Senior Manager, Brand Marketing (Content, Social & Influencer)
Job Title:
Senior Manager, Brand Marketing (Content, Social & Influencer)
About Bombas:
Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.
Click here to see what it’s like to work inside the Bombas Hive!
The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we’re inspired by that. We know it’s the collective efforts of our team that keeps the Hive alive and strong – a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.
About the Job:
We’re looking for a passionate, creative, and analytically-minded team player to lead influencer partnerships, content development, and social at Bombas. You’ll be the voice of Bombas across Instagram, TikTok, YouTube, Pinterest, and wherever we show up next. You’ll manage our brand-friendly, influencer, and ambassador program, build and test content that drives performance, and collaborate across creative, growth, and production teams to bring campaigns to life.
What you’ll be responsible for:
- Influencer & Ambassador Partnerships (40%)
- Manage and grow Bombas’ strategy for and network of brand-friendly influencers and ambassadors, and content creators
- Serve as the day-to-day owner of our influencer program — including content approvals, product seeding, product priority mapping, and campaign planning
- Partner with internal teams and external agencies to streamline execution and ensure consistency across all touchpoints
- Track performance through UTMs, custom codes, and platform insights; generate dashboards and optimize based on results
- Evolve and refine testing strategies in collaboration with Growth — including what content gets tested and where it drives
- Organic Social (30%)
- Own the day-to-day content calendar across TikTok, TikTok Shop, Instagram, YouTube, Strava, Pinterest, and emerging channels
- Brief, create, and publish content across brand and campaign moments — partnering closely with Creative, Copy, and Product teams
- Track performance metrics weekly, including click-through and engagement rates, and translate learnings into optimizations
- Maintain platform-specific calendars and ensure each channel feels curated, cohesive, and uniquely Bombas
- Build weekly and monthly reporting for leadership, with attention to performance storytelling
- Content Studio – Paid Social Engine (20%)
- Lead the strategy and methodology for a content testing studio focused on paid social performance
- Continuously generate new concepts and creative variations designed to drive conversion
- Collaborate with internal and external production, art, copy, and growth partners to develop assets
- Manage a testing budget and ensure efficient, high-quality creative output
- Seasonal Campaign & Creative Integration (10%)
- Be the go-to voice for social-first integration across seasonal shoots and campaign moments
- Collaborate with Creative, Copy, Product, PR, Partnerships, and Production to ensure content needs are mapped to product priorities and marketing moments
- Contribute to shoot planning and direction to ensure assets are optimized for social
What we’ll love about you:
- Belief in our mission and understand the importance of giving-back
- You are an independent, proactive, and organized strategic thinker who knows how to get quality work delivered in a timely manner
- You live and breathe social — tracking trends, testing new formats, and knowing when to lean in or pivot
- You have a sharp creative eye and a modern, inclusive aesthetic
- You’re equal parts strategist and operator — able to connect the dots, then get it done
- You bring a relationship-first mindset to influencer work and see content creation as a true collaboration
- You’re obsessed with results and fluent in performance — UTMs, codes, CTRs, and dashboards are your love language
- You build systems that bring structure and clarity — and you bring your team along with you
- You’re a collaborative, positive team player who brings energy, curiosity, and candor to the work
- Strong written and verbal communication skills
- Strong deck and template development skills, meticulous reporting and forecasting experience
- Inquisitive, love to learn, embrace failure, and never give up
- Comfortable staying focused while working in any type of environment
What you’ll love about us:
- We are a team of smart, interesting, diverse, funny, and loving people.
- We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
- We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
- We value fun. This is why we host office lunches, offsite team outings and company retreats.
- We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
- We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
- We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round “Flexible Fridays” and unlimited vacation, sick, and wellness days.
- We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
- We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.
What you’ll bring:
- 4+ years of experience in influencer, content, or social marketing (DTC brand experience is a plus)
- Proven track record managing influencer campaigns and organic social calendars
- Strong experience briefing and producing content across formats and platforms
- Fluency in social analytics and reporting, including UTM tracking, code usage, and platform insights
- Experience leading or supporting creative testing for performance marketing
- Excellent communication and deck development skills — able to build clear, compelling recaps, reports, and strategic POVs
Bombas is committed to delivering competitive and equitable pay for our employees.
Each component of the Bombas total rewards package, including benefits and pay, is aimed at contributing to an environment where team members have resources to manage their lives and are enabled to focus on doing their best work.
The pay range for this position at the start of employment is expected to be between $113,000 and $130,000/year. However, the base pay offered may vary depending on multiple factors, including job-related knowledge, skills, experience, market factors, and business need.
The Bombas total rewards package offered for this position may also include other elements, such as annual bonus and equity target award opportunities as well as medical, financial, and well-being benefits. Additional details of these benefits will be provided if a candidate receives an offer of employment.
If hired, the position is “at-will” and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.
If you require reasonable accommodation in completing this application, interviewing, completing any employment testing, or otherwise participating in this hiring process, please direct your inquiries to jobs@bombas.com. Only requests related to accommodations will be responded to.
Bombas Diversity, Equity and Inclusion (DEI) Pledge
At Bombas, we are strengthened by our differences and united by our shared goal of creating a more comfortable world for others.
We are committed to continuously building a company that embraces and champions all voices, backgrounds, perspectives and experiences, and where we each strive to Bee Better every day.
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