Impact Theory

About Impact Theory

Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the relentless creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, web comics, film & TV, as well as world-class YouTube and podcast content that has garnered roughly half a billion views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company’s mission to ensure the global spread of a growth mindset through ideas and entertainment. For more info, visit impacttheory.com.

This role is focused on Impact Theory University (ITU), is an online program & community designed to teach you the skills you need to reach your potential and give you step-by-step coaching on the exact process to upgrade your mindset and beliefs. ITU equips you with all the tools, support and accountability you need to live an extraordinary life.

Job Description:

We are seeking a highly motivated and experienced Sr. Manager, CRM and Lifecycle Marketing with a proven track record in developing and executing strategies aimed at driving subscriber growth to join our team. In this role, you will be responsible for developing and executing comprehensive lifecycle strategies, with a focus on subscriber growth, via owned channels including email, CRM Marketing, funnel optimization, landing page building and testing for conversion rate optimization, and more. The Sr. Manager, CRM and Lifecycle Marketing will be responsible for creating and managing CRM campaigns, analyzing customer data, and developing retention and loyalty programs.

We have a hybrid-friendly culture. You can expect to spend four days/week onsite at our West Hollywood office and one day/week working from your own home office.

Key Responsibilities:

• Develop and execute a comprehensive lifecycle marketing strategy that maximizes customer lifetime value and aligns with the company’s mission and values
• Manage and optimize direct response marketing campaigns across multiple channels and platforms, using data-driven insights and best practices
• Define and monitor key performance indicators (KPIs) for customer acquisition, such as cost per acquisition (CPA), conversion rate, lifetime value (LTV), and churn rate, and report regularly to senior management
• Funnel optimization and building, as well as working with HubSpot CRM systems.
• Conduct market research, competitive analysis, and customer segmentation to identify target audiences and optimize messaging, creative, and offers
• Collaborate with internal and external partners, such as media agencies, creative agencies, and technology vendors, to deliver high-quality campaigns and achieve growth targets
• Stay up-to-date with industry trends, best practices, and innovations in direct response marketing and apply them to the company’s strategy and tactics

Qualifications:

• Bachelor’s or master’s degree in marketing, business, or related field
• 7+ years of experience in consumer marketing, with a focus on lifecycle marketing and CRM systems, ideally coming from a subscription based content platform
• Comprehensive understanding of lifecycle marketing strategies and tactics, as well as the tools and technologies needed to effectively execute campaigns across multiple channels and platforms to drive acquisition and retention throughout the customer lifecycle
• Must have experience in funnel optimization and building, as well as extensive experience working with HubSpot and CRM systems. This experience will be crucial in ensuring that customer acquisition campaigns are effectively implemented and managed to maximize their impact.
• Proven track record of developing and executing successful campaigns across multiple channels and platforms, driving significant customer growth and revenue
• Strong analytical skills and ability to use data to drive decision-making and optimization
• Excellent communication, collaboration, and leadership skills, with a passion for coaching and developing team members
• Excited to be part of an early-stage startup and knows what it takes to get new functions off the ground
• Experience in e-learning, education, or digital product industries is a plus

The salary range for this role is $175,000 – $200,000 per year commensurate with experience

Impact Theory is an Equal Opportunity employer. We celebrate and embrace diversity, and believe the strongest teams are from a broad tapestry of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristics protected by applicable federal, state, or local law.

Impact Theory

About Impact Theory

Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the relentless creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces world-class YouTube and podcast content, video games, web comics, film & TV, and podcast content that has garnered roughly half a billion views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company’s mission to ensure the global spread of a growth mindset through ideas and entertainment. For more info, visit impacttheory.com

The Role:

Impact Theory is looking to hire a Director, Human Resources to work alongside leadership to build and scale effective teams. You will support hiring across the organization. We are looking for someone who is passionate about candidate and employee experience and ensuring we remain focused on adding quality hires as we scale. The ideal candidate can function strategically and tactically – and has equal enthusiasm for high level and detailed, operational work.

This person will manage the recruiting process from role development with hiring managers to sourcing candidates and closing them, all while ensuring a high-quality experience for all candidates. The role will include networking online and offline with potential candidates to promote the Impact Theory brand in the appropriate communities. The Director, Human Resources will assist in maintaining employee personnel records, and support the development and implementation of HR processes and policies while supporting special projects as it relates to HR and recruiting, new hires and onboarding, such as performance reviews, employee satisfaction surveys and more.

We have a hybrid-friendly culture. You can expect to spend four days/week onsite at our West Hollywood office and one day/week working from your own home office.

Responsibilities:

• Manage and own end to end sourcing and recruiting process to meet the various hiring goals across all levels
• Define and evolve talent acquisition strategies to support the evolution and growth
• Partner with executive leadership to understand current and future hiring needs.
• Increase top of funnel recruits through many channels.
• Organize recruiting events and ways to improve our public perception — from a recruiting standpoint.
• Forecast talents needs while overseeing all aspects of recruitment and onboarding processes
• Maintain thorough and current knowledge of all Human Resources/employee regulations and laws, and ensure compliance.
• Develop HR frameworks, tools and processes to meet business needs, align internal programs and comply with external requirements
• Build scalable solutions on “how to” do things in the people function. Develop and implement operational policies, playbooks, and procedures that help us as we scale.
• Own overall responsibility for human resource operations, compliance, HRIS systems and talent management
• Provide counsel to managers and employees in dealing with a broad range of human resources policies and procedures, and employee relations matters, balancing company and employee needs to enhance business performance
• Ensure legal compliance with all applicable laws in the United States (specifically within the state of California)

Requirements:

• 7+ years of experience in Recruiting, preferably with some experience or interest in Human Resources
• Experience in recruiting methods such as attracting passive and active candidates for a variety of skill sets; creative short-mid range recruiting strategies, recruiting events/and or campaigns, utilizing job boards and sourcing tools
• An ability to understand and explain job requirements for non-technical and technical roles
• Knowledge of sourcing techniques (e.g. social media recruiting, Boolean/X-Ray search)
• Must have strong knowledge of local, state, and federal laws related to employment and payroll laws to ensure regulatory compliance
• Familiarity with applicant tracking systems (JazzHR a plus!) and resume databases
• Ability to multitask and reprioritize with little notice.
• Ability to proactively seek out ways to simplify HR and operational processes and look for opportunity to leverage technology
• Good communication skills (written and verbal) to respond and collaborate with employees and managers
• Willingness to drive results by rolling up your sleeves with a can-do approach to work
• Excited to be part of an early-stage startup and knows what it takes to get new functions off the ground
• A growth mindset and the ability to proactively anticipate needs and present solutions.
• Willingness to develop full understanding of our business and roles

The salary range for this role is $150,000 – $190,000 per year commensurate with experience.

Impact Theory is an Equal Opportunity employer. We celebrate and embrace diversity, and believe the strongest teams are from a broad tapestry of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristics protected by applicable federal, state, or local law.

Impact Theory