Senior Social Media Manager, Allrecipes
Job Title
Senior Social Media Manager, Allrecipes
Job Description
About The Position |Major goals and objectives and location requirements
The Senior Social Media Editor, Allrecipes, a crucial member of the digital editorial team, is responsible for overseeing our popular social media platforms and ensuring their content is compelling and polished while growing on-site referrals and on-platform engagement. This includes overseeing Allrecipes’ social media channels by posting a high volume of videos and photos on a daily basis and coordinating with editorial and programming teams for in-depth on-platform storytelling.
The Senior Social Media Manager will oversee two Social Media Editors and work closely with staff editors and writers, our video editors and social media strategists, and our design team to consistently publish content to Allrecipes’ social channels, including video, articles and sponsored content as well as to promote events or products. Developing, coordinating, and scheduling creative projects across Instagram, TikTok, Facebook, and Twitter, and other platforms as they arise, are all key parts of this role.
Successful candidates will be able to produce dynamic social content under tight deadlines and have a knack for quick problem-solving. Packaging digital content in a way that engages our social audience and grows on-site traffic- through visuals, video, clever captions and headlines, use of on-platform features among other tools- is a key part of the role, along with scheduling and coordinating with other departments at Dotdash Meredith.
The Senior Social Media Editor will be a team player who has excellent writing and communication skills as well as a passion for food & cooking.Â
The Senior Social Media Editor must be willing to work occasional off-hours and weekends as necessary.
Hybrid 3x a week- (New York)Â
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
Remote-
In-office Expectations: This position is fully remote with no in-office requirements, (might require coming into an office 1 or 2x a year)
About The Positions Contributions:
Weight %Accountabilities, Actions and Expected Measurable Results
-
20%:Â Grow audiences on Instagram, TikTok, and other platforms while increasing social referral traffic to the site, video views, and engagement.Â
-
20%:Â Stay on top of social media trends, emerging platforms, and new opportunities on existing channels; propose and execute new strategies as appropriate.Â
-
20%:Â Manage a team of two Social Media Editors, delegating appropriately and proactively helping to foster their career growth.
-
15%:Â Collaborate with sales on sponsored content (such as photo and video shoots) and work with other staffers and freelancers to execute the projects.
-
15%:Â Use our metrics reporting tools to create reports detailing our social traffic and engagement.
-
5%:Â Oversee and approve production of all social content
-
5%:Â Ensure an editorial calendar with a mix of content that promotes stories from the website, supports client/sold initiatives, drives engagement on site, and highlights brand talent.Â
The Role’s Minimum Qualifications and Job Requirements:
Education:
-
Bachelors’ degree in Journalism or related field or equivalent work experience
Experience:
-
5 years of digital/social experience, preferably with travel media experience
Specific Knowledge, Skills, Certifications and Abilities:
-
Excellent writing and communication skills
-
Excellent management skills- time, priorities and people
-
Strong knowledge of food media, the general media landscape, and an interest in food, cooking, and recipes
-
Experience with social media scheduling apps
-
An idea generator who can think of new ways to engage followers using visuals, text, video and platform-specific features
-
Ability to thrive in a fast-paced environment
-
Experience with social media platforms in a professional capacity
-
Experience working on sponsored content
% Travel Required (Approximate):Â 5%
IV. Core Values | Attributes expected for job success.
Champion Accountability | Respect All | Expect Integrity | Act Now, Not Later | Make it Matter
V. Work Environment
Physical Work Area:Â Â Office or home office
Office Equipment and/or Machines: Laptop
Frequency Abbreviations | Please match with each activity.
S = Seldom   |  M = Monthly  |  W = Weekly  |  D = Daily  |  H = Hourly
Activity: Frequency
- Hear or understand verbal communication: H
- Squat, bend, kneel, crawl: S
- Understand/process written communication: H
- Walk, run: S
- Communicate verbally: H
- Climb: S
- Communicate in writing: H
- Sit: H
- Read or check documents for accuracy: H
- Stand up to 2 hours at a time: S
- Use keyboard to enter or revise words or data: H
- Stand more than 2 hours at a time: S
- Use computer monitor: H
- Lift up to 20 pounds: S
- Work with heavy or hazardous equipment: S
- Lift between 21 – 50 pounds: S
- Operate an automobile or van: S
- Lift between 51 – 100 pounds: S
- Identify and distinguish colors: H
- Lift more than 100 pounds: S
- Reach for and grasp objects: H
- Carry up to 20 pounds: S
- Exercise manual dexterity and fine motor skills: H
- Carry between 21 – 50 pounds: S
- Perform complex mental operations: H
- Carry between 51 – 100 pounds: S
- Adhere to strict deadlines: H
- Carry more than 100 pounds: S
- Perform work with a high degree of accuracy: H
Â
This form does not attempt to classify each and every physical/mental dimension of every existing job at Dotdash Meredith. Rather, it attempts to set out those physical/mental dimensions which are common to many jobs.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:Â https://www.e-verify.gov/employees
Pay Range
Salary: New York: $65,000.00 – $80,000.00 Remote US: $55,000.00 – $65,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO),adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents),all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#
Related jobs:
Fashion Brand Ambassador and Content Creator
Job Description
A fashion brand is searching for confident and creative women to join an ambassador and content creator program. The opportunity is designed for fashion enthusiasts who enjoy expressing their personal style, creating engaging social media content, and sharing outfit inspiration. Selected ambassadors will represent the brand through authentic fashion-focused content while gaining access to exclusive opportunities and experiences.
Job Responsibilities
- Create engaging fashion and lifestyle content for social media.
- Showcase clothing and accessories through authentic personal styling.
- Share outfit inspiration and creative fashion ideas with your audience.
- Represent the fashion brand confidently and professionally.
- Participate in ambassador campaigns, activations, and promotional opportunities.
- Bring personality, creativity, and an individual point of view to branded content.
Requirements
- Female fashion enthusiasts and content creators.
- Confident and comfortable expressing personal style.
- Passionate about fashion, creativity, and social media.
- Able to create engaging and authentic fashion content.
- Strong personality and enthusiasm for experimenting with fashion.
- Comfortable representing a fashion brand as an ambassador.
Compensation
- Compensation and ambassador perks will be discussed with selected participants.
Hair and Beauty Content Creators for $10,000 Campaign
Job Description
A non-union global hair and beauty campaign is seeking established beauty and lifestyle content creators for a principal role. Selected creators will undergo a complete professional-grade blonde hair transformation while documenting the experience from the initial lightening process through the final high-fashion reveal. This opportunity is ideal for creators with an established social media presence who are passionate about hair, beauty, lifestyle content, and engaging visual storytelling.
Job Responsibilities
- Participate in a complete blonde hair transformation for a global beauty campaign.
- Document the transformation journey from the initial process through the final reveal.
- Create engaging hair, beauty, and lifestyle content throughout the campaign.
- Self-tape and confidently create content on camera.
- Follow the campaign’s creative direction and high-end visual aesthetic.
- Produce authentic content that showcases the transformation experience.
Requirements
- Established beauty or lifestyle content creator with an active social media audience.
- Strong interest in hair, beauty, fashion, and lifestyle content.
- Must have natural or currently uncolored hair.
- Genuinely willing to complete a blonde hair transformation.
- Comfortable appearing on camera and creating self-recorded content.
- Able to produce engaging, professional-quality social media content.
- Comfortable participating in a significant hair transformation.
Compensation
- $10,000 for the principal campaign role.
Content Assistant for Social Media and Photoshoots
Job Description
A New York City-based content creator is hiring a part-time Content Assistant for a flexible remote and hybrid position. This paid opportunity is ideal for a student or aspiring videographer, editor, photographer, or content creator looking to gain hands-on experience producing social media content and assisting with creative shoots.
Job Responsibilities
- Film TikTok, Instagram Reels, and other short-form social media content.
- Edit short-form videos for digital platforms.
- Capture behind-the-scenes content during creative projects.
- Assist with photoshoots and on-set production needs.
- Contribute fresh and creative content ideas.
- Collaborate on social media and visual content projects.
Requirements
- Based in New York City is a strong plus.
- Available for approximately 10–15 hours per week.
- Comfortable working in a flexible remote and hybrid environment.
- Interest in videography, editing, photography, or content creation.
- Creative and willing to contribute new ideas.
- Previous content creation or production experience is a plus.
- Students and aspiring creatives are encouraged to apply.
Compensation
- Paid part-time opportunity.
- 10–15 hours per week.
- Compensation rate will be discussed with selected candidates.
Content Creators for Korean Beauty and Lifestyle Event
Job Description
A Korean beauty and lifestyle event in Brooklyn is looking for content creators to take part in an immersive creator experience. Selected creators will explore Korean beauty, culture, and lifestyle brands while capturing engaging social media content through their own creative perspective. This opportunity is ideal for creators interested in beauty, lifestyle, culture, and experiential content.
Job Responsibilities
- Attend an in-person Korean beauty and lifestyle creator event in Brooklyn.
- Explore featured beauty, lifestyle, and cultural experiences.
- Create authentic and engaging content inspired by the event.
- Capture the experience through a unique creative perspective.
- Engage with featured brands and event activities.
Requirements
- Must be a content creator interested in beauty, lifestyle, or Korean culture.
- Must be able to attend the event in Brooklyn, New York.
- Comfortable creating engaging social media content.
- Strong creative perspective and storytelling skills.
Compensation
- Selected creators will receive an exclusive gift bag.
- Selected creators may bring one guest.
Content Creators for Outdoor Experience in Croatia
Job Description
An outdoor experience in Croatia is seeking content creators to capture authentic moments, stories, and energy through phone-first content. This opportunity is ideal for creators interested in running, hiking, and movement who enjoy documenting experiences as they unfold. A limited number of support bundles are available, including accommodation, transfers, tickets, and a travel stipend.
Job Responsibilities
- Create authentic, phone-first content documenting the experience.
- Capture outdoor activities, memorable details, and spontaneous moments.
- Tell engaging visual stories that reflect the atmosphere and participant experience.
Requirements
- Have an interest in running, hiking, or movement.
- Be able to capture compelling content using a phone.
- Bring an authentic approach to visual storytelling.
- Be available to attend the experience in Croatia.
- Complete the application form for consideration.
Compensation
- A limited number of accommodation, transfer, ticket, and travel stipend bundles are available.
- Up to three additional wristbands for friends.
Content Creators and Influencers for Restaurant Brand Partnerships
Job Description
A restaurant brand is seeking content creators and influencers of all audience sizes for hosted dining experiences, social media content, and potential ongoing partnerships. Micro-creators are welcome, with an emphasis on meaningful audience engagement rather than follower count alone. This opportunity is ideal for creators who enjoy sharing food, restaurants, and memorable dining experiences with their communities.
Job Responsibilities
- Create high-quality social media content featuring restaurant and dining experiences.
- Share authentic recommendations and engaging food-focused content with your audience.
- Participate in hosted restaurant experiences and potential brand collaborations.
- Communicate professionally with the brand throughout each partnership.
- Develop creative content that connects naturally with your audience.
- Follow agreed-upon content expectations for selected collaborations.
Requirements
- Open to content creators and influencers of all audience sizes.
- Micro-creators are encouraged to apply.
- Must have an engaged audience and meaningful connection with followers.
- Ability to produce high-quality social media content.
- Strong professional communication skills.
- Genuine interest in food, dining, and sharing recommendations.
Compensation
- Hosted dining experiences.
- Potential ongoing partnership opportunities.
- Additional compensation details will be discussed for selected collaborations.
Mom Content Creator – Clothing Brand Video Shoot
Job Description
A clothing brand is seeking moms who are photographers, videographers, or content creators to produce authentic and engaging video content featuring its clothing. This opportunity is ideal for creative moms who enjoy capturing stylish, playful, and natural moments and can produce high-quality lifestyle content in well-lit indoor or outdoor settings.
Job Responsibilities
- Create engaging video content featuring provided clothing.
- Capture styled stationary, smiling, dancing, twirling, playful, and sassy moments.
- Produce authentic lifestyle footage that naturally showcases the clothing.
- Film in a clean, well-lit environment suitable for branded content.
- Follow creative direction while bringing a personal content creation style to the shoot.
Requirements
- Must be a mom with photography, videography, or content creation experience.
- Comfortable creating lifestyle and fashion-focused video content.
- Able to capture clear, visually appealing footage with good lighting.
- Access to a solid white background is preferred, though suitable indoor or outdoor locations are acceptable.
- Creative eye for capturing natural, fun, and authentic moments.
Compensation
- Compensation details will be discussed with selected creators.
Fitness and Lifestyle Content Creators for Energy Drink Campaign
Job Description
An upcoming campaign for a leading nutrition brand is seeking fitness and lifestyle content creators who enjoy energy drinks and are comfortable featuring them in their social media content. This opportunity is ideal for creators who produce engaging wellness, fitness, lifestyle, or everyday content and can naturally integrate branded products into their established style.
Job Responsibilities
- Create engaging fitness or lifestyle content for an energy drink campaign.
- Feature energy drink products naturally within social media content.
- Develop authentic and creative branded content that connects with audiences.
- Follow campaign guidelines and creative direction.
- Maintain a professional and collaborative approach throughout the partnership.
Requirements
- Must be 18 or older.
- Active fitness or lifestyle content creator.
- Comfortable featuring energy drinks in social media content.
- Able to create authentic, engaging, and brand-friendly content.
- Strong understanding of social media and digital content creation.
Compensation
- This is a paid opportunity; details will be discussed.
Job Description
LYZERIIA is seeking local content creators in South Bend, Mishawaka, and surrounding areas to collaborate with its coastal fragrance brand. The opportunity is open to both new and experienced creators who enjoy producing visually engaging, intentional content. The brand is particularly interested in creators focused on beauty, fragrance, fashion, lifestyle, travel-inspired content, and aesthetic storytelling.
Job Responsibilities
- Create authentic content featuring LYZERIIA products.
- Produce beauty, fragrance, fashion, or lifestyle-focused content.
- Develop visually appealing and intentional social media content.
- Showcase the brand through creative storytelling.
- Collaborate with LYZERIIA on potential creator campaigns and projects.
Requirements
- Must be based in South Bend, Mishawaka, or surrounding areas.
- New and experienced content creators are welcome.
- Interest in beauty, fragrance, fashion, lifestyle, or travel content.
- Comfortable creating and sharing social media content.
- Strong interest in aesthetic and creative storytelling.
Compensation
- Compensation and collaboration benefits not specified.
Job Description
BEILI is seeking U.S.-based beauty creators to collaborate on a makeup brush campaign. The brand is looking for creators passionate about makeup, mature skin, sensitive skin, and everyday beauty. Selected creators will receive BEILI brushes to try and create a 30–60 second makeup video sharing their genuine experience with the products and demonstrating how the brushes perform in a real beauty routine.
Job Responsibilities
- Create a 30–60 second makeup video featuring BEILI brushes.
- Demonstrate the brushes during a makeup routine.
- Share an authentic experience using the products.
- Create natural and engaging beauty-focused content.
- Showcase the brushes clearly within the video.
Requirements
- Must be based in the United States.
- Passionate about makeup and everyday beauty.
- Comfortable creating short-form video content.
- Creators with mature or sensitive skin are encouraged.
- Able to provide an authentic product experience.
Compensation
- BEILI makeup brushes will be provided for the collaboration.
Job Description
Colorfulkoala is seeking women across the U.S. to join its community as Colorfulkoala Girls. The brand is looking for confident, creative women who live active lifestyles and enjoy creating and sharing authentic fashion and lifestyle content. Selected participants will have opportunities to represent the brand across social media and receive exclusive brand perks.
Job Responsibilities
- Create and share authentic Colorfulkoala content.
- Represent the brand through fashion and lifestyle content.
- Showcase Colorfulkoala products on social media.
- Engage with the brand and its online community.
- Participate in potential future brand campaigns and opportunities.
Requirements
- Female applicants based in the United States.
- Must live an active lifestyle.
- Confident in your personal style.
- Enjoy creating and sharing social media content.
- Comfortable representing Colorfulkoala online.
- Creativity and authentic self-expression encouraged.
Compensation
- Exclusive PR boxes.
- Early access to new styles.
- Opportunities to be featured on Colorfulkoala social media.
Job Description
Collaborative Media Productions is seeking outgoing social media content creators and sales talent to work at a booth during the Feast of San Gennaro in Little Italy, New York City. The team will support an Italian-American documentary project while promoting CIAO USA merchandise, engaging festival visitors, and creating short-form social media content. Talent should be comfortable both on camera and speaking directly with the public.
Job Responsibilities
- Sell CIAO USA merchandise and raffle tickets.
- Welcome, approach, and engage visitors at the booth.
- Create short vertical social media videos using a phone.
- Send completed videos to the production team; editing is not required.
- Promote the project and help generate interest among festival attendees.
- Be comfortable potentially appearing on camera for the documentary.
Requirements
- Social media savvy and comfortable on camera.
- Outgoing, personable, and confident engaging with people.
- Strong communication and sales skills.
- Must be able to work in Little Italy, New York City.
- Flexible availability for individual or multiple shifts.
Compensation
- $20/hour.
- Minimum four-hour work period.
- Breaks provided for shifts longer than four hours.
