact. We are looking for a specialist in Media Supply Chain Cloud SaaS products who is well-respected and has a network in the industry. You will be fresh-thinking, able to bring new ideas to the business and enable sales.
Does this sound like you? Then we want to hear from you! Click apply and send us your CV today!
Oliver Sanderson Group PLC
Required Functional Skills/Tools:
1) Digital Asset Management experience within entertainment environment
2) Operations (step by step, very type-A, rigid, protocol based approach),
3) Technology forward (proficiency with Workfront (PM software)****huge plus***, Brandfolder (SAAS b2B) DAM system (opentext, otmm, and general understanding of video, googledocs, google sheets are a plus)
4) Experience working with DAMS in creative/marketing environments marketing to streamers
Position Description:
RHC is seeking a Digital Asset Coordinator (Operations focused) to join our entertainment client’s International Marketing team. This person will be assisting with Digital Asset efforts for the team and should be operations forward in terms of approach.
Robert Half
Synergy Interactive is currently partnered with a well-known Audiobook and Podcast company. We’re seeking a Senior Manager, Content Marketing for a 6 month Contract.
*Hybrid position located in Newark, New Jersey
KEY RESPONSIBILITIES:
- Drive marketing strategy by creating marketing plans for audience segments on various channels and deploy the optimal messaging and creativity at all touchpoints along the customer journey.
- Leverage the ecosystem to provide the company’s members with seamless, personalized experiences that drive acquisition and activation activities
- Drive business case development by bringing together customer insights, research, financial data, and analytics to develop a perspective on revenue and profitability potential for new-to-market initiatives.
- Partner with Analytics, Data Science, and other key stakeholders to define and measure success.
- Share best practices with cross-functional teams in the US and international regions
- Proactively identify and resolve issues that may impair the organization’s ability to meet its strategic, financial, and technical goals
QUALIFICATIONS:
- Minimum of 5-7 years experience in marketing/digital media/partnerships
- Excellent verbal and written communication skills
- Strong organizational and managerial skills with the proven ability to handle multiple projects and deliver results in a fast-paced environment
- Passion for entertainment content and pop culture, with a strong editorial sense
- Strong analytical capability and a solid understanding of success metrics
- Ability to think both strategically and tactically
- Proficient knowledge MS Office
- Must be a self-starter, creative thinker, and quick learner
- Basic HTML skills and a general understanding of web development
- Experience working in an online media or entertainment company
Synergy Interactive
Candidate must have:
5 yrs exp in the Marketing field/Entertainment industry
Must have a passion and be a fan of the Brand/TV content
Media buying experience, agency.
Good writer/communication/multi-tasker
Full life cycle campaign management
Join the team that positions, markets and messages for one of television’s most entertaining brands. This candidate must have a proven track record in the broadcast or cable network industry managing top brands, planning off-air media campaigns, launching new properties and finely tuned project management skills.
The Role
The Marketing Manager will play a key role in managing consumer marketing for the brand’s initiatives, with overall goal of increasing viewership, reinforcing brand presence. Some key responsibilities include marketing campaign development and management. This includes maintaining and growing internal and external relationships that foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.
Specific responsibilities include:
• Project manage all aspects of marketing creative and campaign development to build audience viewership and reinforce core brand attributes.
• Campaign leader on assigned programs, franchises and initiatives. This includes development of marketing/creative briefs, managing the execution of marketing campaigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production.
• Work closely with Art Director to insure all relevant information needed for a job is input into job tracking software including sizes/specs/delivery.
• Manage and track budgets to insure creative and production are on target with client budget parameters.
• Analyze effectiveness of campaigns and report back to team on successes and key findings.
• Oversee project work-flow of creative assets; ensure revisions are accurately made; communicate job changes and budget.
• Identify, develop and execute key external partnerships that will help to evolve the brand. Champion internal partnerships across departments (such as: press, international, affiliate sales, ad sales) and business units (Including: on-line, retail, publishing, licensing, legal, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.
• Coordinate execution of partnerships with external marketing partners.
• Devise and implement campaign strategies (incorporating relevant program production/program development insights) and development timelines, working closely with creative counterpart and media strategy/promotion group, supervisor and senior management.
• Provide strategy direction, clear feedback and key deliverable information to internal and external resources
• Work seamlessly with digital, social media and press on communication plans and deliverables.
• Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyze campaign ROI, and oversee production budget associated with campaigns managed.
• Manage and oversee timetables with direct hands-on management of meetings, follow up, timelines, routing materials for approvals, lists of campaign assets.
• This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manager.
Basic qualifications
• 5+ years experience in marketing/advertising position. This is a position for a seasoned marketer.
• Bachelor’s degree in related field or an equivalent combination of skills, training and hands-on experience.
• Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.
• Proven project management and strategic marketing skills including budget management and media planning and promotions.
• Must have concrete examples of marketing plans, show launches, creative campaigns that candidate worked on/contributed to.
• A keen analytic leaning but also possesses a creative flare.
• Ability to multi-task while prioritizing workloads.
• Self-starter but collaborates well in a team environment.
• Meticulous attention to detail & strong organization skills.
• Excellent written and verbal communication skills.
• Passion for entertainment, pop culture.
• Must have the legal right to work in the United States.
Preferred qualifications
• MBA/MA are a plus with right candidate.
- Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing
Yoh, A Day & Zimmermann Company
Client:
Well-funded software and hardware technology company building end-to-end solutions for immersive experiences. This newly created position will focus on B2B oriented projects in entertainment, sports, and education sectors such as NBA, UFC, and NFL. Experience with VR / AR will be valuable but this is not a need. Relocation assistance is available. Our technology is used by the world’s biggest entertainment brands to create mind-blowing immersive
experiences for millions of guests.
The Role:
We are seeking a Sr. Product Marketing Manager to develop and execute the marketing strategy for our product line. Your primary focus will be to drive business growth by increasing product
awareness, co-creating and executing go-to-market plans, and supporting the sales team with effective sales tools and messaging. You will collaborate closely with cross-functional teams, including product management, sales, customer success, and marketing, to ensure a cohesive and successful product launch and ongoing product marketing efforts.
Responsibilities:
- Develop and execute comprehensive technical product marketing plans that include messaging, positioning, product launches, and sales support material
- Work closely with the Product team to understand the technical product roadmap, value propositions, and critical features, then translate the information into compelling marketing messages
- Create and manage technical product positioning and messaging that differentiates our product from competitors and resonates with target audiences for use across mediums such as the website and marketing collateral
- Develop and execute go-to-market strategies for new products and features that drive demand and adoption in partnership with the Sr. Director of Marketing – B2B and department head
- Collaborate with the marketing team to create technical marketing materials such as webinars, whitepapers, and case studies to support the sales process
- Develop and execute technical campaigns to increase product awareness and generate leads
- Recommend marketing automation pathways in partnership with the Sr. Director of Marketing – B2B
- Monitor and analyze technical market trends and competitive activity to adjust the technical product marketing strategy as needed.
- Write clear and compelling marketing copy that accurately conveys technical concepts to a non-technical audience
- Provide excellent customer service to internal and external customers, including timely and thorough responses to inquiries and feedback
We are looking for:
We are looking for someone resourceful, passionate, and motivated. This candidate should be innovative and forward-thinking, able to respond to changing requirements and evolving business. They should be a natural communicator who can analyze complex situations and craft messages that are understood within different contexts – meeting the customer’s need as they understand them. The ideal candidate should also be very detailed oriented and have rigorous attention to detail.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related technical field
- 5+ years of technical product marketing experience in a B2B technology company
- Strong knowledge of technical product marketing best practices, including messaging and positioning, go-to-market strategies, and sales enablement
- Excellent written and verbal communication skills, with the ability to write clear and compelling marketing copy that accurately conveys technical concepts to a non-technical audience
- Experience working closely with cross-functional technical teams, including product management, sales, and marketing
- Strong analytical and problem-solving skills with the ability to analyze technical data and make data-driven decisions
- Excellent customer service skills, including timely and thorough responses to inquiries and
feedback
- Ability to thrive in a fast-paced technical environment and manage multiple projects simultaneously
- Experience with marketing automation and CRM tools (HubSpot) is a plus
Xcede
Social Media Manager
Location: Culver City
Onsite Tues/Wed/Thurs
Pay: up to $3800 per week
Benefits: Health, Dental, Vision and more
Planet Technology is looking for a Social Media Manager to join our well known technology client.
You are an extraordinary leader who is highly plugged into the internet and popular culture. You keep your finger on the pulse of conversation across entertainment, pop culture and brands. You know what it means to listen, participate, and spark thoughtful discussions with fans. You are a seasoned storyteller and creative visionary with a cutting edge understanding of internet, memes, and zeitgeist content — who can also demonstrate real ROI. As an insights-led lead, the ideal candidate for this role has a keen interest in sci-Fi and dramas, with the ability to scale strategies for international audiences and themes. As a part of the broader Marketing Organization, our team’s purpose is to build big fandoms and love for our brand, titles, talent, and our fans.
- Key Qualifications:10+ years working on broad, multi-platform marketing campaigns and delivering world-class campaigns with big impact (reach and engagement)
- Experience working within the Entertainment industry and/or highly consumer-centric brands with success in the social space
- Fluent in Social Media best practices. You know what works across various social platforms and experience in multichannel distribution efforts
- 10+ years of social media and campaign management, publishing, writing and content creation required (brand or agency).
- Excellent communicator, strategist and creative
- Highly driven self-starter who is proactive, has a good sense of prioritization and ability to move large amounts of work in a fast-paced environment.
- Pioneering Spirit and highly collaborative – loves working with others and isn’t afraid to lead or follow or to take smart risks and judgement calls to push high impact work forward.
- Experience working directly with talent and creators and is skilled in pitching, presenting, and reading the room.
- Heavy experience leveraging social analytics to derive data driven insights to create innovative and relevant content
- Scrappy self starter that is well-seasoned in utilizing publishing tools, social listening programs, and owned creation/production apps like Keynote, Numbers, and Pages
- Excellent networker with the ability to build strong relationships cross functionally across a highly matrixed organization.
- Thrives in a changing environment
- Responsibilities:Responsible for identifying and communicating social goals, plans and creative direction to a cross-functional title team.
- Manages series and multi-title social campaign strategy inclusive of: audience targeting, editorial planning, and social creative development across paid/owned/earned distribution for both internal and external partners
- Ensures brand consistency in marketing, messaging, and creative across lines of business
- Uses social analytics tools to inform strategy and iterate on creative — monitoring competitor activity and ensuring brand safety.
- Develops core insights and reports based off key KPIs and success metrics
- Works with marketing teams across the business to educate and integrate social media into all relevant marketing efforts. Providing training, guidance to the individual lines of business to ensure a common language is established for social success.
- Works cross functionally with the Events Team, PR, Talent Relations, Ecosystem, and Partnerships to craft marketing and distribution strategies for cultural social activations Leading communication with international marketing leads on social marketing strategy and best practices
- Working with Marketing and Communications, Privacy, and Legal teams to ensure alignment with company-wide best practices and policies.
Planet Technology
Job Description
Director, Digital Experience
Job Summary
The Director, Digital Experience is responsible for setting the vision to grow this team’s customer journey across our direct digital channels, including our website, mobile app, email, and SMS. The role is responsible for strategy development and innovation to ensure a best-in- class digital experience across each point of the customer journey.
A vital element of this role is to provide strategic vision and leadership for one of the critical components of the Brand’s transformation strategy, protecting & growing market share through direct digital channels. This individual will oversee all aspects of the digital fan strategy, supervising the performance and experience of our digital channels.
This individual should be a fan-first advocate who will liaise across several departments, including Brand, content, tickets, corporate partners, community, and hockey development. This role combines sales, marketing, technology, and product management expertise to develop a plan that delivers a superior entertainment and shopping experience for fans. You partner closely with cross-functional teams to drive initiatives forward.
You plan and execute email and SMS marketing campaigns, including asset briefing, campaign building, QA, sending, and reporting. Implement a testing plan and incorporate insight from previous sends to optimize future email campaigns to drive audience engagement and conversion metrics. Assist with email content ideation and development of the email and SMS marketing calendar in alignment with the Ticketing, Corporate Partners, Community, and Brand plan in collaboration with stakeholders.
PRIMARY FUNCTION
Duties and Responsibilities (other duties as assigned)
- Lead the teams overall digital customer journey, fan experience, digital insights, and site analytics, delivering a world-class web and app experience that tightly aligns with the team’s brand and product strategy.
- Optimize new digital fan experiences and all existing digital fan touchpoints, initiating and coordinating tools and input such as fan journey mapping, fan feedback, and fan testing.
Job Description
Director, Digital Experience
- You manage and execute the email and SMS communications strategy while working closely with the ticketing and ticket marketing teams.
- Maintain a strong understanding of fans, teams, market, and competitive trends and activities relating to fan-facing digital experience and technologies.
- Identify actionable opportunities from this understanding. Prepare frequent and timely briefing documentation and presentations for company and functional leadership.
- Identify new opportunities to drive revenue, profit, and fan engagement that align with our Brand and strategic vision.
- Closely monitor channel performance, including analytics, traffic, engagement, ticket, and merchandise sales performance, providing recommendations to grow the team’s digital revenue results.
- Oversee the product management experience roadmaps, including site/app navigation, information architecture, discovery, customization, checkout, and the post-purchase customer journey.
- Contribute analytical rigor with A/B testing and pricing scenarios, and partner with the team’s corporate partner, media, and content teams to integrate paid media into a holistic multi-channel approach.
- Experience in creating fan-focused entertainment experience that solves complex design problems providing impact to customers and the business.
Required Knowledge/Skills/Job Qualifications:
- Experience working with NHL/MLB/NBA teams.
- Detail-Oriented: You have extreme attention to detail and pride in your work. You act like an owner.
- Analytical Skills: effectively uses data to generate insights for operations excellence.
- SEO: A good understanding of SEO best practices is ideal.
- eCom: working with our brand merchandise team, develop our eCommerce strategy
- across social shopping and Fanatics.com.
- Planning & Prioritization: you select the highest impact and highest value
- recommendations.
- Communicates Effectively and Candidly
- Problem-Solving; ability to use rigorous logic to solve problems with innovative and
effective solutions.
- Process Improvement: Strive to improve continually
- Ability to build and leverage talent..
- Ability to communicate and influence collaboratively across the organization to align
- commitment and execution around the customer experience.
Micone Staffing Resources, Inc.
About Impact Theory
Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the relentless creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, web comics, film & TV, as well as world-class YouTube and podcast content that has garnered roughly half a billion views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company’s mission to ensure the global spread of a growth mindset through ideas and entertainment. For more info, visit impacttheory.com.
This role is focused on Impact Theory University (ITU), is an online program & community designed to teach you the skills you need to reach your potential and give you step-by-step coaching on the exact process to upgrade your mindset and beliefs. ITU equips you with all the tools, support and accountability you need to live an extraordinary life.
Job Description:
We are seeking a highly motivated and experienced Sr. Manager, CRM and Lifecycle Marketing with a proven track record in developing and executing strategies aimed at driving subscriber growth to join our team. In this role, you will be responsible for developing and executing comprehensive lifecycle strategies, with a focus on subscriber growth, via owned channels including email, CRM Marketing, funnel optimization, landing page building and testing for conversion rate optimization, and more. The Sr. Manager, CRM and Lifecycle Marketing will be responsible for creating and managing CRM campaigns, analyzing customer data, and developing retention and loyalty programs.
We have a hybrid-friendly culture. You can expect to spend four days/week onsite at our West Hollywood office and one day/week working from your own home office.
Key Responsibilities:
- Develop and execute a comprehensive lifecycle marketing strategy that maximizes customer lifetime value and aligns with the company’s mission and values
- Manage and optimize direct response marketing campaigns across multiple channels and platforms, using data-driven insights and best practices
- Define and monitor key performance indicators (KPIs) for customer acquisition, such as cost per acquisition (CPA), conversion rate, lifetime value (LTV), and churn rate, and report regularly to senior management
- Funnel optimization and building, as well as working with HubSpot CRM systems.
- Conduct market research, competitive analysis, and customer segmentation to identify target audiences and optimize messaging, creative, and offers
- Collaborate with internal and external partners, such as media agencies, creative agencies, and technology vendors, to deliver high-quality campaigns and achieve growth targets
- Stay up-to-date with industry trends, best practices, and innovations in direct response marketing and apply them to the company’s strategy and tactics
Qualifications:
- Bachelor’s or master’s degree in marketing, business, or related field
- 7+ years of experience in consumer marketing, with a focus on lifecycle marketing and CRM systems, ideally coming from a subscription based content platform
- Comprehensive understanding of lifecycle marketing strategies and tactics, as well as the tools and technologies needed to effectively execute campaigns across multiple channels and platforms to drive acquisition and retention throughout the customer lifecycle
- Must have experience in funnel optimization and building, as well as extensive experience working with HubSpot and CRM systems. This experience will be crucial in ensuring that customer acquisition campaigns are effectively implemented and managed to maximize their impact.
- Proven track record of developing and executing successful campaigns across multiple channels and platforms, driving significant customer growth and revenue
- Strong analytical skills and ability to use data to drive decision-making and optimization
- Excellent communication, collaboration, and leadership skills, with a passion for coaching and developing team members
- Excited to be part of an early-stage startup and knows what it takes to get new functions off the ground
- Experience in e-learning, education, or digital product industries is a plus
The salary range for this role is $175,000 – $200,000 per year commensurate with experience
Impact Theory is an Equal Opportunity employer. We celebrate and embrace diversity, and believe the strongest teams are from a broad tapestry of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristics protected by applicable federal, state, or local law.
Impact Theory