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Director of Brand Marketing

Richmond and Fairfield, CA

Company Background:

Rubicon Bakers and Just Desserts are two well-loved San Francisco Bay Area brands that recently joined forces. Together we strive to “Bake a Better World” by employing, training, and supporting people who need a second chance. We are a professionally run, rapidly growing, data-driven company, passionate about our products, our customers, and our team. 

Our products are sold at thousands of stores across the country. For additional company details see rubiconbakers.com and justdesserts.com.

Position Overview: 

As the champion of the brand, the Director of Brand Marketing is responsible for defining and managing the company’s overall brand strategy, brand positioning, brand voice, and brand personality to create buzz and drive growth. This is a critical role for an experienced brand strategist who thrives on execution and delivers results, including collaborating on brand creative, content publishing, PR, social media, and brand presence at events.

The successful candidate will be responsible for creating brand campaigns and experiences that build awareness and inspire advocacy. The Director of Brand Marketing works collaboratively with the sales leaders, including publishing, creative, demand generation, and product marketing, and partners with the team to ensure the brand story is reflected in all programs.

This individual is creative yet data-driven and can synthesize the qualitative aspects of brand marketing with the quantitative analysis necessary to track and report the impact of brand spending on revenue growth, awareness, consideration, and customer sentiment. This position reports to the Vice President of Sales and Marketing.

Responsibilities of the Role:

●     Develop, communicate, and maintain a unified brand (positioning and messaging architecture) and application of positioning, creative expression, and voice across all channels.

●     Develop and spearhead brand strategy and execution to increase awareness across all audiences, including customers, prospects, partners, media, analysts, and investors.

Responsibilities of the Role:

●     Collaborate with the team on content strategies that delight customers, prospects, and partners as a core part of the Rubicon Bakers brand strategy

●     Lead the execution of all brand marketing campaigns, including media planning, media mix, channel allocations, and measurement tools

●     Participate in public relations strategy and communications

●     Lead social media and brand reputation management

●     Lead and direct external agencies responsible for the development of creative campaigns and execution of brand initiatives

●     Inspire and collaborate to break through the clutter, reinforce the brand promise, and capture the market’s imagination

●     Build and measure brand awareness/brand health and generate innovative ideas to increase brand affinity and loyalty

●     In partnership with the sales team, develop promotions, partnerships, activation events, and other brand initiatives to drive awareness, sales, and brand reach

●     Lead new product development ideation, development, and cross-functional process in collaboration with R&D

●     Manage Marketing Budget

●     Stay abreast of the latest technological advancements, evaluate applications to company assets, and make recommendations on adoption based on understanding both business and consumer needs

●     Provide continuous analysis and reporting around the competitive environment and consumer trends, including market intelligence and product pricing audits

What We Are Looking For:

●     BS degree in business, marketing, or 10+ years in a related field

●     5+ years leading brand marketing with experience in B2B Sales required

●     Excellent strategic vision, leadership skills

●     Highly analytical and data-driven

●     Demonstrated experience building a brand and managing creative expression

●     Extraordinary storyteller with a passion for creativity, brand, and design

●     Proven experience growing brand awareness with key identifiable metrics and reporting

●     Excellent verbal and written communication

●     Flexibility and nimbleness—no job being too small or too large

●     Experience driving brand awareness and fostering brand loyalty and customer advocacy

Behaviors & Qualities We Value:

●       Initiative

●       Ownership

●       Curiosity

●       Collaboration

●       Optimism

●       Respect

●       Humility

●       Innovation

What We Provide:

●       Opportunity to work on exciting, strategic projects in partnership with key leaders: showcase your technical skills to make a big impact on the profitable growth of Rubicon Bakers and Just Desserts

●       A culture focused on ensuring the health, safety, well-being, and professional growth of its employees

●       Support and mentorship from team members who are authentic, good-natured, and highly skilled

●       Opportunity for career growth with a rapidly growing company

●       Competitive compensation package

Rubicon Bakers, LLC

Title: Indirect Procurement Category Manager

Location: Austin, TX – Hybrid -Position going into the corporate office in Austin, Texas

Primary responsibility of the Indirect Category Manager is to support Forcepoint Indirect Procurement team, both domestically and internationally. You’ll be instrumental for driving and managing best practices and sourcing initiatives for Indirect spend within global procurement function. Category Manager will have visibility in indirect areas such as IT, Marketing, HR Services, Professional Services, Travel and Hospitality, Meeting and Events, Facility Management, Real Estate. This role is responsible for the development of category sourcing strategies, as well as being directly responsible for the execution of these strategies, negotiations and day-to-day interaction with internal stakeholders and suppliers to ensure an uninterrupted supply of quality goods and services at optimum cost.

Essential Functions

• Partner with key stakeholders and senior leadership to understand strategic direction, supply requirements and business objectives and priorities.
• Develop, implement and execute effective sourcing strategies.
• Drive global supply base (approved, preferred and strategic suppliers).
• Identify Total Cost Optimization and drive cost saving targets.
• Develop and manage bid proposals (RFI/RFP), requirements documentation (SOW), service level agreements (SLA), purchase/service agreements and other related documents to deliver quality, service, and commercial benefits.
• Process orders, handle routine transactions with customers/suppliers and provide high levels of service and quality.
• Provide market and industry intelligence, innovation and best practices including third-party risk assessment.
• Review and analyze data to support and optimize indirect sourcing and procurement work practices.
• Timely execution of an established sourcing process for all projects.
• Identify and leverage company-wide spend opportunities.
• Negotiate and implement cost reduction and supplier consolidation strategies for both our operating expenses and capital improvement projects.
• Prepare clear, accurate and concise reports, specifications, correspondence and other written materials.
• Assist accounts payables in vendor invoice discrepancy resolution.
• Supports cross-channel and company initiatives to achieve global strategic multi-channel plans.
• May perform other duties & responsibilities as assigned.

Education, Experience, and Skills

• Bachelor’s Degree from an accredited institution or equivalent. MBA is a plus
• 5 to 7 years of indirect purchasing experience
• Strong technical aptitude
• Has a proven track of delivering large savings and other value; Demonstrate best in class procurement practices, sourcing, & RF(x) expertise
• Understanding of Service Level Agreements
• Skilled in the use of Microsoft Office software, proficiency in advanced Excel
• Strong analytical and financial planning knowledge
• Ability to leverage interpersonal skills to establish rapport and develop relationships with internal customers and colleagues and external suppliers
• Understanding of SAP ERP software systems and process
• Be a self-starter who can prioritize tasks and manage deadlines, navigate and be successful in a fast-paced, dynamic work environment
• Ability to address controversial topics and to challenge assumptions, opinions, and decision to ensure that actions taken are in the organization’s best interest
• Strong problem solving and troubleshooting skills with the ability to exercise mature judgment
• Strong, respectful verbal and written communication skills

Don’t meet every single qualification? Studies show people are hesitant to apply if they don’t meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace – so if there is something slightly different about your previous experience, but it otherwise aligns and you’re excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team.

The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by sending an email to [email protected]

Forcepoint is a Federal Contractor. Certain positions with Forcepoint require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be “U.S. Persons,” as defined in these regulations. Generally, a “U.S. Person” is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.

Applicants must have the right to work in the location to which you have applied.

Forcepoint

About Rhino Health

AI has not achieved its full potential in healthcare. Rhino Health aims to fix that. Today, AI developers face tremendous hurdles in training their models on sufficiently large & diverse datasets because of privacy concerns. The Rhino Federated Computing Platform (FCP) unlocks healthcare data collaborations by allowing developers to train their models on data without ever taking possession of that data. 

Rhino Health offers healthcare organizations and data scientists an end-to-end distributed computing platform, which enables data collaboration while protecting patient data privacy. The FCP uses edge computing and federated learning, leaving data at rest at each site, thus lowering the barrier to wider adoption of AI in healthcare and making multi-site collaboration seamless. Users can tap into a network of over a dozen leading medical centers around the world, centrally performing data pre-processing, harmonization, model training & validation, and results analysis with no data ever leaving any medical center’s firewall. The FCP is being used in a variety of data modalities such as medical imaging, medical notes, histopathology, genomics, and proteomics. 

The company is headquartered in Boston, with an R&D center in Tel Aviv.

About the Role

Rhino Health is making our first dedicated marketing hire. This role will be responsible for crafting and executing marketing strategies to drive awareness, adoption, and engagement of the FCP. You will collaborate closely with our team to understand our technology & its applications thoroughly, and then effectively communicate its value proposition to our target audience of data scientist / AI engineer users in industry, academia, and the public sector – along with others in those orgs who might influence the buying decision (e.g. CTOs). This person’s main focus will be product marketing, but as a fast-moving startup, we will also ask this person to lead any other marketing-related efforts that arise. 

Specific responsibilities will include:

• Product Messaging: Articulate our ICP and then develop clear and compelling messaging around the FCP, emphasizing its unique selling points and benefits for users/buyers. Translate complex technical concepts into accessible language for our target audience.
• Content Creation: Create a variety of content, including our website, blog posts, whitepapers, case studies, and video content, to educate and engage users and those with influence in the buying process.
• Developer Advocacy: Champion our product within the developer community through active participation in forums, social media, conferences, and other relevant channels.
• Sales Enablement: Collaborate with the Rhino team to create pitch decks and other assets that align with our brand identity and effectively convey the value of our product.
• Campaign Planning: Strategize about how to best reach users across multiple segments, including both prospects and existing customers. Collaborate with the product, engineering, and sales teams to align marketing initiatives with business objectives and drive customer acquisition and retention.
• Competitive Analysis: Stay informed about industry trends, competitor offerings, and market dynamics to ensure our product positioning remains competitive and relevant.

This role is an individual contributor position, with room for growth depending on interest, performance, and trajectory of the company. Final title will be dependent on candidate experience level. 

About the Candidate

Ideally, you are someone experienced in marketing highly-technical products in novel categories to a variety of stakeholders – both hands on technical users (data scientists, data engineers, MLOps, etc.) as well as to executive stakeholders who may have budget authority. You should be excited about defining goals & processes, and being nimble given the changing nature of an early-stage startup. We expect this to be a hands-on role – you will be writing content yourself (and we’ll ask for writing samples during our interviews). This is a great chance for you to see your fingerprints on an org. You will fail, however, if you expect this to be a big company role e.g. a team to whom you can delegate work, well-established processes, a huge budget. 

Specific Requirements:

• Bachelor’s degree required. Degree in computer science, electrical engineering, or another technical discipline preferred. 
• 4 years+ of product marketing or developer marketing experience required. 
• Experience marketing a ‘deeptech’ product to a technical audience required.
• Experience managing freelance professionals (designers, website developers, etc.) strongly preferred.
• Experience (hands on or marketing) with AI/ML and/or MLOps technology strongly preferred. 
• Experience (hands on or marketing) with healthcare and/or life sciences strongly preferred.
• Boston (hybrid) strongly preferred, but open to remote (working EST hours required).

Rhino Health

Event Marketing Assistant

We’re growing our events team and looking for 3-4 additional Event Marketing Assistants for our upcoming summer events. You’ll be promoting brands across Orange County at pop-up events, in-store promotions, trade shows, shopping malls, product launches, themed events and more.

This is a great position for graduates, career changers or anyone with an interest in marketing and the ability to relate to different people. We can offer short-term seasonal work for people wanting to learn new skills and earn good money and we can offer long-term work with continuous learning, growth potential and travel opportunities for people looking for something more permanent!

Responsibilities:

An Event Marketing Assistant’s primary purpose is to help a brand increase its market share. You’ll be capturing customers’ attention, qualifying them, and engaging with them in meaningful conversations. These positive interactions will help the brand improve brand awareness, enhance its reputation, and acquire new customers.

Requirements:

No specific education or work experience is required, but having studied or worked in the following fields can be helpful:

• Business, Administration
• Marketing, Communications
• Retail Sales, Product Demos
• Club Promotions, Hosting Events
• Travel, Reception, Guest Services
• Customer Service, Telemarketing
• Hospitality, Catering, Food Service

You’ll need to be 18+ years of age for this particular role because of the outbound nature and digital transactions. You’ll also need to be eligible to work in the US (we cannot provide sponsorship). Local applicants able to start within 2 weeks’ time are ideal, but we will consider various circumstances and notice periods. A solid work ethic and desire to exceed are important because your earnings are based on performance.

For Consideration:

Please send your resume through the online application process. We’re looking to grow our team ASAP, so you might hear back from us the same day you apply!

Job Type: Entry-Level, On-Site

Hours: Full-Time, Somewhat Flexible

Job Duration: Permanent or Temporary

Average Weekly Pay: $750-$900 (OTE)

Office Location: Santa Ana, CA

Event Locations: Across Orange County

Method Branding

Marketing Assistant | Entry Level

We’re growing our marketing team and looking for 3-4 additional Marketing Assistants for our upcoming summer events. You’ll be promoting brands across Orange County at pop-up events, in-store promotions, trade shows, shopping malls, product launches, themed events and more.

This is a great position for graduates, career changers or anyone with an interest in marketing and the ability to relate to different people. We can offer short-term seasonal work for people wanting to learn new skills and earn good money and we can offer long-term work with continuous learning, growth potential and travel opportunities for people looking for something more permanent!

Responsibilities:

A Marketing Assistant’s primary purpose is to help a brand increase its market share. You’ll be capturing customers’ attention, qualifying them, and engaging with them in meaningful conversations. These positive interactions will help the brand improve brand awareness, enhance its reputation, and acquire new customers.

Requirements:

No specific education or work experience is required, but having studied or worked in the following fields can be helpful:

• Business, Administration
• Marketing, Communications
• Retail Sales, Product Demos
• Club Promotions, Hosting Events
• Travel, Reception, Guest Services
• Customer Service, Telemarketing
• Hospitality, Catering, Food Service

You’ll need to be 18+ years of age for this particular role because of the outbound nature and digital transactions. You’ll also need to be eligible to work in the US (we cannot provide sponsorship). Local applicants able to start within 2 weeks’ time are ideal, but we will consider various circumstances and notice periods. A solid work ethic and desire to exceed are important because your earnings are based on performance.

For Consideration:

Please send your resume through the online application process. We’re looking to grow our team ASAP, so you might hear back from us the same day you apply!

Job Type: Entry-Level, On-Site

Hours: Full-Time, Somewhat Flexible

Job Duration: Permanent or Temporary

Average Weekly Pay: $750-$900 (OTE)

Office Location: Santa Ana, CA

Event Locations: Across Orange County

Method Branding

Firm Overview: 

Scharf Investments is a focused investment management firm with around $4.5 billion in assets under management and a top-tier long-term performance record. For over 40 years, the firm has provided disciplined portfolio management for individuals, retirement accounts, trusts, family offices, corporations, endowments and foundations across separately managed accounts and mutual funds. Portfolios are managed with a strict focus on valuation, margin of safety, portfolio concentration, investment flexibility and long‐term perspective. Investment solutions include mutual funds and separate accounts, offering exposure to equity, multi-asset, and fixed income investment strategies.

Job Description:

The Director of Marketing & Communications is a critical role responsible for management of marketing, communications and community engagement, as well as the development of strategies to support revenue generation, brand awareness and consideration, reputation management and other enterprise goals. We are seeking a proactive, creative team member who is self-starter, values collaboration, has a passion for smart marketing, and can think both strategically and tactically.

This position is responsible for developing and implementing the Companies’ overall marketing strategy and efforts to enhance Scharf’s Private Wealth, Institutional, and Mutual Fund channels. The Director of Marketing & Communications focuses on three key areas: content, digital, and data. This individual will work across the organization to support marketing plans that drive brand and product awareness, website traffic, client engagement and lead generation. Marketing touchpoints include email marketing, presentations, marketing collateral, videos, RFPs/DDQs and databases, websites and social media, paid and earned media, and virtual and in-person events. The role reports directly to the Executive Team.

Job Responsibilities:

• Leads digital marketing initiatives from planning through execution

• Creates marketing assets/materials and manages all facets of execution needed for marketing plans, including the development and editing of marketing content, and dissemination across digital channels 

• Works with subject matter experts to develop content and thought leadership

• Manages end-to-end marketing collateral maintenance for investment strategies and funds (collateral includes presentations, fund overviews, commentaries, event materials, etc.)

• Tracks results of marketing programs, including digital, social media, and campaigns, and provides meaningful and regular reporting on marketing, communications and community engagement KPI’s for leadership, with goal of sharing progress and further optimizing efforts

• Enhances and evolve Company’s owned digital channels (websites, social media, platform marketing) and oversees paid digital advertising and content marketing strategies to drive leads and meaningful traffic

• Ability to measure, analyze and demonstrate impact on brand, lead- and revenue-generation 

• Supports and executes email marketing campaigns, including template design, list segmentation, and A/B testing

• Coordinates and manages conferences, events and webinars, including developing and preparing agendas, securing speakers, giveaways, presentations, and other collateral as needed

• Provides strategic communications and PR guidance to Executive Team and oversees timely, accurate and impactful communications planning for both internal and customer-facing events

• Oversees community engagement including philanthropic contributions, refinement of philanthropic goals and desired areas of impact, events participation and volunteerism metrics in support of Company culture.

• Leads the compliance review process of various marketing materials

• Stays abreast of marketing and industry trends, and makes recommendations to most effectively market and drive business

• Partners on other marketing projects for all areas of the business and collaborate with all business and marketing peers on marketing efforts as assigned, ensuring effective collaboration on enterprise-wide initiatives

Qualifications

• 5+ years of relevant marketing experience; financial services experience preferred

• Bachelor’s degree required

• Digital marketing experience is strongly preferred

• Exceptional project management and organizational skills with the ability to work in a fast-paced environment

• Results-driven, high-performing individual with excellent attention to detail

• Strong written/oral communication and interpersonal relationship skills

• Proficient with Adobe Creative Suite (InDesign, Acrobat) and Microsoft Office Suite (PowerPoint, Excel, Word)

• Experience with marketing automation and email marketing tools a plus (Salesforce, Pardot, WordPress, Google Analytics)

Scharf Investments, LLC

The Position:

We’re looking for a dynamic and highly motivated multi-tasker to help us leverage our brand and broadcast to our customers and fans across all relevant social platforms.

Responsibilities

• Create and manage published content (images, video and written) through all social channels and develop a growth strategy.
• Influence our efforts to improve the customer experience through relevant and consistent messages.
• Grow fans and followers by driving organic social programs and assisting with content initiatives for paid social as well.
• Develop and expand community and/or influencer outreach efforts in partnership with Public Relations.
• Compile reports for management to show community engagement and measure performance results (ROI).
• Use data to gain insights to affect communications planning; monitor and analyze performance to measure impact.
• Monitor trends in social media channels, tools, and metrics and appropriately apply that knowledge to increase social media effectiveness.
• Work cross functionally with various stakeholders outside of the marketing team to make sure that key seasonal product messaging is incorporated into social calendars.

Qualifications

• Bachelors Degree required
• 5 Years of relevant social media/digital marketing experience.
• 3+ years with apparel and/or accessory company, preferably in luxury market.
• In-depth knowledge and understanding of social media platforms and their respective. participants (Facebook, Pinterest, Digg, Youtube, Twitter, etc.) and how they can be deployed in different scenarios.
• Knowledge of influencer ecosystem relevant to the apparel industry.
• Familiarity with Adobe editing tools such as Photoshop, Premiere or After Effects a plus
• Strong editorial instincts.
• Ability to effectively communicate and build and maintain relationships.
• Team player, with the confidence to take the lead and guide other departments when necessary.

The salary range for this position is $100,000 to $135,000 annually.

Confidential

Are you a trailblazing Social Media Director with a passion for building brands that leave a lasting impression? Are you someone who thrives in a collaborative and vibrant work environment, where your creativity is celebrated? Well, your dream role is just a click away!

Director of Social Media, CPG

Location: Los Angeles (Burbank, CA) area

Job Type: Full-time, Hybrid, 3/2, (3 in-office/2 WFH)

Salary Range: $150K – $190K + DOE

Company Culture: Hardworking, Fun, Collaborative, Innovative and Progressive

As the Director of Social Media,CPG you’ll lead the charge in shaping their global presence for their online brands. Get ready to dive into an exhilarating journey, spearheading the launch and growth of a new premium brand, supported by a very successful global consumer products company.

In this role, you will:

– Take the reins in managing and expanding the brand reach on social media platforms across the globe

– Craft innovative and impactful social media strategies, perfectly aligned with our company’s vision and initiatives

– Cultivate a positive and engaging consumer sentiment that resonates with our audience

• Supervise the creation, distribution, and community management of content across prominent social media platforms such as Instagram, Twitter, Facebook, TikTok, and Pinterest.

– Collaborate seamlessly with agency, Brand, and Marketing teams to support powerful campaigns

– Unleash your creative genius by implementing captivating ideas and promotions that boost relevance, engagement, and community growth

– Stay one step ahead of social media trends, utilizing cutting-edge practices to enhance customer experience and drive sales

– Set and track performance goals, dive into data analysis, and present actionable insights for continuous improvement

– Lead and inspire an in-house Social Media team, taking home awards for your team’s brilliance

As a successful Director of Social Media, you’ll bring the following:

– A solid track record of 10-12 years successfully managing and launching social media programs for new and legacy brands, preferably in the Consumer Product Industry

– Global experience that adds a unique perspective to your approach

– Proven expertise in building and leading high-performing teams, with exceptional EQ and people management skills

– A strategic mindset that has driven successful organic growth campaigns, resulting in impressive sales outcomes

– Sharp business acumen and an innate ability to analyze social data and measure KPIs that impact business performance

– Mastery in presenting ROI to senior leadership, with the proficiency to leverage digital tools for game-changing insights

– Collaborative finesse in building strong cross-functional relationships that foster innovation and creativity

Our client offers a comprehensive benefits package, wellness benefits, a generous employer-matched 401(k) plan, life insurance, Paid Childcare Leave, and other benefits.

Ready to take on this impactful role? Apply now and be a part of a vibrant, forward-thinking team!

This is a full-time, hybrid (3/2) position in Los Angeles (Burbank, CA area). REMOTE work is not available. This is a highly urgent and top-priority role, so don’t wait to apply! We can’t wait to meet you! To apply, please submit your resume and portfolio link/case studies for immediate consideration.

Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible. By applying for this position, you agree to be contacted by email or text message. Message and data rates may apply.

icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity.

icreatives

Blindster.com is a pure e-commerce, B2C retail business located in Houston, Texas. Twelve years ago our owner bootstrapped the company with one employee and zero sales, and today Blindster is one of the largest retailers of custom window blinds in the US with over 30 employees! But we’re not satisfied and we won’t stop until we are the THE largest company in our industry. To do this, we are currently looking for a rock star to join our group, the “Blindster Bunch”. If you meet the job qualifications and are interested in joining our band, we should talk!

Position Summary

Blindster.com is seeking an experienced, dynamic, and results-oriented Digital Marketing Manager to join our growing marketing team. You will be responsible for managing day-to-day optimizations, budget allocation, and ongoing account management across all paid media channels, including Google Ads, Microsoft Ads, MNTN/CTV Retargeting, Meta, and Affiliates. The ideal candidate will have 3+ years of hands-on PPC account management, particularly with an emphasis on optimizing and scaling paid search campaigns in Google Ads. The Digital Marketing Manager will play a crucial role in shaping the future of Blindster’s marketing department and will report directly to the Chief Marketing Officer (CMO).

Requirements

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Manage accounts on paid media platforms (e.g. Google, Microsoft, Facebook, MNTN, etc.)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI and scale
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for ads across all paid media channels
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce click fraud and unqualified traffic
• Maintain brand voice and consistency across all platforms
• Collaborate with in-house design team
• Monitor KPIs, modify bids or budgets & review keyword performance
• Keep abreast of PPC and SEM best practices
• Compile data about trends, promotional activities, & competitive marketing insights
• Performs other related duties as assigned

Qualifications

• 3+ Years of proven experience as a PPC Specialist or Digital Marketing Manager
• Highly proficient in Google Ads account management
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. Google, Facebook, Microsoft) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent written and verbal communication skills
• Analytical thinking with strong math skills
• Affiliate marketing experience is a plus
• Google Ads, Google Analytics, and Meta certification is a plus
• Strong attention to detail
• Self-starter with the ability to work independently

Education/Experience: Bachelor’s degree from four-year college or university; or 3+ years related experience and/or training; or equivalent combination of education and experience.

Benefits

• Competitive Salary
• Paid Time Off
• Paid Sick Leave
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employer Paid Life Insurance
• Flex Spending Account & Health Spending Account
• 401(k) Plan + Employer Match
• Upbeat, Positive, & FUN Work Environment
• Career Advancement Options
• Brand New Corporate Office in Jersey Village area (290 & Beltway)
• Employee Discounts
• Advanced Technology & Tools
• Focus on Work-Life Balance
• Strong Commitment to Marketing Excellence Across Organization

Blindster.com

POSITION TITLE:

Social Media, Creative Content & Communications Lead

The Social Media, Creative Content & Communications Lead is responsible for cultivating, substantially growing and managing a vibrant media presence, particularly social, for MovementForward, Inc. (MFI), especially its signature programs “National Faith & Blue Weekend” (Faith & Blue)the “One Congregation One Precinct“ (OneCOP) initiative, and the Professionalizing Law Enforcement Community Engagement Training (PLECET) National Conference. The Social Media, Creative Content & Communications Lead is a social-platform and content-strategy expert, understanding the current state of social media – as well as where digital-culture is headed. This person produces and helps deliver creative marketing that elevates MovementForward Inc.’s brand and business across multiple social platforms. This position will create and curate original content (videos, graphics, blogs, podcasts, etc.) and will also collaborate with external communications venders to pitch to traditional media outlets. This dynamic professional will effectively serve as press secretary and social media manager to the organization and the Chief Executive Officer (CEO).

Company Background:

MovementForward, Inc. (MFI) is a modern, inclusive social change organization working to protect, promote, and advance the human & civil rights of all people. We are building a multiracial, multifaceted, and intergenerational movement for social justice, economic parity, educational equity, racial reconciliation, and global peace by bringing diverse people together to solve problems in innovative, inclusive, and solution-driven ways. Founded in 2015 by emerging faith leaders in Atlanta, MFI provides this generation of Americans a conciliatory voice to offer programs, projects, activism, empowerment opportunities, and targeted issue campaigns to advocate for one standard of justice regardless of race, class, gender, religion, or orientation.

Our mission is to further the work of building the “Beloved Community” envisioned by the Reverend Dr. Martin Luther King, Jr. via another generation of change agents who are committed to a peaceful, nonviolent practice of social activism. MFI’s goal is to engage people of every race, class, professional sector, and ideology in the continuing struggle for social justice, peace, and equality.

Responsibilities:

Content Creation and Design/Social and Digital Media Management (50%)

• Build and execute/publish a robust social media presence by creating and posting consistent, high-quality content including, but not limited to, video, graphics, blogs, photographs, and e-newsletters.
• Set and reach quantitative goals across all digital and social media platforms, such as Instagram, Facebook, Twitter, LinkedIn, Tik Tok.
• Set and reach quantitative goals in website traffic, online donations, and e-newsletter sign-ups.
• Collaborate with social media managers of organizational partners to amplify MFI’s social media presence.
• Working closely with the CEO to expand the reach of his digital/traditional media presence; directly producing content under his name; as necessary, traveling with the CEO to manage his digital assets.

Traditional Media (10%)

• In collaboration with MFI’s external PR firm, coordinate with contacts in all forms of media, including newspaper, television, radio, and magazines regionally and nationally.
• Coordinate directly and in collaboration with PR firm, coverage of ‘traditional’ media efforts including advisories, press kits, press releases, opinion-editorials, and press conferences.
• Manage press clippings and monitor media attention.
• Serve as emergency on-call media contact after hours and on weekends in case of rapid response needs.
• Establishing and assuming responsibility for realizing quantitative goals in performance across all media channels, with a focus on selected target segments.
• In collaboration with the external PR firm, develop and implement a public relations plan (traditional and social) for the organization and organizational initiatives, including implementing and tracking PR efforts.

Additional (40%)

• Support print and digital publications, including organizational and initiative annual reports, brochures, fact sheets, invitations, and newsletters.
• Directly lead and facilitate in-house broadcast productions, including webinars, virtual meetings, and virtual forums.
• Collaborate closely with web developer, desktop publishing, public relations, and other vendors when utilized.
• Plan and implement press events around our initiatives, ongoing programs, and special events.
• Directly support and assume responsibilities as needed in organizational initiatives beyond communications responsibilities.
• Directly organizing, supporting, and cultivating local law enforcement, community, and faith-based engagement in National Faith & Blue Weekend with an assigned group of states and locales.
• Other responsibilities as assigned

Qualifications & Experience:

• Must have a strong work-ethic.
• Deep familiarity, experience, and passion for the full suite of social media platforms.
• Proven success social media management. Strong analytical and reporting skills.
• Polished presenter, able to deliver strong presentations in-person and virtually
• Significant professional experience in media work.
• Creative orientation with penchant to produce engaging communication content
• Strong leadership bearing with an entrepreneurial spirit.
• Must be a good writer.
• Self-starter and intentionally collaborative; able to work well within an emerging, growth-oriented, entrepreneurial team
• Goal oriented with a focus on quantitative and qualitative outcomes
• Excellent interpersonal, organizational skills, and attention to detail
• Ability to travel up to 25% of the time
• MovementForward, Inc. is a work from the office environment
• Video, online broadcast, and graphic design experience strongly preferred.
• Degree in communications, marketing, public relations, branding, or related field is strongly preferred.

* SPECIAL NOTE:

PLEASE NOTE THAT A STRONG WORK-ETHIC IS REQUIRED AS WE ARE A PURPOSE-DRIVEN “MOVEMENT” THAT SHOULD BE REGARDED AS A MISSION AND PASSION, NOT MERELY A JOB.

MovementForward, Inc.