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  • Lansing

As our Social Media & Content Specialist, you’ll be the mastermind behind creating and distributing compelling content that amplifies our brand and expands our digital reach. Reporting to the Marketing Director and working in sync with our community relations team, you’ll craft powerful messages and visuals that captivate and engage our audience.

 

Accountabilities include the following:

·         Harness your expertise in Facebook, Instagram, TikTok, Twitter, YouTube, LinkedIn, and beyond to supercharge our social media strategy. 

·         Partner with our marketing team to design and execute game-changing social media campaigns that resonate with our audience and drive results. 

·         Channel your creativity to produce stunning written content, graphics, and videos that set us apart. 

·         Use your skills in photography and videography to capture and create high-quality visuals that elevate our brand. 

·         Craft eye-catching graphics that capture attention and enhance our social media presence. 

·         Produce and edit videos that communicate our message with clarity and impact. 

·         Identify and share relevant content that aligns with our brand voice, company values, and overall objectives.

·         Monitor social media interactions and engage with our audience to build a thriving community. 

 

Hours & Schedule: 

  • 8:00am – 5:00pm

  •         Monday – Friday (Evening and weekend hours as duties dictate)

Requirements: 

·         Bachelor’s degree in communications, journalism, media studies or a related field, or equivalent professional experience; required.

·         Proven experience in social media management (minimum 4 years),content creation, and digital marketing; required.

·         Social media platforms and tools. Proficiency in photography, videography, video production and editing. 

·         Exceptional writing, editing, and communication skills. 

·         Enthusiasm: A passion for social media trends and community building. 

·         Ability to collaborate, innovate, and handle multiple projects with ease working with other departments. 

·         Valid driver’s license and ability to travel as needed

 

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